Analytics Usage Distribution in the Top 1 Million Sites

Distribution for websites using Analytics technologies

Top In Analytics Usage Distribution in the Top 1 Million Sites

Technology	Websites	%
Google Analytics	513,297	51.33
Global Site Tag	450,010	45
Facebook Pixel	166,752	16.68
Google Conversion Linker	152,576	15.26
Facebook Conversion Tracking	134,630	13.46
Facebook Signal	113,963	11.4
Facebook Domain Insights	79,060	7.91
Hotjar	75,784	7.58
Google Conversion Tracking	62,437	6.24
Microsoft Clarity	58,614	5.86
Cloudflare Insights	57,893	5.79
Cloudflare Web Analytics	56,547	5.65
Bing Universal Event Tracking	55,001	5.5
TikTok Conversion Tracking Pixel	51,021	5.1
Yandex Metrika	46,809	4.68
LinkedIn Insights	45,868	4.59
Fastly	45,377	4.54
New Relic	40,537	4.05
Twitter Conversion Tracking	31,614	3.16
Hubspot	28,813	2.88
Cloudflare Rocket Loader	26,934	2.69
Google Optimize 360	26,573	2.66
Salesforce	25,505	2.55
Matomo	23,945	2.39
Klaviyo	23,516	2.35
Twitter Website Universal Tag	20,841	2.08
Funding Choices	20,195	2.02
PayPal Marketing Solutions	18,621	1.86
Pinterest Conversion Tracking	18,582	1.86
Trustpilot	18,025	1.8
Adobe Dynamic Tag Management	17,667	1.77
comScore	13,897	1.39
Lotame Crowd Control	13,823	1.38
Adobe Marketing Cloud	13,410	1.34
Twitter Analytics	13,110	1.31
DoubleClick Floodlight	13,004	1.3
Rapleaf	12,644	1.26
Microsoft Azure Monitor	12,236	1.22
CrazyEgg	11,873	1.19
Omniture SiteCatalyst	11,679	1.17
Yahoo Dot	11,559	1.16
Google Analytics IP Anonymization	11,541	1.15
KnowBe4	11,192	1.12
LiveRamp	11,162	1.12
Reddit Conversion Tracking	11,043	1.1
Visual Website Optimizer	10,794	1.08
Snowplow	10,709	1.07
Segment	10,593	1.06
Azure Monitor	10,553	1.06
Active Campaign	10,146	1.01
Pardot	9,225	0.92
FullStory	9,010	0.9
Quantcast Measurement	8,832	0.88
MailerLite	8,821	0.88
Baidu Analytics	8,766	0.88
Akamai mPulse	8,497	0.85
Yahoo Web Analytics	8,445	0.84
Grafana	8,198	0.82
Brevo	8,170	0.82
RudderStack	8,052	0.81
MediaMath	7,165	0.72
Amplitude	6,964	0.7
Report URI	6,379	0.64
Microsoft Application Insights	6,128	0.61
Mixpanel	6,122	0.61
Adobe Launch	5,996	0.6
Optimizely	5,966	0.6
Mouseflow	5,893	0.59
Tynt Tracer	5,725	0.57
Histats	5,295	0.53
Marketo	5,215	0.52
Datadog	5,042	0.5
StatCounter	5,035	0.5
33 Across	5,020	0.5
Dynatrace OneAgent	5,001	0.5
Digital Window	4,720	0.47
Dotomi	4,699	0.47
ZoomInfo	4,559	0.46
Everest Technologies	4,520	0.45
OpenTelemetry	4,509	0.45
Attentive	4,335	0.43
Lucky Orange	4,322	0.43
Ruxit	4,235	0.42
UptimeRobot	4,231	0.42
Adobe Analytics	4,146	0.41
Plausible Analytics	4,136	0.41
Kwai Conversion Tracking	4,132	0.41
SendPulse	4,116	0.41
CNZZ	4,016	0.4
Google Call Conversion Tracking	3,931	0.39
6sense	3,914	0.39
accessiBe	3,892	0.39
Confiant	3,880	0.39
loader.io	3,853	0.39
PostHog	3,836	0.38
Matomo Tag Manager	3,678	0.37
AppsFlyer	3,669	0.37
Nielsen	3,642	0.36
Pingdom RUM	3,496	0.35
Heap	3,408	0.34
Smartlook	3,303	0.33
Chartbeat	3,272	0.33
Pendo	3,195	0.32
Supership	3,180	0.32
Dynatrace	3,093	0.31
Bazaarvoice	3,069	0.31
Leadfeeder	2,912	0.29
Clearbit	2,816	0.28
Google Analytics with Ad Tracking	2,780	0.28
Clicky	2,705	0.27
Naver Analytics	2,644	0.26
LiveInternet	2,588	0.26
AB Tasty	2,568	0.26
Rambler	2,490	0.25
Gemius	2,469	0.25
CQuotient	2,456	0.25
Parse.ly	2,426	0.24
ConvertKit	2,396	0.24
Content Square	2,369	0.24
Innocraft Cloud	2,340	0.23
Gemius PL	2,336	0.23
Metricool	2,327	0.23
Fathom Analytics	2,287	0.23
Eloqua	2,282	0.23
Adjust	2,269	0.23
Branch	2,261	0.23
dotdigital Engagement Cloud	2,200	0.22
Omnisend	2,177	0.22
Capterra	2,155	0.22
Adobe Experience Platform Launch	2,153	0.22
Alexa Metrics	2,141	0.21
Piwik PRO	2,104	0.21
Alexa Certified Site Metrics	2,104	0.21
Rebuy	2,061	0.21
Convert	2,060	0.21
RD Station	2,009	0.2
Better Stack	1,996	0.2
Omniture Adobe Test and Target	1,940	0.19
Ahoy	1,891	0.19
Signal	1,877	0.19
Roistat	1,865	0.19
WP Advanced Ads	1,845	0.18
Mautic	1,841	0.18
Freshworks CRM	1,814	0.18
Elevar	1,803	0.18
Inspectlet	1,798	0.18
Visual Studio Tracking	1,762	0.18
Marfeel	1,738	0.17
Secomapp	1,736	0.17
TradeDoubler	1,731	0.17
Salesforce Web to Lead	1,694	0.17
AudioEye	1,674	0.17
Braze	1,672	0.17
ProfitWell	1,664	0.17
Salesforce Marketing Cloud Personalisation	1,644	0.16
Claritas	1,608	0.16
51.la	1,602	0.16
Statsig	1,584	0.16
Apollo IO	1,564	0.16
Fingerprint Pro	1,552	0.16
Yahoo Tag Manager	1,534	0.15
G2 Conversion	1,514	0.15
Salesforce Audience Studio	1,494	0.15
AppDynamics	1,486	0.15
Zaraz	1,475	0.15
iGoDigital	1,469	0.15
whos.amung.us	1,430	0.14
Simprosys	1,429	0.14
Salesforce Interaction Studio	1,419	0.14
SALESmanago	1,398	0.14
Flag Counter	1,377	0.14
PicReel	1,355	0.14
Insider	1,341	0.13
Mindbox	1,338	0.13
ClickFunnels	1,325	0.13
eSputnik	1,322	0.13
Treasure Data	1,315	0.13
Demandbase	1,314	0.13
Automizely	1,292	0.13
Acint	1,286	0.13
Umami	1,285	0.13
Moat	1,281	0.13
ScarabResearch	1,262	0.13
BlueConic	1,259	0.13
Akamai Page Integrity Manager	1,245	0.12
SpeedCurve	1,244	0.12
ThreatMetrix	1,241	0.12
Survicate	1,241	0.12
Amazon Advertising Sizmek Ad Suite	1,240	0.12
Pmetrics	1,236	0.12
Customer.io	1,232	0.12
Merge	1,225	0.12
Navegg	1,213	0.12
Plotly	1,207	0.12
Poptin	1,199	0.12
Retention.com	1,161	0.12
Monsido	1,156	0.12
ConnectWise	1,136	0.11
Bombora	1,123	0.11
Shareaholic	1,122	0.11
Site24x7	1,112	0.11
Bold Commerce	1,111	0.11
Tapfiliate	1,046	0.1
BrightEdge	1,043	0.1
PageFly	1,036	0.1
MailMunch	1,032	0.1
Forter	1,031	0.1
Stackify	1,016	0.1
WebTrends	1,007	0.1
Zoho PageSense	994	0.1
OptiMonk	989	0.1
ETracker	982	0.1
Loop Returns	973	0.1
GrowthBook	966	0.1
Kameleoon	948	0.09
Quantum Metric	947	0.09
Drip	946	0.09
HighLevel	944	0.09
TVSquared	937	0.09
CleverTap	931	0.09
FirstPromoter	927	0.09
LaunchDarkly	923	0.09
AT Internet	916	0.09
UpSellit	914	0.09
Nosto	913	0.09
Dinamize	889	0.09
Digioh	884	0.09
Northbeam	881	0.09
Pipedrive	879	0.09
Exponea	877	0.09
Zoho CRM	872	0.09
Intelligems	871	0.09
Loyalty Lion	862	0.09
Hyros	857	0.09
Metorik	856	0.09
Riskified	856	0.09
SalesLoft	852	0.09
Gaug.es	847	0.08
Sumo	839	0.08
Feathr	829	0.08
Commanders Act	827	0.08
Qualified	824	0.08
Dynamic Yield	823	0.08
Karte	820	0.08
Popconvert	816	0.08
Cedexis	806	0.08
GRIN	806	0.08
Microsoft Dynamics 365 Marketing	803	0.08
Userpilot	760	0.08
Supabase	757	0.08
Lead Forensics	755	0.08
Tolstoy	753	0.08
Ptengine	749	0.07
Shoplift	747	0.07
UserGuiding	742	0.07
Blotout	741	0.07
ProLayers LeadConnector	740	0.07
Listrak	740	0.07
Honeybadger	737	0.07
Kenshoo	729	0.07
Findify	727	0.07
Mieruca	726	0.07
Usabilla	710	0.07
Bizible	702	0.07
SharpSpring	701	0.07
Partnerize	699	0.07
emBlue	694	0.07
MoEngage	693	0.07
Monetate	689	0.07
iovation	687	0.07
RevenueHunt	686	0.07
SpyCloud	683	0.07
Google Analyticator	678	0.07
retail CRM	677	0.07
Stape	667	0.07
ShieldSquare	664	0.07
Yottaa	662	0.07
ClickDimensions	648	0.06
aWeber	643	0.06
WizRocket	643	0.06
Instana	640	0.06
PriceSpider	629	0.06
OpenReplay	615	0.06
AdTriba	614	0.06
Blue	613	0.06
Curalate	604	0.06
Hitwebcounter	596	0.06
Thrive Leads	595	0.06
Conversant Media	589	0.06
Infusionsoft	587	0.06
ipstack	586	0.06
Agora	581	0.06
Benchmark	578	0.06
HotLog	576	0.06
CartStack	576	0.06
Affiliatly	572	0.06
Clerk	569	0.06
Netcore	566	0.06
SaleCycle	558	0.06
Clarivate	555	0.06
Connectif	553	0.06
Sprig	552	0.06
CallTrackingMetrics	549	0.05
ActiveProspect	545	0.05
Qubit	545	0.05
Black Crow AI	523	0.05
Maileon	515	0.05
Leadinfo	511	0.05
Raygun	510	0.05
SessionCam	509	0.05
DotMetrics	507	0.05
Act-On	505	0.05
HetrixTools	501	0.05
InsightExpress	497	0.05
Retail Rocket	497	0.05
Acoustic Campaign	496	0.05
Anonymised	495	0.05
Spotler Activate	495	0.05
GoKwik	491	0.05
Simple Analytics	485	0.05
Opinary	485	0.05
ShinyStat	484	0.05
Ravelin	468	0.05
Smart Emailing	467	0.05
Doppler	467	0.05
DataXu	467	0.05
Crowdriff	465	0.05
Marin Software	464	0.05
Blackbaud Raisers Edge	460	0.05
Albacross	458	0.05
Google AMP Client ID	450	0.04
AD EBis	449	0.04
Care Cart	448	0.04
mParticle	448	0.04
Lytics	443	0.04
Konduto	442	0.04
PartnerStack	442	0.04
Amazon CloudWatch RUM	436	0.04
Zarget	434	0.04
Dreamdata	432	0.04
VisitIQ	431	0.04
Visitor Analytics	429	0.04
RECOD3	429	0.04
eXTReMe Tracking	426	0.04
Sprinklr	425	0.04
AutomateWoo	422	0.04
Kommo	422	0.04
Loggly	419	0.04
TUNE	412	0.04
Retargeted	409	0.04
Woopra	408	0.04
Varify	407	0.04
Netcore Cloud	407	0.04
OwnerIQ	406	0.04
Rivo Loyalty	403	0.04
Foleon	401	0.04
Google Content Experiments	399	0.04
Salesfire	397	0.04
Instantly	396	0.04
US Gov Digital Analytics Program	396	0.04
IO Technologies	395	0.04
EveryAction	393	0.04
Heatmap IT	391	0.04
Adscale	391	0.04
Angulartics	391	0.04
Probely	390	0.04
Plerdy	389	0.04
Intellimize	387	0.04
Clustr Maps	384	0.04
OnThe IO	382	0.04
Sift Science	380	0.04
CleverReach	375	0.04
Get Lasso	375	0.04
Segmentify	373	0.04
Social Miner	369	0.04
OneAll	369	0.04
Aptrinsic	366	0.04
Supercounters	362	0.04
ChurnZero	359	0.04
Smartech	358	0.04
Revolver Maps	355	0.04
Openstat	353	0.04
Keen IO	352	0.04
Oktopost	352	0.04
Gainsight	351	0.04
Facebook Tag API	344	0.03
Trengo	342	0.03
Optimizely Recommendations	342	0.03
EX.CO	340	0.03
Smart Leads Inc	338	0.03
Hello Retail	336	0.03
The Hotels Network	335	0.03
Tatari	335	0.03
ABlyft	334	0.03
Eulerian	334	0.03
4Cite	334	0.03
Freshpaint	331	0.03
Amped	327	0.03
KISSmetrics	326	0.03
Mutiny	326	0.03
Efficient Frontier	323	0.03
Infoline	323	0.03
Carma Marketing Hub	322	0.03
SecuredVisit	321	0.03
Littledata	319	0.03
WhatConverts	318	0.03
CARBON AI	314	0.03
ContactPigeon	310	0.03
Acecounter	309	0.03
Beusable	309	0.03
Yieldify	309	0.03
Oribi Analytics	307	0.03
SmartHint	304	0.03
Toast	303	0.03
Clearsale	300	0.03
Zeta Marketing Platform	300	0.03
TruConversion	298	0.03
Wicked Reports	298	0.03
NeonCRM	297	0.03
Boomtrain	297	0.03
Flexmail	296	0.03
Informz	295	0.03
Lunio	295	0.03
Decibel Insight	295	0.03
Analytify.io	294	0.03
minFraud MaxMind	294	0.03
Conga	294	0.03
AvantMetrics	291	0.03
Wheelio	290	0.03
Mailganer	289	0.03
SugarCRM	288	0.03
FC2 Analyzer	288	0.03
Flocktory	288	0.03
PersonaClick	285	0.03
Affilae	284	0.03
Coremetrics	284	0.03
Webtrekk	282	0.03
SpyLog	280	0.03
Freshmarketer	279	0.03
Talkdesk	279	0.03
Maxymiser	279	0.03
Fireblade	274	0.03
Navattic	274	0.03
SuiteCRM	273	0.03
Exit Bee	273	0.03
Ortto	272	0.03
Wigzo	269	0.03
Gleam	268	0.03
OmniConvert	268	0.03
StatusCake	267	0.03
Analytics Insights for WordPress	265	0.03
Usablenet	265	0.03
Wetracked	264	0.03
LiveTex	264	0.03
GA Connector	263	0.03
ClickTale	262	0.03
Leadhub CRM	258	0.03
Voyado	258	0.03
BloomReach	256	0.03