Varicam, originally stylized as VariCam, is a brand name associated with specialized Panasonic video cameras that are mostly used to imitate the look and feel of motion picture cameras. They have been used to record scenes for many feature films. The recording framerate of Varicam cameras can be varied between at least 1 to 60 frames per second, offering flexibility in creating rapid or slow motion effects. Because film has traditionally been shot at 24 frames per second, while NTSC video uses 29.97 frames per second, Varicams can be used for both high end video and film production. Panasonic applied the VariCam brand for the first time to the AJ-HDC27.