SnapTag, invented by SpyderLynk, is a 2D mobile barcode alternative similar to a QR code, but that uses an icon or company logo and code ring rather than a square pattern of black dots. Similar to a QR code, SnapTags can be used to take consumers to a brand’s website, but can also facilitate , coupon downloads, free sample requests, video views, promotional entries, Facebook Likes, Pinterest Pins, Twitter Follows, Posts and Tweets. SnapTags offer back-end data mining capabilities.
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