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Steve Babaeko (born June 1, 1971, Kaduna) is a Nigerian advertising and music executive, public advocate, founder of X3M Ideas, a Lagos-based digital advertising agency that was listed in 2017 as "one of Nigeria’s fastest growing communication agencies. He is also the founder/CEO of X3M Music, a record label that has as its marquee act, among others, Nigerian singer-songwriter Simi. He was on the 2018 jury of the New York Advertising Festival.
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