Lorraine is a British breakfast television programme that is broadcast on ITV1. Launched on 6 September 2010, it is presented by Lorraine Kelly and broadcasts live every weekday from 9:00am to 10:00am. The programme features a variety of showbiz, fashion, health, food, celebrity interviews and competitions. The programme's run-time crosses the 9.25am ending of the official ITV Breakfast slot (6am-9.25am), which is wholly owned by ITV plc. This is why viewers in most of Scotland see ITV branding surrounding the first 25 minutes of the show, and STV branding for the remainder of the time slot.