Incentive Records is an independent dance based company with records, publishing and producer management interests. It was launched in 1999 with investment from Ministry of Sound and a private investor, and run by XL Recordings/Positiva founder Nick Halkes. Releases by the label include "Liberation" by Matt Darey, "Communication" by Mario Piu, "Angel" by , "Boom Selection" by Genius Cru, "Whoomp!...There It Is" by and "Runaway" by Distant Soundz.