The giant robot anime franchise Gundam is a popular culture icon in Japan. In 40 years, the franchise had grossed more than $20 billion in retail sales by 2019. Gundam has appeared on postage stamps, the Gundam name was used as a codename for a Japanese Self Defense Force project to develop an advance personal combat system and Gundam has been used to promote technical developments in fire fighting. A tram station has a Gundam statue and plays the theme tune of the first Gundam film as its departure melody. Mitsubishi created a simulator for concept cars themed on a Gundam mech cockpit, held recruitment seminars titled "How to make a Gundam" to demonstrate their development process and based their Lancer Evolution design on Gundam. Isuzu used a Gundam to model the VX2.
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