About: Bernard Kroger

Bernard Heinrich "Henry" Kroger (January 24, 1860 – July 21, 1938) was an American businessman who created the Kroger chain of supermarkets. Kroger was a pioneering grocery innovator who introduced self-service shopping to the public in 1895. He allowed customers to enter his stores, shop with prices clearly marked on every item and take the merchandise home themselves instead of waiting for a delivery. Kroger pioneered in-store bakeries and in-store fresh meat butchery. Kroger grocery stores were the first in the country to sell freshly baked goods, meat, and groceries under the same roof.