"Basic" is a slang term in American popular culture used pejoratively to describe people who are perceived to prefer mainstream products, trends, and music. "Basic bitch" originated in hip hop culture and rose in popularity through rap music, songs, blogs, and videos from 2011 to 2014. Their male counterparts are usually termed "bros". Similar labels to "basic bitch" or "airhead" in other English-speaking countries include contemporary British "Essex girls" and "Sloane Rangers", and Australian "haul girls" known for their love of shopping for designer gear, and uploading videos of their purchases on YouTube.