Alan Gooch (born c. 1960) is an American sports executive and former college football coach. He is the executive director of the Orlando Sports Foundation (OSF), which raises funds and awareness for cancer research and sponsors the Cure Bowl, a bowl game played each December in Orlando, Florida. Gooch spent most of this coaching career as an assistant at his alma mater, the University of Central Florida (UCF). In 1997, he was the inaugural recipient of the AFCA NCAA Division I-A Assistant Football Coach of the Year. Gooch served as the interim head coach for the final two games of UCF's 2003 season following the dismissal of Mike Kruczek.