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Towards a brain-to-society systems model of individual choice. (2008). Kooreman, Peter ; Kestens, Yan ; Ansari, Asim ; Desarbo, Wayne ; Bechara, Antoine ; Bockenholt, Ulf ; Smidts, Ale ; Huang, Terry ; Dagher, Alain ; Huettel, Scott ; Hammond, Ross ; Daniel, Mark ; Fellows, Lesley ; Dube, Laurette ; Moore, Douglas ; Knauper, Barbel.
In: Marketing Letters.
RePEc:kap:mktlet:v:19:y:2008:i:3:p:323-336.

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  1. Can Smaller Meals Make You Happy? Behavioral, Neurophysiological, and Psychological Insights into Motivating Smaller Portion Choice. (2016). Reimann, Martin ; MacInnis, Deborah ; Bechara, Antoine .
    In: Journal of the Association for Consumer Research.
    RePEc:ucp:jacres:doi:10.1086/684285.

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