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Brand Loyalty Programs: Are They Shams?. (2005). Shugan, Steven M..
In: Marketing Science.
RePEc:inm:ormksc:v:24:y:2005:i:2:p:185-193.

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  1. The Impact of Eco-Friendly Practices on Generation Z’s Green Image, Brand Attachment, Brand Advocacy, and Brand Loyalty in Coffee Shop. (2024). Jeon, Hyeon-Mo ; Ko, Ju-Hee.
    In: Sustainability.
    RePEc:gam:jsusta:v:16:y:2024:i:8:p:3126-:d:1372647.

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  2. Branding in the eye of the storm: the impact of brand ethical behavior on brand commitment during the COVID-19 crisis in a South American country. (2023). Sezen, Burcu ; Reinoso-Carvalho, Felipe ; Gunn, Laura H ; Molina, German ; Horst, Enrique ; Siqueira, Jose Ribamar ; Pea-Garcia, Nathalie.
    In: Journal of Marketing Analytics.
    RePEc:pal:jmarka:v:11:y:2023:i:1:d:10.1057_s41270-022-00188-1.

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  3. Reaching for Gold: Frequent-Flyer Status Incentives and Moral Hazard. (2022). Hagemann, Andreas ; Guo, Tong ; Orhun, Yeim A.
    In: Marketing Science.
    RePEc:inm:ormksc:v:41:y:2022:i:3:p:548-574.

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  4. The impact of introducing a customer loyalty program on category sales and profitability. (2022). Bowman, Douglas ; Lin, Chen.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:64:y:2022:i:c:s0969698921003350.

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  5. An emerging theory of loyalty program dynamics. (2021). Palmatier, Robert W ; Steinhoff, Lena ; Kim, Jisu J.
    In: Journal of the Academy of Marketing Science.
    RePEc:spr:joamsc:v:49:y:2021:i:1:d:10.1007_s11747-020-00719-1.

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  6. Can restrictions on redemption timing boost profitability of loyalty programs in competitive environments?. (2021). Zolfaghari, Saeed ; Karray, Salma ; Bazargan, Amirhossein.
    In: Computational Management Science.
    RePEc:spr:comgts:v:18:y:2021:i:1:d:10.1007_s10287-020-00383-4.

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  7. Leveraging loyalty programs using competitor based targeting. (2021). Hollenbeck, Brett ; Taylor, Wayne.
    In: Quantitative Marketing and Economics (QME).
    RePEc:kap:qmktec:v:19:y:2021:i:3:d:10.1007_s11129-021-09237-y.

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  8. When Loyalty Goes Mobile: Effects of Mobile Loyalty Apps on Purchase, Redemption, and Competition. (2020). Park, Sung Ho ; Han, Sang Pil ; Oh, Wonseok ; Son, Yoonseock.
    In: Information Systems Research.
    RePEc:inm:orisre:v:31:y:2020:i:3:p:835-847.

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  9. How special rewards in loyalty programs enrich consumer–brand relationships: The role of self‐expansion. (2020). Michel, Geraldine ; Gorlier, Tiphaine.
    In: Post-Print.
    RePEc:hal:journl:hal-02494605.

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  10. The effects of loyalty program introduction and design on short- and long-term sales and gross profits. (2019). Beck, Jonathan M ; Voorhees, Clay M ; Chaudhuri, Malika.
    In: Journal of the Academy of Marketing Science.
    RePEc:spr:joamsc:v:47:y:2019:i:4:d:10.1007_s11747-019-00652-y.

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  11. Designing competitive loyalty programs: a stochastic game-theoretic model to guide the choice of reward structure. (2019). Zolfaghari, Saeed ; Bazargan, Amirhossein ; Gandomi, Amir.
    In: Annals of Operations Research.
    RePEc:spr:annopr:v:280:y:2019:i:1:d:10.1007_s10479-019-03179-1.

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  12. Leveraging Loyalty Programs Using Competitor Based Targeting. (2019). Hollenbeck, Brett ; Taylor, Wayne.
    In: MPRA Paper.
    RePEc:pra:mprapa:92900.

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  13. Do Customer Perceptions of Corporate Services Brand Ethicality Improve Brand Equity? Considering the Roles of Brand Heritage, Brand Image, and Recognition Benefits. (2019). Sierra, Vicenta ; Singh, Jatinder Jit ; Markovic, Stefan ; Iglesias, Oriol.
    In: Journal of Business Ethics.
    RePEc:kap:jbuset:v:154:y:2019:i:2:d:10.1007_s10551-017-3455-0.

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  14. Strategic Consumers, Revenue Management, and the Design of Loyalty Programs. (2019). Ovchinnikov, Anton ; Chun, So Yeon.
    In: Management Science.
    RePEc:inm:ormnsc:v:65:y:2019:i:9:p:3969-3987.

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  15. The similar versus divergent effects of pride and happiness on the effectiveness of loyalty programs. (2019). Tanudharma, Istiharini ; Paramita, Widya ; Chiew, Tung Moi ; Septianto, Felix.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:99:y:2019:i:c:p:12-22.

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  16. « Je suis fidèle mais pas fidèle a la marque, je suis fidèle à la réduction » : les motivations économiques des participants aux programmes de fidélisation en retail. (2018). IDIR, BRAHIM.
    In: CEPN Working Papers.
    RePEc:upn:wpaper:2018-04.

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  17. « Je suis fidèle mais pas fidèle a la marque, je suis fidèle à la réduction » : les motivations économiques des participants aux programmes de fidélisation en retail. (2018). Idir, Brahim.
    In: Working Papers.
    RePEc:hal:wpaper:hal-01904416.

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  18. « Je suis fidèle mais pas fidèle a la marque, je suis fidèle à la réduction » : les motivations économiques des participants aux programmes de fidélisation en retail. (2018). Idir, Brahim.
    In: CEPN Working Papers.
    RePEc:hal:cepnwp:hal-01904416.

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  19. To tier or not to tier: An analysis of multitier loyalty programs׳ optimality conditions. (2018). Zolfaghari, Saeed ; Gandomi, Amir.
    In: Omega.
    RePEc:eee:jomega:v:74:y:2018:i:c:p:20-36.

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  20. Implementation effects in the relationship between CRM and its performance. (2018). Pozza, Ilaria Dalla ; Sahut, Jean Michel ; Goetz, Oliver.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:89:y:2018:i:c:p:391-403.

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  21. Technology-driven service strategy. (2017). Rust, Roland T ; Huang, Ming-Hui.
    In: Journal of the Academy of Marketing Science.
    RePEc:spr:joamsc:v:45:y:2017:i:6:d:10.1007_s11747-017-0545-6.

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  22. A data mining framework for targeted category promotions. (2017). Gruber, Kathrin ; March, Nicolas ; Hornik, Kurt ; Reutterer, Thomas.
    In: Journal of Business Economics.
    RePEc:spr:jbecon:v:87:y:2017:i:3:d:10.1007_s11573-016-0823-7.

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  23. The Role of Gamification in Enhancing Intrinsic Motivation to Use a Loyalty Program. (2017). Kim, Kyongseok ; Ahn, Sun Joo .
    In: Journal of Interactive Marketing.
    RePEc:eee:joinma:v:40:y:2017:i:c:p:41-51.

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  24. Brand loyalties in designer luxury and fast fashion co-branding alliances. (2017). Shen, Bin ; Choi, Tsan-Ming ; Chow, Pui-Sze.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:81:y:2017:i:c:p:173-180.

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  25. Marketing accounts. (2017). Bendle, Neil Thomas ; Wang, Xin.
    In: International Journal of Research in Marketing.
    RePEc:eee:ijrema:v:34:y:2017:i:3:p:604-621.

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  26. Exit strategies of loyalty programs. (2016). Rehnen, Lena Marie .
    In: jbm - Journal of Business Market Management.
    RePEc:zbw:fubjbm:149032.

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  27. Understanding loyalty program effectiveness: managing target and bystander effects. (2016). Palmatier, Robert W ; Steinhoff, Lena.
    In: Journal of the Academy of Marketing Science.
    RePEc:spr:joamsc:v:44:y:2016:i:1:d:10.1007_s11747-014-0405-6.

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  28. Does the reward match the effort for loyalty program members?. (2016). Danaher, Peter ; Sajtos, Laszlo.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:32:y:2016:i:c:p:23-31.

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  29. Role of gratitude and obligation in long term customer relationships. (2016). Dewani, Prem Prakash ; Mathur, Sameer ; Sinha, Piyush Kumar.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:31:y:2016:i:c:p:143-156.

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  30. Leveraging loyalty programs to build customer–company identification. (2016). Brashear-Alejandro, Thomas ; Groza, Mark D ; Kang, Jun .
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:69:y:2016:i:3:p:1190-1198.

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  31. Loyalty program rewards and their impact on perceived justice, customer satisfaction, and repatronize intentions. (2015). Sderlund, Magnus ; Colliander, Jonas.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:25:y:2015:i:c:p:47-57.

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  32. Customer–company identification and the effectiveness of loyalty programs. (2015). Kang, Jun ; Alejandro, Thomas Brashear ; Groza, Mark D..
    In: Journal of Business Research.
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  33. Exploring linkages between socio‐demographic factors and customer loyalty in India. (2014). Prasad, Sai ; Mishra, Sita.
    In: Management & Marketing.
    RePEc:eph:journl:v:9:y:2014:i:1:n:2.

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  34. Reward redemption effects in a loyalty program when customers choose how much and when to redeem. (2014). Fok, Dennis ; Verhoef, Peter C ; Dorotic, Matilda.
    In: International Journal of Research in Marketing.
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  35. Does the importance of value, brand and relationship equity for customer loyalty differ between Eastern and Western cultures?. (2014). van Doorn, Jenny ; Zhang, Sha ; Leeflang, Peter S. H., .
    In: International Business Review.
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  36. So you want to delight your customers: The perils of ignoring heterogeneity in customer evaluations of discretionary preferential treatments. (2013). Butori, Raphaelle ; de Bruyn, Arnaud .
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  37. The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs. (2012). SUN, Baohong ; Swaminathan, Vanitha ; Neslin, Scott A. ; Kopalle, Praveen K..
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  38. Consumer learning as a determinant of a multi-partner loyalty program’s effectiveness: A behaviorist and long-term perspective. (2011). Frisou, Jean ; Yildiz, Hlne.
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  39. CRM in Data-Rich Multichannel Retailing Environments: A Review and Future Research Directions. (2010). Verhoef, Peter C ; Ganesan, Shankar ; Krafft, Manfred ; Malthouse, Edward C ; McAlister, Leigh ; Venkatesan, Rajkumar.
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    RePEc:eee:joinma:v:24:y:2010:i:2:p:121-137.

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  40. —How Much Should You Invest in Each Customer Relationship? A Competitive Strategic Approach. (2009). Musalem, Andres ; Joshi, Yogesh V..
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  41. Assessing the relationship between loyalty program attributes, store satisfaction and store loyalty. (2008). Bridson, Kerrie ; Hickman, Melissa ; Evans, Jody .
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  42. Can economic bonus programs jeopardize service relationships?. (2007). Hennig-Thurau, Thorsten ; Paul, Michael.
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    RePEc:inm:orisre:v:31:y:2020:i:1:p:1-15.

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  3. Hidden Persuaders: Do Small Gifts Lubricate Business Negotiations?. (2019). Thoni, Christian ; Marechal, Michel Andre.
    In: Management Science.
    RePEc:inm:ormnsc:v:65:y:2019:i:8:p:3877-3888.

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  4. Pricing for newly-launched experience products: Free trial or not?. (2019). Niu, Baozhuang ; Shang, Weixin ; Luo, Huajiang ; Yue, Haoran.
    In: Transportation Research Part E: Logistics and Transportation Review.
    RePEc:eee:transe:v:126:y:2019:i:c:p:149-176.

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  5. Exploring the incidence and antecedents of buying an FMCG brand and UPC for the first time. (2019). Bogomolova, Svetlana ; Kapulski, Natasha ; Lockshin, Larry ; Anesbury, Zachary.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:46:y:2019:i:c:p:121-129.

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  6. Short-term subsidies and seller type: A health products experiment in Uganda. (2019). Raffler, Pia ; McConnell, Margaret ; Karlan, Dean ; Fischer, Greg.
    In: Journal of Development Economics.
    RePEc:eee:deveco:v:137:y:2019:i:c:p:110-124.

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  7. The use of hybrid scientometric clustering for systematic literature reviews in business and economics. (2018). Schulze-Ehlers, Birgit ; Viergutz, Tim.
    In: DARE Discussion Papers.
    RePEc:zbw:daredp:1804.

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  8. Optimal pricing for new product entry under free strategy. (2018). Nan, Guofang ; Li, Minqiang ; Zhang, Zan.
    In: Information Technology and Management.
    RePEc:spr:infotm:v:19:y:2018:i:1:d:10.1007_s10799-016-0271-7.

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  9. Impact of free sampling on product diffusion based on Bass model. (2018). Zhang, Zongming.
    In: Electronic Commerce Research.
    RePEc:spr:elcore:v:18:y:2018:i:1:d:10.1007_s10660-017-9264-9.

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  10. Copycats vs. Original Mobile Apps: A Machine Learning Copycat-Detection Method and Empirical Analysis. (2018). Singh, Param Vir ; Li, Beibei ; Wang, Quan.
    In: Information Systems Research.
    RePEc:inm:orisre:v:29:y:2018:i:2:p:273-291.

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  11. Sampling and pricing strategy under competition. (2018). Wu, Lingli ; Jiang, Xuan ; Deng, Shiming.
    In: Omega.
    RePEc:eee:jomega:v:80:y:2018:i:c:p:192-208.

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  12. The effects of mobile promotions on customer purchase dynamics. (2018). Park, Chang Hee ; Schweidel, David A.
    In: International Journal of Research in Marketing.
    RePEc:eee:ijrema:v:35:y:2018:i:3:p:453-470.

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  13. Hidden Persuaders: Do Small Gifts Lubricate Business Negotiations?. (2018). Thöni, Christian ; Maréchal, Michel ; Thoni, Christian ; Marechal, Michel Andre.
    In: CESifo Working Paper Series.
    RePEc:ces:ceswps:_7070.

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  14. .

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  15. Building an Online Reputation with Free Content: Evidence from the E-book Market. (2017). Zegners, Dainis.
    In: Annual Conference 2017 (Vienna): Alternative Structures for Money and Banking.
    RePEc:zbw:vfsc17:168293.

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  16. Synergistic effects of social media and traditional marketing on brand sales: capturing the time-varying effects. (2017). Greene, Mallik ; Choi, Jeewon Brianna ; Kumar, V.
    In: Journal of the Academy of Marketing Science.
    RePEc:spr:joamsc:v:45:y:2017:i:2:d:10.1007_s11747-016-0484-7.

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  17. An Assessment of When, Where and Under What Conditions In-Store Sampling is Most Effective. (2017). Chandukala, Sandeep R ; Liu, Qing ; Dotson, Jeffrey P.
    In: Journal of Retailing.
    RePEc:eee:jouret:v:93:y:2017:i:4:p:493-506.

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  18. Gift card program incrementality and cannibalization: The effect on revenue and profit. (2017). Norvell, Tim ; Horky, Alisha .
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:39:y:2017:i:c:p:250-257.

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  19. Chewing increases consumers thought-engagement during retail shopping. (2017). Lee, Seung Hwan ; Sergueeva, Ksenia.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:35:y:2017:i:c:p:127-132.

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  20. The Effect of Unexpected Chart Positions on the Firm Value of Music Labels. An Event Study of Album Success. (2016). Mehrafshan, Nima ; Clement, Michel ; Goerke, Bjorn .
    In: EconStor Preprints.
    RePEc:zbw:esprep:142161.

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  21. Attention Allocation in Information-Rich Environments: The Case of News Aggregators. (2016). Dellarocas, Chrysanthos ; Palme, Elia ; Calin, Mihai ; Sutanto, Juliana .
    In: Management Science.
    RePEc:inm:ormnsc:v:62:y:2016:i:9:p:2543-2562.

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  22. Try It, You’ll Like It—Or Will You? The Perils of Early Free-Trial Promotions for High-Tech Service Adoption. (2016). Foubert, Bram ; Gijsbrechts, Els.
    In: Marketing Science.
    RePEc:inm:ormksc:v:35:y:2016:i:5:p:810-826.

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  23. The Effectiveness of E-tailers’ Communication Practices in Stimulating Sales of Niche versus Popular Products. (2016). Meiseberg, Brinja.
    In: Journal of Retailing.
    RePEc:eee:jouret:v:92:y:2016:i:3:p:319-332.

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  24. Changing purchasing habits through non-monetary point of sale strategies: The case of Australian oysters. (2016). Lawley, Meredith ; Johnson, Lucy ; Birch, Dawn.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:33:y:2016:i:c:p:194-201.

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  25. (Poor) seeing is believing: When direct experience impairs product promotion. (2016). Ert, Eyal ; Heiman, Amir ; Raz, Ornit.
    In: International Journal of Research in Marketing.
    RePEc:eee:ijrema:v:33:y:2016:i:4:p:881-895.

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  26. Evaluating the impact of social media activities on human brand sales. (2016). Saboo, Alok R ; Ramani, Girish ; Kumar, V.
    In: International Journal of Research in Marketing.
    RePEc:eee:ijrema:v:33:y:2016:i:3:p:524-541.

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  27. The Demand Effects of Joint Product Advertising in Online Videos. (2015). Tan, Yinliang ; Kumar, Anuj.
    In: Management Science.
    RePEc:inm:ormnsc:v:61:y:2015:i:8:p:1921-1937.

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  28. Video Killed the Radio Star? Online Music Videos and Digital Music Sales. (2014). Peukert, Christian ; Kretschmer, Tobias.
    In: Annual Conference 2014 (Hamburg): Evidence-based Economic Policy.
    RePEc:zbw:vfsc14:100530.

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  29. How do firms make money selling digital goods online?. (2014). Lewis, Randall ; Goldstein, Daniel ; Goldfarb, Avi ; Bonatti, Alessandro ; Lambrecht, Anja ; Rao, Anita ; Ghose, Anindya ; Yao, Song ; Sahni, Navdeep .
    In: Marketing Letters.
    RePEc:kap:mktlet:v:25:y:2014:i:3:p:331-341.

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  30. Economics of Free Under Perpetual Licensing: Implications for the Software Industry. (2014). Niculescu, Marius F ; Wu, D J.
    In: Information Systems Research.
    RePEc:inm:orisre:v:25:y:2014:i:1:p:173-199.

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  31. Video killed the radio star? Online music videos and digital music sales. (2014). Peukert, Christian ; Kretschmer, Tobias.
    In: LSE Research Online Documents on Economics.
    RePEc:ehl:lserod:60276.

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  32. Sampling, discounts or pay-what-you-want: Two field experiments. (2014). Spann, Martin ; Natter, Martin ; Kim, Ju-Young .
    In: International Journal of Research in Marketing.
    RePEc:eee:ijrema:v:31:y:2014:i:3:p:327-334.

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  33. Choosing a digital content strategy: How much should be free?. (2014). Halbheer, Daniel ; Lehmann, Donald R ; Koenigsberg, Oded ; Stahl, Florian.
    In: International Journal of Research in Marketing.
    RePEc:eee:ijrema:v:31:y:2014:i:2:p:192-206.

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  34. Exploiting the Choice-Consumption Mismatch: A New Approach to Disentangle State Dependence and Heterogeneity. (2014). Yang, Nathan ; Sudhir, K..
    In: Cowles Foundation Discussion Papers.
    RePEc:cwl:cwldpp:1941.

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  35. Digital Content Strategies. (2013). Halbheer, Daniel ; Lehmann, Donald R. ; Koenigsberg, Oded ; Stahl, Florian.
    In: Working Papers.
    RePEc:zrh:wpaper:329.

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  36. Lock in and switch: Asymmetric information and new product diffusion. (2012). Cabral, Luis.
    In: Quantitative Marketing and Economics (QME).
    RePEc:kap:qmktec:v:10:y:2012:i:3:p:375-392.

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  37. Customer Influence Value and Purchase Acceleration in New Product Diffusion. (2012). Ho, Teck ; Li, Shan ; Shen, Zuo-Jun Max ; Park, So-Eun .
    In: Marketing Science.
    RePEc:inm:ormksc:v:31:y:2012:i:2:p:236-256.

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  38. Optimal Software Free Trial Strategy: The Impact of Network Externalities and Consumer Uncertainty. (2012). Liu, Yipeng ; Cheng, Hsing Kenneth.
    In: Information Systems Research.
    RePEc:inm:orisre:v:23:y:2012:i:2:p:488-504.

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  39. Optimal Consumer Network Structure Formation under Network Effects: Seeds Controllability and Visibility. (2011). Wu, Dongjun ; Dou, Yifan ; Niculescu, Marius Florin .
    In: Working Papers.
    RePEc:net:wpaper:1107.

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  40. Dynamic informative advertising of new experience goods:. (2011). Saak, Alexander.
    In: IFPRI discussion papers.
    RePEc:fpr:ifprid:1062.

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  41. Modern concept on the consumer choice as a rational behavior, encouraged by means of sales promotion techniques. (2010). Stoyanov, Mihal .
    In: Economic Thought journal.
    RePEc:bas:econth:y:2010:i:1:p:101-116.

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  42. A model of the role of free drug samples in physicians’ prescription decisions. (2009). Mantrala, Murali ; Joseph, Kissan.
    In: Marketing Letters.
    RePEc:kap:mktlet:v:20:y:2009:i:1:p:15-29.

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  43. Anti-consumption and brand avoidance. (2009). Conroy, Denise ; Lee, Michael S. W., ; Motion, Judith.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:62:y:2009:i:2:p:169-180.

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  44. Quality Perceptions of Private Label Brands: Conceptual Framework and Agenda for Research. (2008). Abhishek, ; Koshy, Abraham .
    In: IIMA Working Papers.
    RePEc:iim:iimawp:wp02088.

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  45. Informal Payments in Developing Countries Public Health Sectors¤. (2007). Liu, Ting ; Sun, Monic Jiayin.
    In: Boston University - Department of Economics - Working Papers Series.
    RePEc:bos:wpaper:wp2007-032.

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  46. Incorporating Satisfaction into Customer Value Analysis: Optimal Investment in Lifetime Value. (2006). Ho, Teck ; Park, Young-Hoon ; Zhou, Yong-Pin .
    In: Marketing Science.
    RePEc:inm:ormksc:v:25:y:2006:i:3:p:260-277.

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  47. When Should Firms Offer Free Trials?. (2006). Sun, Monic Jiayin.
    In: Boston University - Department of Economics - Working Papers Series.
    RePEc:bos:wpaper:wp2006-062.

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  48. Brand Loyalty Programs: Are They Shams?. (2005). Shugan, Steven M..
    In: Marketing Science.
    RePEc:inm:ormksc:v:24:y:2005:i:2:p:185-193.

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  49. Decomposing the Sales Promotion Bump with Store Data. (2004). Wittink, Dick R. ; Peter S. H. Leeflang, ; Peter S. H. Leeflang, ; van Heerde, Harald J..
    In: Marketing Science.
    RePEc:inm:ormksc:v:23:y:2004:i:3:p:317-334.

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  50. Optimal pricing for new product entry under free strategy. (). Nan, Guofang ; Li, Minqiang ; Zhang, Zan.
    In: Information Technology and Management.
    RePEc:spr:infotm:v::y::i::d:10.1007_s10799-016-0271-7.

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