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Croson, R. ; Gneezy, U. Gender differences in preferences. 2009 J. Econ. Lit.. 47 1-27
Mehra, R. ; Prescott, E. The equity premium: a puzzle. 1985 J. Monet. Econ.. 15 145-161
Thaler, R. Mental accounting and consumer choice. 1985 Mark. Sci.. 4 199-214
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