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Beyond technology acceptance: Brand relationships and online brand experience. (2013). Morgan-Thomas, Anna ; Veloutsou, Cleopatra .
In: Journal of Business Research.
RePEc:eee:jbrese:v:66:y:2013:i:1:p:21-27.

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  5. Winning your customers’ minds and hearts: Disentangling the effects of lock-in and affective customer experience on retention. (2023). Sese, Javier F ; Melero-Polo, Iguacel ; Haan, Evert ; Gao, Lily.
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  7. How Do E-Brand Experience and In-Store Experience Influence the Brand Loyalty of Novel Coffee Brands in China? Exploring the Roles of Customer Satisfaction and Self–Brand Congruity. (2023). Zhu, Yaodong ; Zaidin, Norzaidahwati ; Pu, Yibei.
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  23. .

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  40. .

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  54. Responsible and active brand personality: On the relationships with brand experience and key relationship constructs. (2019). Molinillo, Sebastian ; Japutra, Arnold.
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  56. Reprint of A renaissance of brand experience: Advancing the concept through a multi-perspective analysis. (2019). Solerio, Chiara ; Zarantonello, Lia ; Pedeliento, Giuseppe ; Andreini, Daniela.
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  63. Antecedents and outcomes of brand experience: an empirical study. (2017). Fatma, Mobin ; Khan, Imran.
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  65. Constituents and consequences of smart customer experience in retailing. (2017). Balaji, M S ; Melewar, T C ; Nguyen, Bang ; Sadeque, Saalem ; Roy, Sanjit Kumar.
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  67. The effect of social media marketing on brand trust and brand loyalty for hotels. (2016). Tatar, Ahika Burin ; Eren-Erdomu, rem .
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  70. The Role of Consumer-Brand Experiences and Relationship in Contributing to Brand Equity for Services. (2016). Leung, Lai-Cheung.
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  71. Innovative brand experiences influence on brand equity and brand satisfaction. (2015). Hsin, YI.
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  72. How to reduce perceived risk when buying online: The interactions between intangibility, product knowledge, brand familiarity, privacy and security concerns. (2014). Nepomuceno, Marcelo Vinhal ; Richard, Marie-Odile ; Laroche, Michel.
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  73. Conceptualizing the brand in social media community: The five sources model. (2014). Davis, Robert ; Breazeale, Michael ; Piven, Inna.
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  74. Designing corporate brand experience in an online context: A qualitative insight. (2014). Othman, Md Nor ; Hamzah, Zalfa Laili ; Syed Alwi, Sharifah Faridah, .
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