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Voluntary Funding for Generic Advertising Using a Provision Point Mechanism: An Experimental Analysis of Option Assurance. (2006). Poe, Gregory ; Messer, Kent ; Kaiser, Harry.
In: 2006 Annual meeting, July 23-26, Long Beach, CA.
RePEc:ags:aaea06:21371.

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  9. Krishnamurthy, 5., 2001. The Effect of Provision Points on Generic Advertising Funding, Marketing Letters 12, 3 15-325.
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