Rebecca Kelly
Interested in everything. If you look deeply (or just open your eyes and look) everything is related. My agenda seeks to solve world problems. No big deal. Design thinking and critical thinking are just the beginning.
Address: 350 West Fayette St
Nancy Cantor Warehouse
Syracuse, NY 13104
Address: 350 West Fayette St
Nancy Cantor Warehouse
Syracuse, NY 13104
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Papers by Rebecca Kelly
sites like Twitter and Facebook. However, to comprehensively explore social phenomena such as virality requires us to look
beyond the dominant networks. This study addresses this by looking at how users think about virality on Dribbble, a social
network site with around 600,000 users that was created in 2009 for designers to showcase and get feedback on their work
and to connect clients to design talent. Interviews confirm that viral-like events do exist on Dribbble. Our informants suggest
that what spreads on Dribbble are elements of design (e.g., color palettes, line styles, textures), and they identify a number
of factors they believe drive these viral-like events, which are the same kinds of factors that drive virality on larger sites. We
briefly discuss how Dribbble feeds the gig economy in the creative industry and how virality becomes an important path for
designers in a competitive environment. This work makes a contribution to the study of virality by focusing a small niche
social media site and by looking at how users perceive and think about viral events.
sites like Twitter and Facebook. However, to comprehensively explore social phenomena such as virality requires us to look
beyond the dominant networks. This study addresses this by looking at how users think about virality on Dribbble, a social
network site with around 600,000 users that was created in 2009 for designers to showcase and get feedback on their work
and to connect clients to design talent. Interviews confirm that viral-like events do exist on Dribbble. Our informants suggest
that what spreads on Dribbble are elements of design (e.g., color palettes, line styles, textures), and they identify a number
of factors they believe drive these viral-like events, which are the same kinds of factors that drive virality on larger sites. We
briefly discuss how Dribbble feeds the gig economy in the creative industry and how virality becomes an important path for
designers in a competitive environment. This work makes a contribution to the study of virality by focusing a small niche
social media site and by looking at how users perceive and think about viral events.