This Search Ads 360 reporting column shows Cost per 3-Second Video View for the Facebook accounts you've added to Search Ads 360.
This column reports data that you have uploaded into Search Ads 360 from Facebook or a PMD. If the data appears to be out of date, make sure you've uploaded social performance metrics recently.
Add this column to a report
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Click the Engine accounts, Campaigns, Ad groups, or Ads tab.
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Click the Columns button above the performance summary graph.
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In the Search for columns box, type the column name.
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Click + next to the column name in the Available columns list.
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Click Apply.