Google Ads only
Displays age ranges of customers responsible for conversions tracked by Floodlight activities in Google Ads campaigns.
Age metrics are categorized into the following age ranges:
- 18-24
- 25-34
- 35-44
- 45-54
- 55-64
- 65+
Ages 17 and under are categorized as Unknown.
The Age column is included in reports that are dimensioned or segmented by age.
View this column in a report
- Navigate to an advertiser, engine account, or campaign.
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Apply the dimension to the report:
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Click the Dimensions tab.
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Click Audience, and then click Age.
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