Displays the mobile bid adjustment that a Search Ads 360 bid strategy recommends for a keyword's ad group or campaign.
Applicable only if a keyword is inheriting a bid strategy from an ad group or campaign, and only if the bid strategy is set up to recommend mobile bid adjustments. Also applicable to ad groups that inherit a bid strategy from a campaign.
The column displays "---" if you're viewing:
- A keyword in a campaign or ad group that isn't managed by a bid strategy.
- An ad group in a campaign that isn't managed by a bid strategy.
- The bid strategy is set up to recommend mobile bid adjustments, but there isn't enough performance data yet for the bid strategy to make a recommendation.
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Navigate to an advertiser or lower scope.
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Click the Ad groups or Keywords tab.
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Above the performance summary graph, click the Columns button.
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If the column isn't already in the reporting table:
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Click the Columns button above the performance summary graph.
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Type the column name in the Search for columns box.
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Click + next to the column name in the Available columns list.
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Click Apply.
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