Contains the name of a remarketing list to remarket across ad exchanges, via Display & Video 360 or the Google Display Network (GDN), based on interaction with your paid search or social ads.
In May 2021, Search Ads 360 ended support for building search-to-display and social-to-display remarketing segments and stopped adding customers to audience lists.
Learn more about cross-channel remarketing.
Add this column to a report
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In the left navigation panel, click Remarketing.
The column appears by default.