Displays the percentage of spend to the time elapsed in a budget pacing report. Note that this value only appears for reports that are currently running.
Calculated as % of budget spend / % of time elapsed.
- If the ratio is close to 1, you're on pace to spend your budget for the month.
- If it's over 1, you're overspending. You may want to lower your bids.
- If it's under 1, you're underspending. You may want to increase your bids.
A budget pacing report enables you to set a budget (different from a campaign’s daily budget) across multiple campaigns and see if you’re on track to spend it. Learn more about budget pacing reports.
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Click Budget pacing reports in the left navigation pane.
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If the column doesn't already appear, click the Columns button above the performance summary graph.
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In the Search for columns box, type the column name.
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Click + next to the column name to add the column to the Selected columns list.