This study, focusing on the case of the Government 3.0 Drive in Korea, analyzes the strengths, weaknesses, opportunities, and threats (SWOT) of open government efforts for open data, freedom of information, enhanced governance with citizens, and interorganizational collaboration. Using the qualitative data from unstructured interviews with public managers and open government experts, the SWOT analysis found serious challenges around ongoing open government efforts. Open government does not come easy and cheap, but it is rather resourceful innovation that requires substantial investments in soliciting meaningful civic inputs and establishing systematic management of various efforts. This article suggests that contemporary governments should consider more realistic, practical, and tangible approaches to achieving ideals for open government.