COVID-19 ads as political weapon
M Silva, F Benevenuto - Proceedings of the 36th Annual ACM …, 2021 - dl.acm.org
Proceedings of the 36th Annual ACM Symposium on Applied Computing, 2021•dl.acm.org
In view of the emergence of mobility restrictions and social isolation imposed by the
coronavirus or COVID-19 pandemic, digital media, especially social networks, become a
breeding ground for fake news, political attacks and large-scale misinformation. The impacts
of this' infodemic'can take even greater proportions when using sponsored content on social
networks, such as Facebook ads. Using the Facebook ad library we collected more than
391K facebook ads from 90 different countries. Choosing ads from Brazil as the focus of …
coronavirus or COVID-19 pandemic, digital media, especially social networks, become a
breeding ground for fake news, political attacks and large-scale misinformation. The impacts
of this' infodemic'can take even greater proportions when using sponsored content on social
networks, such as Facebook ads. Using the Facebook ad library we collected more than
391K facebook ads from 90 different countries. Choosing ads from Brazil as the focus of …
In view of the emergence of mobility restrictions and social isolation imposed by the coronavirus or COVID-19 pandemic, digital media, especially social networks, become a breeding ground for fake news, political attacks and large-scale misinformation. The impacts of this 'infodemic' can take even greater proportions when using sponsored content on social networks, such as Facebook ads. Using the Facebook ad library we collected more than 391K facebook ads from 90 different countries. Choosing ads from Brazil as the focus of research, we found ads with political attacks, requests for donations, doctors prescribing vitamin D as a weapon to fight coronavirus, among other contents with evidence of misinformation.