Requirements engineering, especially requirements prioritization and selection, plays a critical role in overall project development. In small companies, this often difficult process can affect not only project success but also overall company survivability. A value-oriented prioritization (VOP) framework can help this process by clarifying and quantifying the selection and prioritization issues. A case study of a small development company shows a successful VOP deployment that improved communications and saved time by focusing requirements decisions for new product releases on core company values