Web 2.0, the second phase in the Web's evolution, is attracting the attention of IT professionals, businesses, and Web users. Web 2.0 is also called the wisdom Web, people-centric Web, participative Web, and read/write Web. Web 2.0 harnesses the Web in a more interactive and collaborative manner, emphasizing peers' social interaction and collective intelligence, and presents new opportunities for leveraging the Web and engaging its users more effectively. Within the last two to three years, Web 2.0, ignited by successful Web 2.0 based social applications such as MySpace, Flickr, and YouTube, has been forging new applications that were previously unimaginable.