As more and more reusable structured data appears on the Web, casual users will want to
take into their own hands the task of mashing up data rather than wait for mash-up sites to
be built that address exactly their individually unique needs. In this paper, we present
Potluck, a Web user interface that let's casual users—those without programming skills and
data modeling expertise—mash up data themselves. Potluck is novel in its use of drag and
drop for merging fields, its integration and extension of the faceted browsing paradigm for …