Not long ago m-commerce was proclaimed as the next technological revolution and
opportunity for companies to provide a new distribution channel for customers. But, first
examples of m-commerce applications show that only those applications are accepted by
customers that provide clear added value compared to the on-and off-line channel. But how
can the suitability for m-commerce be assessed by companies? Concepts, guidelines and
methodologies for the development of strategies for m-commerce are not available yet. This …