Purpose In both developed and developing countries, the COVID-19 pandemic has created
a new generation of first-time online shoppers. More significantly, academics and …

With the advancement of the internet, digital marketing and e-commerce have accelerated in
recent years. Customers who have easy access to the internet are more likely to shop …

In this era of internet and enhanced technological advancements, Digital marketing has
become one of the crucial and inevitable parts of the marketing sector. It is high-time that we …

E-commerce is the buying and selling of goods and services via the Internet. People shop
online. E-commerce websites benefit both shoppers and merchants. So, they benefit from …

This study examines the Assessment of online Shopping Experience and Customer
Satisfaction in Zamfara, Central Senatorial District. A survey research design was used to …

This study examines the relationship between online shopping experience and customer
satisfaction in Zamfara Central Senatorial District. A survey research design was used to …

In this fast-paced generation, people want to live a life where they can have it all from where
they live. An individual has no time to purchase any goods and services by visiting …

Electronic marketing is a major shift in today's globalised world. Most commercial
organisations have been embracing technological transformation during the past ten years …