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Building your Brand

Liz Mosley

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Graphic Designer Liz Mosley wants all you small business owners to build businesses that you LOVE and feel confident about promoting. Through her decade of branding and design experience and with the help of her guests, she shares top tips to take the fear out of selling and building your brand. Produced by: Lucy Lucraft (Instagram @lucylucraft Cover illustration: Matt Joyce (Instagram @mattjoyce_illustrator)
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Built by Business: Amazon FBA, E-Commerce, Brand Building

Andy Isom | Amazon FBA Seller & Agency Founder

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Welcome to Built by Business — the Amazon FBA and E-Commerce podcast for brand builders, operators, and sellers who know this game isn’t easy, but they were made for it. I’m Andy Isom — Amazon seller, ecom brand owner, and founder of the Weavos agency — sharing real-world strategy from inside the trenches of building profitable brands. You're going to learn about selling on Amazon FBA, E-Commerce strategies and marketing, entrepreneurship, and online business. Whether you’re launching your f ...
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Brand Building: Living the Whole Picture is the go-to podcast for ambitious women ready to elevate their visibility, build authentic confidence, and become the face of their brand. Hosted by luxury portrait photographer, author, educator, and former influencer Jama Pantel, this podcast delivers actionable strategies on personal branding, photography, and business growth—so you can step into the spotlight with clarity and purpose. If you've ever felt unseen in your industry, struggled with co ...
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Greats is a Brooklyn-born sneaker company that aims to flip the traditional business model on its head by selling beautifully designed shoes direct to consumer. Greats CEO and Founder Ryan Babenzien talks about how his marketing background at K-Swiss and Puma helped him build his company and how to keep brands relevant in an ever-changing digital world.
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Building A Brand

Building A Brand

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Unlock the secrets to building a remarkable brand on this episode of 'Building a Brand' podcast. Join hosts Matthew Stafford, Josh Robinson, and David Ferree as they delve into the artistry and strategy behind brand building. This engaging discussion is packed with actionable insights, ensuring entrepreneurs and brand enthusiasts alike walk away with valuable knowledge. Don't miss out—tune in to craft your brand's success story with a touch of fun along the way. David's innovative belt at an ...
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Hello, My name is Marina I am so happy that you are here, my goal with this podcast is to empower, inspire and shift you into action. This podcast is for the person who knows they have a calling on their life, they have a passion and purpose they know they must live out.
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Welcome to The Cut-Thru: All Things Strategy and Brand Building' where I discuss all things Strategy and Brand Building. I share my Thoughts and opinions on advertising related topics with strategy at the centre of it all. This is for anyone and everyone in the industry of building and growing brands: professionals, lectures and students.
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The Business of Blogging, Photography, Influencer Marketing & Professionalism, specifically from the point of view of India. I bring 16 years of experience working as a professional photographer, artist, social media influencer & business consultant to the "podcast-table". Online Brand Building, Social Media Strategy, Influencer Marketing for Brands, Digital Marketing, Social Media Marketing, The Business of Photography, Professionalism & Pricing, Pricing Your Services, Professional Photogra ...
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The Real Personal Branding podcast is your behind-the-scenes look at how thought-leaders, speakers, authors, and coaches have built their businesses, elevated their personal brands, and created lives that truly make them happy. My name is Lauren V. Davis and I am not interested in the fluff, I want to know everything it took to get there. The highs and lows, the celebrations and the messy middle. which is why I believe in bringing you honest conversations with the people I interview and the ...
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Building a Modern Employer Brand podcast is a weekly podcast that brings you a modern breath of air into employer branding and other HR marketing! This podcast is for all modern-minded HR/Talent marketing practitioners who want to learn how to influence talents with messages and marketing in a world where attention is no longer a default. This podcast is brought to you by Employer Branding Agency Emine and hosted by Susanna Rantanen. Susanna is Finland's best-known employer branding expert a ...
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Building your Brand Foundation

Thad Cox | Brand Specialist & Consultant using strategy driven branding that combines creativity and

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Whether you are looking to launch a brand, shake up a new category, or you just need help clarifying your message, I can help. I’ve used my Brand Foundation Programme to help businesses of all sizes connect with customers by defining their purpose, clarifying their values and telling their story.
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Building A Brand While Mommin'

Building A Brand While Mommin’

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I'm just an ordinary mom that finally made a decision to listen to her intuition to BIRTH the voice, that I so deeply needed to hear. Take a deep dive with me, as I reveal the messy, beautiful and imperfect parts of my life.Leaving you inspired and ready to take action in redesigning your LIFE - so that you can get out of your own way.
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Every Wednesday, Host Ethan Abramson talks to your favorite furniture makers and woodworking professionals to give you a look at - the business behind the furniture business. Learn about how these entrepreneurs went from just keeping the lights on to succeeding in the industry. Go inside their companies, inside their pricing, and get inside their heads as they teach you about what they have done both wrong and right along their journey to get to where they are today. To learn more about the ...
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In this episode, we're discussing the topic of designing your business that works around your ideal lifestyle. "Dreams melt like ice cream." If you want to enjoy the journey now, you need to focus on the things that really matter. My special micro guest (and mentor) Richie Norton, shares some insights into: What’s one mindset shift or system you've…
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HOT TAKE: If your employer brand still revolves around your CEO, tech stack, or product features… you’re not branding a company. You’re feeding an ego. And egos don’t scale. People do. Your people are the hero of your business strategy. Not you. In my latest episode of the Story-Driven Business Podcast, I dive into a mindset shift that turns modern…
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Today on the podcast, I'm chatting with Kerry Tottingham, co-founder of the social enterprise A Brilliant Thing. Kerry runs A Brilliant Thing with her sisters, focusing on ‘Healing Centred Design' – a fascinating framework they've developed that blends systemic approaches, creative coaching, and trauma-informed practice to help people and organisat…
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Send us a text Episode Description: If you've been holding back from launching something, showing up on camera, or finally putting yourself out there, this episode is your sign. You're not actually waiting for the right moment—you're waiting to feel ready. But guess what? That feeling might never come. In this episode, I'm breaking down the real re…
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On today’s REAL Personal Branding podcast, Lauren interviews Jodi Wellman, founder of 4000 Mondays, speaker, author, and assistant instructor in the Master of Applied Positive Psychology program at the University of Pennsylvania. Jodi’s TEDx talk, “How Death Can Bring You Back to Life,” has more than 1.3 million views, and her new book, You Only Di…
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Welcome to Building Brand You™, the podcast that helps you accelerate your success by unlocking your greatest asset – you. KEY TAKEAWAYS We are an ever-changing ecosystem - our personal and professional identities are continuously evolving, requiring us to actively create what's next for ourselves. Every interaction and external stimulus—be it visu…
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Struggling to decide if you should hire in-house or outsource? In this episode of Built by Business, Andy breaks down the real cost—and profit impact—of agencies, freelancers, virtual assistants, and full-time hires. Learn how to evaluate ROI by role, avoid common hiring mistakes, and follow a smart three-phase framework to build a team that grows …
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In today’s episode, I’m breaking down the types of products you don’t want to sell on Amazon—specifically, items that customers treat like rentals. These are the “use it once and return it” traps that kill margins and crush seller morale. I’ll share why these products create constant headaches, including behind the scenes from my weekly internal me…
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In 2025, being “different” on Amazon isn’t enough. Product tweaks and minor upgrades don’t move the needle when the market is flooded with lookalikes. In this episode of Built by Business with Andy Isom, we unpack why traditional product differentiation has lost its edge—and what actually works today: strategic brand positioning. I'm sharing behind…
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Hiring the right team is one of the biggest challenges brand owners face—especially in the early stages of growth. In this episode of Built for This, Andy Isom is joined by Michael Jordan, co-CEO of Bad Marketing, to break down a smarter hiring strategy for e-commerce and Amazon sellers. We dive into which roles to hire first, where to find top tal…
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Great products on Amazon don’t sell themselves. Great offers do. In this episode of Built by Business, Andy breaks down why most Amazon and DTC founders are stuck, not because of bad ads or bad products, but because their offer simply isn’t compelling. If your sales are flat, your CACs are climbing, and nothing seems to work… this is the episode yo…
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What does it take to build a brand when nobody’s watching? In this episode of Built by Business, Andy shares the real talk on building in silence—the content, the operations, and the strategy that happens before the audience shows up. If you’re stuck in the early grind and wondering if it’s all worth it… this episode is for you. Learn why consisten…
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Helium 10 just dropped four new tools to help Amazon sellers break into TikTok Shop, and this episode breaks down exactly how to use them. From finding creators to syncing inventory and importing your listings with one click, it’s never been easier to launch your Amazon brand on TikTok. In this episode, Andy walks through Helium 10’s new: Listing C…
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In this episode of Built by Business, we break down the new 55% tariff President Trump just announced on Chinese imports. If you sell on Amazon or source any products from China, this could directly impact your margins, pricing, and product viability. We cover the details of the announcement, market reactions, how to audit your supply chain for ris…
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Is your e-commerce brand stuck—despite your nonstop hustle? You might not be underfunded. You might be under-focused. In this episode of Built by Business, Andy Isom walks founders through a real-time audit to identify if you are the bottleneck in your brand’s growth. From split-channel confusion to delegation traps, you’ll learn where most brand o…
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What if your company culture is actually sabotaging your business strategy? In this episode of the Story-Driven Business podcast, I reveal how to decode your organisational culture using the Competing Values Framework and the OCAI diagnostic tool. You’ll discover how different culture types—Clan, Adhocracy, Market, and Hierarchy—shape everything fr…
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Today on the podcast, I am chatting to Rich Webster, who is a designer, entrepreneur, mentor, and consultant. He helps other creative entrepreneurs work less, and I've personally been a fan of his work and podcast for a few years now. We're talking all about how to work less, but as you'll hear, we dive into so much more, from focusing your busines…
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Amazon has officially begun testing humanoid delivery robots in San Francisco—and it’s not science fiction. In this episode of Built by Business, Andy Isom unpacks what this groundbreaking pilot means for the future of last-mile delivery and how it could transform e-commerce logistics as we know it. Learn why Amazon is betting big on automation, ho…
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Send us a text Episode Description: Ever feel like you’re late to your own life? Like you should have figured it all out by now? In this episode of Living the Whole Picture, I’m getting real about that heavy feeling of falling behind—and why it’s actually proof that you’re building something deeper. If you’ve ever scrolled through Instagram and tho…
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Most Amazon sellers try to compete on price, reviews, or ad spend. But in 2025, the smartest brands are avoiding direct competition altogether—and winning with better positioning. In this episode, Andy Isom breaks down the “zero-opposition” framework to help sellers stand out, carve uncontested niches, and build brands that convert on the strength …
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When you become a parent, everything about business changes—especially how you manage time, make decisions, and define success. In this episode of Built by Business, Andy shares what operating a business looks like after the first kid. From scheduling deep work around nap time to redefining business goals with your family in mind, this is a real lo…
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Most founders quit in year one—not because their business can’t work, but because they burn out right before it starts to. In this episode of Built by Business, Andy unpacks the “One Year Rule”—why everything feels so hard in months 1–9, and what actually starts to click after 12 months in the game. From building momentum to trusting your process, …
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DTC brands are facing a brutal reality in 2025—skyrocketing ad costs, shrinking trust in influencers, and declining performance from email and SMS. Meanwhile, Amazon continues to provide profitable, scale-ready infrastructure for e-commerce brands who know how to leverage it. In this episode, Andy breaks down why Amazon is becoming the safer bet fo…
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Amazon PPC in 2025 doesn’t have to be complicated. In this episode of Built by Business, Andy Isom breaks down the simplest ad funnel that still works for profitable growth on Amazon. You’ll learn how to structure your campaigns using a three-stage funnel—discovery, conversion, and defense—while avoiding the over-complication that kills budgets. Fr…
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Most Amazon FBA sellers say they’re building to exit—but few are building a brand someone actually wants to buy. Ryan Condie from QuietLight joins as a micro-guest to share real-world insights from buying and selling dozens of brands. He reveals the hidden red flags that kill deals—and what sellers can do now to prepare for a successful exit in the…
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What if your employer brand was never meant to live in talent acquisition? What if it’s the missing link between your culture, people, and business strategy? In this game-changing episode of Story-Driven Business Podcast, Susanna Rantanen—author of Story-Driven Employer Branding and the world’s leading expert in modern employer branding—shares why …
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If you enjoyed this episode please leave a 5* rating and review! In this episode, I'm absolutely thrilled to chat with Sarah Holmes, the brilliant owner of two physical shops in Scotland, Pencil Me In and Seasgair. Sarah has done an incredible job of not only marketing her shops to become must-visit destinations but also cultivating a strong person…
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Amazon SEO isn’t just about your title and backend keywords. One of the most underrated ways to increase traffic and conversions is through your product Q&A section—and most sellers are completely overlooking it. In this episode, Andy Isom breaks down how Amazon’s A10 algorithm rewards listings with depth and clarity, and why the Q&A box on your li…
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Send us a text Episode Summary Ever looked at a photo of yourself and felt that sinking feeling—“That doesn’t even look like me”? Or worse, felt a wave of judgment that had nothing to do with how you look—and everything to do with how you feel? In this episode, we’re talking about why being photographed feels so vulnerable—and how to begin taking y…
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Welcome to Building Brand You™, the podcast that helps you accelerate your success by unlocking your greatest asset – you. KEY TAKEAWAYS Leadership presence is like perfume; it's the scent you leave in a room. Try setting waypoints instead of rigid goals - trying something, reflecting on the lessons and what you enjoyed, then determining your next …
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Think your Amazon product isn’t selling because it’s too expensive? The real problem might not be your price—it might be your branding. In this episode, Andy breaks down the difference between being overpriced… and being under-branded. You’ll learn how perceived value impacts conversion rate, and why strong branding—not discounts—is the real way to…
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