30 for 30 Shorts Friedman's Shoes (Season 1, Episode 47)
TV Episode | 12 min | Documentary, Short

30 for 30 Shorts

Friedman's Shoes (Season 1, Episode 47)

TV Episode | 12 min | Documentary, Short

In the '80s and '90's, Friedman's Shoes was the preferred shoe store, and de facto Atlanta clubhouse, of the biggest athletes in the United States. The family-owned business was the first to corner the market on super-sized luxury footwear...See moreIn the '80s and '90's, Friedman's Shoes was the preferred shoe store, and de facto Atlanta clubhouse, of the biggest athletes in the United States. The family-owned business was the first to corner the market on super-sized luxury footwear (size 13 and up), outfitting the feet of entire NBA draft classes. Equally distinctive: Friedman's prided itself on the old-school customer service of its Brooklyn-born patriarch, Bruce, who always tended to the Barkleys, Shaqs, Magics and Mutombos in person-even employing a driver to ferry customers to strip clubs. But that was then. Today, Friedman's is a rundown relic of a building, and Bruce is a victim of two major cultural shifts: the rise of athlete fashion and the fall of retail stores. Now a father and his equally colorful sons find themselves longing for the golden age-while desperately struggling to keep the lights on. Written by ESPN Films See less