Shiny New Object is a podcast about the future of data driven marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of www.automatedcreative.net
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Welcome to Structuring Chaotic Minds: A Show Focused on Balancing Mental Wellness & Life. Created for individuals just like you and me who struggle with anxiety, being overwhelmed, and balancing life due to mental health. I'm your host Melissa Franklin. I am a leadership and development coach who suffers from the amazing combo of Bipolar I disorder and ADHD. And yes, some people think I’m crazy, but I'm still crushing my goals. So, I'm on a mission to amplify the voices about our situations, ...
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Welcome to the Send Parenting Podcast. I'm your neurodiverse host, Dr Olivia Kessel, and, more importantly, I am a mother to my wonderfully neurodivergent daughter, Alexandra, who really inspired this podcast. As a veteran in navigating the world of neurodiversity, I have uncovered a wealth of misinformation, alongside many answers and solutions that were never taught to me in medical school or in any of the parenting handbooks. Each week on this podcast, I will be bringing the experts to yo ...
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Recent years have seen major droughts, floods and extreme temperatures affecting vast areas of the globe, including some of our most productive agricultural regions. How can we increase the capacity of our food, water and natural ecosystems to adapt to a changing climate?
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APES Case Study 109 - Protecting Watersheds Instead of Building Purification Plants
APES Case Study 109 - Protecting Watersheds Instead of Building Purification Plants
Water pollution, prevention.
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EOTAS Casestudies with Joanna Gibbs, Founder of Sensational Tutors
46:02
46:02
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46:02We offer a deep dive into the innovative EOTAS framework, highlighting its vital role in reshaping education for neurodiverse children. The episode sheds light on practical insights gathering from real success stories shared by Joanna Gibbs of Sensational Tutors, equipping parents with actionable strategies. • Exploring the significance of the EHCP…
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Episode 293 / Georgia Riley (Retail Media Propositions Strategy & Development Manager) & Jemma Haley (Proposition Strategy & Development Lead - Retail Media) / John Lewis Partnership
32:31
32:31
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32:31In this very special episode we interview not one but two marketing leaders from the John Lewis Partnership, tackling a unique shiny new object, too. Tune in to hear how Georgia Riley (Retail Media Propositions Strategy & Development Manager) & Jemma Haley (Proposition Strategy & Development Lead - Retail Media) are building a business within a bus…
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Navigating neurodiversity as a father with Ross Jones of Skoolio & My Limitless Living
58:12
58:12
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58:12Ross Jones shares his profound journey of discovering his ADHD at age 36 and how this diagnosis transformed his understanding of himself, his relationships, and his approach to parenting his neurodivergent children. • Learning to recognize the difference between tasks you don't like versus tasks that are genuinely challenging for your neurodivergen…
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Sensory Processing Disorder with Julie Davis of Future Steps
1:00:04
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1:00:04We dive deep into sensory processing difficulties in neurodivergent children with Julie Davis, an occupational therapy expert with over 35 years' experience and founder of Future Steps. This conversation explores how sensory processing shapes development, influences behavior, and impacts daily functioning in ways many parents might not recognize. •…
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Episode 292 / Troy Wood / HTC VIVE / Executive Director, Marketing
26:30
26:30
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26:30If your work matters to you, you'll be able to give it your "full attention, heart and effort" - a key tip that Troy Wood, Executive Director, Marketing at HTC VIVE, swears by. On this latest podcast episode, find out how he makes work meaningful through 4 different focal points and learn why building a sandbox to test your marketing techniques end…
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Episode 291 / Daniel Mark Carr / Brand & Marketing Director
25:06
25:06
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25:06A good marketer can pretty much manipulate the data to make their campaign look good, but you can't fake a great product or a great consumer experience. That's why, according to Daniel Mark Carr, you need to look for data outside the dashboard to really understand what works and what doesn't with your target audience. On our latest podcast episode,…
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Parenting while autistic with Jessica Whalley, author of The Autistic Mom
1:10:00
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1:10:00This episode provides a deep dive into the raw and insightful journey of Jessica Whalley as a neurodivergent parent navigating the complexities of raising her nonverbal autistic son. Jessica's personal revelations about her own diagnoses of autism and ADHD offer a profound perspective into the world of neurodiversity while providing support for oth…
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Episode 290 / Frederique Bazin / SimpliSafe / Head of Retail Marketing
22:03
22:03
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22:03Wondering always wins the day in data driven marketing, says Frederique Bazin, Head of Retail Marketing at SimpliSafe. She tells us why being different helps you stand out in the industry, and more importantly, why that requires a genuine curiosity mindset. Find out how to cultivate it, how to look for it as an employer, and more top marketing tips…
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Advocacy, Education & Community Power with Nestor Esparza
53:19
53:19
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53:19Send us a text Season 4 of Structuring Chaotic Minds continues with powerful conversations that challenge the way we think about education, advocacy, and the power of community-driven change. In this episode, host Melissa Franklin sits down with Nestor Esparza, a seasoned nonprofit leader, policy advocate, and education strategist with 15 years of …
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Episode 289 / Anuj Adhiya / Techstars / Expert-in-Residence, Growth
23:09
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23:09On the latest episode of the podcast, we talk about freeing up time for creative thinking thanks to speeding up and automating processes with AI. Our guest Anuj Adhiya, Expert-in-Residence for Growth at Techstars, shares what he's learnt from Dr Richard Feynman's autobiography, why he advises marketers to focus on decisions and hypotheses first, an…
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The legal side to alternative education (EOTAS) with Adam Friel and Douglas Hamer of Geldards
1:33:48
1:33:48
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1:33:48In this episode, we explore the complexities of EOTAS (Education Otherwise Than At School) and its significance for neurodiverse families navigating alternative educational routes. We unpack critical questions about the legal framework, EHCP requirements, and strategies to empower parents in advocating for their children's needs. • Definition of EO…
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Women in Leadership: Navigating Emotions and Success
1:02:02
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1:02:02Send us a text Season Four of Structuring Chaotic Minds continues with thought-provoking conversations that empower leaders and change-makers. In this episode, host Melissa Franklin leads a powerful discussion on Women in Leadership, featuring an inspiring panel of women who have carved their paths in education, business, and operations. Melissa is…
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Episode 288 / Tom Holmes / Haleon / Head of Marketing, Altogether Dental
26:21
26:21
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26:21Behavioural psychology can both influence people to buy your products and change their attitudes and habits for the better. For Tom Holmes, harnessing its power for good within marketing is an exciting prospect. He tells us how he uses it in his role as Head of Marketing for Altogether Dental at Haleon and he shares top marketing tips and his admir…
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Episode 287 / Tom Fenwick-Smith / Three UK / Senior In House Creative
27:48
27:48
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27:48Learn about agencies as pirate ships, storytelling from movie sets to the world of Gen AI, and why human is premium - from our latest guest, Tom Fenwick-Smith, Senior In House Creative at Three UK. We discuss the importance of humanity and empathy in data driven marketing and we hear about some really interesting projects Tom's been behind in his v…
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Neurodiversity in families with Amy White
1:05:52
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1:05:52The episode features an engaging discussion on how parenting a neurodivergent child can lead to insights about one's neurodiversity. Amy White shares her experiences with her son Jack's autism diagnosis and how that journey prompted her own self-exploration. • Exploration of intergenerational neurodiversity in families • Amy's journey from her son’…
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Episode 286 / Irina Finerman / Creative Marketing Leader
22:52
22:52
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22:52Our latest guest, Irina Finerman, has a varied background in entertainment, having worked for MTV, NBC News, and Showtime, but also in fintech. Her shiny new object is influencer marketing and the creator economy, included as part of a broad mix of data driven marketing approaches to offer creative, authentic content for target audiences.…
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Building resilience in adolescent girls with Kim McCabe, founder of Rites for Girls
50:59
50:59
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50:59This episode addresses the critical transition girls face when moving from primary to secondary school, especially concerning the challenges of puberty and neurodiversity. Experts share insights on the importance of community support and the role of mothers in empowering their daughters as they navigate these pivotal years. • Discussion of the tran…
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Episode 285 / Kirk Deis / Skydio / Senior Growth Marketing Manager
27:15
27:15
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27:15What does an experienced "conversion surgeon" have to say about the future of data driven marketing? This week we're welcoming Kirk Deis, Senior Growth Marketing Manager at Skydio and the brain behind heydigitaldoc.com tools, on the podcast. Learn about the usefulness of being a student of your own craft as a marketer and get all his top tips about…
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Underdiagnosis of ADHD in girls and women with Rosie Turner
57:00
57:00
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57:00This episode focuses on the underdiagnosis of ADHD in women and girls, exploring the emotional impact this has on their mental health. Rosie Turner shares her journey from misdiagnosis to understanding her ADHD, highlighting the unique challenges faced by women's evolving symptoms and the importance of exercise and self-acceptance. • Examining how …
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Episode 284 / Liz Nash / Loop Earplugs / Manager, Global Social Media Strategy
26:49
26:49
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26:49In our latest podcast episode, Liz Nash, Manager, Global Social Media Strategy at Loop Earplugs, shares her top tips for improving as a data driven marketer. With a big focus on curiosity, within and outside the industry, she talks about the importance of interrogating the problem deeply to come up with better solutions for consumers. And she share…
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Episode 283 / Eric Melis / PepsiCo / Vice President - Global Brand Marketing Pepsi, 7UP, Mountain Dew and Mirinda
22:33
22:33
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22:33PepsiCo's Eric Melis thinks there's never been a better time to be in marketing as brands are focused more than ever on truly understanding consumers and their passion points. He attributes PepsiCo's success to tapping into the intersection of passion points (his shiny new object) to really connect with audiences on the basis of their interests. He…
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Supporting teen mental health with Alicia Drummond, Wellbeing Hub for Teens
49:42
49:42
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49:42This episode focuses on the alarming rise in anxiety and other mental health issues among teenagers, especially neurodiverse youth and how parents can provide support. Alicia Drummond shares insights from her Wellbeing Hub initiative, discussing practical strategies for fostering emotional resilience and maintaining open communication. • Discussion…
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Fertility Issues and the Path to Parenthood with Tracy Schmidt
26:16
26:16
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26:16Send us a text Season Four of Structuring Chaotic Minds continues with heartfelt conversations designed to inspire resilience and transformation. In this episode, host Melissa Franklin sits down with Tracy Schmidt, a health and fertility coach who helps women overcome fertility struggles by focusing on holistic physical and mental health. Tracy sha…
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Episode 282 / Nick Goodchild / PVH Corp. / Vice President, Global Transformation
25:37
25:37
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25:37What if your manager was your therapist? On the latest podcast episode, we talk about therapy leadership: understanding your team, letting them have cathartic moments, and being attuned to the emotional impact of everyday work in the world of fashion marketing. Tune in to hear from Nick Goodchild, VP of Global Transformation at PVH Corp, as he expl…
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Episode 281 / Liam Branaghan / Uber / Performance Marketing Strategy Lead (Delivery, EMEA)
23:28
23:28
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23:28What purpose drives your marketing team? And how is it aligned to the broader organisation's goals? How often do you review it? Purpose in marketing is Liam Branaghan's shiny new object. On the podcast, we discuss how brands can use it as a North Star to inform strategy and successful implementation. Tune in to listen to Uber's Performance Marketin…
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Navigating family stress and neurodiversity with Lisa Chan
58:54
58:54
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58:54Imagine preparing for a family gathering while navigating the intricate world of parenting a neurodiverse child. The noise, the chaos, and the unsolicited advice often threaten to overwhelm. Through this heartfelt episode, we promise to equip you with strategies to create a compassionate and supportive environment for your family. We are thrilled t…
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Leadership & Structuring Accountability
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1:05:50Send us a text Season Four of Structuring Chaotic Minds is dedicated to celebrating leaders who bring order to chaos and inspire change through innovative accountability systems. In this episode, host Melissa Franklin moderates a dynamic panel discussion featuring four remarkable guests: Carlos DeLeon, a seasoned business coach with expertise in he…
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Episode 280 / Tom Boxall / Naked Wines / Performance Marketing Manager
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26:00
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26:00Discover insights on understanding customers, testing ideas, and unlocking incremental growth, from Tom Boxall, Performance Marketing Manager at Naked Wines. Learn how you should back yourself and go test, but also why incrementality is so important in data driven marketing, on this latest episode of the Shiny New Object podcast.…
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Supporting stressed teens with Dr. Naomi Fisher and Eliza Fricker
1:01:34
1:01:34
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1:01:34Unlock the secrets to helping teenagers overcome burnout with insights from Dr. Naomi Fisher and Eliza Fricker, authors of "The Teenager's Guide to Burnout." Our conversation dives deep into the pressures faced by today's teens, examining how academic demands and societal expectations contribute to chronic stress. We question the traditional educat…
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Episode 279 / Caroline Cockell / Student Roost / Marketing Director
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25:15Your marketing instincts do get better with age, argues Caroline Cockell, the Marketing Director at Student Roost and our latest guest on the Shiny New Object podcast. Caroline tells us why data driven marketers need to listen to their gut, back it up with data where possible, or turn it into hypotheses and test it where the data doesn't yet stack …
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Episode 278 / Chris Love / Virgin Media O2 / Head of Marketing Performance & Econometrics
26:24
26:24
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26:24The secret to success in data driven marketing is relationships - according to Chris Love, Head of Marketing Performance & Econometrics at Virgin Media O2. On the latest podcast episode, Chris explains why getting the marketing team out of its silo and knowing how to contribute to other teams' success, while letting them help yours with their insig…
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Episode 277 / Zahra Hemraj / Citizen Watch Canada / Director, Marketing & Data Integration
23:40
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23:40If what you're doing is perfect, where's the room for improvement? Citizen Watch Canada's Zahra Hemraj talks about the importance of negative data and of understanding the psychology behind quantitative insights, on the latest episode of the Shiny New Object podcast.
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Celebrating inclusivity in theatre with Chicken Shed Theatre
1:04:34
1:04:34
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1:04:34This episode highlights the transformative power of Chicken Shed Theatre, a leader in inclusive theatre arts for 50 years. Susan shares her heartfelt journey as a mother of a neurodiverse child, while Charlotte delves into Chicken Shed's core mission to foster acceptance, understanding, and growth through artistic expression. • The origins and hist…
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Episode 276 / Boaz Sobrado / Capital.com / Director of Marketing Analytics
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27:38
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27:38Capital.com's Boaz Sobrado discusses why predictive modelling of conversion events is essential in data driven marketing on the Shiny New Object podcast. Tune in to see how to create your own modelling, as well as to hear tips on developing a relationship with data to better understand and use it.
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Episode 275 / Priscila Lopez / Louis Vuitton / Digital & E-commerce Manager
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18:49Our latest guest is from Louis Vuitton Mexico and shares her approach to a winning prep strategy that she runs every month with her team. Priscila Lopez is the Digital & E-commerce Manager for Louis Vuitton and her shiny new object is a monthly digital preparation for winners that avoids working in silos and helps make data driven decisions across …
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Special Needs Education with Kelly Jarvis and Chrissa Wadlow
56:39
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56:39What if you could transform the education system for neurodiverse children? Kelly Jarvis and Chrissa Wadlow from Sunshine Support are revolutionizing how we support neurodivergent children in schools. Kelly’s journey as an educator breathing new life into special educational needs and Chrissa’s relentless advocacy for her daughter form a compelling…
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Dr Maryhan, a clinical psychologist and esteemed fellow podcaster, joins us to celebrate the 100th episode of the SEND Parenting Podcast. Have you ever wondered how to raise neurodiverse children within the UK education system without losing your mind? This milestone episode offers a treasure trove of insights as Dr. Maryhan shares wisdom from her …
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Beyond the Classroom: Discovering Voice and Vision in Copywriting
30:19
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30:19Send us a text Season Four of Structuring Chaotic Minds is all about celebrating educators who venture into new spaces—and still make a difference. In this premiere, host Melissa Franklin sits down with Stacy Eleczko, a former teacher turned website and sales copywriter with a passion for strategic brand messaging (and no shady marketing!). Through…
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Dealing With Conflict At Home with Sarah Fisher
33:08
33:08
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33:08Ever wondered how to transform your parenting approach to better support neurodivergent children? Sarah Fisher, an adoptive mom and author of "Connective Parenting," joins us for our milestone 100th episode to share her insightful experiences. Sarah opens up about her journey with her son, revealing the remarkable impact of Non-Violent Resistance (…
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Episode 274 / Alejandra Ramirez Giles / BD / Marketing Manager LATAM - MMS Dispensing Hospital & Pharmacy Automation
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21:26
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21:26How can B2B marketers - specifically in med tech - improve their insights collection and better understand their audiences? In this episode, our guest Alejandra Ramirez Giles,
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Episode 273 / Caitlin Dodd / Church & Dwight / Director of Marketing, Specialty Hair Care
22:10
22:10
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22:10How does a trapeze artist find stories in consumer data? On the latest podcast episode, we speak to Caitlin Dodd, Director of Marketing, Specialty Hair Care at Church & Dwight, who shares her shiny new object as storytelling with data, but in a different way than you might expect...
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Transforming Leadership Through Vulnerability: Embracing Mental Wellness and Cultural Humility
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51:37
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51:37Send us a text Join the "Structuring Chaotic Minds" Family Connect with Us: Facebook: Follow us on Facebook for updates, inspirational quotes. Instagram: Follow Melissa on Instagram for life stories, behind-the-scenes, episode highlights. Pinterest: Follow us on Pinterest for motivational content, episode pins. Subscribe to Our Community: Don’t mis…
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Disengaged In School with Dr. Chris Bagley
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51:12
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51:12What if our education system could truly embrace individuality and foster genuine growth for every child? Join us for our 100th episode of the Send Parenting Podcast, featuring the astute Dr. Chris Bagley, who argues for revolutionary changes in how we perceive and implement education. Dr. Bagley, a educational psychologist and advocate for neurodi…
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Episode 272 / Alexa Lombardo / alxyz / Fractional CMO, Consultant & Strategic Advisor
32:38
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32:38Alexa Lombardo, Fractional CMO, Consultant & Strategic Advisor with a career background at the Estée Lauder companies, Bobbi Brown, Tom Ford, and Unilever, among others, shares her top data driven marketing tips on the Shiny New Object Podcast - including how not to overly rely on data without qualitative analysis! How can brands get more real cust…
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Beyond Borders: Thriving in a New Cultural Landscape
51:19
51:19
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51:19Send us a text What drives two successful professionals to uproot their lives in the UK and start anew on a small Caribbean island? Journey with Oliver and Alexandra Catt as they share their bold decision to embrace change, leaving behind established careers for the untamed beauty and slower pace of Grenada. Feel the emotional weight of Alexandra’s…
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Nutrition for Neurodivergent Children with Lucinda Miller
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33:39Episode 101 Unlock the secrets to nurturing neurodivergent minds with the wisdom of Lucinda Miller, founder and clinical lead of NatureDoc, as we celebrate our monumental 100th episode. Lucinda returns to discuss her groundbreaking book, "Brain Brilliance," a nutritional guide tailored for neurodivergent individuals. From her beloved Cherry Sleepy …
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Episode 271 / Zyania Orozco Sanchez / Ex-OPPO / Senior Brand Marketing Manager
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18:34In this latest episode, we talk to Zyania Orozco, former Senior Brand Marketing Manager at Oppo in LATAM. Discover how Zyania is blending the worlds of luxury marketing and technology to drive innovation and customer loyalty.
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Episode 270 / Luis Antonio Gonzalez Rodriguez / HP / Digital Marketing Manager
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20:20In this episode of the Shiny New Object podcast, host Tom Ollerton interviews Luis Antonio Gonzalez Rodriguez, a Digital Marketing Manager at HP Mexico, about the future of data-driven marketing. Luis shares his insights on effective time management, the importance of analysis and imagination when working with marketing analytics, and the unique ch…
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Episode 269 / Di Gallo / CIBC / Director, Marketing Modernisation & Innovation
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26:57Explore the future of data driven marketing with in a Shiny New Object Podcast interview with Di Gallo, Director of Marketing Modernisation and Innovation at CIBC. Discover Di's insights on the importance of social commerce and how brands can become better data-driven marketers by learning from social media and modifying customer journeys on their …
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Episode 268 / Anna Ivanko / Ubisoft / Senior Media Manager, Global Marketing
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26:03This episode of the Shiny New Object podcast features Anna Ivanko, the Senior Media Manager, Global Marketing, at Ubisoft. Anna shares her own top data-driven marketing tips and discusses the concept of "active attention" in an age of digital distractions. Tune in to learn how marketers can create engaging content that captures their audience's foc…
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