WO2018019028A1

WO2018019028A1 - Advertisement information pushing method and apparatus, and set-top box

Info

Publication number: WO2018019028A1
Application number: PCT/CN2017/086939
Authority: WO
Inventors: 赵国强
Original assignee: 中兴通讯股份有限公司
Priority date: 2016-07-26
Filing date: 2017-06-02
Publication date: 2018-02-01
Also published as: CN107657469A

Abstract

Provided are an advertisement information pushing method and apparatus, and a set-top box. The method comprises: acquiring target key information input by a user; acquiring a video image displayed by a first display device when the user inputs the target key information; according to the target key information and the video image, acquiring matched advertisement information; and pushing the advertisement information to the user. The solution of the present disclosure can push relevant advertisement information to a user, when watching a video, according to a display object the user is interested in in the video, so as to change the playing of an advertisement from passive to be active, thereby improving the playing effect of the advertisement.

Description

Pushing method, device and set top box of advertisement information

Technical field

The present application relates to the field of multimedia technologies, for example, to a method, a device, and a set top box for pushing advertisement information.

Background technique

Traditional advertising on television is to insert an advertisement before each program or during a certain program. In this way, the user can only accept it passively, so that when the advertisement is played, when the user takes a break, the effect of playing the advertisement cannot be achieved at all.

In addition, there are some intelligent advertisements on the market. They are all used to promote advertisements through the recognition of text, voice, video, etc. Although this is very close to the user's needs, objectively speaking, this is still a passive acceptance.

Summary of the invention

In order to overcome the above problems in the related art, an embodiment of the present disclosure provides a method, a device, and a set top box for pushing advertisement information, which can push related related information to a user according to a display object that is of interest to the user when watching the video. The advertising information makes the playing of the advertisement passive and active, thereby effectively solving the technical problem of low advertising playing effect.

In order to solve the above technical problem, the present disclosure adopts the following technical solutions:

According to an aspect of an embodiment of the present disclosure, a method for pushing advertisement information is provided, including:

Obtain the target key information input by the user;

Obtaining a video image displayed by the first display device when the user inputs the target key information;

Obtaining matching advertisement information according to the target key information and the video image;

Push the advertising information to the user.

In the above solution, the step of acquiring the target key information input by the user includes:

Collecting a user's voice signal;

Identifying the voice signal to obtain the target key information.

In the above solution, the step of obtaining matching advertisement information according to the target key information and the video image includes:

Extracting feature information of the display object from the video image;

Finding feature information that matches the target key information, and determining a display object corresponding to the feature information as a target object;

Obtaining advertisement information that matches the feature information of the target object.

In the above solution, the step of acquiring the advertisement information that matches the feature information of the target object includes:

Sending the feature information of the target object to the server on the network side;

Receiving, by the server, the advertisement information that matches the feature information of the target object returned according to the feature information of the target object.

In the above solution, the step of pushing the advertisement information to the user includes:

Sending the advertisement information to the first display device or the second display device for display, wherein the second display device and the first display device are different display devices.

According to another aspect of the embodiments of the present disclosure, a push device for advertising information is further provided, including:

a key information obtaining module configured to acquire target key information input by the user;

An image acquisition module configured to acquire a video image displayed by the first display device when the user inputs the target key information;

The advertisement information obtaining module is configured to obtain matching advertisement information according to the target key information and the video image;

A push module configured to push the advertisement information to a user.

The key information acquiring module includes:

a voice collection unit configured to collect a voice signal of the user;

A speech recognition unit configured to recognize the speech signal to obtain the target key information.

In the above solution, the advertisement information acquiring module includes:

An extracting unit configured to extract feature information of the display object from the video image;

a search unit configured to search for feature information that matches the target key information, and determine a display object corresponding to the feature information as a target object;

An obtaining unit configured to acquire advertisement information that matches feature information of the target object.

The obtaining unit includes:

a sending subunit configured to send the feature information of the target object to a server on the network side;

The receiving subunit is configured to receive advertisement information that is returned by the server according to the feature information of the target object and that matches the feature information of the target object.

In the above solution, the push module may be configured to:

According to another aspect of an embodiment of the present disclosure, there is also provided a set top box comprising the push device for advertising information as described above.

Embodiments of the present disclosure also provide a non-transitory computer readable storage medium storing computer executable instructions arranged to perform the above method.

An embodiment of the present disclosure further provides an electronic device, including:

At least one processor;

a memory communicatively coupled to the at least one processor; wherein

The memory stores instructions executable by the at least one processor, the instructions being executed by the at least one processor to cause the at least one processor to perform the method described above.

The beneficial effects of the embodiments of the present disclosure are:

The embodiment of the present disclosure obtains the target key information input by the user, and the video image displayed by the first device when the user inputs the target key information, and obtains matching advertisement information according to the target key information and the video image, and then the advertisement is further Information is pushed to the user. It can be seen that the embodiment of the present disclosure can push relevant advertisement information for the user according to the display object that is interested in the video when the user watches the video, so that the playing of the advertisement becomes passive, thereby greatly improving the playing effect of the advertisement.

BRIEF abstract

1 is a flow chart showing a method of pushing advertisement information according to a first embodiment of the present disclosure;

2 is a block diagram showing the structure of a push device for advertising information according to a second embodiment of the present disclosure;

3 is a block diagram showing the structure of a push device for advertising information according to a second embodiment of the present disclosure;

4 is a block diagram showing the structure of a push device for advertising information according to a fourth embodiment of the present disclosure;

FIG. 5 is a schematic structural diagram of an electronic device according to an embodiment of the present disclosure.

detailed description

Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While the embodiments of the present invention have been shown in the drawings, the embodiments Rather, these embodiments are provided so that this disclosure will be more fully understood and the scope of the disclosure will be fully disclosed.

First embodiment

According to an aspect of an embodiment of the present disclosure, a method for pushing advertisement information is provided. As shown in FIG. 1 , the method includes:

Step 101: Acquire target key information input by the user.

Embodiments of the present disclosure are applied to terminal devices such as set top boxes. When the embodiment of the present disclosure is applied to a set top box, the set top box can establish a communication connection with the first display device, and can display the display content sent by the set top box to facilitate the user's viewing. Wherein, when the user views the video through the first display device, if the display object of interest in the video is seen, the target key information (ie, the keyword of the display object of interest) may be input into the set top box. Among them, the target key information can be input through voice input or text input.

In order to facilitate the operation of the user, in the embodiment of the present disclosure, the target key information is input by using a voice input manner, that is, when the user speaks the display object of interest by the user, the set top box can collect the voice signal of the user, thereby identifying the voice. Signal to obtain the target key information.

In addition, when the target key information is input through the voice input mode, the set top box needs to have a voice collection function, that is, a microphone needs to be set to collect the voice signal sent by the user. Among them, at present, the set top box is equipped with a remote controller, and in order to facilitate the operation of the user, the microphone for collecting the voice signal can be set on the remote controller that establishes a communication connection with the set top box. The remote can establish a communication connection with the set top box via a wireless network or Bluetooth. When the remote controller collects a voice signal from the user through the microphone, the collected voice signal can be sent to the set top box through a communication connection with the set top box.

Step 102: Acquire a video image displayed by the first display device when the user inputs the target key information.

The video image is intercepted from the first display device when the target key information input by the user is acquired. When the user inputs the target key information, the time point at this time is recorded, so that the corresponding video image is intercepted according to the time point.

Step 103: Acquire matching advertisement information according to the target key information and the video image.

Step 103 can include:

Extracting feature information of the display object from the video image;

The acquired video image includes a plurality of display objects, and each display object has its own feature information. The feature information includes a type, a brand, a color, and a size of the display object. Therefore, the feature information of the display object extracted from the video image is actually a set of item data, and each item data further includes corresponding feature information such as type, color, brand, size, and the like. Among them, it should be noted that the content included in the feature information is not limited to the type, brand, color, and size.

In addition, the target key information is a keyword of a display object that is of interest to the user, and the keyword is extracted by the user from the feature information of the display object of interest, and the display object of interest to the user is that the user is viewing the first Determined when displaying videos played on the device. Therefore, from the feature information of the display object in the video image, the feature information matching the target key information can be found, and the corresponding advertisement information is matched according to the found feature information.

For example, if the video image acquired from the first display device includes three display objects, such as a mobile phone, a clothes, and a notebook computer, when the target key information is “mobile phone”, the feature information is searched for. The display object whose type belongs to "mobile phone", when found, obtains matching advertisement information according to the brand, color and size of the display object of "mobile phone".

In addition, the step of acquiring the advertisement information that matches the feature information of the target object may include:

Receiving a special with the target object returned by the server according to the feature information of the target object The advertisement information matching the information.

That is, when the advertisement information matching the feature information of the target object is acquired, it can be acquired from the server on the network side, so that more matching advertisement information can be acquired, thereby adding more viewing content to the user.

Step 104: Push the advertisement information to the user.

After the advertisement information matching the feature information of the target object is acquired, the advertisement information may be directly displayed on the first display device. In order to not affect the video playing on the first display device, the advertisement information may be displayed in the form of a floating window at an edge or a corner position of the display interface of the first display device. Alternatively, the advertisement information may be sent to the second display device for display, wherein the first display device and the second display device are different display devices. For example, it is sent to the user's mobile phone or tablet for display, so that the user can simultaneously watch the video played by the first display device and the advertisement information displayed by the second display device, thereby improving the viewing experience of the user.

In summary, the embodiment of the present disclosure can push relevant advertisement information for the user according to the display object that the user is interested in when watching the video, so that the advertisement is passively activated, thereby greatly improving the playback effect of the advertisement. To enhance the user's viewing experience.

Second embodiment

An embodiment of the present disclosure provides a push device for advertising information. As shown in FIG. 2, the device 200 includes:

The key information obtaining module 201 is configured to acquire target key information input by the user;

The image obtaining module 202 is configured to acquire a video image displayed by the first display device when the user inputs the target key information;

The advertisement information obtaining module 203 is configured to obtain matching advertisement information according to the target key information and the video image;

The push module 204 is configured to push the advertisement information to the user.

Optionally, as shown in FIG. 3, the key information acquiring module 201 includes:

The voice collection unit 2011 is configured to collect a voice signal of the user;

The speech recognition unit 2012 is configured to recognize the speech signal to obtain the target key information.

Optionally, as shown in FIG. 3, the advertisement information acquiring module 203 includes:

The extracting unit 2031 is configured to extract feature information of the display object from the video image;

The searching unit 2032 is configured to search for feature information that matches the target key information, and determine a display object corresponding to the feature information as a target object;

The obtaining unit 2033 is configured to acquire advertisement information that matches the feature information of the target object.

Optionally, as shown in FIG. 3, the obtaining unit 2033 includes:

The sending subunit 20331 is configured to send the feature information of the target object to a server on the network side;

The receiving subunit 20332 is configured to receive advertisement information that is returned by the server according to the feature information of the target object and that matches the feature information of the target object.

Optionally, the push module 204 can be configured to:

The push information device 200 of the advertisement information of the embodiment of the present disclosure acquires the target key information input by the user through the key information acquisition module 201, and acquires the video image displayed by the first display device when the user inputs the target key information through the image acquisition module 202. The triggering advertisement information obtaining module 203 obtains matching advertisement information according to the target key information and the video image, and triggers the pushing module 204 to push the advertisement information to the user. Therefore, the push device 200 of the advertisement information of the embodiment of the present disclosure can push relevant advertisement information for the user according to the display object that is interested in the video when the user watches the video, so that the play of the advertisement becomes passive and active, thereby greatly improving The playback effect of the ad.

Third embodiment

Embodiments of the present disclosure provide a set top box including the push device for advertising information described above. The set-top box of the embodiment of the present disclosure can push relevant advertisement information for the user according to the display object that is interested in the video when the user watches the video, so that the playing of the advertisement becomes passive, thereby greatly improving the playing effect of the advertisement and improving the product. Market competitiveness.

Fourth embodiment

FIG. 4 is a block diagram showing the structure of a push device for advertising information according to an embodiment of the present disclosure. The device includes a voice collection device 401, a voice recognition device 402, an image recognition device 403, an advertisement server 404, a display device 405, and a smart terminal 406.

The voice collection device 401 is configured to collect voice signals sent by the user, and collect the collected signals. The voice signal is sent to the smart terminal 406; the device can collect the voice signal sent by the user through the set microphone.

The smart terminal 406 is configured to receive the voice signal, and send the received voice signal to the voice recognition device 402 for identification, thereby acquiring the recognition result returned by the voice recognition device 402; and configured to capture the video played in the display device 405 And analyzing the recognition result and the video image to determine the target object that the user is interested in, and then sending the feature information of the target object to the advertisement server 404, so as to receive the advertisement information returned by the advertisement server 404, thereby sending the advertisement information. Display is performed on display device 405.

Display device 405: configured to display images transmitted by smart terminal 406.

Speech recognition device 402: configured to convert a speech signal into text.

Image recognition device 403: configured to convert a video image into a set of item data, wherein each item further includes corresponding feature information, such as color, brand, size, and the like.

The advertisement server 404 is configured to store the advertisement, and searches for the matched advertisement information according to the feature information of the target object sent by the smart terminal 406, and returns to the smart terminal 406.

The voice collection device 401 can communicate with the smart terminal 406 via a wireless network or Bluetooth; the smart terminal 406 can be connected to the display device 405 through a high definition multimedia interface line (HDMI); the smart terminal 406 can be coupled with the voice recognition device 402. The image recognition device 403 and the advertisement server 404 are connected through a network.

In addition, when the embodiment of the present disclosure is implemented, the voice recognition device 402, the image recognition device 403, and the smart terminal 406 can be integrated into the set top box, and the display that establishes a communication connection with the set top box is used as the display device 405, and the voice collection device is used. The 401 is integrated into the remote control of the set top box, or directly integrated into the set top box, and the server on the network side is used as the advertisement server 404.

In summary, through the cooperation between the voice collection device 401, the voice recognition device 402, the image recognition device 403, the advertisement server 404, the display device 405, and the smart terminal 406, the user can be interested in the video when watching the video. The display object pushes relevant advertising information for the user, so that the playing of the advertisement becomes passive and active, thereby greatly improving the playing effect of the advertisement.

Embodiments of the present disclosure also provide a non-transitory computer readable storage medium storing computer executable instructions arranged to perform the method of any of the above embodiments.

The embodiment of the present disclosure further provides a schematic structural diagram of an electronic device. Referring to FIG. 5, the electronic device includes:

At least one processor 50, which is exemplified by a processor 50 in FIG. 5; and a memory 51, may further include a communication interface 52 and a bus 53. The processor 50, the communication interface 52, and the memory 51 can complete communication with each other through the bus 53. Communication interface 52 can be used for information transmission. Processor 50 can invoke logic instructions in memory 51 to perform the methods of the above-described embodiments.

Furthermore, the logic instructions in the memory 51 described above may be implemented in the form of software functional units and sold or used as separate products, and may be stored in a computer readable storage medium.

The memory 51 is used as a computer readable storage medium for storing software programs, computer executable programs, and program instructions/modules corresponding to the methods in the embodiments of the present disclosure. The processor 50 executes the function application and the data processing by executing the software program, the instruction, and the module stored in the memory 51, that is, the method for pushing the advertisement information in the above method embodiment.

The memory 51 may include a storage program area and an storage data area, wherein the storage program area may store an operating system, an application required for at least one function; the storage data area may store data created according to use of the terminal device, and the like. Further, the memory 51 may include a high speed random access memory, and may also include a nonvolatile memory.

The technical solution of the embodiments of the present disclosure may be embodied in the form of a software product stored in a storage medium, including one or more instructions for causing a computer device (which may be a personal computer, a server, or a network) The device or the like) performs all or part of the steps of the method described in the embodiments of the present disclosure. The foregoing storage medium may be a non-transitory storage medium, including: a USB flash drive, a mobile hard disk, a read-only memory (ROM), a random access memory (RAM), a magnetic disk or an optical disk, and the like. A medium that can store program code, or a transitory storage medium.

The above is an embodiment of the present disclosure, and it should be noted that those skilled in the art can also make several improvements and refinements without departing from the scope of the embodiments of the present disclosure. Within the scope of public protection.

Industrial applicability

The method, device and set-top box for advertising information provided by the application can push relevant advertisement information for the user according to the display object of interest to the user when watching the video, so that the playing of the advertisement becomes passive and active, which greatly improves the activity. The playback effect of the ad.

Claims

A method for pushing advertisement information, including:

Obtain the target key information input by the user;

Obtaining a video image displayed by the first display device when the user inputs the target key information;

Obtaining matching advertisement information according to the target key information and the video image;

Push the advertising information to the user.
The method of claim 1, wherein the step of obtaining target key information input by the user comprises:

Collecting a user's voice signal;

Identifying the voice signal to obtain the target key information.
The method of claim 1, wherein the step of obtaining matching advertisement information based on the target key information and the video image comprises:

Extracting feature information of the display object from the video image;

Finding feature information that matches the target key information, and determining a display object corresponding to the feature information as a target object;

Obtaining advertisement information that matches the feature information of the target object.
The method of claim 3, wherein the step of acquiring advertisement information that matches the feature information of the target object comprises:

Sending the feature information of the target object to the server on the network side;

Receiving, by the server, the advertisement information that matches the feature information of the target object returned according to the feature information of the target object.
The method of claim 1, wherein the step of pushing the advertisement information to a user comprises:

Sending the advertisement information to the first display device or the second display device for display, wherein the second display device and the first display device are different display devices.
A push device for advertising information, comprising:

a key information obtaining module configured to acquire target key information input by the user;

An image acquisition module configured to acquire a video image displayed by the first display device when the user inputs the target key information;

The advertisement information obtaining module is configured to obtain matching advertisement information according to the target key information and the video image;

A push module configured to push the advertisement information to a user.
The apparatus of claim 6, wherein the key information acquisition module comprises:

a voice collection unit configured to collect a voice signal of the user;

A speech recognition unit configured to recognize the speech signal to obtain the target key information.
The device according to claim 6, wherein the advertisement information acquisition module comprises:

An extracting unit configured to extract feature information of the display object from the video image;

a search unit configured to search for feature information that matches the target key information, and determine a display object corresponding to the feature information as a target object;

An obtaining unit configured to acquire advertisement information that matches feature information of the target object.
The apparatus of claim 8, wherein the obtaining unit comprises:

a sending subunit configured to send the feature information of the target object to a server on the network side;

The receiving subunit is configured to receive advertisement information that is returned by the server according to the feature information of the target object and that matches the feature information of the target object.
The apparatus of claim 6 wherein said push module is configured to:

Sending the advertisement information to the first display device or the second display device for display, wherein the second display device and the first display device are different display devices.
A set top box comprising the push information device of any one of claims 6 to 10.
A non-transitory computer readable storage medium storing computer executable instructions arranged to perform the method of any of claims 1-5.