WO2017128424A1 - Method for collecting data about advertisement pushing technology, and pushing system - Google Patents
Method for collecting data about advertisement pushing technology, and pushing system Download PDFInfo
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- WO2017128424A1 WO2017128424A1 PCT/CN2016/072994 CN2016072994W WO2017128424A1 WO 2017128424 A1 WO2017128424 A1 WO 2017128424A1 CN 2016072994 W CN2016072994 W CN 2016072994W WO 2017128424 A1 WO2017128424 A1 WO 2017128424A1
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- the invention belongs to the field of the Internet, and in particular relates to a data collection method and a push system for push advertising technology.
- the number of invention patents applied by OPPO in 2014 was 938, while the number of invention patents of Tencent in the same period was 1,447.
- the inventions of the two companies about 80% of the total number of invention patents related to user experience and direct user operations.
- similar patent applications, including other companies based on user experience are also of a large order of magnitude, such as Huawei.
- the patent application process and the post-authorization maintenance process will generate human and financial costs: such as replying to review opinions, paying license fees, etc., for core technologies (such as CDMA underlying technology) or market identification.
- core technologies such as CDMA underlying technology
- market identification For relatively high-tech technologies (such as sliding unlocking), the related costs are negligible, and the investment in these technologies is worthwhile, but such technologies are a minority after all, and more technologies have been verified by the market. The user's pain points or itch points cannot be touched, and the patent investment in these technologies is likely to cause cost waste.
- Embodiments of the present invention provide a data collection method for push advertising technology, which aims to Inaccurate current ad delivery, analysis of user intent before user shopping It is necessary to provide a kind of statistical browsing history of the user, analyze the user's preference, push the advertisement according to the user's preference, and make the advertisement more accurate, and also enable the user to understand the advertisement information according to his own needs from the advertisements that are not in the interest range. In addition, through the timely feedback after using the technology, it is also convenient for the manufacturer to collect the relevant technology in a timely and effective manner.
- the present invention is implemented as follows: a data collection method for push advertising technology, comprising the following steps:
- the embodiment of the invention further provides a push system, comprising:
- a recording unit a detecting unit, a statistical unit, a pushing unit, and a data transmitting unit, wherein:
- a recording unit located in the cloud, for recording a type tag whose URL matches
- the detecting unit is located locally and is used for detecting the user browsing the web address record and uploading the browsing web address record to the cloud;
- the statistical unit is located in the cloud, and the input end thereof is connected to the output end of the recording unit, and is used for counting the labels of the top three frequencies in the browsing history of the user;
- a push unit located in the cloud, and an input end connected to the output of the statistical unit, configured to push the advertisement of the top three tags to the user;
- the data sending unit is located in the cloud, and the input end thereof is connected to the output end of the pushing unit, and is configured to send technical usage data to a data collecting end preset by the manufacturer.
- the invention analyzes the user's browsing record, analyzes the user's preference, pushes the advertisement according to the user's preference, makes the advertisement delivery more precise, and also enables the user to understand the advertisement information according to his own needs from the advertisements that are not in the interest range, and further,
- the timely feedback after using the technology also facilitates the timely and effective collection of relevant technologies by the manufacturer.
- FIG. 1 is a schematic flowchart of a data collection method of a push advertisement technology according to an embodiment of the present invention
- FIG. 2 is a schematic structural diagram of a push system according to an embodiment of the present invention.
- figure 1 It is a schematic flowchart of a data collection method of a push advertisement technology provided by the embodiment of the present invention. For the convenience of description, only parts related to the embodiment of the present invention are shown.
- step S100 the type tag that matches the URL is recorded.
- a large website contains information about the user.
- the user's habit is to search for relevant information based on keywords through a search engine, so the type label corresponding to the URL is recorded.
- step S101 the user browses the web address record and uploads the browsing web address record to the cloud.
- step S102 the number of the top three frequency tags in the user browsing web address record is counted.
- step S103 The advertisement of the top three tags is matched to the user, and the technical usage data is sent to the data collection end preset by the manufacturer.
- the technology uses data for the user to use the data of the technology, that is, the data generated when the method completes the first few steps, the data includes the number of times the user uses the technology (eg, the first time using the technology within a certain period of time) Technology); the specific time point of using the technology; the user's related operations before and after using the technology can help the technology provider to better evaluate the market value of the technology, and better improve the technical data according to the feedback.
- the invention analyzes the user's browsing record, analyzes the user's preference, pushes the advertisement according to the user's preference, makes the advertisement delivery more precise, and also enables the user to understand the advertisement information according to his own needs from the advertisements that are not in the interest range, and further,
- the timely feedback after using the technology also facilitates the timely and effective collection of relevant technologies by the manufacturer.
- FIG. 2 is a schematic diagram of a push system structure according to an embodiment of the present invention, the push system:
- the recording unit 21 is located in the cloud and is used for recording a type tag whose URL matches;
- the detecting unit 22 is located locally and is configured to detect a user browsing the web address record and upload the browsing web address record to the cloud;
- the statistical unit 23 is located in the cloud, and its input end and the recording unit 21 The output is connected to count the top three tags in the user's browsing URL record;
- Push unit 24 located in the cloud, its input end and the statistical unit 23 The output is connected to push the advertisement of the top three tags to the user;
- the data sending unit 25 is located in the cloud, and its input end and the pushing unit 24
- the output terminal is connected to send technical usage data to the data collection end preset by the manufacturer.
- the working principle is: the recording unit 21 records the type tag matching the web address, and the detecting unit 22 Detecting the user browsing the web address record and uploading the browsing web address record to the cloud, the statistic unit 23 counting the top three tabs in the user browsing web address record, the pushing unit 24 The advertisement of the top three tags is matched to the user, and the data sending unit 25 sends the technical usage data to the data collection terminal preset by the manufacturer.
- the invention analyzes the user's browsing record, analyzes the user's preference, pushes the advertisement according to the user's preference, makes the advertisement delivery more precise, and also enables the user to understand the advertisement information according to his own needs from the advertisements that are not in the interest range, and further,
- the timely feedback after using the technology also facilitates the timely and effective collection of relevant technologies by the manufacturer.
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Abstract
The present invention relates to the field of the Internet, and provides a method for collecting data about an advertisement pushing technology, and a pushing system. The method comprises: recording type tags matching websites; detecting website browsing histories of a user, and uploading the website browsing histories to the cloud; obtaining, through statistics, the top three tags appearing most frequently in the website browsing histories of the user; and recommending to the user advertisements matching the top three tags, and sending technology use data to a data collection end preset by the manufacturer. By counting browsing histories of a user, analyzing user preferences, and pushing advertisements according to the user preferences, the present invention implements more precise advertisement placement, and also enables the user to learn about advertisement information according to requirements of the user, so as not to be disturbed by advertisements of no interest. Moreover, by means of timely feedback after the use of the technology, the manufacturer can also conveniently and effectively collect use information of the related technology in time.
Description
本发明属于互联网领域，尤其是涉及一种推送广告技术的数据采集方法以及推送系统。 The invention belongs to the field of the Internet, and in particular relates to a data collection method and a push system for push advertising technology.
现在企业申请的专利数量越来越多，而且将专利用在市场上、产品中的情形也越来越多。 Nowadays, the number of patents applied by enterprises is increasing, and the use of patents in the market and products is increasing.
根据国家知识产权的数据库显示，OPPO公司在2014年申请的发明专利数为938个，而同期的腾讯公司的发明专利数为1447个。这两家公司的发明中，有关于用户体验和用户直接操作相关的发明专利约占总数的80%左右。当然包括其他以用户体验为主的公司的类似专利申请也是具有很大的数量级，比如小米公司等。
According to the national intellectual property database, the number of invention patents applied by OPPO in 2014 was 938, while the number of invention patents of Tencent in the same period was 1,447. Among the inventions of the two companies, about 80% of the total number of invention patents related to user experience and direct user operations. Of course, similar patent applications, including other companies based on user experience, are also of a large order of magnitude, such as Xiaomi.
考虑到技术使用的同时，专利的申请过程和授权后的维护过程都会产生人力、财力上的成本：如答复审查意见、缴纳授权费等，对于核心技术（如：CDMA的底层技术）或市场认同度比较高的技术（如：滑动解锁）而言，那么相关成本就可以忽略不计，对于这些技术的投入是值得的，但这类技术毕竟是少数，更多的技术经过市场验证后，其实并不能触及用户的痛点或痒点，而对这些技术的专利投入，就容易造成成本的浪费。
Considering the use of technology, the patent application process and the post-authorization maintenance process will generate human and financial costs: such as replying to review opinions, paying license fees, etc., for core technologies (such as CDMA underlying technology) or market identification. For relatively high-tech technologies (such as sliding unlocking), the related costs are negligible, and the investment in these technologies is worthwhile, but such technologies are a minority after all, and more technologies have been verified by the market. The user's pain points or itch points cannot be touched, and the patent investment in these technologies is likely to cause cost waste.
所以需要有一种方法能够通过实在的数据，及时评估相关技术的市场接受度或价值，同时，为了使得本人的上一个申请《 根据浏览记录推送广告的方法以及推送系统
》中的相关技术得到及时评估，特提出一种技术使用数据的采集/发送的方法。
Therefore, there is a need to have a way to evaluate the market acceptance or value of related technologies in time through real data, and at the same time, in order to make my last application, the method of pushing advertisements based on browsing records and the push system.
The related technology in the paper is evaluated in time, and a method for collecting/sending data using technology is proposed.
本发明实施例提供了一种推送广告技术的数据采集方法，目的在于
针对当前广告投放不精确无法，在用户购物前分析用户意图的情况
，需要提供一种通过统计用户浏览记录，分析用户喜好，根据用户喜好推送广告，使广告投放更加精确，同时也让用户能够根据自己的需求了解广告信息免受不是兴趣范围内的广告的打扰，此外，通过使用技术后的及时反馈，也方便厂家及时有效的采集相关技术的使用情况。
Embodiments of the present invention provide a data collection method for push advertising technology, which aims to
Inaccurate current ad delivery, analysis of user intent before user shopping
It is necessary to provide a kind of statistical browsing history of the user, analyze the user's preference, push the advertisement according to the user's preference, and make the advertisement more accurate, and also enable the user to understand the advertisement information according to his own needs from the advertisements that are not in the interest range. In addition, through the timely feedback after using the technology, it is also convenient for the manufacturer to collect the relevant technology in a timely and effective manner.
本发明是这样实现的：一种推送广告技术的数据采集方法，包括以下步骤： The present invention is implemented as follows: a data collection method for push advertising technology, comprising the following steps:
记录网址相匹配的类型标签； Record the type tag that matches the URL;
检测用户浏览网址记录，并向云端上传浏览网址记录； Detecting the user browsing the web address record and uploading the browsing web address record to the cloud;
统计用户浏览网址记录中出现频次排名前三的标签； Count the top three tags in the user's browsing URL record;
向用户推送所述排名前三的标签相匹配的广告，并向厂家预设的数据采集端发送技术使用数据。 Pushing the ads of the top three tags to the user, and sending the technical usage data to the data collection end preset by the manufacturer.
本发明实施例还提供了一种推送系统，包括： The embodiment of the invention further provides a push system, comprising:
记录单元，检测单元，统计单元，推送单元，数据发送单元，其中： a recording unit, a detecting unit, a statistical unit, a pushing unit, and a data transmitting unit, wherein:
记录单元，位于云端，用于记录网址相匹配的类型标签； a recording unit, located in the cloud, for recording a type tag whose URL matches;
检测单元，位于本地，用于检测用户浏览网址记录，并向云端上传浏览网址记录； The detecting unit is located locally and is used for detecting the user browsing the web address record and uploading the browsing web address record to the cloud;
统计单元，位于云端，其输入端与所述记录单元输出端连接，用于统计用户浏览网址记录中出现频次排名前三的标签；
The statistical unit is located in the cloud, and the input end thereof is connected to the output end of the recording unit, and is used for counting the labels of the top three frequencies in the browsing history of the user;
推送单元，位于云端，其输入端与所述统计单元输出端连接，用于向用户推送所述排名前三的标签相匹配的广告；
a push unit, located in the cloud, and an input end connected to the output of the statistical unit, configured to push the advertisement of the top three tags to the user;
数据发送单元，位于云端，其输入端与所述推送单元输出端连接，用于向厂家预设的数据采集端发送技术使用数据。
The data sending unit is located in the cloud, and the input end thereof is connected to the output end of the pushing unit, and is configured to send technical usage data to a data collecting end preset by the manufacturer.
本发明通过统计用户浏览记录，分析用户喜好，根据用户喜好推送广告，使广告投放更加精确，同时也让用户能够根据自己的需求了解广告信息免受不是兴趣范围内的广告的打扰，此外，通过使用技术后的及时反馈，也方便厂家及时有效的采集相关技术的使用情况。
The invention analyzes the user's browsing record, analyzes the user's preference, pushes the advertisement according to the user's preference, makes the advertisement delivery more precise, and also enables the user to understand the advertisement information according to his own needs from the advertisements that are not in the interest range, and further, The timely feedback after using the technology also facilitates the timely and effective collection of relevant technologies by the manufacturer.
图 1 是本发明实施例提供的一种推送广告技术的数据采集方法的流程示意图； 1 is a schematic flowchart of a data collection method of a push advertisement technology according to an embodiment of the present invention;
图 2 是本发明实施例提供的推送系统的结构示意图。 FIG. 2 is a schematic structural diagram of a push system according to an embodiment of the present invention.
为了使本发明的目的、技术方案及优点更加清楚明白，以下结合附图及实施例，对本发明进行进一步详细说明。应当理解，此处所描述的具体实施例仅仅用以解释本发明，并不用于限定本发明。
The present invention will be further described in detail below with reference to the accompanying drawings and embodiments. It is understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
图 1
是发明实施例提供的一种推送广告技术的数据采集方法的流程示意图，为了便于说明，只示出了与本发明实施例相关的部分。 figure 1
It is a schematic flowchart of a data collection method of a push advertisement technology provided by the embodiment of the present invention. For the convenience of description, only parts related to the embodiment of the present invention are shown.
在步骤 S100 中记录网址相匹配的类型标签。 In step S100, the type tag that matches the URL is recorded.
大型网站包含了个方面的信息，用户的习惯是通过搜索引擎，根据关键字搜索相关信息，因此记录网址对应的类型标签。
A large website contains information about the user. The user's habit is to search for relevant information based on keywords through a search engine, so the type label corresponding to the URL is recorded.
在步骤 S101 中，检测用户浏览网址记录，并向云端上传浏览网址记录。 In step S101, the user browses the web address record and uploads the browsing web address record to the cloud.
在步骤 S102 中，统计用户浏览网址记录中出现频次排名前三的标签。 In step S102, the number of the top three frequency tags in the user browsing web address record is counted.
在步骤 S103
中，向用户推送所述排名前三的标签相匹配的广告，并向厂家预设的数据采集端发送技术使用数据。 In step S103
The advertisement of the top three tags is matched to the user, and the technical usage data is sent to the data collection end preset by the manufacturer.
所述技术使用数据为用户使用该技术的数据，即所述方法走完前几个步骤时产生的数据，所述数据包括用户使用该技术的次数（如在一定时间内是第几次使用该技术）；使用该技术的具体时间点；使用该技术前后用户的相关操作等有助于技术提供方更好的评价技术的市场价值，并根据所述反馈更好的改进技术的数据。
The technology uses data for the user to use the data of the technology, that is, the data generated when the method completes the first few steps, the data includes the number of times the user uses the technology (eg, the first time using the technology within a certain period of time) Technology); the specific time point of using the technology; the user's related operations before and after using the technology can help the technology provider to better evaluate the market value of the technology, and better improve the technical data according to the feedback.
本发明通过统计用户浏览记录，分析用户喜好，根据用户喜好推送广告，使广告投放更加精确，同时也让用户能够根据自己的需求了解广告信息免受不是兴趣范围内的广告的打扰，此外，通过使用技术后的及时反馈，也方便厂家及时有效的采集相关技术的使用情况。
The invention analyzes the user's browsing record, analyzes the user's preference, pushes the advertisement according to the user's preference, makes the advertisement delivery more precise, and also enables the user to understand the advertisement information according to his own needs from the advertisements that are not in the interest range, and further, The timely feedback after using the technology also facilitates the timely and effective collection of relevant technologies by the manufacturer.
图 2 是本发明实施例提供的推送系统构示意图，该推送系统： FIG. 2 is a schematic diagram of a push system structure according to an embodiment of the present invention, the push system:
记录单元 21 ，检测单元 22 ，统计单元 23 ，推送单元 24 ，数据发送单元 25
，其中： Recording unit 21, detecting unit 22, statistic unit 23, pushing unit 24, data transmitting unit 25
,among them:
记录单元 21 ，位于云端，用于记录网址相匹配的类型标签； The recording unit 21 is located in the cloud and is used for recording a type tag whose URL matches;
检测单元 22 ，位于本地，用于检测用户浏览网址记录，并向云端上传浏览网址记录； The detecting unit 22 is located locally and is configured to detect a user browsing the web address record and upload the browsing web address record to the cloud;
统计单元 23 ，位于云端，其输入端与所述记录单元 21
输出端连接，用于统计用户浏览网址记录中出现频次排名前三的标签； The statistical unit 23 is located in the cloud, and its input end and the recording unit 21
The output is connected to count the top three tags in the user's browsing URL record;
推送单元 24 ，位于云端，其输入端与所述统计单元 23
输出端连接，用于向用户推送所述排名前三的标签相匹配的广告； Push unit 24, located in the cloud, its input end and the statistical unit 23
The output is connected to push the advertisement of the top three tags to the user;
数据发送单元 25 ，位于云端，其输入端与所述推送单元 24
输出端连接，用于向厂家预设的数据采集端发送技术使用数据。 The data sending unit 25 is located in the cloud, and its input end and the pushing unit 24
The output terminal is connected to send technical usage data to the data collection end preset by the manufacturer.
其工作原理是：记录单元 21 记录网址相匹配的类型标签，检测单元 22
检测用户浏览网址记录，并向云端上传浏览网址记录，统计单元 23 统计用户浏览网址记录中出现频次排名前三的标签，推送单元 24
向用户推送所述排名前三的标签相匹配的广告，同时，数据发送单元 25 向厂家预设的数据采集端发送技术使用数据。 The working principle is: the recording unit 21 records the type tag matching the web address, and the detecting unit 22
Detecting the user browsing the web address record and uploading the browsing web address record to the cloud, the statistic unit 23 counting the top three tabs in the user browsing web address record, the pushing unit 24
The advertisement of the top three tags is matched to the user, and the data sending unit 25 sends the technical usage data to the data collection terminal preset by the manufacturer.
本发明通过统计用户浏览记录，分析用户喜好，根据用户喜好推送广告，使广告投放更加精确，同时也让用户能够根据自己的需求了解广告信息免受不是兴趣范围内的广告的打扰，此外，通过使用技术后的及时反馈，也方便厂家及时有效的采集相关技术的使用情况。
The invention analyzes the user's browsing record, analyzes the user's preference, pushes the advertisement according to the user's preference, makes the advertisement delivery more precise, and also enables the user to understand the advertisement information according to his own needs from the advertisements that are not in the interest range, and further, The timely feedback after using the technology also facilitates the timely and effective collection of relevant technologies by the manufacturer.
以上仅为本发明的较佳实施例而已，并不用以限制本发明，凡在本发明的精神和原则之内所作的任何修改、等同替换和改进等，均应包含在本发明的保护范围之内。
The above are only the preferred embodiments of the present invention, and are not intended to limit the present invention. Any modifications, equivalents, and improvements made within the spirit and scope of the present invention should be included in the scope of the present invention. Inside.
Claims (2)
- 一种推送广告技术的数据采集方法，其特征在于，所述方法包括如下步骤： A data collection method for push advertising technology, characterized in that the method comprises the following steps:记录网址相匹配的类型标签；Record the type tag that matches the URL;检测用户浏览网址记录，并向云端上传浏览网址记录；Detecting the user browsing the web address record and uploading the browsing web address record to the cloud;统计用户浏览网址记录中出现频次排名前三的标签；Count the top three tags in the user's browsing URL record;向用户推送所述排名前三的标签相匹配的广告，并向厂家预设的数据采集端发送技术使用数据。Pushing the ads of the top three tags to the user, and sending the technical usage data to the data collection end preset by the manufacturer.
- 一种推送系统，其特征在于，所述推送系统包括：A push system, characterized in that the push system comprises:记录单元，检测单元，统计单元，推送单元，数据发送单元，其中：a recording unit, a detecting unit, a statistical unit, a pushing unit, and a data transmitting unit, wherein:记录单元，位于云端，用于记录网址相匹配的类型标签；a recording unit, located in the cloud, for recording a type tag whose URL matches;检测单元，位于本地，用于检测用户浏览网址记录，并向云端上传浏览网址记录；The detecting unit is located locally and is used for detecting the user browsing the web address record and uploading the browsing web address record to the cloud;统计单元，位于云端，其输入端与所述记录单元输出端连接，用于统计用户浏览网址记录中出现频次排名前三的标签；The statistical unit is located in the cloud, and the input end thereof is connected to the output end of the recording unit, and is used for counting the labels of the top three frequencies in the browsing history of the user;推送单元，位于云端，其输入端与所述统计单元输出端连接，用于向用户推送所述排名前三的标签相匹配的广告；a push unit, located in the cloud, and an input end connected to the output of the statistical unit, configured to push the advertisement of the top three tags to the user;数据发送单元，位于云端，其输入端与所述推送单元输出端连接，用于向厂家预设的数据采集端发送技术使用数据。The data sending unit is located in the cloud, and the input end thereof is connected to the output end of the pushing unit, and is configured to send technical usage data to a data collecting end preset by the manufacturer.
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