WO2006058373A1 - Novelty food item and method - Google Patents
Novelty food item and method Download PDFInfo
- Publication number
- WO2006058373A1 WO2006058373A1 PCT/AU2005/001808 AU2005001808W WO2006058373A1 WO 2006058373 A1 WO2006058373 A1 WO 2006058373A1 AU 2005001808 W AU2005001808 W AU 2005001808W WO 2006058373 A1 WO2006058373 A1 WO 2006058373A1
- Authority
- WO
- WIPO (PCT)
- Prior art keywords
- particles
- food
- food item
- cereal
- colours
- Prior art date
Links
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
-
- A—HUMAN NECESSITIES
- A23—FOODS OR FOODSTUFFS; TREATMENT THEREOF, NOT COVERED BY OTHER CLASSES
- A23L—FOODS, FOODSTUFFS, OR NON-ALCOHOLIC BEVERAGES, NOT COVERED BY SUBCLASSES A21D OR A23B-A23J; THEIR PREPARATION OR TREATMENT, e.g. COOKING, MODIFICATION OF NUTRITIVE QUALITIES, PHYSICAL TREATMENT; PRESERVATION OF FOODS OR FOODSTUFFS, IN GENERAL
- A23L5/00—Preparation or treatment of foods or foodstuffs, in general; Food or foodstuffs obtained thereby; Materials therefor
- A23L5/40—Colouring or decolouring of foods
- A23L5/42—Addition of dyes or pigments, e.g. in combination with optical brighteners
-
- A—HUMAN NECESSITIES
- A23—FOODS OR FOODSTUFFS; TREATMENT THEREOF, NOT COVERED BY OTHER CLASSES
- A23L—FOODS, FOODSTUFFS, OR NON-ALCOHOLIC BEVERAGES, NOT COVERED BY SUBCLASSES A21D OR A23B-A23J; THEIR PREPARATION OR TREATMENT, e.g. COOKING, MODIFICATION OF NUTRITIVE QUALITIES, PHYSICAL TREATMENT; PRESERVATION OF FOODS OR FOODSTUFFS, IN GENERAL
- A23L7/00—Cereal-derived products; Malt products; Preparation or treatment thereof
- A23L7/10—Cereal-derived products
- A23L7/109—Types of pasta, e.g. macaroni or noodles
-
- A—HUMAN NECESSITIES
- A23—FOODS OR FOODSTUFFS; TREATMENT THEREOF, NOT COVERED BY OTHER CLASSES
- A23L—FOODS, FOODSTUFFS, OR NON-ALCOHOLIC BEVERAGES, NOT COVERED BY SUBCLASSES A21D OR A23B-A23J; THEIR PREPARATION OR TREATMENT, e.g. COOKING, MODIFICATION OF NUTRITIVE QUALITIES, PHYSICAL TREATMENT; PRESERVATION OF FOODS OR FOODSTUFFS, IN GENERAL
- A23L7/00—Cereal-derived products; Malt products; Preparation or treatment thereof
- A23L7/10—Cereal-derived products
- A23L7/117—Flakes or other shapes of ready-to-eat type; Semi-finished or partly-finished products therefor
- A23L7/122—Coated, filled, multilayered or hollow ready-to-eat cereals
-
- A—HUMAN NECESSITIES
- A23—FOODS OR FOODSTUFFS; TREATMENT THEREOF, NOT COVERED BY OTHER CLASSES
- A23L—FOODS, FOODSTUFFS, OR NON-ALCOHOLIC BEVERAGES, NOT COVERED BY SUBCLASSES A21D OR A23B-A23J; THEIR PREPARATION OR TREATMENT, e.g. COOKING, MODIFICATION OF NUTRITIVE QUALITIES, PHYSICAL TREATMENT; PRESERVATION OF FOODS OR FOODSTUFFS, IN GENERAL
- A23L7/00—Cereal-derived products; Malt products; Preparation or treatment thereof
- A23L7/10—Cereal-derived products
- A23L7/117—Flakes or other shapes of ready-to-eat type; Semi-finished or partly-finished products therefor
- A23L7/126—Snacks or the like obtained by binding, shaping or compacting together cereal grains or cereal pieces, e.g. cereal bars
Definitions
- the present invention relates to food and, in particular, to a novelty food item and a method of fabricating same.
- breakfast cereal market is an enormous one and breakfast cereals are fabricated from a wide variety of grains including wheat, corn and rice and are fabricated in a wide variety of methods so as to produce bran, flakes, expanded grains (such as those sold as puffed wheat or rice bubbles (trade names)) and the like.
- a novelty food item comprising a first plurality of edible cereal particles each coloured with a first food grade colouring agent of a first colour, and a second plurality of edible cereal particles each coloured with a second food grade colouring agent of a second colour, said first and second colours being different and said particles of said first plurality and said particles of said second plurality being intermingled.
- a method of fabricating a novelty food item comprising the steps of: (i) colouring a first plurality of edible cereal particles with a first food grade colouring agent of a first colour,
- a method of selling a multi-coloured food item comprising the steps of: (i) selecting a sporting team having colours corresponding to those of said food item,
- Fig. 1 is a perspective view of a soft breakfast cereal package having at least a window which is transparent or translucent,
- Fig. 2 is a perspective view of a bowl showing the breakfast cereal contained within the package of Fig. 1 positioned within the bowl
- Fig. 3 is a perspective view of a solid, generally bar shaped food product.
- the present invention has its genesis in the idea that the reindeer also should receive nourishment, particularly as they may have left hurriedly and not have had sufficient time to enable Santa Claus to feed the reindeer before commencing their travel. It is therefore thought desirable for young children to provide reindeer food to enable the reindeers to also receive some nourishment in the course of their travels.
- the object of the preferred embodiment is to provide reindeer food in the form of breakfast cereal coloured so as to represent Christmas.
- the breakfast cereal is processed wheat bran, however, it could equally be flakes of corn, puffed wheat, bubbles formed from rice grains, and the like.
- such breakfast cereal particles are divided into two groups, one group being coloured, preferably red, by a conventional edible food colouring agent and the other group being coloured, preferably green, by a similar edible food colouring agent.
- the coloured particles are dry, they are intermingled so that a cereal formed from red particles and green particles is produced and there is no mixing of the colouring agents or dyes.
- the cereal is then packaged in the form of soft package 1 as illustrated in Fig. 1 which has a transparent window 2 through which the individual particles 3 can be seen in order to attract the attention of prospective consumers.
- the particles are indicated to be different colours by means of shading lines to represent particles of one colour and the absence of shading lines to represent particles of another colour.
- Fig. 2 the individual particles 3 are illustrated in a cereal bowl 4.
- the differently coloured food particles can be coalesced to form a brick or bar shaped product 5 such as breakfast cereal blocks such as those sold under the trade marks WEETBIX or VITA-BRITS and snack food products including those known as MUESLI BARS, MUESLI BIX 3 MUESLI WRAPPS and the like.
- a brick or bar shaped product 5 such as breakfast cereal blocks such as those sold under the trade marks WEETBIX or VITA-BRITS and snack food products including those known as MUESLI BARS, MUESLI BIX 3 MUESLI WRAPPS and the like.
- Suitable colouring agents include Tartrazine (102), Ponceau 4R (124) and Brilliant blue FCF (133) whilst the addition of Sodium benzoate (211) as a preservative and citric acid (330) as an antioxidant has been found advantageous.
- the number in brackets above refers to the Numerical list of Food Additives prepared by Food Standards Australia and New Zealand.
- the children may wish to eat reindeer food themselves for breakfast in the days and weeks leading up to Christmas.
- the multi-coloured cereal can be fabricated in the colours of local football, or other sporting teams, so that the abovementioned red and green cereal combination can be sold to supporters of the South Sydney rugby League football team, for example.
- the cereal having colours of a specific team is sold to an organisation which supports that team.
- such organisations include the football club itself, the South Sydney Junior rugby League Club, subdistrict football teams within the South Sydney area, and the like.
- the supporting organisations By selling the multicoloured cereal in colours corresponding to the team colours of supporting organisations, this permits the supporting organisations to on-sell the cereal to the individual team supporters (or groups of same) as a fund-raising activity. Since most team supporting organisations are looking for fund-raising activities, they can be expected to embrace the opportunity to sell multi-coloured cereal enthusiastically.
- the cereal manufacturer has the advantage of a sales outlet which is independent of major grocery chains or major wholesalers, thereby making such manufacturers less dependent upon such traditional sales channels.
- plastic promotional toys such as reindeer and sleds can be included in the package 1.
- other food products such as spiral macaroni formed from durum wheat and particularly semolina derived therefrom, can be coloured and then intermingled.
- a reindeer drink or a drink for Santa Claus can be provided. This is preferably done with a cup having a central vertical membrane which keeps divided a, say, red drink in one part and a green drink in the other part.
- a dual straw is provided with a stem having two tubes lying along side each other but Y-shaped arms so that one straw end enters one cup portion and the other straw end the other cup portion.
- sucking on the dual straw stem delivers substantially equal amounts of red and green liquid to the drinker's mouth simultaneously.
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- Engineering & Computer Science (AREA)
- Health & Medical Sciences (AREA)
- Nutrition Science (AREA)
- Life Sciences & Earth Sciences (AREA)
- Chemical & Material Sciences (AREA)
- Food Science & Technology (AREA)
- Polymers & Plastics (AREA)
- Business, Economics & Management (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Economics (AREA)
- Finance (AREA)
- Marketing (AREA)
- Strategic Management (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Coloring Foods And Improving Nutritive Qualities (AREA)
Abstract
A novelty food item in the form of cereal products which are differently coloured and intermingled is disclosed. The food item can take the form of loose bit size pieces (3) in a breakfast cereal packet (1) which preferably has a transparent panel (2) or a coalesced bar (5) such as a muesli bar. Typically two colours are used which can be the team colours of a sporting team. A method of selling such food items via sporting organizations is also disclosed.
Description
Novelty Food Item and Method Field of the Invention
The present invention relates to food and, in particular, to a novelty food item and a method of fabricating same.
Backfiround Art
The breakfast cereal market is an enormous one and breakfast cereals are fabricated from a wide variety of grains including wheat, corn and rice and are fabricated in a wide variety of methods so as to produce bran, flakes, expanded grains (such as those sold as puffed wheat or rice bubbles (trade names)) and the like.
Consumers inevitably become jaded and therefore it is desirable from time to time to introduce novelty food items to provide consumers with an increased choice.
Summary of the Invention
In accordance with a first aspect of the present invention there is disclosed a novelty food item comprising a first plurality of edible cereal particles each coloured with a first food grade colouring agent of a first colour, and a second plurality of edible cereal particles each coloured with a second food grade colouring agent of a second colour, said first and second colours being different and said particles of said first plurality and said particles of said second plurality being intermingled.
In accordance with a second aspect of the present invention there is disclosed a method of fabricating a novelty food item, said method comprising the steps of: (i) colouring a first plurality of edible cereal particles with a first food grade colouring agent of a first colour,
(ii) colouring a second plurality of edible cereal particles with a second food grade colouring agent of a second colour, and
(iii) intermingling said first and second pluralities of particles.
In accordance with a third aspect of the present invention there is disclosed a method of selling a multi-coloured food item, said method comprising the steps of: (i) selecting a sporting team having colours corresponding to those of said
food item,
(ii) supplying a plurality of said food items to an organisation supporting said sporting team, and
(iii) permitting said organisation to on-sell said food items to individual supporters or groups of supporters of said sporting team as a fund-raising activity in support of said sporting team.
Brief Description of the Drawings
A preferred embodiment of the present invention will now be described with reference to the drawings in which:
Fig. 1 is a perspective view of a soft breakfast cereal package having at least a window which is transparent or translucent,
Fig. 2 is a perspective view of a bowl showing the breakfast cereal contained within the package of Fig. 1 positioned within the bowl, and Fig. 3 is a perspective view of a solid, generally bar shaped food product.
Detailed Description
Most children are familiar with the story of Father Christmas and how he comes to bring presents for children at Christmas time. Father Christmas, or Santa Claus, is conveyed by means of a sled drawn by reindeer. Many families on
Christmas Eve leave out items such as cake and/or milk to enable Santa Claus to be refreshed in the course of his travels.
The present invention has its genesis in the idea that the reindeer also should receive nourishment, particularly as they may have left hurriedly and not have had sufficient time to enable Santa Claus to feed the reindeer before commencing their travel. It is therefore thought desirable for young children to provide reindeer food to enable the reindeers to also receive some nourishment in the course of their travels. The object of the preferred embodiment is to provide reindeer food in the form of breakfast cereal coloured so as to represent Christmas.
In accordance with a first embodiment, the breakfast cereal is processed wheat bran, however, it could equally be flakes of corn, puffed wheat, bubbles formed from
rice grains, and the like. In accordance with the first embodiment such breakfast cereal particles are divided into two groups, one group being coloured, preferably red, by a conventional edible food colouring agent and the other group being coloured, preferably green, by a similar edible food colouring agent. Once the coloured particles are dry, they are intermingled so that a cereal formed from red particles and green particles is produced and there is no mixing of the colouring agents or dyes. The cereal is then packaged in the form of soft package 1 as illustrated in Fig. 1 which has a transparent window 2 through which the individual particles 3 can be seen in order to attract the attention of prospective consumers. In the drawings the particles are indicated to be different colours by means of shading lines to represent particles of one colour and the absence of shading lines to represent particles of another colour. In Fig. 2 the individual particles 3 are illustrated in a cereal bowl 4.
In a second embodiment as illustrated in Fig. 3, the differently coloured food particles can be coalesced to form a brick or bar shaped product 5 such as breakfast cereal blocks such as those sold under the trade marks WEETBIX or VITA-BRITS and snack food products including those known as MUESLI BARS, MUESLI BIX3 MUESLI WRAPPS and the like. These latter products include ingredients in addition to cereals which tend to coalesce or hold together the brick or bar like form.
Suitable colouring agents include Tartrazine (102), Ponceau 4R (124) and Brilliant blue FCF (133) whilst the addition of Sodium benzoate (211) as a preservative and citric acid (330) as an antioxidant has been found advantageous. The number in brackets above refers to the Numerical list of Food Additives prepared by Food Standards Australia and New Zealand.
In addition to feeding the reindeer on Christmas Eve, the children may wish to eat reindeer food themselves for breakfast in the days and weeks leading up to Christmas.
Furthermore, the multi-coloured cereal can be fabricated in the colours of local football, or other sporting teams, so that the abovementioned red and green cereal
combination can be sold to supporters of the South Sydney Rugby League football team, for example.
However, selling to supporters of particular sporting teams represents a distribution and logistics problem in that, for example, not all supporters of South Sydney Rugby league football team live in the South Sydney district. As a consequence, supplying supermarkets in the South Sydney district with only red and green cereal would have two consequences. The first is that South Sydney supporters not living in the district would either not buy the cereal or would be obliged to travel to supermarkets within the district in order to purchase same. Secondly, customers of supermarkets within the South Sydney district which supported other teams would not buy the red and green cereal either since they will wish to purchase cereal coloured with their own team colours.
In order to overcome this difficulty, the cereal having colours of a specific team is sold to an organisation which supports that team. In respect of the South Sydney Rugby league football team, such organisations include the football club itself, the South Sydney Junior Rugby League Club, subdistrict football teams within the South Sydney area, and the like. By selling the multicoloured cereal in colours corresponding to the team colours of supporting organisations, this permits the supporting organisations to on-sell the cereal to the individual team supporters (or groups of same) as a fund-raising activity. Since most team supporting organisations are looking for fund-raising activities, they can be expected to embrace the opportunity to sell multi-coloured cereal enthusiastically. Furthermore, the cereal manufacturer has the advantage of a sales outlet which is independent of major grocery chains or major wholesalers, thereby making such manufacturers less dependent upon such traditional sales channels.
The foregoing describes only two embodiments of the present invention and modifications, obvious to those skilled in the food preparation arts, can be made thereto without departing from the scope of the present invention. For example, plastic promotional toys such as reindeer and sleds can be included in the package 1.
In addition, other food products such as spiral macaroni formed from durum wheat and particularly semolina derived therefrom, can be coloured and then intermingled.
In a further development, a reindeer drink or a drink for Santa Claus can be provided. This is preferably done with a cup having a central vertical membrane which keeps divided a, say, red drink in one part and a green drink in the other part. A dual straw is provided with a stem having two tubes lying along side each other but Y-shaped arms so that one straw end enters one cup portion and the other straw end the other cup portion. Thus sucking on the dual straw stem delivers substantially equal amounts of red and green liquid to the drinker's mouth simultaneously.
The term "comprising" (and its grammatical variations) as used herein is used in the inclusive sense of "including" or "having" and not in the exclusive sense of "consisting only of.
Claims
1. A novelty food item comprising a first plurality of edible cereal particles each coloured with a first food grade colouring agent of a first colour, and a second plurality of edible cereal particles each coloured with a second food grade colouring agent of a second colour, said first and second colours being different and said particles of said first plurality and said particles of said second plurality being intermingled.
2. The food item as claimed in claim 1 and packaged in a container at least a portion of which is transparent or translucent whereby said intermingled particles of different colours are visible from the outside of said container.
3. The food item as claimed in claim 2 and comprising a breakfast cereal.
4. The food item as claimed in claim 1 wherein said particles are coalesced into a brick or bar shaped product.
5. The food item as claimed in claim 4 wherein said brick or bar shaped product is a breakfast cereal.
6. The food item as claimed in claim 5 wherein said brick or bar shaped product is a snack food bar.
7. The food item as claimed in any one of claims 1-6 wherein said first and second colours are red and green respectively.
8. The food item as claimed in any one of claims 1-7 wherein said cereal particles are selected from the group consisting of particles of bran, corn, wheat, rice and macaroni.
9. A method of fabricating a novelty food item, said method comprising the steps of:
(i) colouring a first plurality of edible cereal particles with a first food grade colouring agent of a first colour,
(ii) colouring a second plurality of edible cereal particles with a second food grade colouring agent of a second colour, and
(iii) intermingling said first and second pluralities of particles.
10. The method as claimed in claim 9 including the step of:
(iv) packaging said intermingled particles in a container having at least a portion which is transparent or translucent whereby said intermingled particles are visible from the exterior of said container.
11. The method as claimed in claim 10 wherein said intermingled cereal particles are breakfast cereal particles.
12. The method as claimed in claim 9 including the further step of: (v) coalescing said particles into a brick or bar shaped product.
13. The method as claimed in claim 12 including the further step of:
(vi) forming said brick or bar shaped product from breakfast cereal particles.
14. The method as claimed in claim 12 including the further step of: (vii) forming said brick or bar shaped product as a snack food bar.
15. The method as claimed in any one of claims 1-14 wherein said first and second colours are red and green respectively.
16. The method as claimed in any one of claims 9-15 wherein said cereal particles are selected from the group consisting of particles of bran, wheat, corn, rice and macaroni.
17. A method of selling a multi-coloured food item as claimed in claim 1, said method comprising the steps of:
(i) selecting a sporting team having colours corresponding to those of said food item,
(ii) supplying a plurality of said food items to an organisation supporting said sporting team, and
(iii) permitting said organisation to on-sell said food items to individual supporters or groups of supporters of said sporting team as a fund-raising activity in support of said sporting team.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| AU2005312336A AU2005312336A1 (en) | 2004-12-01 | 2005-12-01 | Novelty food item and method |
Applications Claiming Priority (4)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| AU2004906895 | 2004-12-01 | ||
| AU2004906895A AU2004906895A0 (en) | 2004-12-01 | Novelty Food Item and Method | |
| AU2005904662A AU2005904662A0 (en) | 2005-08-26 | Novelty Food Item and Method | |
| AU2005904662 | 2005-08-26 |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| WO2006058373A1 true WO2006058373A1 (en) | 2006-06-08 |
Family
ID=36564675
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| PCT/AU2005/001808 WO2006058373A1 (en) | 2004-12-01 | 2005-12-01 | Novelty food item and method |
Country Status (1)
| Country | Link |
|---|---|
| WO (1) | WO2006058373A1 (en) |
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20110027419A1 (en) * | 2009-07-31 | 2011-02-03 | Gregory Dean Sunvold | Animal Food and Its Appearance |
| US11154077B2 (en) | 2009-07-31 | 2021-10-26 | Mars, Incorporated | Process for dusting animal food |
| US11304428B2 (en) | 2015-02-16 | 2022-04-19 | Mars, Incorporated | Interlocking kibble |
| US11388914B2 (en) | 2015-04-28 | 2022-07-19 | Mars, Incorporated | Process of preparing a wet pet food, wet pet food produced by the process and uses thereof |
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| US3690896A (en) * | 1970-05-15 | 1972-09-12 | Gen Mills Inc | Process for forming a multi-colored food product |
| US4940593A (en) * | 1989-04-24 | 1990-07-10 | General Mills, Inc. | Multicolored R-T-E cereal and method of preparation |
| WO1999053776A1 (en) * | 1998-04-21 | 1999-10-28 | Glaser Lawrence F | Multi-density cereal product |
| US20010008646A1 (en) * | 2000-01-19 | 2001-07-19 | Hansa James D. | Modified oat and corn grit products and method |
| WO2003056937A1 (en) * | 2002-01-08 | 2003-07-17 | General Mills, Inc. | Laminated multi-layered cereal products and methods of preparation |
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2005
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| US3690896A (en) * | 1970-05-15 | 1972-09-12 | Gen Mills Inc | Process for forming a multi-colored food product |
| US4940593A (en) * | 1989-04-24 | 1990-07-10 | General Mills, Inc. | Multicolored R-T-E cereal and method of preparation |
| WO1999053776A1 (en) * | 1998-04-21 | 1999-10-28 | Glaser Lawrence F | Multi-density cereal product |
| US20010008646A1 (en) * | 2000-01-19 | 2001-07-19 | Hansa James D. | Modified oat and corn grit products and method |
| WO2003056937A1 (en) * | 2002-01-08 | 2003-07-17 | General Mills, Inc. | Laminated multi-layered cereal products and methods of preparation |
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| Title |
|---|
| "About LCMs", KELLOGGS.COM.AU, 11 October 2004 (2004-10-11), Retrieved from the Internet <URL:http://web.archive.org/web/20041011051326/http://www.kelloggs.com.au/DisplayPage.asp?PageID=310&brandid=22> * |
| "Follow your nose to Froot Loops fun! Loopy Chocolate Brittle", KELLOGGS.COM.AU, 5 May 2003 (2003-05-05), Retrieved from the Internet <URL:http://web.archive.org/web/20030505130532/http://www.kelloggs.com.au/DisplayPage.asp?PageID=235&brandid=7> * |
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Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20110027419A1 (en) * | 2009-07-31 | 2011-02-03 | Gregory Dean Sunvold | Animal Food and Its Appearance |
| WO2011014363A1 (en) * | 2009-07-31 | 2011-02-03 | The Iams Company | Animal food and its appearance |
| US10104903B2 (en) | 2009-07-31 | 2018-10-23 | Mars, Incorporated | Animal food and its appearance |
| US11154077B2 (en) | 2009-07-31 | 2021-10-26 | Mars, Incorporated | Process for dusting animal food |
| US11304428B2 (en) | 2015-02-16 | 2022-04-19 | Mars, Incorporated | Interlocking kibble |
| US11388914B2 (en) | 2015-04-28 | 2022-07-19 | Mars, Incorporated | Process of preparing a wet pet food, wet pet food produced by the process and uses thereof |
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