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WO2005040987A2 - Programmation avancee pour enregistreurs video personnels - Google Patents

Programmation avancee pour enregistreurs video personnels Download PDF

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Publication number
WO2005040987A2
WO2005040987A2 PCT/US2004/035211 US2004035211W WO2005040987A2 WO 2005040987 A2 WO2005040987 A2 WO 2005040987A2 US 2004035211 W US2004035211 W US 2004035211W WO 2005040987 A2 WO2005040987 A2 WO 2005040987A2
Authority
WO
WIPO (PCT)
Prior art keywords
media
personal video
video recorder
sequence
program
Prior art date
Application number
PCT/US2004/035211
Other languages
English (en)
Other versions
WO2005040987A3 (fr
Inventor
Daniel S. Simpkins
Charles W. K. Gritton
Negar Moshiri
Original Assignee
Hillcrest Laboratories, Inc.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Hillcrest Laboratories, Inc. filed Critical Hillcrest Laboratories, Inc.
Priority to EP04817349A priority Critical patent/EP1676436A4/fr
Publication of WO2005040987A2 publication Critical patent/WO2005040987A2/fr
Publication of WO2005040987A3 publication Critical patent/WO2005040987A3/fr

Links

Classifications

    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N5/00Details of television systems
    • H04N5/76Television signal recording
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N5/00Details of television systems
    • H04N5/76Television signal recording
    • H04N5/78Television signal recording using magnetic recording
    • H04N5/781Television signal recording using magnetic recording on disks or drums
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N5/00Details of television systems
    • H04N5/76Television signal recording
    • H04N5/78Television signal recording using magnetic recording
    • H04N5/782Television signal recording using magnetic recording on tape
    • H04N5/783Adaptations for reproducing at a rate different from the recording rate
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N9/00Details of colour television systems
    • H04N9/79Processing of colour television signals in connection with recording
    • H04N9/80Transformation of the television signal for recording, e.g. modulation, frequency changing; Inverse transformation for playback
    • H04N9/804Transformation of the television signal for recording, e.g. modulation, frequency changing; Inverse transformation for playback involving pulse code modulation of the colour picture signal components
    • H04N9/8042Transformation of the television signal for recording, e.g. modulation, frequency changing; Inverse transformation for playback involving pulse code modulation of the colour picture signal components involving data reduction

Definitions

  • the present invention relates to the field of media management and visual content suppliers. More specifically, this invention concentrates on the challenge of incorporating marketing and media techniques into visual content suppliers such as Personal Video Recorders by creating specialized programming slots.
  • PVRs Personal Video Recorders
  • These devices brought together the functionality of the VCR, the extensive memory of a hard disc and the simplicity of a television display to change the way that people watch television.
  • the PVR allows time- shift broadcast programming by enabling users to program their televisions to record multiple shows of their choice and then archives those shows within a hard disc.
  • Video On-Demand services work on the same principle as PVRs, but the metadata is provided by the cable companies. With internet video suppliers the metadata is stored online, but the same functions are applicable in these systems as in the PVRs. It is likely that in the present years visual content suppliers will begin to apply PVR functionality to additional video media outlets beyond the televisions, such as personal computers, palm pilots and cellular phones. The present invention is designed to be compatible with video content of all types and can be used in any of the above circumstances.
  • 0320-006 2 In 2003 police departments began using PVRs in patrol cars to record the behavior of both officers and suspects. Today, PVRs are becoming increasingly popular because, compared to analog video systems (VCRs) PVRs are more reliable, have a higher video quality and are more cost effective.
  • VCRs analog video systems
  • PVRs can make watching television a more satisfactory experience for the user, they also present a plethora of problems to advertising and broadcasting companies.
  • advertisements become more obsolete and unwatched.
  • the elimination of advertisement is problematic not only for the advertising corporations, but for the broadcasters and programmers who are funded by the advertising capital.
  • Exemplary embodiments of the present invention provide ways to use these visual content suppliers to produce screen space that can be used for advertisement, still pictures, interactive games, slide shows, telephony functions or other images while the Personal Video Recorder (or like device) is in a state other than "play."
  • the present invention may be used in conjunction with, for example, televisions, computers, cellular phones and other visual media systems.
  • a personal video recorder includes: a plurality of control features, including a play feature which commands the personal video recorder to output a primary media program to a display, and a plurality of other control features in addition to the play feature; and a switching function for switching from the primary media program to an alternate media program when one of the other control features is actuated by the user, whereupon a secondary media program is output to the display; wherein the switching function reverts back to the primary media program when the play feature is actuated by the user.
  • a method for outputting media content in a media system includes the steps of outputting a first media stream to a media output device, receiving a control command to perform one of pause, rewind, fast forward or rewind the first media stream, switching, in response to the control command, to a second media stream, wherein the second media stream includes advertising material, outputting the second media stream to the media output device, receiving a control command to perform a play operation, switching, in response to the play control command, to the first media stream and outputting the first media stream to the media output device.
  • FIG. 1 depicts a personal video recorder system according to an exemplary embodiment of the present invention
  • FIG. 2 depicts a personal video recorder system according to another exemplary embodiment of the present invention wherein a user has issued a pause command
  • FIG. 3 depicts a personal video recorder system according to the exemplary embodiment of FIG.2 when the user generated a play command.
  • the present invention includes several different enhancements to the standard control features of a PVR and other visual content suppliers that enable additional programming or advertising opportunities.
  • control features such as pause or rewind merely change the speed at which the current program is displayed.
  • a "stop" or "pause” command results in a freeze-frame image on the screen.
  • a "fast forward” command speeds the video while 0320-006 5 "rewind” reverses it, both generally at speeds between two and eight times faster than real-time.
  • the present invention is a method to substitute alternative programming, either as a full or a partial screen, in place of the original display while the PVR is not set to "play" the video.
  • each on-screen graphic would show for a pre-specified maximum period of time (for example, graphics could be set to display for ten seconds each). These graphics could be displayed in a looped sequence or at random.
  • Another implementation of this invention could be the display of conventional advertisements or other programming in place of, or in addition to, the original image. For example, if a user is watching a pre-recorded program and implements the "pause" command, instead of seeing only a freeze-frame television image, he or she will see an advertisement, previously requested programming (such as an update on a the score of a soccer game) or some other video display. With this invention it is also possible to suit the advertisements to the content of the show that the user is watching. For example, if a user is watching a fashion show and presses the pause key, the present invention can insert an advertisement relating to clothing, shoes or accessories rather than to chain saws.
  • our invention can also directly advertise products seen within the show the user is viewing. For example, if a user is viewing a golf tournament, this invention may show an 0320-006 6 advertisement for the specific type of golf club the champion of the tournament used for his winning hole.
  • Other usages for the gained screen time include: interactive games, news, slide shows, personal photos, telephony functions, weather displays, screen saver images, home security camera views, lists of other recorded media, personal calendars, personal to-do lists, baby monitors, telephone answering machine options, access to other home medias (CD players, computers, cellular phones) and many more.
  • the secondary media program can provide an update screen on the display, such as a messaging system screen, where status of items like voicemail and email can be seen.
  • the present invention recognizes when a control feature such as pause, stop, rewind or fast- forward is selected and selects an alternate media program for full or partial screen display during the time that a control feature (other than play) is active. The invention then recognizes that "play" has been activated and reverts to the original programming.
  • the present invention makes this programming space available during stop, rewind, fast-forward, pause and all other screen controls.
  • the result of this invention is that the PVR and other visual content suppliers produce an additional programming spot that is captured and available and can be sold for other purposes, including advertising.
  • Video content suppliers thus expand from being mere time-shifters and recording devices into tools for program generation.
  • a video source 99 (e.g., a cable feed) supplies, e.g., MPEG video over connection 100 to a media switch 106.
  • the 0320-006 7 media switch receives commands from the CPU 107 over connection 104 regarding how to handle data from input source 100 and also how to access the stream exiting the media switch 107 onto connection 101.
  • the CPU 107 can also command certain locations within a program to begin playing content and also command the speed of playback. For example, a TV program "Friends" could be coming in live on connection
  • the original program playing out of the first media switch 106 is paused by the user, e.g., using a remote control 114 and depressing a "pause" key which transmits a pause command to the CPU 107 via connection 103.
  • the CPU 107 would then have relayed that command to the first media switch 106 over connection 104.
  • the present invention considers the actuation of a non-play function key, e.g., pause, rewind, fast forward, stop, etc. as providing an opportunity to insert another programming slot into the video stream being forwarded to the display 111.
  • the TV 111 can simply display the freeze frame image.
  • the CPU 107 can send a command to the second media switch 113 over connection 105 to play a particular ad sequence to the TV instead of the freeze frame image.
  • This ad sequence could be a set of still images with or without an audio underlay or a video sequence or other multimedia segment.
  • the trigger could be other things 0320-006 8 besides a timer off a pause command.
  • the original image e.g., the freeze frame image in the case of the pause command, can be substituted for automatically by the CPU 107, without further user action being required.
  • the substituted programming comes in off the disk 115 as a default mode.
  • the substituted programming could also come in live from a dedicated broadcast feed, created automatically from stored and live data and/or retrieved from a separate data network connection (e.g., Internet).
  • a dedicated broadcast feed created automatically from stored and live data and/or retrieved from a separate data network connection (e.g., Internet).
  • the command is sent to the CPU 107 over connection 103 and the CPU 107 commands the first media switch 106 over connection 104 to resume playing and the CPU 107 commands the second media switch 113 over connection 105 to begin sending the video from the first media switch 106 over connection 101 to the display 111 over connection 102.
  • the substituted multimedia flow is then stopped.
  • N which are multiplexed to provide an output to display 111 via multiplexer 204.
  • Multiplexer 204 is controlled to selectively output a particular video source (or other content) in response to a particular transport control received from, e.g., the user's remote control device 114.
  • the multiplexer 204 selects the video source available from device 202 upon receipt of a pause command from the user (or, e.g., X seconds after receipt of the pause command). As shown in Figure 3, when a play 0320-006 9 command is generated by the user, then the original video source 202] is switched back into the signal path by multiplexer 204.

Landscapes

  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Television Signal Processing For Recording (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

L'invention concerne des procédés et des systèmes faisant appel à des enregistreurs vidéo personnels, des systèmes de vidéo à la demande, des fournisseurs Internet de données média visuelles, pour fournir un contenu visuel afin d'obtenir des créneaux de programmation spécifiques. Dans certains modes de réalisation, cette invention concerne par exemple des possibilités d'utilisation de ces fournisseurs de contenu visuel pour produire de la place à l'écran qui peut être utilisée pour afficher de la publicité, des images fixes, des jeux interactifs, des diaporamas, des fonctions téléphoniques ou d'autres images pendant que l'enregistreur vidéo personnel (ou un dispositif analogue) est dans un état autre que 'lecture'. Cette invention peut être employée de manière combinée, par exemple avec des télévisions, ordinateurs, téléphones cellulaires ou d'autres systèmes média visuels.
PCT/US2004/035211 2003-10-23 2004-10-25 Programmation avancee pour enregistreurs video personnels WO2005040987A2 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
EP04817349A EP1676436A4 (fr) 2003-10-23 2004-10-25 Programmation avancee pour enregistreurs video personnels

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US51389603P 2003-10-23 2003-10-23
US60/513,896 2003-10-23

Publications (2)

Publication Number Publication Date
WO2005040987A2 true WO2005040987A2 (fr) 2005-05-06
WO2005040987A3 WO2005040987A3 (fr) 2005-08-18

Family

ID=34520147

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2004/035211 WO2005040987A2 (fr) 2003-10-23 2004-10-25 Programmation avancee pour enregistreurs video personnels

Country Status (2)

Country Link
EP (1) EP1676436A4 (fr)
WO (1) WO2005040987A2 (fr)

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7567671B2 (en) * 2005-06-10 2009-07-28 Aniruddha Gupte Encryption method and apparatus for use in digital distribution system
CN106162352A (zh) * 2015-03-25 2016-11-23 阿里巴巴集团控股有限公司 视频广告交互播放方法及装置

Family Cites Families (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
ATE292355T1 (de) * 1997-04-21 2005-04-15 Gemstar Dev Corp Verfahren und vorrichtung zur zeitverschiebung von video und text in einem fernsehprogrammmit textverbesserung
US8290351B2 (en) * 2001-04-03 2012-10-16 Prime Research Alliance E., Inc. Alternative advertising in prerecorded media
ES2240443T3 (es) * 2000-03-31 2005-10-16 United Video Properties, Inc. Sistema y metodo de medios interactivos para presentar el contenido del tiempo de pausa.

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
See references of EP1676436A4 *

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7567671B2 (en) * 2005-06-10 2009-07-28 Aniruddha Gupte Encryption method and apparatus for use in digital distribution system
CN106162352A (zh) * 2015-03-25 2016-11-23 阿里巴巴集团控股有限公司 视频广告交互播放方法及装置

Also Published As

Publication number Publication date
WO2005040987A3 (fr) 2005-08-18
EP1676436A2 (fr) 2006-07-05
EP1676436A4 (fr) 2009-02-18

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