US2863236A - Display mounting - Google Patents

Description

Dec. 9, 1958 E. L. STEIN DISPLAY MOUNTING Filed May 15, 1957 INVENTOR. ELMEZ 4. STE/M 2,863,235 Patented Dec. 9, 1958 msPLAY MOUNTING Elmer 1L. Stein, Milwaukee, Wis, assignor to Eye-Beam Displays, 11s., Milwaukee, Wis., a corporation of Wis consin Application May 15, 1957, Serial No. 659,410

Claims. (Cl. 40-4) This invention relates to a display mounting. The present application is a companion to my application Serial No. 639,147 filed February 8, 1957.

A mounting tube of any appropriate cross section and desirably made of relatively soft material such as cardboard is so dimensioned internally that the tube may be engaged telescopically over a container provided with a crown cap, the lower end of the tube being centered on the container and the prongs formed by the pleating of the crown cap about the mouth of the container gouging into the material of the tube to stabilize the tube in an erect position through the resulting interlock between the tube and the crown cap.

While the tube may support the type of display illustrated in the companion application above identified, I have shown herein a display of the type illustrated in companion application Serial No. 521,760 filed July 13, 1955 supported by modifying the bowed tensioning strip with a hole through which the mounting tube extends and a tongue engaged in the upper end of such tube, whereby the bowed tensioning strip not only tensions the display panel but constitutes a part of the mounting organization.

In the drawings:

Fig. 1 is a view in three-quarter rear perspective of a display panel mounted according to the present invention.

Fig. 2 is a three-quarter rear perspective view of the bowed tensioning and mounting strip.

Fig. 3 is a greatly enlarged fragmentary detail view partly in front elevation and partly in section showing engagement of the mounting tube with the crown cap and container.

Fig. 4 is a detail view taken in section and greatly enlarged, showing a fragment of the crown cap and bottle and a fragment of the mounting tube with which the crown cap is interlockingly engaged.

Fig. 5 is a fragmentary detail view partly in side elevation and partly in section showing the mounting tube engaged with the contact cap of a can type of container.

Fig. 6 is a fragmentary detail view in perspective showing a mounting tube of non-circular cross section applied to a bottle as in Figs. 1, 3 and 4.

While any container provided with a crown cap or the like will provide a stablebase for the type of display herein contemplated, it is preferred to use an ordinary bottle such as that shown at 10 and desirably filled to provide weight. Such a bottle desirably has a beaded mouth portion 11 as best shown in Fig. 4 and a neck portion 12 of reduced diameter. The crown cap 13 is applied to the bottle in the usual way, its gasket 14 being slightly compressed on top of the head at the mouth of the bottle as shown in Fig. 4 and the skirt portion 15 of the crown cap being crimped at 16 beneath the bead, leaving projecting prongs at 17 which are engaged with the mounting tube 20 by gouging into the wall of the tube as shown at 21 in Figs. 3, 4 and 5. As indicated in Fig. 6, it is broadly immaterial to the present invention whether the mounting tube be circular or non-circular in cross section. By way of example, Fig. 6 shows a mounting tube 200 which is square in cross section. This reduces the number of contacts between the crown cap prongs 17 and the tube but still leaves an adequate interlocking connection to assure that the tube will be held upright. It will be observed from Fig. 3 that the lower end portion 23 of the tube extends downwardly into contact with the bottle well below the crown cap. The taper of the bottle wedges in the lower end of the tube to locate the tube accurately in vertical alignment with the bottle and the tube is held in that position by the prongs 17 of the crown cap which gouge their way into the material of the tube as shown in Fig. 4.

The crown capped can 24 lacks the elongated tapered portion of the bottle 10 but the lower end 23 of the tube still receives considerable positioning from contact with the top wall 25 of the can. Although the distance between the lower end of the tube and the crown cap is relatively slight, the can, nevertheless, does provide an appropriate base for a mounting tube 20.

As explained-in my companion application 521,760, the display panel 30 is made of paper-like material rather than cardboard and is maintained perfectly fiat in use by folding inwardly the side flanges 31 and 32 and connecting the bowed tensioning cardboard strip 33 to the top and bottom margins of the panel 30. The connection is desirably achieved, in a preferred embodiment of this type of display, by providing the top and bottom flanges 34 and 35 with slots at 36 into which the ends of the bowed tensioning strip are inserted from the outside inwardly, the ends of the strip being thereby pocketed in the bight or fold between the respective flanges 34, 35 and the panel. By means of the flanges 34, 35 the thrust of the bowed strip 33 is distributed across the top and bottom edges of the panel. This would result in warping of the panel but for the flanges 31 and 3.2 which eflect further distribution of the tensioning stress to leave the panel perfectly flat.

There are several ways in which such a tensioned panel can be mounted on a supporting tube such as that shown at 20. The present arrangement provides means which is not only simple and free of additional expense but also locates the center of gravity close to the axis of the tube. An elliptical opening 38 is provided in the tensioning strip 33 and a downwardly projecting tongue 39 is struck from the upper end of that strip. The tube is passed through the opening 38 and the tongue 39 is engaged in the upper end of the tube, the tongue being desirably semi-elliptical so that the upper end 40 of the tube 20 partially projects through the opening at 41 left by the cutting of tongue 39.

Particularly where the advertising carried by panel 30 is concerned with the contents of such a container as bottle 10 or can 24, the arrangement disclosed is especially appropriate. However, it is also widely used for advertising goods or prices having no relation whatever to the contents of the container which provides the base for the support.

I claim:

1. A support for a display, said support comprising the combination with a container provided with a crown cap having peripheral prongs, of a mounting tube of penetrable material having a major part of its length upright above the container and only a lower portion sleeved over and tightly fitted to the crown cap, said prongs extending into the penetrable material of the tube and providing an interlock assisting in the positioning of the tube.

2. The device of claim 1 in which the container comprises a bottle having a tapering neck portion wedged into the lower end of the tube and constituting means co- 3 operating with the crown cap for centering the tube to extend vertically above the bottle in an erect position of alignment with the bottle.

3. The-combination with a display comprising a flexible sheet and means for tensioning the sheet comprising a bowed biasing strip having terminal connection with the top and bottom of the sheet and provided with at least one aperture intermediate its ends, of a tubular support comprising a capped container serving as a base, an erect mounting tube sleeved over the cap of the container and engaged therewith and engaged at its lower end with the container in spaced relation to the cap, the upper end of said tube extending through aperture of' said strip and said strip having means engaged with said tube in spaced relation to the aperture for maintaining the display sheet in substantial parallelism with said tube.

4. The device of claim 3 in which the said aperture of the biasing strip is in a lower portion thereof and the means spaced therefrom for positioning the sheet comprises a tongue partially severed from said biasing strip, and projecting into the upper end of the tube.

5. The combination with a generally upright display panel, of an elongated cardboard tube having its upper and disposed behind the panel, means for supporting the panel from the upper end portion of the tube, and a base for the tube comprising a container provided with a crown cap having a periphery from which prongs project, the lower end portion of the tube being sleeved over and tightly fitted to the crown cap and engaged at its lower end with the container, the prongs of the crown cap being imbedded in the tube in spaced relation to the lower end of the tube, the tube'being thereby centered in an erect position to extend above the container for the support of said panel.

References Cited in the file of this patent UNITED STATES PATENTS 217,178 Waters July 1, 1779 569,024 Koch Oct. 6, 1896 782,811 Ames Nov. 2, 1905 905,228 Reeser Dec. 1, 1908 1,284,909 La Rose Nov. 12, 1918 1,352,065 Hottenstein Sept. 7, 1920 1,452,396 Sterner et al'. Apr. 17, 1923 1,485,846 Griifin Mar. 4, 1924 1,605,745 Lohn Nov. 2, 1926 1,627,652 Klornicker et a1 May 10, 1927 1,643,735 Baker Sept. 27, 1927 4;- Meyers Oct. 18, Wlecke et a1. Jan. 6, Holt Jan. 13, Landwehr et al I an. 19, Dixon Feb. 23, Buck Feb. 23, Appelbaum May 24, Ebeling May 24, Glende June 21, Marsh July 5, Greenlee July 19, Saunders July 19, Einson Aug. 9, Cockle Aug. 23, Berstein Aug. 23, Dixon Nov. 22, Watson Mar. 7, Johns Apr. 18, Meister et al Apr. 18, Perkins June 27, Marsh Aug. 15, Moore May 15, Lindenberger Sept. 8, Harrison Jan. 1, Emiley June 18, McIver Dec. 8, Wertz Dec. 15, Stuebing Jan. 19, Stuebing Feb. 2, Jones Mar. 2, Chinn Aug. 24, Baldwin May 24, Evans et a1. May 30, Housman et al May 30, Smith Nov. 14, Hoofer Sept. 7, Moore July 11, Robinson et al Oct. 24, Salussolia June 5, Watson Apr. 15, Edwards Jan. 25, Paige July 24, Paschka Feb. 26, Stein Sept. 10,

FOREIGN PATENTS France June 30,

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