US2659170A - Advertising sign - Google Patents

Description

E Am.

N v. 179 ADVERTISING SIGN Filed 1951 FIG- 8 909 ,yl f/V ELDON J HILL Patented Nov. 17, 1953 ADVERTISING SIGN Eldon J. Hill, Dallas, Tex., assignor to Burdick- Baron Company, Dallas, Tcx., a corporation of Texas Application August 4, 1951, Serial No. 240,369

3 Claims.

This invention relates in general to certain new and useful improvements in advertising signs and methods of making the same.

It is the primary object of the present inven tion to provide an advertising sign and a method of making the same which is simple and economical.

It is another object of the present invention to provide an advertising sign which is formed in the interstices of screen wire and may be in serted in door screens and window screens of commercial establishments to present an ad vertising message to the passerby and to persons entering and leaving the store.

It is a further object of the present invention to provide an advertising sign of the type stated having a background element completely filling the interstices of the screen wire in a defined area and having letters, design indicia, or advertising messages applied upon the background in contrasting colors or in relief or in intaglio or in any combinations thereof.

With the above and other objects in view, my invention resides in the novel features of form, construction, arrangement, and combination of parts presently described and pointed out in the claims.

In the accompanying drawing- Figure 1 is a horizontal sectional view of a piece of screen wire and a stencilling screen superimposed thereon preparatory to performing the initial step in the method constituting the present invention;

Figure 2 is a top plan View of a fragmentary section of screen wire provided in a defined area with a background element resulting from the initial step in the method of the present invention;

Figure 3 is a horizontal sectional view of the section of screen wire with a stencilling screen superimposed thereon preparatory to performing the second step in the method constituting the present invention;

Figure 4 is a top plan view of a fragmentary section of screen wire provided in a defined area with a completed advertising sign constructed in accordance with, and pursuant to, the methods of the present invention;

Figure 5 is a fragmentary sectional view taken along line 5-5 of Figure 4; and

Figure 6 is a fragmentary sectional view of a modified form of advertising sign constructed in accordance with, and pursuant to, the methods of the present invention.

Broadly speaking, the present invention resides in the unique method of forming a background for the sign by applying a plastic, heavily pigmented, paste-like material to the interstices of a section of screen wire in a defined area by forcing the material through a stencilling screen while masking out areas wherein the letters, design indicia, oradvertising message is to be applied, so that the interstices of the screen wire in such latter areas is left open and unclogged. After the background has been permitted to solidify, a second screen is placed thereover and is masked in all areas except areas registering with the open portions left in the background. Thereupon a second plastic, paste-like material, preferably though not necessarily of contrasting color, is

forced through the second screen in such a manner as to become marginally bonded to and around the edges of the open areas originally left in the background. By the use of contrasting colors and by providing an appropriate amount of vertical space between the screen and the background, contrasting colors, relief effects, intaglio effects, or any combinations of such ef fects may readilybe obtained.

Referring now in more detail and by reference characters to the drawing, which illustrates practical embodiments of the present invention, 4 designates a section of screen wire which may be of any desired size to fit the particular window, door, or the like in which it is to be installed. The section of screen wire I is placed flatwise upon any smooth horizontal table top or similar work surface 2, which has been covered with a thin backing sheet p formed of absorbent tissue paper or other similar flexible material, and a stencih ling screen S is superimposed upon the screen wire section i, as shown in Figure l.

The stencilling screen S comprises a suitably shaped frame 3 having a screen stencil a stretched tautly across the operative surface or under face thereof. The screen 4 may be of any appropriate material, such as stencil silk or even a very open mesh wire, depending upon the fineness or coarse ness of texture desired in the finished sign. The stencil 4 is preferably masked with stencil paper over its entire area except in a defined area conforming to the shape or outline of the background design of the sign being fabricated. Such open spaces are schematically indicated in Figure 1 at a, b, and c. The stencil is also masked in cer tain areas within the defined area in the portions corresponding to the letters, design indicia, or advertising message which is to appear on the background. Such areas are schematically designated in Figure 1 at a: and y. 1

A suitable heavily pigmented plastic material containing drying oils, or some such similar vehicle, is then squeegeed through the screen 4 into the interstices of the screen wire section 1 forming a flat under surface against the backing sheet 1) to produce a solid background plaque or section for the sign or advertising display in which the area to be occupied by the letters or design indicia'is'left open, as indicated at 6 in Figure 2. For purposes of illustration herein, a single letter A has been used to exemplify the design indicia, but it will, of course, be understood this connection that any number of letters, or designs may be employed instead. After the material forming the background section 5 has set somewhat, the backing sheet p may be peeled ofi, carrying with it excess oils which have been absorbed thereby. Since the plastic material is very heavy in consistency, the backing sheet p may, if desired, be peeled on almost immediately after stencilling but in such case best results are obtained by ripping the backing sheet 310' off with a sharp or rapid pull.

When the background plaque or section 5 has solidified sufiiciently, either by air drying, oven drying, or any other conventional means, the screen wire section I is again placed on the fiat table working surface 2, upon which has been placed a second backing sheet 12, and a second stencilling screen S is placed over the screen wire section I. The screen S comprises a frame. 3' of substantially the same size and shape as the previously described frame 3 of screen S and is similarly provided with a tightly stretched screen 4 which is masked over its entire area except the areas conforming to the letters or design indicia, and as to such areas thescreen pattern is slightly larger than the letters or design indicia with which it is intended to register.

A heavy paste-like material of appropriate contrasting color, for instance, is then squeegeed through the screen 4 and will be forced through the open areas 6 in the screen wire I. Inasmuch as the openings in the screen '4" are peripherally larger than the actual opening: 6. inthe screen wire I, the compound being extruded through the screen 4 will overlap very slightly onto the background material and will 'force its way around on the under side to overlap somewhat, thereby forming a double locked 'iretentiv'e bond, substantially as shownfin Figure'5'.

By using materials of proper consistency and by appropriately elevating the top surface o'i'the screen S by using a thicker stencil paper of masking material to introduce the desired amount of space vertically between the upwardly presented face of the background plaque or section 5 and the under face of the screen 4", it is possible to achieve various types of raised-letter or relief efiects. If desired, the screen 4' may be masked in such a manner as to introduced le'tters or design indicia into only a .portion of the open spaces in the background plaque or section or further complementary screens may be employed to introduce different contrasting colors into other open spaces. It is thus possible to produce multicolored effects.

By reversing the above described procedure or series of steps, it is possible to achieve an intaglio effect, as shown. in Figure 6t In other words, the stencil S may be used first to form the letters or design indicia l in a section of screen wire 8. When dry or solidified, the stem-- cil S may be used to superimpose an'dfliorm a background plaque or section 9 around and peripherally interlocked with the letters I.

It should be understood that changes and modifications in the form, construction, arrangement, and combination of the several parts of the advertising sign and in the steps of its production may be made and substituted for those herein shown and described without departing from the nature and principle of my invention. Having thus described my invention, what I claim and desire to secure by Letters Patent is: 1. An advertising display sign comprising a section of open-mesh screen material having a sign elem'ent located entirely within an area which is substantially smaller than the total area of the section and is spaced inwardly at all points fromtheperipheral margins of the screen material, said sign element comprising a sign-forming body consisting of a solid, substantially rigid but somewhat pliable material extending entirely through and filling the interstices of the screen material in a defined area having-a selected marginal contour, said sign-forming body being thicker than the screen material and having oppositely presented faces located outwardly and on opposite sides of the screen material, and a second sign-forming body consisting of a solid, substantially rigid but somewhat pliable -mate rial extending through and, filling the interstices of the screen material .in another defined area directly contiguous to the first-mentioned defined area, said second sign-forming body projecting outwardly on both sides of the screen material and being substantially thicker than the firstmenticned sign-forming body, thereby providing outwardly presented faces which are respectively spaced outwardly in relation to the adjacent outwardly presented faces of the first-mentioned sign-forming body, said. second sign-forming body, furthermore, extending marginally over on both sides of the first-mentioned sign-form;- ing body in the provision or a tongueand-groove type of interlock between the two sign-forming bodies along the line cont'i'guity thereof.

2. An advertising displaysign comprising a section of openmesh screen material having a signelement located entirely within an area which is substantially smaller than the total: area; of "the section and. is spaced inwardly at all points from the peripheral margins of the screen material, said sign element comprising a first sign-forming body consisting of a solid, substantiallyri'gid but somewhat pliable material extending entirely through and filling the interstices of -the -screen material in a defined area and being provided, entirely within the confines of. said defined area, with an indicia forming area which the interstices are not filled with the material ofth'e first sign-forming body, said first sign-forming body being thicker than the screen material and having oppositely presented faces located outwardly and on opposite sides of the screen material, and a second sign-forming body consisting of a solid, substantially rigid but somewhat pliable material extending through and filling the interstices of the screen material inv the ind-iciaforming area directly contiguous to the first mentioned defined area, thereby providing outwardly presented races which are respectively spaced outwardly in relation to the adjacent outwardly presented faces of the first-mentioned sign -forming body to provide a-reli'ei e'fiiect.

3. An advertising display sign com-prising axsection of open-mesh screen material having. a signele'ment located. entirely within an area which is 5 substantially smaller than the total area of the section and is spaced inwardly at all points from the peripheral margins of the screen material, said sign element comprising a sign-forming body consisting of a solid, substantially rigid but somewhat pliable material extending entirely through and filling the interstices of the screen material in a defined area havin a selected marginal contour adapted to form indicia for an advertisement, said sign-forming body being thicker than the screen material and having oppositely presented faces located outwardly and on opposite sides of the screen material, and a second signforming body consisting of a solid, substantially rigid but somewhat pliable material extending through and filling the interstices of the screen material in another defined area directly contiguone to and surrounding the first mentioned defined area in the manner of a border, said second sign-forming body projecting outwardly on both sides of the screen material and being substantially thicker than the first-mentioned sign-forming body, thereby providing outwardly presented faces which are respectively spaced outwardly in relation to the adjacent outwardly presented faces of the first-mentioned sign-forming body to provide an intaglio effect.

ELDON J. HILL.

References Cited in the file of this patent UNITED STATES PATENTS Number Name Date 807,198 Paige Dec. 12, 1905 817,313 Gledhill Apr. 10, 1906 1,680,497 Brown Aug. 14, 1928 1,681,349 Krause Aug. 21, 1928 2,390,663 Pollard Dec. 11, 1945

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