TW201832156A - Method for displaying commodity with three-dimensional image and providing interactive operation advertisement effect and vending machine that comprises a three-dimensional image displayer that projects three-dimensional images of commodities on a displaying platform arranged on a surface or a circumference of the machine - Google Patents

Abstract

The present invention relates to a method for displaying commodity with a three-dimensional image and providing an interactive operation advertisement effect and a vending machine, which generally comprise a machine and a displaying platform provided on a surface or a circumference of the machine with a three-dimensional image displayer aiming at the site of the displaying platform to project three-dimensional images of commodities to the displaying platform for viewing by a customer. The present invention also provide interactive operation, which involves a motion capturer arranged on the machine so that the customer, when seeing an interesting one of the three-dimensional images, may align one limb with the three-dimensional image to make an action of operation. The motion capturer instantaneously detects a positional variation of the limb and a control signal is transmitted to a control unit of the machine. Afterwards, based on interactive combination of the spatial location of the limb and the contents that are being displayed with the three-dimensional image player, an action that the limb motion makes can be determined and then, the three-dimensional image player provides information that the customer needs so as to generate interactive behavior to complete a purchase process of the commodity.

Description

 Method for displaying products by using stereoscopic images and providing interactive operation advertising effects and vending machines  

The invention belongs to the field of advertising sales, and in particular relates to a method and a vending machine for displaying goods by using stereoscopic images and providing interactive operation advertising effects.

Conventional vending machines usually provide a locker to place the merchandise to be sold in the locker, and then present the appearance of the merchandise in the form of a picture or physical display window, allowing the customer to purchase according to the observed appearance of the merchandise.

The traditional vending machine has been sold for a long time because it can only be statically displayed, and the content of the product cannot be further seen. With the limited volume, it is often used for selling simple products such as drinks and snacks, and lacks advanced applications. Moreover, the static display of the traditional vending machine lacks the advertising effect, and it is difficult to attract customers to stop and watch. Therefore, most of the goods sold are well-known products that have been circulating for a long time in the market, and it is difficult to promote and sell new products.

In order to increase the volume of goods sold, effective advertising is a must, especially with the improvement of living standards, customers are more critical about the content of advertising, how to attract customers' attention, which is a topic of considerable concern to various industry players.

At present, due to the advancement of technology, dynamic advertising billboards are everywhere, using dynamic and dynamic advertising to attract customers to watch, and provide ordering or contact information, so that interested customers can immediately complete the purchase of goods and promote the development of transactions. .

However, although the current advertisement has entered the dynamic display, it still cannot provide a comprehensive experience for the customer, but can only accept the information transmitted in the advertisement, so that the customer can not understand the actual content of the product, and thus can not hold back and reduce the willingness to purchase. Especially for sophisticated products, what customers want to know is definitely more than the ones presented in the advertisements. However, if too many specifications are placed in the advertisements, the customers will be dazzled and cannot confirm whether the products meet the demand.

Therefore, there is still room for improvement in vending machines and advertising display methods, which are urgently needed to be improved or solved by the industry.

Therefore, in view of the above-mentioned shortcomings, the inventors made improvements, and through careful research and research by the inventors, after long-term research and development and implementation, the inventors can finally complete the use of stereoscopic images to display products and provide interactive operation advertising effects. vending machine.

The main object of the present invention is to provide a method for displaying an item by using a stereoscopic image and providing an interactive operation advertisement effect, and a vending machine, which uses a stereoscopic image display to attract a customer's gaze, and then directly operates the stereoscopic image to generate an interaction, thereby greatly improving the customer's Interest in goods, increasing opportunities for commodity trading.

Another object of the present invention is to provide a method and a vending machine for displaying goods using stereoscopic images and providing an interactive operation advertisement effect, which provides customers with complete product information, and allows the customer to decide to view the information and satisfy the requirements of most customers. Increase the volume of goods sold.

It is still another object of the present invention to provide a method and a vending machine for displaying merchandise using stereoscopic images and providing interactive operation advertising effects, which are not limited to merchandise types, can be purchased by a vending machine, or can be ordered by the Internet. The government has increased the pipeline for the sale of goods.

Another object of the present invention is to provide a method for displaying an item by using a stereoscopic image and providing an interactive operation advertisement effect, and a vending machine, which extends the interactive experience effect, and the customer can click on the bar code to connect to the product after seeing the product of interest. The product-related network address, continue to watch or trade.

The present invention, which can achieve the above object, is a vending machine for displaying merchandise using a stereoscopic image and providing an interactive operation advertisement effect, which comprises a machine table, a display platform, a stereoscopic image player, an action compensator and a control unit.

The machine platform provides the accommodation of other component units, and the display platform is disposed on the surface of the machine table or the surrounding area for providing an image projection space of the product; the stereoscopic image player is also disposed on the machine table, and faces the same The display platform projects a stereoscopic image of the item.

The motion capture device is disposed on the machine. When the customer views the stereoscopic image of interest, the limb can be aligned with the stereoscopic image to perform an operation, and the motion capture device instantly senses the limb in the space. The position changes, which in turn generates a control signal to provide further processing by the control unit.

The control unit is disposed in the machine for receiving the control signal transmitted by the motion capture device, determining the behavior determined by the limb movement in accordance with the content being played by the stereoscopic video player, and then thinking about the customer The information is also played via the stereoscopic video player, allowing the client to interact with the content being played.

The stereoscopic image player is connected to an image database, and the image database stores the related stereoscopic image data for the product, and the image database may be an entity database set in the machine, or The image database can also be a cloud database that is connected to the network.

The stereoscopic video player is a holographic imaging device that does not interfere with the limb movement of the client.

The motion capture device is a mechanical, acoustic, electromagnetic or optical sensing device.

And the control unit is connected with a transaction unit, and when the control unit confirms that the customer purchases the commodity, the purchase procedure is completed through the transaction unit.

The transaction unit is connected to a shipping unit, and the commodity is placed in the machine. When the transaction unit completes the purchase process, the machine is controlled to release the product to the customer; or the transaction unit is connected The goods platform, the goods platform uses the network to connect with the remote unit of the transaction unit, and when the transaction unit completes the purchase process, the shipping platform is notified to perform the goods delivery procedure in the subsequent order.

According to the present invention, the method for displaying an item by using a stereoscopic image and providing an interactive operation advertisement effect firstly produces a static and dynamic stereoscopic image for the content to be displayed on the product, and then plays the image through the stereoscopic video player. After the customer sees the stereoscopic image of interest, the user can move the limb to perform the operation of the stereoscopic image being played; then the motion capture device senses the position change of the limb through the control unit. Determining the action that the client wants to perform, selecting other stereoscopic images that have been pre-made and related, and playing through the stereoscopic video player, thereby interacting with the client.

In order to simplify the operation of the customer, the product needs to make a larger number of the stereo images in advance, and establish an association between each of the stereo images, and then play any one of the stereo images. The stereoscopic image has an associated position display mark, so that the customer can directly see and operate the limb with the position of the mark, and then the action catcher senses the position of the limb to confirm the operation of the limb Marking the target, that is, selecting the stereoscopic image with relevance according to the mark.

Further, the customer may be interested in the product, so the control unit is connected with a code module, and the barcode module records the network address of the content being played by the stereoscopic video player, so that the stereoscopic video player is playing. At the same time, the bar code is displayed, and the customer clicks on the bar code on the mobile phone to carry on the mobile phone to continue to understand the content of the product.

Alternatively, the barcode module is further provided with a display window to display the barcode for the customer to scan.

6-1~6-5‧‧‧Steps

1‧‧‧ machine

2‧‧‧Display platform

3‧‧‧3D video player

31‧‧‧3D image

32‧‧‧Image database

33‧‧‧ mark

4‧‧‧Action catcher

5‧‧‧Control unit

6‧‧‧Barcode Module

61‧‧‧ barcode

62‧‧‧ display window

7‧‧‧Customer

71‧‧‧ limbs

72‧‧‧Mobile phones

8‧‧‧Network

9‧‧‧transaction unit

91‧‧‧Shipment unit

92‧‧‧ shipping platform

1 is a perspective view of a structure of the present invention; FIG. 2 is a perspective view showing a relative position of a display platform and a stereoscopic image in another perspective view; FIG. 3 is a schematic view showing a stereoscopic image, a mark and a relative position of a limb on the front side of the present invention; FIG. 5 is a structural block diagram of the present invention; FIG. 6 is a flow chart of the operation method of the present invention; and FIG. 7 is a bar code extension method according to the present invention; A schematic diagram of the action of the advertising experience.

Referring to FIG. 1 to FIG. 5, the present invention provides a vending machine for displaying goods by using a stereoscopic image and providing an interactive operation advertising effect, which mainly includes a machine platform 1, a display platform 2, and a stereoscopic video player 3. An action trap 4 and a control unit 5.

The machine 1 provides the accommodation of other component units, and can also provide a supply space for goods to generate instant vending machine functions.

The display platform 2 is disposed on a space area on or around the surface of the machine 1 for providing a stereoscopic image 31 projection space of the product; the stereoscopic video player 3 is also disposed on the machine 1 and faces the display platform 2 The stereoscopic image 31 of the item is projected.

The action trap 4 is also disposed on the machine 1 for capturing the position change of each entity in the display platform 2. Generally, when the user 7 views the stereoscopic image 31 that is of interest, the limb 71 can be aligned with the stereoscopic image 31 to perform an operation such as moving, stopping, clicking, etc., and the action compensator 4 senses the limb immediately. The position change in space 71, in turn, produces a control signal to provide further processing by the control unit 5.

The control unit 5 is disposed in the machine 1 for receiving the control signal transmitted by the motion capture device 4, and determining the behavior determined by the movement of the limb 71 in accordance with the content being played by the stereoscopic video player 3, For example, moving, rotating, zooming, clicking, etc., and then the information that the client 7 wants is also played through the stereoscopic video player 3, so that the client 7 interacts with the played content.

The motion capture device 4 is a mechanical, acoustic, electromagnetic or optical sensing device. These sensing methods are currently mature and usable technologies, and are not described herein.

By the cooperation of the foregoing device, the manufacturer of the product is provided, and the static and dynamic stereoscopic image 31 is created in advance for the content to be displayed on the product, and then played through the stereoscopic video player 3; the client 7 sees After the stereoscopic image 31 is of interest, the limb 71 is moved to the stereoscopic image 31 for operation, and then the motion capture device 4 senses the positional change of the limb 71, and the customer is judged via the control unit 5. 7 The desired image is selected, and the other stereoscopic image 31 that has been pre-made and correlated is selected and played through the stereoscopic video player 3 to generate an interactive behavior with the client 7.

The stereoscopic video player 3 is connected to an image database 32. The image database 32 stores the associated stereo image 31 data for the product. The image database 32 can be an entity disposed in the machine 1. The database, or the image database 32, may also be a cloud database linked to the network 8.

In order to achieve the stereoscopic playback and interactive control experience, the stereoscopic video player 3 is a full-image projection (Holography) device, and the stereoscopic image 31 can be played in any space of the display platform 2 without relying on a cumbersome conventional display. This does not prevent the limb 71 of the client 7 from operating.

In addition, the control unit 5 is connected to a transaction unit 9, and when the control unit 5 confirms that the customer 7 purchases the commodity, the transaction unit 9 confirms and debits to complete the purchase procedure. The means for applying the transaction unit 9 is a common technology, which is not the focus of the present invention and will not be described herein.

The transaction unit 9 is connected to a shipping unit 91, and the commodity is placed in the machine 1. This is a common vending machine mode. When the transaction unit 9 completes the purchase process, the machine 1 is controlled to be released. The product is handed over to the customer 7.

Alternatively, the transaction unit 9 is connected to a shipping platform 92, which uses the network 8 to connect to the remote end of the transaction unit 9, that is, adopts an online shopping mode, and when the transaction unit 9 completes the purchase process, The shipping platform 92 is notified to perform the merchandise delivery procedure in the subsequent order.

Please refer to FIG. 6 for the implementation steps of the present invention: 6-1. The stereoscopic video player 3 projects a stereoscopic image 31 of the product toward the display platform 2; 6-2. The client 7 views the stereoscopic image 31, and then The product is interested in further understanding the position of the content with the limb 71 aligned and performing an operation; 6-3. The motion capture device 4 senses the spatial position change of the limb 71, and generates a control signal; 6-4 the control unit 5 The control signal is determined in accordance with the content being played by the stereoscopic video player 3, and the behavior determined by the action of the limb 71 is confirmed; 6-5. The control unit 5 controls the playback of the stereoscopic video player 3 to be related to the behavior of the limb 71. The other stereoscopic images 31 form an interactive operation.

The foregoing manner of determining the behavior of the client 7 actually provides a mark 33 at the relevant location of the stereoscopic image 31, allowing the client 7 to know which display items are viewable on the item. For example, if the product is a car, the manufacturer needs to pre-produce a plurality of the stereoscopic images 31 for the product, such as the appearance of the car, the interior, or further display related contents of the door, the wheel, etc., and then confirm each piece. The correlation between the stereoscopic images 31, when the stereoscopic image 31 of the appearance of the automobile is played, the associated mark 33 is displayed at the door and the wheel position, and the customer 7 is aligned with the position of the mark 33 by the limb 71. When an operation operation, such as the mark 33 of the wheel position, is performed, the stereoscopic image 31 having the detailed content of the wheel is played, and an interactive advertising effect is obtained.

Of course, the mark 33 can provide other links in addition to the stereoscopic image 31 for selecting the play, such as a link for displaying the transaction confirmation. When the client 7 contacts, the control unit 5 activates the transaction unit 9 to pass the activity. The transaction unit 9 completes the transaction.

As shown in FIG. 5 and FIG. 7, the customer 7 may be interested in the product, but there is a time factor that cannot be retained in the machine 1 for operation. Therefore, the control unit 5 is connected with a code module 6, which is a code module. The group 6 records the network address of the content being played by the stereoscopic video player 3, and is displayed via a bar code 61 such as QR CODE. The client 7 selects the bar code 61 by using the mobile phone 72 carried on the mobile phone 72. Continue to understand the content of the product. Of course, the mobile phone 72 cannot perform the aforementioned interactive operation of the stereoscopic image 31, but can still conduct transactions to expand the scope of the transaction.

The barcode 61 can be displayed by the stereoscopic video player 3 while playing the stereo image 31. Alternatively, the barcode module 6 can be further provided with a display window 62 for displaying the barcode 61 for scanning by the client 7.

According to the foregoing description, the present invention has the following advantages compared with the conventional advertisement and the selling method:

1. The present invention adopts a stereoscopic display of product content, and a method of interacting with customers to deepen the impression, thereby increasing the customer's interest in the product and increasing the chance of successful trading.

2. The present invention can specify the contents of the product, allow the customer to buy the product that is actually desired, increase the customer's trust in the product, and reduce commercial disputes.

3. The invention can be applied to various commodities for sale, and is easy to install and maintain, reduce the construction cost of the sales platform, and improve the activity of the trading market.

4. The invention can be combined with a mobile phone and a network, and is not limited to time and place, so that the customer can easily obtain the product website and watch and purchase at any time.

The detailed description of the preferred embodiments of the present invention is intended to be limited to the scope of the invention, and is not intended to limit the scope of the invention. The patent scope of this case.

Claims (14)

 A vending machine for displaying merchandise using stereoscopic images and providing an interactive operation advertising effect, comprising: a machine platform; a display platform disposed on or around the surface of the machine for providing an image projection space of a product; a video player is disposed on the machine and projects a stereoscopic image of the product toward the display platform; a motion capture device is disposed on the machine, and when a customer aligns the limb with the stereo image for operation The motion capture device immediately senses the change of the position of the limb to generate a control signal; a control unit is disposed in the machine, and the control unit receives the control signal transmitted by the motion capture device, and cooperates with the stereo The content being played by the video player determines the behavior determined by the action of the limb, and then provides the information required by the client to interact via the stereoscopic video player.    The vending machine for displaying an item by using a stereoscopic image and providing an interactive operation advertisement effect, wherein the stereoscopic video player is connected with an image database, and the image database stores the stereoscopic image for the product. image.    The vending machine for displaying an item by using a stereoscopic image and providing an interactive operation advertisement effect, wherein the image database is an entity database set in the machine or a cloud database connected to the network. .    A vending machine for displaying an item using a stereoscopic image and providing an interactive operation advertisement effect according to claim 1, wherein the stereoscopic image player is a holographic imaging device.    A vending machine for displaying an item using a stereoscopic image and providing an interactive operation advertisement effect according to claim 1, wherein the action compensator is a mechanical, acoustic, electromagnetic or optical sensing device.    The vending machine for displaying an item by using a stereoscopic image and providing an interactive operation advertisement effect, wherein the control unit is connected to a transaction unit, and when the control unit confirms that the customer purchases the item, the transaction unit is Confirm and deduct to complete the purchase process.    A vending machine for displaying an item using a stereoscopic image and providing an interactive operation advertisement effect, wherein the transaction unit is connected to a shipping unit, and the item is placed in the machine, when the transaction unit completes the purchase. After the program, the machine is controlled to release the product to the customer.    The merchandiser for displaying an item using a stereoscopic image and providing an interactive operation advertisement effect according to claim 6, wherein the transaction unit is connected to a shipping platform, and the delivery platform is connected to the remote unit of the transaction unit by using a network. When the transaction unit completes the purchase procedure, the shipping platform is notified to perform the merchandise delivery procedure in the subsequent order.    The vending machine for displaying an item by using a stereoscopic image and providing an interactive operation advertisement effect, wherein the control unit is connected with a code module, and the bar code module records the content being played by the stereoscopic image player in a bar code. The network address and the barcode is simultaneously played by the stereoscopic video player for scanning by the client.    The vending machine for displaying an item by using a stereoscopic image and providing an interactive operation advertisement effect, wherein the control unit is connected with a code module, and the bar code module records a network in which the stereoscopic video player is playing content. The road address, the bar code module has a display window to display the bar code for the customer to scan.    A method for displaying an item by using a stereoscopic image and providing an interactive operation advertisement effect, the steps comprising: a. projecting a stereoscopic image of the product; b. viewing the stereoscopic image by the customer, and aligning the stereoscopic image with the limb to perform an operation; c Sensing the spatial position of the limb; d. judging the behavior determined by the limb movement according to the position of the limb and the content being played; e. playing other stereoscopic images having relevance to the limb behavior.    The method for displaying an item by using a stereoscopic image and providing an interactive operation advertisement effect according to claim 11, wherein the product pre-produces the plurality of the stereoscopic images, and confirms the correlation between each of the stereoscopic images, when playing any In a piece of the stereoscopic image, the mark is displayed at a position where the stereoscopic image is related, and the client performs an operation operation by aligning the limb with the mark position, that is, the stereoscopic image having relevance is played according to the mark.    A method for displaying an item using a stereoscopic image and providing an interactive operational advertisement effect as claimed in claim 12, wherein the mark displays a link for the transaction confirmation, and the transaction can be performed when the customer operates in alignment with the mark.    The method for displaying an item by using a stereoscopic image and providing an interactive operation advertisement effect according to claim 11, wherein the stereoscopic image is played simultaneously, and the network address barcode of the played content is displayed, so that the customer can scan the barcode to obtain The network address.