KR20230007237A - An advertising sign management and trading platform using AR - Google Patents

Abstract

The present invention relates to an advertising sign management and trading platform using augmented reality (AR). More specifically, the present invention relates to a platform which is able to manage and trade a generated AR advertising sign and create profits. To this end, according to the present invention, the advertising sign management and trading platform using AR comprises: an AR advertising sign operator server generating an AR advertisement corresponding to an advertising plan provided from an advertiser terminal, and directing to display the generated AR advertisement on an AR advertising sign; and a DB storing the information on the advertising plan provided from the advertiser terminal, AR advertisement corresponding to the advertising plan, or the point with the AR advertising sign installed.

Description

An advertising sign management and trading platform using AR}

The present invention relates to a platform for managing and trading billboards using AR, and more particularly, to a platform capable of generating revenue by managing and trading generated AR billboards.

VR (Virtual Reality) technology provides CG (Computer Graphic) images of objects or backgrounds in the real world, AR (Augmented Reality) technology provides CG images created virtually on top of real object images, and MR (Mixed) Technology is a computer graphics technology that mixes and combines virtual objects in the real world. All of the aforementioned VR, AR, MR, and the like are simply referred to as XR (extended reality) technologies.

AR technology is a method of overlaying virtual digital images on the real world. It is different from virtual reality (VR), which shows only graphic images while blindfolded, in that you can see the real world with your eyes. Unlike VR devices that can only be used indoors, AR glasses can be used while walking around like glasses, making them more versatile.

Recently, various technologies using POI are appearing in vehicle navigation services according to customer needs. When a user wears AR glasses and drives, technologies that provide POI shape information by recognizing the actual appearance of the POI from the image are also emerging. In various augmented reality-based services, POI shapes can be matched with AR images on real images and displayed.

However, in the case of the prior art, a problem of performance degradation occurs when matching an AR image in a moving video with a POI area. Specifically, since the accuracy of the AR image and the POI area is low, the AR image is displayed at a location other than the POI area, and thus the user feels inconvenience.

In addition, various technologies for billboards using AR are currently being developed to arouse interest from users including passengers on board.

Korean Patent Registration No. 10-2185614 (Title of Invention: System and Method for Providing Ar Advertising Signboard Contents) Korean Patent Publication No. 2019-0107286 (Title of Invention: Device for providing advertisement for vehicle and method for providing advertisement for vehicle)

The problem to be solved by the present invention is to propose a method of generating an AR billboard.

Another problem to be solved by the present invention is to propose a method of displaying a billboard at a predetermined location even when a posture is changed.

Another problem to be solved by the present invention is to propose a method for managing and trading AR billboards.

Another problem to be solved by the present invention is to propose an AR billboard capable of generating revenue.

To this end, the billboard management and trading platform using AR of the present invention generates an AR advertisement corresponding to the advertisement draft provided from the advertiser terminal, and directs the generated AR advertisement to be displayed on the AR billboard. An AR billboard operator server; and a DB for storing information about the advertisement draft provided from the advertiser terminal, the AR advertisement corresponding to the advertisement draft, or the location where the AR billboard is installed.

The AR billboard management and trading platform according to the present invention has the advantage of being able to generate revenue using virtual AR billboards and also being able to trade in the same way as general billboards. In particular, when a terminal capable of viewing AR advertisements is installed in a vehicle, a vehicle operator operating the vehicle may also receive a separate advertisement fee.

In particular, the present invention, when the posture of a moving vehicle changes, even if the relative position of the object with respect to the vehicle is changed, the user's reliability can be increased by calculating the position of the changed object and outputting the AR billboard to accurately match the predetermined position.

In addition, the present invention has the advantage of maximizing the advertisement effect by analyzing the location information of the user around the AR billboard in real time.

1 illustrates an expression form of an AR billboard according to an embodiment of the present invention.
2 illustrates the configuration of an Augmented Reality (AR) engine module according to an embodiment of the present invention.
3 illustrates the configuration of an AR platform according to an embodiment of the present invention.
4 is a configuration diagram of an AR service system according to an embodiment of the present invention.
5 illustrates a configuration of a relay terminal according to an embodiment of the present invention.
6 shows the configuration of an AR main server according to an embodiment of the present invention.
7 illustrates a billboard type supported by the AR billboard management and trading platform according to an embodiment of the present invention.
8 illustrates a service model proposed by the AR billboard management and trading platform according to an embodiment of the present invention.
9 shows a form of a billboard proposed in the present invention.
10 illustrates a process of settling fees in the AR billboard management and transaction platform according to an embodiment of the present invention.

The foregoing and additional aspects of the present invention will become more apparent through preferred embodiments described with reference to the accompanying drawings. Hereinafter, these embodiments of the present invention will be described in detail so that those skilled in the art can easily understand and reproduce them.

1 illustrates an expression form of an AR billboard according to an embodiment of the present invention. Hereinafter, the expression form of the AR billboard according to an embodiment of the present invention will be described using FIG. 1 .

According to FIG. 1, it is preferable that the AR billboard is installed on a street or a densely populated area with a large number of vehicles or floating population. The AR billboard proposed in the present invention is not a billboard installed on a real street, but a virtual billboard.

The AR billboard management and trading platform provides statistical data using user location information, so it is possible to provide advertisements in various fields, not just restaurants. To this end, the AR billboard management and trading platform proposed in the present invention collects and analyzes the user's location information, and can receive various information including the user's location information from an external server if necessary.

In addition, according to the present invention, even if the posture of a vehicle or user viewing an advertisement displayed is changed, it must be displayed in an accurate position. That is, when the posture (position) of the vehicle or the user is changed, the AR billboard must be displayed in a fixed form at the same fixed point as the actual billboard regardless of the position of the vehicle or the user. Of course, it is out of the question if the position of the AR billboard is changed by a program set by the AR billboard itself, regardless of the vehicle or user. Therefore, in the present invention, a method of generating an AR billboard will be looked at, and then a trading platform for trading AR billboards will be discussed.

2 will look at the configuration of an AR (Augmented Reality) engine module according to an embodiment of the present invention. Hereinafter, the configuration of the AR engine module according to an embodiment of the present invention will be described in detail using FIG. 2 . The present invention implements an AR billboard using an AR engine module.

In relation to the present invention, the AR engine module 200 includes an information collection module 210, an AR mapping module 220, and an AR rendering/object management module 230. Of course, other configurations other than the configuration described above may be included in the AR engine module 200 proposed in the present invention, and the AR engine module may be installed in at least one of a relay terminal installed in a vehicle or an AR main server. . Hereinafter, a case where the moving object is a vehicle will be described, but the same may be applied even when the moving object is a user terminal.

The information collection module 210 collects the location of the vehicle and moving surrounding images. The information collection module 210 performs a function of detecting, classifying, or segmenting a POI object based on AI-ML (Artificial Intelligence-Machine Learning) in an image captured using a camera mounted on a vehicle. In addition, the information collection module 210 implements an ADAS Advanced Driver Assistance System using a plurality of sensors mounted on a vehicle, such as RTK, GPS, gyro sensor, or lidar sensor.

Object detection using radar is a method of detecting an object by measuring the time required for a transmitted radio wave to be received. Radar is applied to various fields such as blind spot detection, lane change assistance, forward collision warning and automatic emergency braking.

LiDAR works on a principle similar to radar, but it fires lidar to create a high-resolution 3D image of the surrounding environment and measures the time and intensity of scattered or reflected lidar returns, changes in frequency, and changes in polarization state. It measures physical properties such as distance, speed, and shape to an object.

In addition, the present invention installs a camera inside the vehicle, and tracks the user's gaze using the installed camera. That is, the information collection module captures the user's eyes using a camera installed inside the vehicle, analyzes the user's eyes, and tracks the user's gaze.

The AR mapping module 220 converts 2D location information such as road characteristics (road surfaces, lanes), traffic signs, traffic signals, etc. into coordinates on a 3D space by using a spatial analysis technique of a camera. This will be described later.

The AR rendering/object management module 230 performs real-time rendering to display various AR information on the screen in real time. That is, the display proposed in the present invention can be implemented in various forms, and accordingly, rendering is performed with different techniques depending on the display form to be implemented. For example, when AR images are to be output using a beam projector, rendering is performed so that AR images can be output by the beam projector.

3 illustrates the configuration of an AR engine platform according to an embodiment of the present invention. Hereinafter, an AR engine platform according to an embodiment of the present invention will be described in detail using FIG. 3 . As described above, the AR platform may be installed and configured in at least one of a relay terminal installed in a vehicle and an AR main server.

In order to output the AR billboard proposed in the present invention to be matched to a predetermined (set) point, the information collection module 310, the AR mapping module 320, and the AR rendering/object management module 330 are included as described above.

The information collection module 310 includes an image-based object classification module (AR Classification Module) 311, an AR location acquisition module (AR Location Module) 312, an AR sensor (AR Sensor) 313, an interface management module (Sensor Signal /Data Interface Manager Module) (314).

The image-based object classification module 311 performs a function of detecting and classifying objects such as lanes, signs, or traffic signals. The AR location acquisition module 312 calculates the current location of the vehicle using GPS, RTK, and the like.

The AR sensor 313 includes a gyro sensor, an acceleration sensor, and the like, and uses the AR sensor 313 to calculate a distance to an object, a position of the object, and the like. The AR sensor 313 acquires ground truth-based road mapping information from a camera installed in the front when the lidar, radar, ADAS, etc. Acquire

Looking at this in detail, based on the information obtained from the GPS and RTK, which are the AR position acquisition modules 312 installed in the vehicle, the position information of the spherical coordinate system is calculated as (X, Y) coordinates, which is the position information of the planar coordinate system. As described above, the present invention does not acquire location information from any one of GPS and RTK, but obtains location information from two modules to obtain roll, pitch, and yaw values of the vehicle.

The process of converting spherical coordinates, which are GPS coordinates, to planar coordinates, which are navigation coordinates, proceeds as follows.

First, the GPS coordinates are converted into first coordinates, and the first coordinates are converted into second coordinates. Then, the second coordinates are converted into camera coordinates. For example, the first coordinates may be ECEF coordinates (Earth-centered Earth-fixed coordinates), and the second coordinates may be navigation coordinates, ENU coordinates.

An object of the present invention is to output an AR billboard to be matched to a set point using an information output device installed in a moving vehicle. In relation to the present invention, the vehicle does not maintain a fixed position to move, but the attitude of the vehicle changes according to the condition of the road, driving direction, driving speed, etc., and accordingly, the relative coordinates of the set point viewed from the vehicle It will be different. Accordingly, the present invention calculates the camera coordinates of a set point considering the posture of the vehicle, and outputs an AR billboard considering the calculated camera coordinates of the set point. The camera coordinates proposed in the present invention are the coordinates of a set point matching the AR billboard viewed from the camera.

Hereinafter, a method of converting the second coordinates into camera coordinates will be described. To convert the second coordinates into camera coordinates, the camera projection matrix is multiplied by the second coordinate vector. When the second coordinate vector is multiplied by the camera projection matrix, the result is the vector [v0, v1, v2, v3]. Since x = (0.5 + v0 / v3) * widthOfCameraView and y = (0.5 - v1 / v3) * heightOfCameraView. The second coordinate vector is [n -e u 1], and the camera projection matrix is the result of multiplying the original camera projection matrix by the rotation matrix.

The camera projection matrix is:

The rotation matrix can be obtained from a sensor mounted on the vehicle. The present invention converts GPS coordinates into navigation coordinates, and then converts navigation coordinates into camera coordinates.

The AR 3D mapping module 322 recognizes the terrain based on ground truth. In addition, the AR 3D mapping module 322 recognizes major shapes around the road using artificial intelligence-based object classification technology. For example, the AR 3D mapping module 322 recognizes lanes, sidewalks, signs, text recognition, surrounding vehicles, people, motorcycles, and the like, which are major shapes around the road.

Hereinafter, a method of recognizing the surrounding space by classifying objects using artificial intelligence will be briefly described.

Vision is a basic SDK (Software Development Kit) required for the AR engine proposed in the present invention. Vision enables camera arrays, object detection/classification/segmentation, lane feature extraction, and other interfaces.

Vision accesses real-time inference running on the Vision Core. Vision AR is an add-on module for Vision used to implement custom augmented reality. Vision AR visualizes the user's path, including lane material, lane geometry, occlusion, and custom objects. Vision Safety is an add-on module for Vision that is used to create custom warnings for speeding, nearby vehicles, cyclists, pedestrians, lane departure, and more.

The aforementioned Vision core is the core logic of the system including all machine learning models, and when Vision is imported into a project, Vision core is automatically provided.

The AR 3D space module 323 maps the location of a real vehicle to 3D terrain information by using space recognition obtained by artificial intelligence and a 3D terrain information mash-up service. In detail, an accurate heading value of the vehicle is calculated from an image captured by a front camera located in front of the vehicle, and the real-time location of the vehicle is corrected using the location coordinates of surrounding main objects. To this end, the AR 3D space module 323 stores the location coordinates of major objects (signs, traffic lights, etc.) on the driving route along which the vehicle travels. The main points of the heading value include intersection points, divergence points, etc.

Based on data pre-loaded within the camera recognition range and estimating the location of the actual vehicle from the image taken from the camera installed in the vehicle on the mapped 3D terrain information, the AR billboard at the set point is recognized in advance to pass the location during rendering. to be able to print immediately.

The AR rendering and object management module 330 manages AR rendering and objects. When AR rendering outputs a standardized location-aware icon, it provides 3D information in the form of low-polygon or high-polygon depending on the user's brand and premium registration to attract the user's curiosity. The object management module names each topographical indicator as an ID having a unique word combination of 3x3 meters and manages metadata for each corresponding ID.

The AR mapping module maps additional information to POIs according to the shape of a display outputting the additional information. The AR mapping module includes an AR warping module 321, an AR 3D mapping module 322, and a 3D space mapping module 323.

That is, the AR mapping module includes an AR warping module, an AR 3D mapping module, and a 3D space mapping module, as well as a 3D object management module 324.

The AR platform includes various types of display modules. The display module may be implemented in various forms such as an AR HUD view module 331, an AR overlay view module 332, and an AR camera view module 333. In addition, the AR rendering and object management module 330 includes an AR view management module 334 for managing AR views.

4 is a configuration diagram of an AR service system according to an embodiment of the present invention. Hereinafter, an AR service system according to an embodiment of the present invention will be described using FIG. 4 .

The AR service system includes a relay terminal 500, an AR main server 600, and an interworking system 400. Of course, other configurations other than the above configuration may be included in the AR service system proposed in the present invention.

The relay terminal 500 may be installed in a vehicle or implemented in the form of a terminal. For example, a relay terminal is included if it is connected to or embedded in a sensor capable of collecting various information.

The relay terminal 500 determines the location using GPS or RTK, and determines the optimal position (posture) of the vehicle on which the relay terminal 500 is mounted. In addition, the relay terminal 500 measures an image-based 3D location using images collected from a camera. Detailed functions of the relay terminal 500 will be described with reference to FIG. 5 .

The AR main server 600 performs a function of mapping positioning calculated using GPS or RTK or positioning based on VPS (Visual Positioning Service) using images collected from cameras to AR 3D. The detailed operation of the AR main server will be described in FIG. 6 .

The interworking system 400 is connected to the AR main server 500 and provides necessary data or information to the AR main server 500. The interworking system 400 includes an AI data hub (external open data portal) 401, a content providing server (advertising content, etc.) 403, a map data providing server (3D model, spatial information) 405, and a public data providing server. (Main facility information) 407 may be included. The AI data hub 401 provides city data to the AR main server, and the content providing server 403 provides video/images to the AR main server. In addition, the 3D space map data providing server 405 provides 3D modeling map data to the AR main server, and the public data providing server 407 is the AR main server to provide information about major facilities (street lights, traffic lights, etc.) that are location data for correction. Provide data.

5 illustrates a configuration of a relay terminal according to an embodiment of the present invention. Hereinafter, the configuration of a relay terminal according to an embodiment of the present invention will be described in detail using FIG. 5 .

As described above, the relay terminal is divided into a configuration for locating a location using GPS or RTK, an configuration for correcting a location using an image, a configuration for 3D mapping, and a configuration for determining and outputting the optimum location of a vehicle. In the following, the configuration will be sequentially described.

The input module 521 inputs device information or member information and registers functions related to application settings.

The UI manager (management) module 501 manages services and user IDs for linking AR information. The UI management module 501 manages users or supports services according to information input by the input module. Of course, the UI management module 501 supports the UI so that necessary information can be input through the input module 521 .

The AR location acquisition module 503 obtains whether or not GPS or RTK connection is established and latitude/longitude according to the connection. The AR sensor 505 includes an acceleration sensor, a gyro sensor, or a compass, and acquires the direction, speed, acceleration, and the like of a vehicle equipped with a relay terminal.

Information obtained from the AR location acquisition module 503 and the AR sensor 505 is provided to the location determination/correction module 523. The location determination/correction module 523 determines the latitude and longitude of the vehicle by prioritizing GPS, RTK, or VPS in order. Of course, the position determination/correction module 523 determines the latitude and longitude of the vehicle by receiving the feature point (VPS) of the object mapped in the image-based positioning mapping module to be described later.

The AR direction and attitude acquisition module 507 obtains vehicle direction and attitude information using the vehicle position and longitude determined by the position determination/correction module 523 . That is, the AR direction and attitude acquisition module 507 obtains vehicle direction and attitude information by using information collected from a gyro sensor, an acceleration sensor, or an inertial measurement unit (IMU).

The object determination module 527 determines an object such as a road, a sidewalk, a store, or a building from an image obtained from a camera. The AR camera view management module 517 creates parameters for converting the field of view (FOV) of the camera and AR camera, that is, real-world camera image coordinates, into camera coordinates in the 3D space to provide an AR screen, and creates a 3D image within the digital twin/mirror environment. Map coordinates.

The image-based object classification module 515 classifies objects such as roads, sidewalks, crosswalks, signs, people, and cars using AI technology from images captured by the camera.

The image-based positioning mapping module 513 receives/downloads the point cloud information stored in the AR server within a defined radius based on latitude/longitude, stores it in the device memory, and maps camera input images and feature points in real time. That is, the image-based positioning mapping module 513 maps feature points of signs, traffic lights, and crossing boards classified from images input from the camera to feature points of pre-stored objects.

The AR local caching processing synchronization algorithm module 531 determines synchronization by comparing and checking the AR mapping data stored within a predetermined radius or based on a certain area with the AR main server data.

The AR 3D object additional information receiving module 509 receives 3D and media data including additional information from the AR main server, stores them in a local storage, and loads the additional information so that it can be displayed on the AR screen.

The AR overlay view module 511 merges and outputs 3D and media data according to a position and posture that change according to a viewing angle of a camera and a position of an information output device.

The AR screen output module 525 outputs the overlay view, UI, and map merged with the content.

As such, the present invention proposes a method of accurately matching and outputting additional information to an object in consideration of the position and posture of a moving vehicle.

6 shows the configuration of an AR main server according to an embodiment of the present invention. Hereinafter, the configuration of the AR main server according to an embodiment of the present invention will be described in detail using FIG. 6 .

The GPS location-based content request module 605 creates a query for requesting location-based data of AR content to be provided based on the GPS location and direction data requested from the relay terminal.

The AR service available area confirmation module 603 checks the query-based public data or 3D data created in the GPS location-based content request module 605, and determines whether the latitude/longitude/direction-based information can be provided by default, and additionally VPS. Check whether the provision of basic information is possible.

The user-customized information processing system 601 sets data filtering conditions according to user service settings based on various POI information based on public data and 3D data.

The latitude/longitude based public data linking module 621 collects related data according to personalization filter conditions from public data (road, intersection information, etc.) and arranges them as transmission data.

The latitude/longitude based 3D data linkage module 623 collects city data from AI data hubs such as 3D buildings and reflects them on a 3D map in order to implement a location-based 3D stereoscopic image on an AR screen.

The AR service contents management module 625 is a system for managing AR service contents and performs registration/modification/deletion/inquiry/file upload/download functions of media data for provision of an internal server (or information output device).

The 3D space map scan module 633 extracts feature points based on a panoramic image obtained from a real place and stores them in a server when time-based positioning is performed.

The 3D space map calculation module 631 stores the corresponding feature points in the 3D space as a point cloud library (PCL) through the positional relationship of the moved feature points based on the extracted feature points.

The 3D space map DB 629 is used for image-based positioning by constructing a 3D space map by precisely mapping the stored PCL to the latitude/longitude position of the real world.

The positioning data transmission module 611 transmits PCL data for each area of the camera-based VPS of the internal server (or information output device).

The 3D data conversion and media processing system 627 for AR service provision prepares data based on 3D models and spatial information from digital twins (mirror world data) such as 3D buildings for 3D stereoscopic processing on AR screens.

The AR service processing module 607 transmits augmented street/signage/facility/message data according to UI layer service settings requested by the device.

In addition, the AR main server 600 includes a member and authority management module 609, a monitoring module 613, or a management module 635.

Hereinafter, a platform capable of managing and trading AR billboards proposed in the present invention will be described. The AR billboard management and trading platform proposed in the present invention ① sells the ownership of the AR billboard to a person who wants to purchase the billboard after creating an AR billboard ② calculates the statistics data and advertisement posting fee for the AR advertisement contract ③ trades the ownership of the AR billboard between those who wish to purchase the billboard supports In particular, statistics for AR advertisement contracts and calculation of advertisement posting fees support location information analysis to determine advertisement efficiency by AR advertisement, provision and inspection of AR advertisement templates, AR advertisement posting and AR advertisement cost mediation. In addition, the ownership transaction of the AR billboard between affiliated users discloses the price information of the AR billboard to become a virtual asset, and in particular, provides a security system to protect the virtual asset.

7 illustrates a billboard type supported by the AR billboard management and trading platform according to an embodiment of the present invention. Hereinafter, a billboard type supported by the AR billboard management and trading platform according to an embodiment of the present invention will be described using FIG. 7 .

Referring to FIG. 7 , a billboard supported by the AR billboard management and trading platform supports a virtual billboard type.

7 illustrates an advertisement presentation method supported by an AR billboard management and trading platform according to another embodiment of the present invention. The AR billboard management and trading platform proposed in FIG. 1 displays (posts) advertisements on a virtual billboard, while the advertisement proposed in FIG. 7 displays advertisements in a manner that provides information about POI. In particular, FIG. 7 displays an advertisement while moving by a moving means, and the previously displayed advertisement is displayed in the form of a stacked banner. If necessary, the user can check a desired advertisement among advertisements displayed on the stacked banner. Of course, previously displayed advertisements can be displayed in other forms besides the stacked batter form.

Referring to FIG. 7, advertisements related to Starbucks, Forbidden City, Baskin 31, and Seoul City Hall are displayed on the stacked banner, and the user requests and confirms the advertisement desired for detailed information among the displayed advertisements in one of various ways. can The advertisement displayed on the stacked banner is updated as the vehicle moves. In addition, the billboard can increase the effect of displaying advertisements by users by centrally displaying advertisements located on the user's moving path.

8 illustrates a service model proposed by the AR billboard management and trading platform according to an embodiment of the present invention. Referring to FIG. 8 , the AR billboard management and trading platform can trade or manage AR billboards within the platform. That is, the seller who created the AR billboard sells it to the buyer (those who wish to purchase the billboard) by using the AR billboard management and trading platform. The AR billboards to be sold are sold in different forms, such as the sales price, depending on the transaction environment. The trading environment includes foot traffic, location, size, etc.

The buyer who has received the billboard recruits advertisers to display advertisements on the AR billboard. The seller signs an advertisement contract with the advertiser, and when the advertisement contract is completed, the advertisement is posted on the AR billboard. To this end, the AR billboard management and trading platform includes an advertising cost settlement program, and uses the included advertising cost settlement program to settle advertising costs to interested parties. Of course, it is self-evident that the buyer can resell the AR billboard that has been sold.

9 shows a form of a billboard proposed in the present invention. Referring to FIG. 9 , a billboard may include various shapes or information. For example, the first type includes at least one of a representative icon, store name, contact information, detailed link, representative icon, or image of a corresponding advertisement. The second type includes at least one of airship, store name, distance, contact information, and image. In addition, billboards can be configured in various types.

10 illustrates a process of settling fees in the AR billboard management and transaction platform according to an embodiment of the present invention. Hereinafter, using FIG. 10, the process of managing the AR billboard and settling the fee in the transaction platform will be described in detail.

In particular, FIG. 10 illustrates a process of posting an advertisement in the AR billboard management and trading platform proposed in the present invention.

The advertiser terminal provides advertisement drafts to the AR billboard management and trading platform. (S1000)

The AR billboard management and trading platform requests the installation of an AR advertisement program to display AR advertisements to the AR operator (AR operator server) that will display AR advertisements. In relation to the present invention, AR operators include companies that operate means of transportation, such as bus operating companies and taxi operating companies. In addition, AR operators include companies that operate equipment other than means of transportation (S1010).

The AR billboard management and transaction platform receives passenger information, including the location information of the means of transportation operated by the AR operator, and calculates facility operation fees based on the information provided. That is, when the means of transportation travels on a route with high advertising effect or the number of passengers using the means of transportation is large, a relatively high operating fee is calculated. In addition, the AR billboard management and trading platform can calculate facility operation fees in various ways.

In addition, if necessary, the AR billboard management and trading platform stores the AR advertisement application to be provided to the user terminal, and provides the AR advertisement application to the user terminal if necessary. The user terminal downloads and installs the provided AR advertisement application.

The AR billboard management and trading platform places advertisements on installed AR billboards. A user watches an AR advertisement using a user terminal or uses a display means installed on a means of transportation to watch an AR advertisement. Of course, as described above, the user requests an advertisement for which detailed information confirmation is required using one of various methods. (S1020)

Although the present invention has been described with reference to one embodiment shown in the drawings, this is only exemplary, and those skilled in the art will understand that various modifications and equivalent other embodiments are possible therefrom. .

200: AR engine module 210, 310: information collection module
220, 320: AR mapping module 230, 330: AR rendering/object management module
400: interworking system 500: relay terminal
600: AR main server

Claims (7)

an AR billboard operator server that generates an AR advertisement corresponding to the advertisement draft provided from the advertiser terminal and instructs the AR advertisement to be displayed on the AR billboard; and
A billboard management and trading platform using AR, characterized in that it includes a DB for storing information about the advertisement draft provided from the advertiser terminal, the AR advertisement corresponding to the advertisement draft, or the location where the AR billboard is installed.
The method of claim 1, wherein the AR billboard operated by the AR billboard operator server is output by a relay terminal,
The relay terminal is a billboard management and trading platform using AR, characterized in that carried by the user or installed inside the operating vehicle.
The platform of claim 2, wherein the AR billboard is transacted through the AR billboard operator server.
The method of claim 2, wherein the AR billboard,
The POI requested to display the advertisement at the current location is virtually output on the POI,
A billboard management and trading platform using AR, characterized in that the POI, which sanctioned the advertisement in the previous position, is output as a stacked banner.
The method of claim 2, wherein the AR billboard operator server,
A billboard management and trading platform using AR, characterized in that an AR billboard is output on the installed point even when the posture of the relay terminal is changed.
The method of claim 5, wherein the AR billboard operator server,
A billboard management and trading platform using AR, characterized in that for collecting location information of a relay terminal capable of outputting the AR billboard and user information of a vehicle in which the relay terminal is installed.
The method of claim 5, wherein the AR billboard operator server,
A billboard management and trading platform using AR, characterized in that the price or advertising cost of the advertisement output by the AR billboard is settled.

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