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KR20140049630A - System and method for disposing advertisement in mobile web page - Google Patents

System and method for disposing advertisement in mobile web page Download PDF

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Publication number
KR20140049630A
KR20140049630A KR1020120115475A KR20120115475A KR20140049630A KR 20140049630 A KR20140049630 A KR 20140049630A KR 1020120115475 A KR1020120115475 A KR 1020120115475A KR 20120115475 A KR20120115475 A KR 20120115475A KR 20140049630 A KR20140049630 A KR 20140049630A
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South Korea
Prior art keywords
advertisement
area
content
web page
touch movement
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KR1020120115475A
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Korean (ko)
Inventor
임상석
이은복
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에스케이플래닛 주식회사
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Priority to KR1020120115475A priority Critical patent/KR20140049630A/en
Priority to PCT/KR2013/006620 priority patent/WO2014054851A1/en
Publication of KR20140049630A publication Critical patent/KR20140049630A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

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  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • User Interface Of Digital Computer (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The present invention relates to a system for exposing an advertisement in a mobile webpage and a method thereof. The present invention is provided to generate a front content layer which corresponds to a content area and a back advertisement layer which is positioned on the back side of the front content layer and corresponds to an advertisement area; scroll a content area when touch movement is sensed in a user terminal; and display the advertisement area of a part which corresponds to a space of a screen, which is generated according to the movement of the content area in the advertisement area of the back advertisement layer, on a space of the screen which is generated by the movement of the content area as an advertisement exposure area, thereby minimizing the discomfort of a user when the advertisement is exposed in the user terminal and extending the amount of advertisement information. [Reference numerals] (100) User terminal; (200) Webpage providing server; (AA) Network

Description

System and method for ad exposure on mobile web pages {SYSTEM AND METHOD FOR DISPOSING ADVERTISEMENT IN MOBILE WEB PAGE}

The present invention relates to an advertisement exposure system and method in a mobile web page that can increase the amount of information of the advertisement itself while minimizing the user's rejection when the advertisement is exposed on the mobile terminal.

With the development of electronic devices and the spread of communication networks, various services are being provided through networks. Among these services, wireless Internet service is growing with the spread of mobile terminal and communication technology. A mobile terminal providing a wireless Internet service, that is, a user terminal, loads a wireless web browser so that a user can view a mobile web page.

On the other hand, such mobile web pages are provided with a variety of advertisements provided by advertising content providers in the form of a banner.

However, variously provided advertisements are unilaterally delivered to the user by the advertisement contents providers without considering the user's situation or needs in order to maximize the advertisement sales. That is, by encroaching on the content area by the advertisement on the small screen of the user terminal, it may give a sense of rejection to the user and it is difficult to place many advertisements.

Patent Registration 10-0785075: Customized advertisement management system using indicator on web page

An object of the present invention for solving the above-described problems, is provided on the front content layer and the front content layer corresponding to the content area and generates a rear advertising layer corresponding to the advertising area, and if the touch movement is detected in the user terminal Scrolls the content area to display the area, and the advertising area corresponding to the space of the screen generated according to the movement of the content area among the advertising areas of the rear advertising layer is displayed on the screen space generated by the movement of the content area. The present invention provides an advertisement exposure system and method in a mobile web page that can increase the amount of information of an advertisement while minimizing a user's rejection when an advertisement is exposed to a user terminal.

According to an aspect of the present invention for solving the above problems, if a touch movement is detected while displaying the content area on the screen, moving the content area according to the touch movement to display the advertisement exposure area in the space of the screen generated It is provided on the front content layer corresponding to the user terminal and the content area and on the back of the front content layer, and generates a rear advertising layer corresponding to the advertisement area. When a touch movement is detected by the user terminal, scrolling the content area is performed. And a web page for displaying an advertisement area of a portion of the advertisement area of the rear advertisement layer corresponding to the space of the screen generated by the movement of the content area as the advertisement exposure area in the space of the screen generated by the movement of the content area. In a mobile web page that includes a provisioning server, It is.

In this case, when the web page providing server performs the fast scrolling according to the touch movement detection, the web page providing server reduces the content area to display on the screen, and displays one or more advertisement exposure areas in the screen space generated according to the reduction of the content area. Characterized in that.

In addition, the web page providing server may be configured to perform up, down, left, and right scrolling of the advertisement exposure area when a touch movement is detected at the user terminal with respect to the advertisement exposure area.

According to another aspect of the present invention for solving the above problems, a front content layer generator for generating a front content layer corresponding to the content area, the rear advertising layer provided on the rear of the front content layer and corresponding to the advertising area is generated A rear advertising layer generating unit, a touch movement detecting unit for receiving touch movement detection information, a scroll performing unit for scrolling and displaying a content area based on the touch movement detection information, if touch movement is detected by the user terminal; It includes an advertisement exposure processing unit to display the advertising area of the portion of the advertising area of the rear advertising layer corresponding to the space of the screen generated in accordance with the movement of the content area as the advertisement exposure area in the space of the screen generated by the movement of the content area. A web page providing server is provided.

In this case, when the scroll execution unit performs the high-speed scrolling according to the touch movement detection, the scroll execution unit reduces the content area to display on the screen, and the advertisement exposure processing unit displays one or more advertisement exposure areas in the space of the screen generated according to the reduction of the content area. It is characterized by displaying.

In addition, the scroll performer may perform scrolling up, down, left, and right of the advertisement exposure area when a touch movement is detected in the user terminal with respect to the advertisement exposure area.

According to another aspect of the present invention for solving the above problems, in a method for a web page providing server to expose an advertisement in a mobile web page, generating a front content layer corresponding to the content area, and the rear of the front content layer Generating a rear advertisement layer corresponding to the advertisement area, receiving touch movement detection information when the touch movement is detected by the user terminal, and scrolling and displaying the content area based on the touch movement detection information. And displaying the advertisement area corresponding to the space of the screen generated according to the movement of the content area among the advertisement areas of the rear advertising layer as the advertisement exposure area in the space of the screen generated by the movement of the content area. An advertisement exposure method is provided in a mobile web page including the same.

In this case, after the display of the advertisement exposure region, when the touch movement is sensed by the user terminal with respect to the advertisement exposure region, further comprising the step of performing up and down or left and right scrolling on the advertisement exposure region.

According to another aspect of the present invention for solving the above problems, in a method for a web page providing server to expose an advertisement in a mobile web page, generating a front content layer corresponding to the content area, and the rear of the front content layer Generating a rear advertisement layer corresponding to the advertisement area, receiving fast touch movement detection information when the user terminal detects the fast touch movement, and performing fast scrolling of the content area based on the fast touch movement detection information. In the case of performing fast scrolling, the mobile webpage includes reducing the content area to display the content area and displaying one or more advertisement exposure areas in the space of the screen generated according to the reduction of the content area. In the advertisement exposure method is provided.

In this case, the displaying of the advertisement exposure area may reduce the size up or down or left and right with respect to the content area, and display the advertisement exposure area on the screen portion as much as the reduced size.

The method may further include restoring the size of the content area to its original size after displaying the advertisement exposure area to display the content area on the entire screen.

According to another aspect of the present invention for solving the above problems, generating a front content layer corresponding to the content area, the rear advertising layer provided on the back of the front content layer and corresponding to the advertising area, the user terminal When touch movement is detected in, receiving touch movement detection information, scrolling the content area based on the touch movement detection information to display the touch movement, and generated by moving the content area among the advertisement areas of the rear advertising layer. A method of displaying an advertisement in a mobile web page of a web page providing server, the method comprising: displaying an advertisement area corresponding to a space of a displayed screen as an advertisement exposure area in a space of a screen generated by the movement of the content area. Provided a record carrier that is recorded and readable by the electronic device .

According to another aspect of the present invention for solving the above problems, generating a front content layer corresponding to the content area, the rear advertising layer provided on the back of the front content layer and corresponding to the advertising area, the user terminal Receiving fast touch movement detection information, performing fast scrolling on the content area based on the fast touch movement detection information, and zooming out the content area when performing the fast scrolling; And displaying at least one advertisement exposure area in the space of the screen generated according to the reduction of the content area. The method of displaying the advertisement is recorded as a program in the mobile web page of the web page providing server. A readable recording medium is provided.

As described above, the present invention generates a front advertising layer corresponding to the content area and a rear advertising layer provided on the back of the front content layer and corresponding to the advertising area, and when a touch movement is detected by the user terminal, scrolling to the content area. Display and display the advertisement area corresponding to the space of the screen generated by the movement of the content area of the rear advertising layer as the advertisement exposure area in the space of the screen generated by the movement of the content area. As a result, it is possible to provide an advertisement exposure system and method in a mobile web page that can increase the amount of information of an advertisement while minimizing a user's rejection when an advertisement is exposed to a user terminal.

1 is a block diagram of an advertisement exposure system in a mobile web page according to an embodiment of the present invention;
2 is an internal configuration diagram of a web page providing server according to an embodiment of the present invention;
3 is a view showing a front content layer and a back advertisement layer according to an embodiment of the present invention;
4 is a view showing an advertisement exposure process in a mobile web page according to a first embodiment of the present invention,
5 is a view showing an advertisement exposure process in a mobile web page according to a second embodiment of the present invention,
6 is an internal configuration diagram of a user terminal according to an embodiment of the present invention;
7 is a flowchart illustrating a method of displaying an advertisement in a mobile web page according to the first embodiment of the present invention;
8 is a flowchart illustrating an advertisement exposure method in a mobile web page according to the first embodiment of the present invention.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. In the following description with reference to the accompanying drawings, the same or corresponding components will be denoted by the same reference numerals, and redundant description thereof will be omitted.

1 is a block diagram of an advertisement exposure system in a mobile web page according to an embodiment of the present invention.

Referring to FIG. 1, an advertisement exposure system in a mobile web page according to the present invention may include a user terminal 100 and a web page providing server 200.

When the touch movement is detected while displaying the content area on the screen, the user terminal 100 may display the advertisement exposure area in the space of the screen generated by moving the content area according to the touch movement.

The web page providing server 200 is provided on the front content layer corresponding to the content area and the rear content layer to generate a back advertisement layer corresponding to the advertisement area, and when a touch movement is detected by the user terminal, the content The display is performed by scrolling the area, and the advertisement area corresponding to the space of the screen generated according to the movement of the content area among the advertising areas of the rear advertising layer is advertised in the space of the screen generated by the movement of the content area. It can be displayed as an exposed area. Here, the HTML of the web page may be dynamically wrapped to generate the front content layer, and a back advertisement layer may be generated on the rear side of the wrapped front content layer.

That is, when the first screen is loaded, the user can see the front content layer. At this time, the Z axis of the front content layer has a larger value than the Z axis of the back advertisement layer. The back advertisement layer is basically located behind the front content layer and is not exposed to the user, but is exposed to the user in a special case. When the rear advertising layer is exposed to the user, the content area is moved when the user touches the screen to perform scrolling. For example, the content area is moved through the normal scrolling or fast flicks to the content area to show the blank area without any content when it reaches the top of the screen, or to change the color of the top part of the area without informing the user. At the same time that the end of the content area is reached, the advertisement located at the rear may be exposed.

Meanwhile, when the web page providing server 200 performs the fast scrolling according to the touch movement detection, the web page providing server 200 reduces the content area to display it on the screen, and places an advertisement exposure area in the space of the screen generated according to the reduction of the content area. It can be displayed abnormally.

In addition, when the touch movement is detected in the user terminal 100 with respect to the advertisement exposure area, the web page providing server 200 may perform vertical scrolling of the advertisement exposure area.

2 is a diagram illustrating an internal configuration of a web page providing server according to an exemplary embodiment of the present invention, and FIG. 3 illustrates a front content layer and a rear advertisement layer according to an exemplary embodiment of the present invention.

Referring to FIG. 2, the web page providing server 200 according to the present invention may include a front content layer generator 202, a back advertisement layer generator 204, a touch movement detector 206, and a scroll performer 208. And an advertisement exposure processor 210.

As shown in FIG. 3, the front content layer generator 202 generates a front content layer 302 corresponding to the content area, and the back advertisement layer generator 204 is provided at the rear of the front content layer. The back advertisement layer 304 corresponding to the region may be generated.

When the touch movement is detected by the user terminal, the touch movement detector 206 may receive touch movement detection information.

The scroll performer 208 may scroll and display the content area based on the touch movement detection information. In this case, when the scroll performer 208 performs the high-speed scrolling according to the touch movement detection (for example, when detecting the flick motion), the scroll execution unit 208 reduces the content area to display the screen and the advertisement exposure processing unit displays the content area. One or more advertisement exposure areas may be displayed in the space of the screen generated according to the reduction of. In addition, the scroll performer 208 may perform scrolling up, down, left, and right of the advertisement exposure area when a touch movement is detected in the user terminal with respect to the advertisement exposure area.

The advertisement exposure processing unit 210 displays an advertisement region of a portion of the advertisement region of the rear advertisement layer corresponding to the space of the screen generated according to the movement of the content region as the advertisement exposure region in the space of the screen generated by the movement of the content region. You can do that.

4 is a diagram illustrating an advertisement exposure process in a mobile web page according to the first embodiment of the present invention.

Referring to FIG. 4, the web page providing server according to the present invention includes a front content layer 402 corresponding to the content area and a back advertisement layer 404 corresponding to the advertisement area, which is provided at the rear of the front content layer. When a touch movement is detected by the user terminal, the user terminal scrolls the content area to display the content area and displays an advertisement area corresponding to the space of the screen generated according to the movement of the content area among the advertisement areas of the rear advertising layer. The advertisement exposure area 410 may be displayed in the space of the screen generated by the movement of the content area.

5 is a diagram illustrating an advertisement exposure process in a mobile web page according to a second embodiment of the present invention.

Referring to FIG. 5, when the web page providing server according to the present invention performs fast scrolling by detecting a touch movement (for example, flick motion), the web page providing server reduces the content area 514 and displays it on the screen 510. The first advertisement exposure area 512 and the second advertisement exposure area 516 may be displayed in the space of the screen generated according to the reduction of the content area.

6 is an internal configuration diagram of a user terminal according to an embodiment of the present invention.

Referring to FIG. 6, a user terminal according to an exemplary embodiment of the present invention includes a communication unit 602, an operation unit 604, a display unit 606, a sound output unit 608, a storage unit 610, and a control unit 600. can do.

The communication unit 602 may include a mobile communication module, a wireless internet module, a short range communication module, etc. The mobile communication module transmits and receives a wireless signal of a base station on a mobile communication network, and the wireless internet module is a module for wireless internet access. The short range communication module is a module for short range communication. In this case, the communication unit 602 may interwork with the web page providing server 200 through the wireless Internet module.

The operation unit 604 generates input data according to an operation for controlling the operation of the user. The operation unit may be constituted by a keypad, a dome switch, a touch pad, and the like. In particular, the touch pad may be implemented as a touch screen having a mutual layer structure with a display unit.

The display unit 606 displays and outputs information processed by the user terminal on a screen, and may further include a touch sensing module to receive an operation signal according to a user's operation. That is, the display unit 606 may display a mobile web page screen. In response to the user's manipulation, touch movement on the screen may be detected.

The sound output unit 608 may output a voice signal received through the communication unit or audio data stored in the storage unit in a call mode or the like.

The storage unit 610 may store a program for processing and control of the controller 600, and may temporarily store input or output data.

The controller 600 typically controls the operation of each terminal to control the overall operation of the user terminal.

In addition, when a touch movement is detected while displaying the content region on the screen, the controller 600 interlocks with the web page providing server and moves the content region according to the detected touch movement to display the advertisement exposure region in the space of the screen. Can be displayed.

7 is a flowchart illustrating an advertisement exposure method in a mobile web page according to a first embodiment of the present invention.

Referring to FIG. 7, the web page providing server according to the present invention generates a front content layer corresponding to the content area (S702), and generates a rear advertising layer corresponding to the rear of the front content layer and corresponding to the advertisement area (S702). S704).

In addition, when the touch movement is detected in the user terminal, the web page providing server receives the touch movement detection information (S706), and scrolls the content area based on the touch movement detection information (S708).

In addition, the advertisement area corresponding to the space of the screen generated by the movement of the content area among the advertisement areas of the rear advertisement layer is displayed as the advertisement exposure area in the space of the screen generated by the movement of the content area (S710). .

In this case, when the touch movement is detected at the user terminal with respect to the advertisement exposure area, the web page providing server may perform vertical scrolling of the advertisement exposure area.

8 is a flowchart illustrating an advertisement exposure method in a mobile web page according to the first embodiment of the present invention.

Referring to FIG. 8, the web page providing server according to the present invention generates a front content layer corresponding to the content area (S802), and generates a back advertisement layer corresponding to the advertisement area and provided at the rear of the front content layer (S802). S804).

In addition, when a fast touch movement is detected in the user terminal, the web page providing server receives the fast touch movement detection information (S806), and performs a fast scrolling of the content area based on the fast touch movement detection information (S808).

In addition, when the web page providing server performs the fast scrolling, the web page providing server may reduce the content area to display the screen and display one or more advertisement exposure areas in the space of the screen generated according to the reduction of the content area (S810). ).

In this case, the web page providing server may reduce the size of the content area vertically or horizontally, and display the advertisement exposure area on the screen portion corresponding to the reduced size.

In addition, the web page providing server may restore the size of the content area to its original size when the fast scrolling is completed, so that the content area may be displayed on the entire screen.

On the other hand, according to another aspect of the invention, generating a front content layer corresponding to the content area, the rear advertising layer provided on the back of the front content layer and corresponding to the advertising area, the touch movement is detected in the user terminal Receiving the touch movement detection information, scrolling the content area based on the touch movement detection information, and displaying the scroll motion; and displaying the touch movement detection information on the screen space generated by the movement of the content area among the advertisement areas of the rear advertising layer. Displaying the advertisement area of the corresponding portion as an advertisement exposure area in the space of the screen generated by the movement of the content area. It can be recorded on a readable recording medium.

In addition, according to another aspect of the invention, generating a front content layer corresponding to the content area, the rear advertising layer provided on the back of the front content layer and corresponding to the advertising area, the high-speed touch movement in the user terminal Is detected, receiving fast touch movement detection information, performing fast scrolling on the content area based on the fast touch movement detection information, and when performing the fast scrolling, the content area is reduced and displayed on the screen. And displaying at least one advertisement exposure area in the space of the screen generated according to the reduction of the content area. Can be recorded.

Ad exposure methods in the mobile web page of the web page providing server can be written programmatically, the codes and code segments constituting the program can be easily inferred by a programmer in the art. Also, the program related to the advertisement exposure methods in the mobile web page of the web page providing server may be stored in a readable media that can be read by the electronic device, and read and executed by the electronic device.

Thus, those skilled in the art will appreciate that the present invention may be embodied in other specific forms without departing from the spirit or essential characteristics thereof. It is therefore to be understood that the embodiments described above are to be considered in all respects only as illustrative and not restrictive. The scope of the present invention is defined by the appended claims rather than the detailed description and all changes or modifications derived from the meaning and scope of the claims and their equivalents are to be construed as being included within the scope of the present invention do.

According to the present invention, a front content layer corresponding to the content area and a rear content layer provided on the back of the front content layer are generated, and when a touch movement is detected by the user terminal, scrolling the content area is performed. And display the advertisement area corresponding to the space of the screen generated by the movement of the content area among the advertisement areas of the rear advertising layer as the advertisement exposure area in the space of the screen generated by the movement of the content area. In addition, the present invention can be used to provide an advertisement exposure system and method in a mobile web page that can increase the amount of information of an advertisement while minimizing a user's rejection when the advertisement is exposed to a user terminal.

200: web page providing server 202: front content layer generation unit
204: rear advertising layer generator 206: touch movement detector
208: scroll execution unit 210: advertisement exposure processing unit

Claims (13)

A user terminal displaying an advertisement exposure area in a space of a screen generated by moving the content area according to the touch movement when a touch movement is detected while displaying the content area on the screen; And
A rear content layer provided on the front content layer corresponding to the content area and the rear content layer and generating a back advertisement layer corresponding to the advertisement area, and when a touch movement is detected by the user terminal, scrolls the content area by Display the advertisement area corresponding to the space of the screen generated by the movement of the content area among the advertisement areas of the rear advertisement layer as the advertisement exposure area in the space of the screen generated by the movement of the content area. A web page serving server;
Ad impression system in a mobile web page comprising a. The method of claim 1,
When the web page providing server performs the fast scrolling according to the touch movement detection, the web page providing server reduces the content area to display on the screen, and at least one advertisement exposure area in the space of the screen generated according to the reduction of the content area. Ad exposure system in a mobile web page, characterized in that to display. The method of claim 1,
The web page providing server is configured to perform scrolling up, down, left, and right of the advertisement exposure area when a touch movement is detected at the user terminal with respect to the advertisement exposure area. A front content layer generator configured to generate a front content layer corresponding to the content area;
A rear advertisement layer generator provided at the rear of the front content layer and generating a rear advertisement layer corresponding to the advertisement area;
A touch movement detector configured to receive touch movement detection information when a touch movement is detected at the user terminal;
A scroll performer configured to scroll and display the content area based on the touch movement detection information; And
An advertisement exposure processing unit for displaying an advertisement area corresponding to a space of a screen generated by the movement of the content area among the advertisement areas of the rear advertisement layer as an advertisement exposure area in the space of the screen generated by the movement of the content area. ;
And a server for providing the web page. 5. The method of claim 4,
If the scroll execution unit performs a high speed scroll according to the touch movement detection, to reduce the content area to display on the screen,
And the advertisement exposure processing unit displays one or more advertisement exposure regions in a space of a screen generated according to the reduction of the content region. 5. The method of claim 4,
And the scroll performing unit performs up, down, left, and right scrolling of the advertisement exposure area when a touch movement is detected at the user terminal with respect to the advertisement exposure area. In the web page serving server to expose the ads on the mobile web page,
Generating a front content layer corresponding to a content area, and generating a back advertisement layer provided on a rear surface of the front content layer and corresponding to an advertisement area;
If touch movement is detected at the user terminal, receiving touch movement detection information;
Scrolling and displaying the content area based on the touch movement detection information; And
Displaying an advertisement area of a portion of the advertisement area of the rear advertisement layer corresponding to the space of the screen generated according to the movement of the content area as an advertisement exposure area in the space of the screen generated by the movement of the content area;
How to expose ads on a mobile web page that includes. 8. The method of claim 7,
After the display of the advertisement exposure area, if the touch movement is detected in the user terminal with respect to the advertisement exposure area further comprises the step of performing a vertical scrolling up and down or left and right for the advertisement exposure area How to show ads on In the web page serving server to expose the ads on the mobile web page,
Generating a front content layer corresponding to a content area, and generating a back advertisement layer provided on a rear surface of the front content layer and corresponding to an advertisement area;
Receiving fast touch movement detection information when fast touch movement is detected at the user terminal;
Performing a fast scroll on the content area based on the fast touch movement detection information; And
Reducing the content area to display the content area on the screen when the fast scrolling is performed, and displaying at least one advertisement exposure area in a space of a screen generated according to the reduction of the content area;
How to expose ads on a mobile web page that includes. 10. The method of claim 9,
The displaying of the advertisement exposure area may reduce the size vertically or horizontally with respect to the content area, and display the advertisement exposure area on the screen portion as much as the reduced size. . 10. The method of claim 9,
After the display of the advertisement exposure region, when the fast scrolling is finished, restoring the size of the content region to its original size to display the content region on the entire screen. Exposure method. Generating a front content layer corresponding to a content area, and generating a back advertisement layer provided on a rear surface of the front content layer and corresponding to an advertisement area; If touch movement is detected at the user terminal, receiving touch movement detection information; Scrolling and displaying the content area based on the touch movement detection information; And displaying an advertisement area corresponding to a space of a screen generated by the movement of the content area among the advertisement areas of the rear advertisement layer as an advertisement exposure area in the space of the screen generated by the movement of the content area. A recording medium in which a method of exposing an advertisement is recorded by a program and read by an electronic device on a mobile web page of a web page providing server. Generating a front content layer corresponding to a content area, and generating a back advertisement layer provided on a rear surface of the front content layer and corresponding to an advertisement area; Receiving fast touch movement detection information when fast touch movement is detected at the user terminal; Performing a fast scroll on the content area based on the fast touch movement detection information; And reducing the content area to display the content area on the screen when the fast scrolling is performed, and displaying one or more advertisement exposure areas in the space of the screen generated according to the reduction of the content area. A recording medium on which a method of exposing an advertisement is recorded by a program and readable by an electronic device on a mobile web page of a server.
KR1020120115475A 2012-10-04 2012-10-17 System and method for disposing advertisement in mobile web page KR20140049630A (en)

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KR1020120115475A KR20140049630A (en) 2012-10-17 2012-10-17 System and method for disposing advertisement in mobile web page
PCT/KR2013/006620 WO2014054851A1 (en) 2012-10-04 2013-07-25 Menu display module for dynamically displaying menu according to input signal, method therefor, and recording medium therefor

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
KR1020120115475A KR20140049630A (en) 2012-10-17 2012-10-17 System and method for disposing advertisement in mobile web page

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Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20160008714A (en) 2014-07-14 2016-01-25 (주)프리엘 Apparatus and method for providing banner advertising using location information on mobile web-page
WO2022186419A1 (en) * 2021-03-03 2022-09-09 주식회사 아임웹 System and method for outputting advertisement

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20160008714A (en) 2014-07-14 2016-01-25 (주)프리엘 Apparatus and method for providing banner advertising using location information on mobile web-page
WO2022186419A1 (en) * 2021-03-03 2022-09-09 주식회사 아임웹 System and method for outputting advertisement

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