KR102310072B1 - Remind contents providing method using unused advertising inventory, apparatus and system therefor - Google Patents

Abstract

The present invention is a reminder using an idle advertisement inventory that can achieve a similar advertisement effect by exposing the contents through the idle advertisement inventory in a third application or web page when the advertisement inventory is idle because the advertisement contents are exhausted A method for providing content and an apparatus therefor, wherein an advertisement content is received by accessing an advertisement service device through the communication unit during execution of a first application used as an advertisement medium, and advertisement through an advertisement inventory set in an execution screen of the first application Outputs the content, but configures the reminder content based on the user-related information generated during the execution of one or more second applications and stores it in the reminder content store, and when the advertisement content is not received, the reminder content stored in the reminder content store is said It is implemented to output through the advertisement inventory.

Description

Remind contents providing method using idle advertising inventory, and apparatus therefor

The present invention relates to a technology for providing advertisements through advertisement media such as web pages and applications, and more particularly, to achieve similar advertisement effects by more efficiently operating an advertisement inventory that is idle because advertisement contents are exhausted. It relates to a method for providing reminder content using an idle advertisement inventory and an apparatus therefor.

Advertising is a series of activities for the purpose of informing potential consumers about information about products and services and how to purchase them, and is generally provided through media such as newspapers and television.

In recent years, with the rapid development of technology, digital signage is a new type of outdoor advertisement that can control the advertisement contents exposed using a digital information display and can be linked with various mobile terminals of the user. ), a software-type advertisement module (advertising SDK), and new advertising media such as applications or web pages that receive advertising content through the loaded advertising module and expose it through a designated advertising inventory are emerging.

Among them, when an advertisement is provided using an advertisement medium such as an application or a web page, the advertisement module is provided in an open source form so that a developer can mount the advertisement module in various applications or web pages.

The advertisement module mounted on the application or web page is typically implemented in the form of software, and is configured to access a specified advertisement server to retrieve advertisement contents and expose advertisement contents to a specified advertisement inventory of an advertisement medium.

Here, the advertisement server sequentially delivers the registered advertisement contents upon request of the advertisement module. When all the registered advertisement contents are exhausted, since the advertisement contents are not delivered to the advertisement module, the advertisement inventory becomes idle and its effectiveness There is a problem that this decreases.

Accordingly, there is a need for a method for efficiently operating the advertisement inventory without leaving an empty space even when the advertisement contents are exhausted.

Korean Patent No. 10-1039197, registered on May 30, 2011 (Title: Method and system for expressing advertisements in idle space when an incoming message arrives notification)

Accordingly, the present invention is proposed to more efficiently operate an advertisement inventory in providing advertisements through various advertisement media such as web pages and applications, and more specifically, when advertisement content is exhausted and the advertisement inventory is idle An object of the present invention is to provide a method and an apparatus for providing reminder contents using an idle advertisement inventory that can achieve similar advertisement effects by exposing the reminder contents generated by a third application through the advertisement inventory in the idle state.

In order to achieve the above object, a terminal device according to the present invention includes a communication unit for transmitting and receiving data to and from an advertisement service device through a communication network, a storage unit including a reminder content storage for storing one or more reminder contents, and a first used as an advertisement medium. While the application is running, the communication unit accesses the advertisement service device to receive the advertisement contents, and outputs the advertisement contents through the advertisement inventory set in the execution screen of the first application, but user-related information generated during the execution of one or more second applications and a controller configured to configure reminder content based on the content and store it in the reminder content store, and output the reminder content stored in the reminder content store through the advertisement inventory, wherein the user-related information includes a shopping cart or It includes product-related content stored in a wish list, and the reminder content includes at least one of provider identification information, content name, content description, content representative image, and content detailed URI information.

In addition, the first application receives the advertisement content by requesting the advertisement service device, outputs the advertisement content through the advertisement inventory set in the execution screen of the first application, and if the advertisement content is not received after the request for the advertisement content, the reminder and an advertisement module for obtaining reminder contents by inquiring a content repository, and outputting the obtained reminder contents through the advertisement inventory.

In addition, the second application collects user-related information generated during the execution of the second application, configures reminder content based on the collected user-related information, and registers it in the reminder content store, characterized in that it comprises a reminder support module. do.

In addition, the one or more second applications is characterized in that it includes the first application.

The advertisement module according to the present invention checks whether or not the reminder content exists in the reminder content store connected through the storage connection unit providing a connection interface with the reminder content storage and the storage connection unit, and if there is, obtains the reminder contents from the reminder contents storage. A reminder content inquiry unit that, based on the expression information of the reminder content obtained by the reminder content inquiry unit, a reminder content construction unit that processes into a display form suitable for the advertisement inventory specified on the execution screen of the first application, and the reminder content construction unit Including a reminder content exposure unit for outputting the reminder content processed by the advertisement inventory, wherein the reminder content is a user-related content including product-related content that the user puts in a shopping cart or wish list in an e-commerce service It is configured based on information and characterized in that it includes at least one of provider identification information, content name, content description, content representative image, and content detailed URI information.

The present invention provides advertisement contents through an advertisement medium such as an application or a web page, while receiving advertisement contents from an advertisement service device through an advertisement module mounted on the advertisement medium and exposing them through a designated advertisement inventory of the advertisement medium, When there is no advertisement content to be output through the advertisement inventory, by composing reminder contents based on user-related information generated during execution of one or more applications mounted on the corresponding terminal device and outputting them through the advertisement inventory instead of the advertisement contents, the advertisement inventory It is possible to achieve similar advertising effects while minimizing the idle state of

In particular, the present invention can configure and provide reminder contents based on shopping cart setting information provided by the e-commerce service, and as a result, information on the product specified by the user can be output through the advertisement inventory in the form of a reminder. .

1 is a block diagram showing a schematic structure of an advertisement service system according to an embodiment of the present invention.
2 is a block diagram illustrating a configuration of a terminal device in an advertisement service system according to an embodiment of the present invention.
3 is a block diagram illustrating a detailed configuration of a first application according to an embodiment of the present invention.
4 is a block diagram illustrating a detailed configuration of a second application according to an embodiment of the present invention.
5 is a diagram for explaining a process of providing a reminder content in the advertisement service system according to the present invention.
6 is a table showing the structure of a reminder content storage for managing reminder content in the advertisement service system according to the present invention.
7 is a flowchart illustrating a reminder content registration process by a reminder support module in the advertisement service system according to the present invention.
8 is a flowchart illustrating a process of providing advertisement content by an advertisement module in the advertisement service system according to the present invention.
9 is a flowchart illustrating a process of providing reminder contents by an advertisement module in the advertisement service system according to the present invention.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. However, detailed descriptions of well-known functions or configurations that may obscure the gist of the present invention in the following description and accompanying drawings will be omitted. Also, it should be noted that throughout the drawings, the same components are denoted by the same reference numerals as much as possible.

The terms or words used in the present specification and claims described below should not be construed as being limited to their ordinary or dictionary meanings, and the inventor is appropriate as a concept of terms for describing his invention in the best way. It should be interpreted as meaning and concept consistent with the technical idea of the present invention based on the principle that it can be defined in Therefore, the embodiments described in this specification and the configurations shown in the drawings are only the most preferred embodiment of the present invention, and do not represent all the technical ideas of the present invention, so at the time of the present application, various It should be understood that there may be equivalents and variations.

In addition, terms including ordinal numbers such as first, second, etc. are used to describe various components, and are used only for the purpose of distinguishing one component from other components, and to limit the components. not used For example, without departing from the scope of the present invention, the second component may be referred to as the first component, and similarly, the first component may also be referred to as the second component.

In addition, when an element is referred to as being “connected” or “connected” to another element, it means that it is logically or physically connected or can be connected. In other words, it should be understood that a component may be directly connected or connected to another component, but another component may exist in the middle, and may be indirectly connected or connected.

In addition, the terms used herein are used only to describe specific embodiments, and are not intended to limit the present invention. The singular expression includes the plural expression unless the context clearly dictates otherwise. In addition, terms such as "comprises" or "have" described in this specification are intended to designate that the features, numbers, steps, operations, components, parts, or combinations thereof described in the specification exist, but one or the It should be understood that the above does not preclude the possibility of the existence or addition of other features or numbers, steps, operations, components, parts, or combinations thereof.

First, an advertisement service system according to an embodiment of the present invention will be schematically described with reference to FIG. 1 .

1 is a block diagram showing a schematic structure of an advertisement service system according to an embodiment of the present invention.

Referring to FIG. 1 , an advertisement service system according to embodiments of the present invention may include one or more terminal devices 10 and an advertisement service device 20 interworking through a communication network 30 .

The terminal device 10 is a device used by a user, and refers to a terminal capable of transmitting and receiving various data via the communication network 30 according to a user's operation. More specifically, the terminal device 10 according to an embodiment of the present invention executes one or more applications, and connects to the communication network 30 while the applications are running to other server devices, for example, the advertisement service device 20 . It transmits and receives data to and from a multimedia terminal, a wired terminal, a fixed terminal, and various user devices such as an IP (Internet Protocol) terminal, in particular, a mobile phone, a PMP (Portable Multimedia Player), and a MID (Mobile Internet Device). , a smartphone (Smart Phone), a desktop (Desktop), a tablet computer (Tablet PC), a notebook (Note book), it may be more preferable that the net book (Net book).

In addition, the terminal device 10 includes a browser for communicating with the advertisement service device 20 via the communication network 30 , a memory for storing programs and protocols, and a microprocessor for executing and controlling various programs, etc. can do.

In particular, the terminal device 10 according to an embodiment of the present invention receives and stores an application or web page for an advertisement service by interworking with the advertisement service device 20 through the communication network 30, and provides it according to a user's request The received application or web page is executed, and an advertisement received from the advertisement service device 20 is controlled to be exposed on the application or web page according to the execution of the application or web page. Herein, the advertisement medium that provides the advertisement service may include an application or a web page. Hereinafter, in the embodiment of the present invention, the application will be described as an example of the advertisement medium.

The advertisement service device 20 is a server device for managing and storing advertisements registered from an advertiser and providing the registered advertisements to the one or more terminal devices 10 according to an advertisement scheduling rule. In particular, the advertisement service device 20 requests and receives advertisement contents, and provides an advertisement module (advertisement SDK (Software Development Kit)) for exposing the received advertisement contents to a specified advertisement inventory to an application or web page developer. , so that the advertisement module can be loaded in the application or web page developed by the developer. Hereinafter, an application that has intercepted the advertisement module will be referred to as a first application.

In addition, the advertisement service device 20 provides advertisement content according to a request from the terminal device 10 that has executed the first application on which the advertisement module is mounted. More specifically, the advertisement service device 20 checks advertisement setting information included in the advertisement request information received from the terminal device 10 , detects an advertisement according to the advertisement setting information, and transmits the detected advertisement to the terminal device 10 . send to

In providing an advertisement service based on the terminal device 10, the advertisement service device 20, and the communication network 30 described above, the terminal device 10 is included in the first application when a predetermined first application is executed. The advertisement content is requested from the advertisement service device 20 through the advertisement module to expose the advertisement contents to the advertisement inventory set on the execution screen of the application or web page, at this time, the advertisement contents from the advertisement service device 20 are When not received, the reminder content may be retrieved from the reminder content storage stored inside the terminal device 10 and exposed to the idle advertisement inventory. In this case, the reminder content is user-related content generated by one or more other applications installed and running in the terminal device 10, for example, stored in a shopping cart or wish list by a user in an e-commerce service. It may be product-related content.

To this end, the other application executed in the terminal device 10 may further include a reminder support module (remind support SDK), and the reminder support module stores user-related content generated by the application in the reminder content storage. save to Hereinafter, the application including the reminder support module will be referred to as a second application. For reference, in this specification, an application equipped with an advertisement module and an application equipped with a reminder support module are described separately as first and second applications, respectively, but this is only for convenience of explanation, and an advertisement module and a reminder support module may be loaded together in the same application. That is, the first application and the second application may be the same application.

As described above, when all of the advertisement contents are exhausted and there is no advertisement contents to be exposed, a similar advertisement effect can be provided by exposing the user-related reminder contents without leaving the advertisement inventory empty. be able to operate efficiently.

The above-described function may be implemented by processing a program command for performing the above-described function by a processor mounted on the terminal device 10 or the advertisement service device 20 according to an embodiment of the present invention. In one implementation, the processor may be a single-threaded processor, and in another implementation, the processor may be a multi-threaded processor. Furthermore, the processor may process instructions stored in a memory or a storage device. In addition, the instructions may include interpreted instructions, such as script instructions, such as JavaScript or ECMAScript instructions, or executable code or other instructions stored in a computer-readable medium.

In addition, the communication network 30 in which the one or more terminal devices 10 and the advertisement service device 20 interwork can transmit and receive data using the Internet protocol using various wired and wireless communication technologies, such as an Internet network, an intranet network, a mobile communication network, and a satellite communication network. say there is a net The communication network 30 is a closed network such as a local area network (LAN), a wide area network (WAN), etc., and an open network such as the Internet, as well as a code division multiple access (CDMA), a wideband code division (WCDMA), etc. Multiple Access), Global System for Mobile Communications (GSM), Long Term Evolution (LTE), Evolved Packet Core (EPC), and the like, as well as next-generation networks and computing networks to be implemented in the future.

Next, the reminder content providing process according to the present invention will be described based on the detailed configuration and operation of the terminal device 10 .

2 is a block diagram illustrating a configuration of a terminal device 10 in an advertisement service system according to an embodiment of the present invention.

Referring to FIG. 2 , a terminal device 10 according to an embodiment of the present invention may be configured to include a communication unit 11 , an input unit 12 , an output unit 13 , a storage unit 14 , and a control unit 15 . can

The communication unit 11 is a configuration for transmitting and receiving data through the communication network 30 , and may process data through various communication methods as well as a wired method and a wireless method according to the type of the communication network 30 . In addition, data may be transmitted/received using one or more communication methods, and for this purpose, the communication unit 11 may include a plurality of communication modules for transmitting/receiving data according to different communication methods, respectively. In particular, the communication unit 11 according to an embodiment of the present invention accesses the advertisement service device 20 through the communication network 30 , requests advertisement content from the advertisement service device 20 , and responds to the request. Receive advertisement content.

The input unit 12 is a means for inputting a user command or data, and generates various input data including numbers, letters, and symbols according to a user operation and transmits it to the control unit 15 , and also a terminal device according to the user operation A command related to the function setting and function control of (10) is transmitted to the control unit 15 . The input unit 12 may be configured to include at least one of a keypad and a touch pad that generate an input signal according to a user's manipulation. In addition, the input unit 12 may be implemented as any type of input means that may be developed in the future in addition to input devices such as a keyboard, a keypad, a mouse, and a joystick.

The output unit 13 is basically a means for outputting information generated according to the operation of the terminal device 10 so that the user can perceive it visually, by hearing, or by tactile sense. The output unit 13 may include a display device that outputs visual information, an audio device (speaker) that outputs auditory information, and a haptic device that outputs tactile information. The display device may be a touch screen. As such, when the display device is formed in the form of a touch screen, the display device may perform some or all of the functions of the input unit 13 . The audio device may typically be exemplified by a speaker. In particular, the output unit 13 according to an embodiment of the present invention may display an application execution screen, and according to the operation of an advertisement module included in the application, advertisement contents or reminder contents to a predefined advertisement inventory among the application execution screens according to the operation of the advertisement module included in the application. indicate

The storage unit 13 is configured to store programs and data necessary for the operation of the terminal device 10 . The storage unit 13 basically stores an operating system (OS) program of the terminal device 10, and in addition, one or more applications operating based on the OS environment and one or more applications necessary for or generated during execution thereof data can be saved. In particular, in the present invention, the storage unit 13 includes a preset reminder content storage 60 to store the reminder content. The reminder content storage 60 may be set during the initial operation of the reminder support module according to the present invention, and then shared with the reminder support module and the advertisement module according to the present invention. In addition, the reminder content storage 60 is a FIFO (First Input First Output) type data storage space, in which user-related reminder contents generated in one or more second applications are stored according to the input order, and upon request of the advertisement module, They are provided and consumed according to the order of storage. The storage unit 14 includes a magnetic medium such as a hard disk, a floppy disk and a magnetic tape, a compact disk read only memory (CD-ROM), and an optical recording medium such as a digital video disk (DVD). , a magneto-optical medium such as a floppy disk, and a ROM, a random access memory (RAM), and a flash memory.

Finally, the control unit 15 is a component for controlling the overall operation of the terminal device 10 , and the control unit 15 may be implemented by including a processor such as a microprocessor or CPU. When the power is turned on, the control unit 15 first executes the OS program stored in the storage unit 14, builds an execution environment, and executes one or more applications according to a user command transmitted from the input unit 12 based on this. , a predetermined function or service may be provided to the user. In particular, the controller 15 of the terminal device 10 according to the present invention may execute one or more first applications 40 and one or more second applications 50 .

The first application 40 is equipped with an advertisement module according to the present invention, receives advertisement contents from the advertisement service device 20 while the application is running, and exposes advertisement contents through a designated advertisement inventory, or the reminder contents storage 60 ) may expose the stored reminder content, and the second application 50 may detect the reminder support module according to the present invention and register the user-related reminder content in the reminder content storage 60 .

The configuration of the above-described first and second applications 40 and 50 will be described in more detail with reference to FIGS. 3 and 4 .

3 is a block diagram for explaining the module configuration of the first application 40 according to an embodiment of the present invention. Here, the module is expressed by dividing it into functional units, and may be implemented in the form of software.

Referring to FIG. 3 , the first application 40 may include a first application logic module 41 and an advertisement module 42 .

The first application logic module 41 is a logic part that is implemented by an actual application developer to perform a predetermined function set by the application developer, for example, in the case of a game application, representing a logic part for executing a game. As such, it is not directly related to the present invention, and is implemented differently depending on the application, so a detailed description thereof will be omitted.

Next, the advertisement module 42 accesses the advertisement service device 20 to receive advertisement contents, and exposes the received advertisement contents through an advertisement inventory set in a predetermined area of the execution screen of the first application 40 . implemented to make In particular, in the present invention, the advertisement module 42 accesses the reminder contents storage 60 to provide the reminder contents when the advertisement inventory is idle because advertisement contents are not received from the advertisement service device 20 . It may further perform a function of receiving and exposing the received reminder content through the advertisement inventory instead of the advertisement content.

To this end, the advertisement module 42 includes an advertisement request unit 421 , an advertisement reception unit 422 , an advertisement configuration unit 423 , an advertisement exposure unit 424 , an advertisement statistics unit 425 , It may include a storage connection unit 426 , a reminder content inquiry unit 427 , a reminder content configuration unit 428 , a reminder content exposure unit 429 , and a reminder statistics unit 430 .

Here, the advertisement requesting unit 421 , the advertisement receiving unit 422 , the advertisement constructing unit 423 , the advertisement exposure unit 424 , and the advertisement statistics unit 425 are functional units for processing advertisements. The advertisement requesting unit 421 operates according to an activation request from the first application logic module 41 when the first application is executed, and connects to the advertisement service device 20 and requests advertisement content. In this case, the advertisement requesting unit 421 may transmit information of the first application or user information or information of the terminal device 10 together in order to request advertisement content suitable for the first application or suitable for the user of the first application. have. The request is transmitted to the advertisement service device 20 through the communication unit 11 under the control of the control unit 15 . Next, the advertisement receiving unit 422 receives advertisement contents from the advertisement service device 20 , and when the reception of the advertisement contents is confirmed, the advertisement receiving unit 422 transmits the advertisement contents to the advertisement configuration unit 423 . At this time, if the advertisement receiving unit 422 receives a response that there is no advertisement content from the advertisement service device 20 or if the advertisement content is not received within a predetermined time after the advertisement request by the advertisement requesting unit 421, the reminder contents are replaced. to request In addition, when the advertisement content is received by the advertisement receiving unit 422 , the advertisement configuration unit 424 configures the received advertisement contents according to the advertisement inventory of the first application, and the advertisement exposure unit 424 configures the configured advertisement. The content is output and exposed through the advertisement inventory, and the advertisement statistics unit 425 collects performance information such as exposure of advertisement contents by the advertisement exposure unit 424 and a user reaction to the exposed advertisement contents in this way to provide an advertisement service device. (20).

Next, the storage connection unit 426 , the reminder content inquiry unit 427 , the reminder content configuration unit 428 , the reminder content exposure unit 429 , and the reminder statistic unit 430 perform the advertisement processing failure. That is, as a function unit for processing reminder content when there is no advertisement content, it is activated by a request for alternative exposure of the reminder content from the advertisement receiving unit 422 and operates as follows.

First, the storage connection unit 426 provides a connection interface with the reminder contents storage 60 according to a request for replacement of the reminder contents, and the reminder contents inquiry unit 427 is connected through the storage connection unit 426. It is checked whether the reminder content exists in the content storage 60, and if it exists, the reminder content is obtained from the reminder content storage 60, and the reminder content configuration unit 428 is obtained by the reminder content inquiry unit 427. Based on the expression information of the reminder content, it is processed into a display form suitable for the advertisement inventory, and the reminder content exposure unit 429 displays the reminder content processed by the reminder content configuration unit 428 in the advertisement inventory, and the reminder statistics unit The 430 collects performance information on exhaustion, exposure, and user reaction of the reminder content and transmits the collected information to the advertisement service device 20 .

Next, FIG. 4 is a block diagram showing the configuration of a second application according to an embodiment of the present invention.

Referring to FIG. 4 , the second application 50 may include a second application logic module 51 and a reminder support module 52 .

The second application logic module 51 is a logic part implemented by an actual application developer to perform a predetermined function set by the application developer. For example, in the case of a game application, it represents a logic part for executing a game. . The configuration and operation of the second application logic module 51 are not directly related to the present invention and are implemented differently depending on the application, so a detailed description thereof will be omitted.

And, the reminder support module 52 is a configuration for collecting the reminder content according to the present invention and storing it in the reminder content storage 60, and an API (Application Programmable Interface) unit 521, a storage connection unit 522 and, It may include a registration unit 523 , a content management unit 524 , and a content providing unit 525 .

The API unit 521 provides an application programming interface with the second application logic module 51, and specifically, user-related contents (eg, shopping cart information, bookmark information, etc.) that can be used as reminder contents. ) provides an interface for collection and extraction.

The storage connection unit 522 is configured to interface with the reminder content storage 60 in which the reminder content is to be stored.

The registration unit 523 is a configuration for registering that it is a subject providing the reminder content, and specifically, the reminder content is provided using the application name or service name or service provider name of the second application on which the reminder support module 50 is mounted. registers the subject to be stored in the reminder content storage 60 connected through the storage connection unit 522 . To this end, the registration unit 523 may obtain necessary information from the second application logic module 51 through the API unit 521 .

The content management unit 524 is a configuration for creating and managing reminder contents, and specifically, it interworks with the second application logic module 51 through the API unit 521 and processes it in the second application logic module 51 . collects designated user-related information, and creates reminder contents based on the collected user-related information. More specifically, the reminder content generated by the content management unit 524, as shown in FIG. 6, includes one or more of provider identification information, content name, content description, content representative image, and content detailed URI information. can Here, the provider identification information may be an application name of the second application, a service provider name, and the like, and the content name may be a product name of the corresponding content. In order to obtain such information, the content management unit 524 may link the API unit 521 with the second application logic module 51 .

Finally, the content providing unit 525 transmits and stores the reminder content generated by the content management unit 524 to the reminder content storage 60 connected through the storage connection unit 522 or to the reminder content storage 60 . Delete the saved reminder contents.

In the above description, the advertisement module 42 and the reminder support module 52 have been described on the assumption that different applications are loaded. can be However, in this case, the advertisement module 42 and the reminder support module 52 operate independently of each other.

In addition, the above-described advertisement module 42 and the reminder support module 52 may be provided to application developers in an open source form, and each application may include the advertisement module 42 and the reminder support module 52 according to the selection of the application developer. ) can be mounted on one or more of

Next, a process of providing reminder content by the advertisement module 42 and the reminder support module 52 configured as described above will be described with reference to FIG. 5 .

5 is a view for explaining a process of providing reminder content in the advertisement service system according to the present invention.

Referring to FIG. 5 , when one or more second applications 50 are executed, the reminder support module 52 mounted on the second applications 50 is based on user-related information generated during execution of the second applications 50 . to create a reminder content and store it in the reminder content storage 60 (①). Accordingly, one or more reminder contents are stored in the reminder content storage 60. At this time, the one or more reminder contents are sequentially stored according to the input order, and the reminder contents stored in the reminder contents storage 60 are shown in FIG. As described above, the information may include one or more of provider identification information, content name, content description, content representative image, and content detailed URI information. Here, the provider identification information may be an application name of the second application, a service provider name, and the like, and the content name may be a product name of the corresponding content.

On the other hand, when the first application 40 is executed, the advertisement module 42 mounted on the first application 40 accesses the advertisement service device 20, requests advertisement content, and receives a response (②) ). In this case, the advertisement service device 20 may provide advertisement contents as a response, and when all advertisement contents are exhausted, may transmit a response indicating that there is no advertisement contents.

Accordingly, the advertisement module 42 of the first application 40, when the advertisement content is received, exposes the received advertisement content to the advertisement inventory, and when the advertisement content is not received, by querying the reminder content storage 60 , to acquire the reminder content (③).

At this time, the reminder content storage 60 is a FIFO data storage, and the first stored reminder content is provided to the advertisement module 42 of the first application 40, and the provided reminder content is deleted.

The advertisement module 42 of the first application 40 that has obtained the reminder content exposes the reminder content to an advertisement inventory (④).

Accordingly, when the first application 40 is executed, the user of the terminal device 10 is provided with advertisement content through the advertisement inventory or is provided with reminder content related to the user.

The above-described reminder content providing process will be described in more detail by dividing it for each component.

7 is a flowchart illustrating a reminder content registration process by the reminder support module 52 in the advertisement service system according to the present invention.

Referring to FIG. 7 , the reminder support module 52 starts an operation according to a content registration request ( S101 ). Here, the content registration request may be generated by the user or application developer setting as providing reminder content among the setting information of the second application 50 or may be generated according to the execution of the second application 50 .

The reminder support module 52, which started the operation in this way, connects to the reminder content storage 60 in which the reminder content is to be stored through the storage connection unit 522 (S103), and acquires the storage access right (S105).

Then, the reminder support module 52 registers a content provider that provides the reminder content through the registration unit 523 ( S107 ). In this case, the content provider may be registered using the application name or service name or service provider name of the second application 50 .

Thereafter, the reminder support module 52 collects user-related information (eg, shopping cart setting information) generated according to the execution of the second application logic module 51 , and reminder contents based on the collected user-related information. configures (S109), and transmits the configured reminder content to the reminder content storage 60 (S111). Accordingly, the reminder contents are sequentially stored in the reminder contents storage 60 in the order in which they are transmitted.

Next, FIG. 8 is a flowchart illustrating a process of providing advertisement content by the advertisement module 42 in the advertisement service system according to the present invention.

Referring to FIG. 8 , the advertisement module 42 mounted on the first application 40 starts an operation according to the advertisement exposure request by the advertisement medium ( S201 ). The advertisement exposure request may be generated according to the occurrence of a predetermined event during the first execution of the first application 40 or during execution of the first application logic module 41 .

The advertisement module 42, which started the operation, first establishes a connection with the advertisement service device 20 (S203), and then transmits an advertisement content request to the connected advertisement service device 20 (S205). In this case, the advertisement module 42 may transmit the user information of the terminal device 10, information of the first application, etc. together so that the advertisement service device 20 can select suitable advertisement content.

Then, the advertisement module 42 checks whether the advertisement content is received through the advertisement receiving unit 422 (S207).

As a result of the confirmation, when the advertisement content is received, the advertisement module 42 processes the received advertisement content, outputs the received advertisement content to a designated advertisement inventory area of the execution screen of the first application 400, and exposes it to the user ( S209).

On the other hand, as a result of the check, if the advertisement content is not received, the advertisement module 42 determines that an idle state of the advertisement inventory has occurred (S211), and a reminder so that the reminder contents can be exposed through the advertisement inventory instead of the advertisement contents Generates an alternative exposure request of the content (S301). In response to the request for replacement of the reminder content, the advertisement module 42 operates as shown in FIG. 9 .

9 is a flowchart illustrating a process of providing reminder contents by the advertisement module 42 in the advertisement service system according to the present invention.

Referring to FIG. 9 , when a request for alternative exposure of the reminder content occurs ( S301 ), the advertisement module 42 attempts to connect to the reminder content storage 60 through the storage connection unit 426 , and the reminder content storage 60 . to obtain an access right (S305).

Then, the advertisement module 42 checks whether the reminder content exists in the reminder content storage 60 connected through the reminder content inquiry unit 427, and if there is, obtains the reminder content from the reminder content storage 60. do (S307). At this time, as the FIFO data storage of the reminder content storage 60 , the first stored reminder content is provided to the advertisement module 42 according to the storage order, and the provided reminder content is deleted.

Then, the advertisement module 42 configures the reminder content in a display form suitable for the advertisement inventory based on the expression information of the reminder content obtained through the reminder content configuration unit 428 (S309), and the reminder content exposure unit 429. The reminder content configured by the reminder content configuration unit 428 is displayed in the advertisement inventory through (S311).

Then, the advertisement module 42 collects performance information (statistical log) on the exhaustion, exposure, and user reaction of the displayed reminder content through the reminder statistics unit 430 and transmits it to the advertisement service device 20 . (S313).

As described above, although preferred embodiments of the present invention have been disclosed in the present specification and drawings, it is in the technical field to which the present invention pertains that other modifications based on the technical idea of the present invention can be implemented even with the exceptions disclosed herein. It is obvious to those with ordinary knowledge. In addition, although specific terms have been used in the present specification and drawings, these are only used in a general sense to easily explain the technical contents of the present invention and help the understanding of the present invention, and are not intended to limit the scope of the present invention.

In addition, although the present specification and drawings describe exemplary device configurations, the functional operations and implementations of the subject matter described herein may be implemented in other types of digital electronic circuits, or may be implemented in the structures disclosed herein and structural components thereof. It may be implemented in computer software, firmware or hardware including equivalents, or may be implemented in a combination of one or more of these. Implementations of the subject matter described herein relate to one or more computer program products, ie computer program instructions encoded on a tangible program storage medium for execution by or for controlling the operation of an apparatus according to the invention. It can be implemented as the above modules. The computer readable medium may be a machine readable storage device, a machine readable storage substrate, a memory device, a composition of matter that affects a machine readable radio wave signal, or a combination of one or more thereof.

A computer program (also known as a program, software, software application, script or code) mounted on the device according to the invention and executing the method according to the invention is a programming language comprising compiled or interpreted language or a priori or procedural language. It can be written in any form of language, and can be deployed in any form, including standalone programs, modules, components, subroutines, or other units suitable for use in a computer environment. A computer program does not necessarily correspond to a file in a file system. A program may be placed in a single file provided to the requested program, or in multiple interacting files (eg, files that store one or more modules, subprograms, or portions of code), or portions of files that hold other programs or data. (eg, one or more scripts stored within a markup language document). The computer program may be deployed to be executed on a single computer or multiple computers located at one site or distributed over a plurality of sites and interconnected by a communication network.

Computer-readable media suitable for storing computer program instructions and data include, for example, semiconductor memory devices such as EPROMs, EEPROMs and flash memory devices, such as magnetic disks such as internal hard disks or external disks, magneto-optical disks and CD-ROMs. and all forms of non-volatile memory, media and memory devices, including DVD-ROM disks. The processor and memory may be supplemented by, or integrated into, special purpose logic circuitry.

While this specification contains numerous specific implementation details, they should not be construed as limitations on the scope of any invention or claim, but rather as descriptions of features that may be specific to particular embodiments of particular inventions. should be understood Certain features that are described herein in the context of separate embodiments may be implemented in combination in a single embodiment. Conversely, various features that are described in the context of a single embodiment may also be implemented in multiple embodiments, either individually or in any suitable subcombination. Furthermore, although features operate in a particular combination and may be initially depicted as claimed as such, one or more features from a claimed combination may in some cases be excluded from the combination, the claimed combination being a sub-combination. or a variant of a sub-combination.

Likewise, although acts are depicted in the drawings in a particular order, it should not be construed that all acts shown must be performed or that such acts must be performed in the specific order or sequential order shown to achieve desirable results. In certain cases, multitasking and parallel processing may be advantageous. Further, the separation of the various system components of the above-described embodiments should not be construed as requiring such separation in all embodiments, and the program components and systems described may generally be integrated together into a single software product or packaged into multiple software products. You have to understand that you can.

The present description sets forth the best mode of the invention, and provides examples to illustrate the invention, and to enable any person skilled in the art to make or use the invention. This written specification does not limit the present invention to the specific terms presented. Accordingly, although the present invention has been described in detail with reference to the above-described examples, those skilled in the art can make modifications, changes, and modifications to the examples without departing from the scope of the present invention.

Therefore, the scope of the present invention should not be defined by the described embodiments, but should be defined by the claims.

The present invention can be applied to an advertisement service system that provides advertisement contents through an advertisement medium such as an application or a web page, and receives advertisement contents from an advertisement service device through an advertisement module mounted on the advertisement medium to receive a designated advertisement of the advertisement medium. When there is no advertisement content to be output through the advertisement inventory during exposure through the inventory, reminder contents are configured based on user-related information generated during execution of one or more applications mounted on the corresponding terminal device, and advertisement inventory instead of the advertisement contents By outputting through , it is possible to achieve a similar advertisement effect while minimizing the idle state of the advertisement inventory.

In particular, the present invention can configure and provide reminder contents based on shopping cart setting information provided by the e-commerce service, and as a result, information on the product specified by the user can be output in the form of a reminder through the advertisement inventory. .

10: terminal device 20: advertisement service device
30: communication network 40: first application
50: second application 60: reminder content storage
42: advertisement module 52: reminder support module

Claims (5)

a communication unit for transmitting and receiving data to and from the advertisement service device through a communication network;
a storage unit including a reminder content store for storing one or more reminder contents; and
During the execution of the first application used as an advertisement medium, the communication unit accesses the advertisement service device to receive advertisement contents, and outputs advertisement contents through the advertisement inventory set in the execution screen of the first application, but at least one of the second applications. A controller configured to configure reminder content based on user-related information generated during execution, store it in the reminder content store, and output the reminder content stored in the reminder content store through the advertisement inventory; including,
The user-related information is
In the e-commerce service, including product-related content that the user puts in a shopping cart or wish list,
The reminder content is
A terminal device comprising at least one of provider identification information, content name, content description, content representative image, and content detailed URI information. ◈Claim 2 was abandoned when paying the registration fee.◈ According to claim 1,
The first application is
The advertisement content is received by requesting the advertisement service device, and the advertisement contents are output through the advertisement inventory set in the execution screen of the first application. and an advertisement module for acquiring contents and outputting the acquired reminder contents through the advertisement inventory. ◈Claim 3 was abandoned when paying the registration fee.◈ According to claim 1,
The second application is
A terminal device comprising: a reminder support module that collects user-related information generated during execution of a second application, configures reminder content based on the collected user-related information, and registers it in the reminder content store. ◈Claim 4 was abandoned when paying the registration fee.◈ According to claim 1,
The at least one second application comprises a first application. a storage connection unit providing a connection interface with the reminder content storage;
a reminder content inquiry unit for checking whether the reminder content exists in the reminder content storage connected through the storage connection unit, and obtaining the reminder content from the reminder content storage if there is;
a reminder content configuration unit for processing into a display form suitable for the advertisement inventory specified on the execution screen of the first application based on the expression information of the reminder content obtained by the reminder content inquiry unit; and
Includes; a reminder content exposure unit for outputting the reminder content processed by the reminder content configuration unit to the advertisement inventory;
The reminder content is
It is constituted based on user-related information including product-related content that the user puts in a shopping cart or wish list in the e-commerce service,
An advertisement module comprising at least one of provider identification information, content name, content description, content representative image, and content detailed URI information.

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