KR101565141B1 - Electronic commerce system using goods broadcasting independent on contents platform - Google Patents

Abstract

The present invention relates to an electronic commerce system using commodity broadcasting independent of a content platform, and more particularly, to an electronic commerce system using a commodity broadcasting independent of a content platform, including a pay-TV channel map for a pay- So that the commodity broadcasting provided through the Internet can be easily accessed and changed by a simple user operation, so that the e-commerce using the commodity broadcasting which is independent of the contents platform can be performed.

Description

[0001] The present invention relates to an electronic commerce system using a commodity broadcasting independent of a content platform,

The present invention relates to broadcasting technology, and more particularly, to an electronic commerce system using commodity broadcasting independent of a content platform.

Korean Patent Laid-Open No. 10-2010-0084811 (July 28, 2010) proposes a broadcasting technology using a set-top box in 'an interactive user terminal, an interactive service system linked to an IPTV broadcasting and a method thereof'.

Broadcasts have the disadvantage of limiting the number of channels and the allocated bandwidth of each channel, but they have the advantage of being easily accessible through a set-top box, while the Internet has the advantage of almost unlimited bandwidth, It has difficult disadvantages.

The present inventors have combined the merits of pay-TV broadcasting and the advantages of the Internet to combine the benefits of the pay-TV with the advantages of the Internet to provide a simple operation of remote control of a user in a set-top box or a mobile communication terminal of a broadcasting company, Commodity broadcasting ") and to study e-commerce technology using commodity broadcasting independent of contents platform which can do electronic commerce.

Korean Patent Laid-Open No. 10-2010-0084811 (2010. 07. 28)

SUMMARY OF THE INVENTION The present invention has been made in view of the above problems, and it is an object of the present invention to provide a method and apparatus for providing a pay channel channel map for a pay broadcast channel and a channel channel map for a product broadcast channel, The present invention provides an electronic commerce system using commodity broadcasting independent of a content platform that can easily access and change commodity broadcasting provided through the Internet by a simple user's remote controller, touch screen or keyboard, or utilize electronic commerce It is for that purpose.

According to one aspect of the present invention, there is provided an electronic commerce system in which an electronic commerce system using a commodity broadcasting independent of a content platform executes an integrated channel map management application to generate a pay broadcast channel map for a to- A channel map manager for integrating and managing a commodity broadcast channel map for a commodity broadcast provided through an Internet network into a single integrated channel map; A channel map storage unit for storing a single integrated channel map managed by the channel map management unit; A channel management unit for selecting a channel by referring to a single integrated channel map stored in the channel map storage unit according to a user's channel operation; A broadcast processor for reproducing a pay broadcast channel signal provided by the pay broadcast channel selected by the channel manager or a product broadcast channel signal provided from a product broadcast channel; And a user terminal including the user terminal.

In the present invention, a pay channel map for a pay broadcast provided through a broadcasting network and a product broadcast channel map for a product broadcast provided through the Internet network are integrated and managed as a single integrated channel map, A commodity broadcasting provided through the Internet by a remote control, a touch screen or a keyboard can be easily accessed and changed, and the electronic commerce can be used.

1 is a network diagram of an electronic commerce system using commodity broadcasting independent of a content platform according to the present invention.
2 is a block diagram illustrating a configuration of an embodiment of a user terminal of an electronic commerce system using commodity broadcasting independent of a content platform according to the present invention.
3 is a block diagram illustrating a configuration of a channel information management server of an electronic commerce system using commodity broadcasting independent of a content platform according to an embodiment of the present invention.
FIG. 4 is a block diagram illustrating the configuration of an embodiment of a pay-TV server of an electronic commerce system using commodity broadcasting independent of a content platform according to the present invention.
FIG. 5 is a block diagram showing the configuration of an embodiment of a commodity broadcasting server of an electronic commerce system using commodity broadcasting independent of a content platform according to the present invention.
FIG. 6 is a flowchart illustrating a process of providing a product broadcast of an electronic commerce system using product broadcast independent of the content platform according to the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Reference will now be made in detail to embodiments of the present invention, examples of which are illustrated in the accompanying drawings, wherein like reference numerals refer to the like elements throughout.

In the following description of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear.

The terms used throughout the specification of the present invention have been defined in consideration of the functions of the embodiments of the present invention and can be sufficiently modified according to the intentions and customs of the user or operator. It should be based on the contents of.

1 is a network diagram of an electronic commerce system using commodity broadcasting independent of a content platform according to the present invention. 1, an electronic commerce system using commodity broadcasting independent of a content platform according to the present invention includes a plurality of user terminals 100 owned by broadcast subscribers, a channel information management server 200, A server 300, a commodity broadcasting server 400, and an electronic commerce server 500.

The user terminal 100 receives a pay broadcast channel map for a pay broadcast provided from a pay broadcast server 300 through a broadcast network and a product broadcast channel for a product broadcast provided through the Internet from the channel information management server 200, Generates and manages a single integrated channel map in which maps are integrated, and receives commodity broadcasting provided from a pay broadcast and commodity broadcasting server 400 provided from a pay broadcast server 300 by referring to the generated integrated channel map.

At this time, using the single integrated channel map in which the pay broadcast channel map and the product broadcast channel map are integrated, the user terminal 100 can receive a commodity from the commodity broadcasting server 400 through a simple remote controller, The broadcast can be easily accessed, changed, and reproduced as if the pay-TV channels provided from the broadcasting network are switched.

On the other hand, the user terminal 100 includes a user such as a set-top box for pay-TV operators, an OTT (Over The Top) set-top box, a mobile TV such as a smart TV including a function of an internet access and a set- Lt; / RTI >

The channel information management server 200 generates a product broadcast channel map for the product broadcast provided through the Internet network and transmits the integrated channel map management application and the generated product broadcast channel map to the user terminal 100 of the broadcast subscribers to provide.

At this time, when the channel information management server 200 generates a commodity broadcast channel map, it maps a commodity broadcast content URL, a channel access menu, a commodity broadcast program identifier, or a commodity identifier provided by the content platform operator to a commodity broadcast channel map, It is possible to find and use a desired commodity broadcasting content only by changing the URL of the commodity broadcasting contents URL, the channel connection menu, the commodity broadcasting program identifier or the commodity identifier, thereby enabling electronic commerce using commodity broadcasting which is independent of the contents platform.

In response to a merchandise broadcast channel allocation request from the merchandise broadcasting server 400, the pay broadcast server 300 transmits at least one pay broadcast channel among all pay broadcast channels or a broadcast programming time zone or channel connection A menu is allocated to the product broadcast channel, and a broadcast stream for the channels other than the channel allocated to the product broadcast channel is provided to the user terminal 100 of the broadcast subscribers through the broadcast network. At this time, the pay broadcast server 300 provides the pay broadcast channel map to the user terminal 100 of the broadcasting subscribers.

The commodity broadcasting server 400 requests the commodity broadcasting channel allocation to the pay-TV server 300 and transmits the commodity broadcasting channel to the commodity broadcasting server 300 through the pay- Or a channel connection menu is allocated to a product broadcast channel, and when a product broadcast channel is selected by the user terminal 100 of the broadcast subscriber, the product broadcast content to be broadcast on the selected product broadcast channel is transmitted to the user terminal (100).

The e-commerce server 500 performs the requested e-commerce transaction through the e-commerce request application executed by the user terminal 100, and distributes the revenue for each commodity broadcasting channel.

According to the present invention, a pay channel map for a pay broadcast provided through a broadcasting network and a product broadcast channel map for a product broadcast provided through the Internet network are integrated into a single integrated channel map Thus, the commodity broadcasting provided through the Internet can be easily accessed and changed by a simple user's remote control, a touch screen, or a keyboard operation, and e-commerce can be used, so that broadcast and e-commerce transactions can be performed on the content platform.

2 is a block diagram illustrating a configuration of an embodiment of a user terminal of an electronic commerce system using commodity broadcasting independent of a content platform according to the present invention. 2, the user terminal 100 includes a channel map management unit 110, a channel map storage unit 120, a channel management unit 130, and a broadcast processing unit 140 .

The channel map management unit 110 executes a combined channel map management application to generate a pay broadcast channel map for a pay broadcast provided through a broadcast network and a product broadcast channel map for a product broadcast provided through the Internet network to a single integrated channel (Channel Map).

At this time, the channel map manager 110 receives the pay broadcast channel map from the pay broadcast server 300, receives the product broadcast channel map and the integrated channel map management application from the channel information management server 200, It is possible to integrate and manage the pay broadcast channel map and the product broadcast channel map into a single integrated channel map through the channel map management application.

The channel map storage unit 120 stores a single integrated channel map managed by the channel map management unit 110. At this time, a single integrated channel map in which the pay broadcast channel map and the product broadcast channel map, which are stored by the channel map storage unit 120, may be integrated in different areas.

For example, a single integrated channel map in which a pay broadcast channel map and a product broadcast channel map are integrated may include a numerical channel number and broadcast type information for identifying each channel, and a channel number of a pay broadcast channel may include The broadcast frequency band to be received by the tuner is mapped and the channel number of the product broadcast channel may be mapped to the product broadcast content URL, the channel connection menu, the product broadcast program identifier, or the product identifier provided by the content platform provider.

The product broadcast content URL may be a URL of a content server (not shown) operated by the content platform provider. The channel connection menu may be a unique identification code assigned to a specific menu that can be selected on the user interface software of the user terminal, and the product broadcast content URL may be further mapped to the unique identification code. The product broadcast program identifier may be a unique identification code for identifying each product broadcast program, and the product broadcast content URL may be further mapped to the unique identification code. The product identifier may be a unique identification code that can identify each product, and the product broadcast content URL may be further mapped to the unique identification code.

For example, if the broadcast type information is '001', the corresponding channel may be implemented to indicate that it is a pay broadcast channel providing pay broadcast only to a broadcast subscriber, and '002' is a product broadcast channel providing product broadcast.

The channel manager 130 selects a channel by referring to a single integrated channel map stored in the channel map storage unit 120 according to a user's channel operation. For example, the channel management unit 130 may include a channel number recognition unit 131, a channel search unit 132, and a channel change unit 133.

The channel number recognizing unit 131 recognizes the channel number according to the channel operation of the user. At this time, the channel operation of the user may be generated by a remote controller, a touch screen, or a keyboard operation.

For example, the channel number recognizing unit 131 may recognize the channel number from the remote control signal. When the user selects a channel number by operating a remote controller (not shown), the remote controller transmits the remote controller signal to the user terminal 100, and the channel number recognizer 131 recognizes the channel number selected by the user from the remote controller signal Can be implemented.

The channel searching unit 132 searches for a channel corresponding to the channel number recognized by the channel number recognizing unit 131 from a single integrated channel map. For example, the channel searching unit 132 may search for a channel corresponding to the channel number recognized by the channel number recognizing unit 131 as a single channel in which the pay broadcast channel map stored in the channel map storage unit 120 and the product broadcast channel map are integrated And find out whether the broadcast channel is a pay broadcast channel or a commodity broadcast channel from the broadcast type information of the searched channel.

The channel changing unit 133 cancels the currently connected channel and changes the connection to the channel searched by the channel searching unit 132. [ For example, when the channel searched by the channel searching unit 132 is a pay broadcast channel, the channel changing unit 133 instructs the tuner to receive a pay broadcast signal of a broadcast frequency band mapped to the pay broadcast channel, The channel change to the channel can be implemented.

If the channel retrieved by the channel searching unit 132 is a merchandise broadcasting channel (at least one pay broadcast channel among all pay broadcast channels or a broadcast programming time slot or a channel access menu of a specific part of a specific pay broadcast channel) The channel changing unit 133 may connect to the product broadcasting contents URL provided by the contents platform provider mapped to the corresponding product broadcasting channel or the product broadcasting contents URL corresponding to the channel connection menu or the product broadcasting program identifier or the product identifier, Or by instructing the web browser to change the channel to the selected channel.

The broadcast processing unit 140 reproduces a pay broadcast channel signal provided by the pay broadcast channel selected by the channel management unit 130 or a commodity broadcast channel signal provided from a commodity broadcast channel. For example, the broadcast processing unit 140 may include a pay broadcast processing unit 141 and a merchandise broadcast processing unit 142.

The pay-TV processor 141 reproduces a pay-TV channel signal provided by the pay-TV channel selected by the channel manager 130. For example, the pay-TV processor 141 includes a tuner for selecting a broadcast frequency band, a demux for demodulating a pay broadcast signal of a broadcast frequency band selected by the tuner, and a demodulated signal And a processor for processing and reproducing data.

The commodity broadcasting processing unit 142 reproduces the commodity broadcasting channel signal provided by the commodity broadcasting channel selected by the channel management unit 130. [ For example, the product broadcast processing unit 142 may include a modem for receiving a product broadcasting signal provided in a product broadcasting channel, a decoder for decoding the received product broadcasting signal, And may include a web browser.

Accordingly, by implementing such a scheme, a pay broadcast channel map for a pay broadcast provided through a broadcasting network and a product broadcast channel map for a product broadcast provided through the Internet can be transmitted to the user terminal 100 through a single integrated channel map Channel map), it is possible to easily change a commodity broadcast provided through the Internet by a simple user's remote control, a touch screen, or a keyboard operation, thereby performing an independent broadcast on a content platform.

3 is a block diagram illustrating a configuration of a channel information management server of an electronic commerce system using commodity broadcasting independent of a content platform according to an embodiment of the present invention. The channel information management server 200 generates a product broadcast channel map for the product broadcast provided through the Internet network and transmits the integrated channel map management application and the generated product broadcast channel map to the user terminal 100 of the broadcast subscribers to provide.

3, the channel information management server 200 according to this embodiment includes a product broadcast channel information collection unit 210, a channel map generation unit 220, an application storage unit 230, And a map providing unit 240.

The product broadcast channel information collection unit 210 collects product broadcast channel information from a product broadcast server 400 that provides product broadcast through the Internet network. The merchandise broadcasting server 400 requests the merchandise broadcasting channel allocation to the pay-TV server 300 and transmits the merchandise broadcasting channel to at least one pay-TV channel or a specific part of the pay- The product broadcasting channel information collecting unit 210 may collect the product broadcasting channel information allocated to the product broadcasting channel from the product broadcasting server 400 because the product broadcasting channel or the combination time slot or channel connection menu is allocated to the product broadcasting channel.

The channel map generator 220 analyzes the commodity broadcast channel information collected by the commodity broadcast channel information collector 210 to generate a commodity broadcast channel map. At this time, the channel map generating unit 220 searches for a commodity broadcast channel from the collected commodity broadcast channel information, maps a commodity broadcast content URL, a channel access menu, a commodity broadcast program identifier or a commodity identifier to the searched channel, And generate a broadcast channel map.

Meanwhile, the channel map generator 220 may be configured to generate a product broadcast channel map differently for each broadcast region. For example, the channel map generator 220 generates a local commercial identifier by mapping a local broadcasting zone identifier and a zip code, and generates a URL for providing different commodity broadcasting contents to the same commodity broadcasting channel mapped to each local commercial identifier Or by mapping a channel connection menu, a product broadcast program identifier or a product identifier so that product broadcast adaptive to the local broadcast can be performed.

The application storage unit 230 stores an integrated channel map management application. The integrated channel map management application is software that is provided to the user terminal 100 of the broadcast subscriber and generates and manages a single integrated channel map in which a pay broadcast channel map and a product broadcast channel map are integrated, And may be stored in the storage unit 230. At this time, the integrated channel map management application may be coded according to the type of the user terminal (by model or OS) and stored in the application storage unit 230.

The channel map providing unit 240 transmits the combined broadcast channel map generated by the channel map generating unit 220 and the integrated channel map management application stored in the application storage unit 230 to the user terminal 100 of the broadcasting subscribers to provide.

For example, the channel map providing unit 240 collects specification information from the user terminal 100 of the broadcasting subscriber, selects an integrated channel map management application suited to the specification of the collected user terminal, and transmits it to the channel map generating unit 220 To the user terminal 100 of the broadcast subscriber together with the product broadcast channel map generated by the product broadcast channel map.

Also, when the channel map providing unit 240 receives a channel access menu for the product broadcasting channel from the middleware of the user terminal 100, the channel map providing unit 240 refers to the product broadcasting channel map to which the channel access menu and the product broadcasting contents URL are mapped And to connect the user terminal 100 requesting the channel connection menu by searching the URL of the commodity broadcasting contents corresponding to the requested channel connection menu.

In this manner, the user terminal 100 receiving the merchandise broadcast channel map provided by the channel map provider 240 and the integrated channel map management application executes the integrated channel map management application, And a pay-TV broadcast channel map received from the pay-TV server 300, and generates a single integrated channel map by combining the commercial broadcast channel map received from the pay- It is possible to easily change the commodity broadcasting provided through the Internet.

On the other hand, when the channel information management server 200 generates the product broadcast channel map, the product broadcast content URL, the channel connection menu, the product broadcast program identifier, or the product identifier is mapped to the product broadcast channel, Thus, it becomes possible to broadcast on the content platform in an independent manner.

FIG. 4 is a block diagram illustrating the configuration of an embodiment of a pay-TV server of an electronic commerce system using commodity broadcasting independent of a content platform according to the present invention. As shown in FIG. 4, the pay-TV server 300 according to this embodiment includes a channel management unit 310 and a pay-TV processing unit 320.

The channel management unit 310 receives a product broadcasting channel allocation request from the product broadcasting server 400 and transmits the product broadcasting channel to the product broadcasting server 400. The channel management unit 310 receives the product broadcasting channel from the product broadcasting server 400, As a commodity broadcast channel.

The pay-TV processor 320 provides a broadcast stream for channels other than a channel allocated for a commodity broadcast channel by the channel manager 310 to a user terminal of broadcast subscribers through a broadcast network. In this manner, the pay broadcast server 300 broadcasts the pay broadcast channels except for the channel assigned to the product broadcast channel.

FIG. 5 is a block diagram showing the configuration of an embodiment of a commodity broadcasting server of an electronic commerce system using commodity broadcasting independent of a content platform according to the present invention. 5, the merchandise broadcasting server 400 according to this embodiment includes a merchandise broadcast channel requesting unit 410 and a merchandise broadcast processing unit 420. As shown in FIG.

The merchandise broadcast channel requesting unit 410 requests the merchandise broadcast channel allocation to the pay-TV server 300 and transmits at least one pay-TV channel or a specific pay-TV channel among the pay- A broadcast schedule time zone or a channel connection menu of a specific part is allocated to a product broadcast channel.

The merchandise broadcast processing unit 420 receives the merchandise broadcasting channel from the pay-TV server 300 through the merchandise channel request unit 410 by the user terminal 100 of the broadcasting subscriber, And provides the product broadcast contents to be broadcast to the user terminal 100 of the corresponding broadcast subscriber through the Internet network.

For example, when the channel selected by the user terminal 100 of the broadcasting subscriber is at least one pay broadcast channel among all pay broadcast channels, the merchandise broadcast processing unit 420 transmits the URL of the merchandise broadcast content mapped to the pay broadcast channel And directly connected to the user terminal 100 of the corresponding broadcast subscriber. In this case, a pay broadcast channel is allocated as a product broadcast channel, and a product broadcast channel is implemented as a product broadcast URL is mapped to a pay broadcast channel.

For example, when the channel selected by the user terminal 100 of the broadcast subscriber is a broadcast programming time zone of a specific part of a specific pay broadcast channel, the merchandise broadcast processing unit 420 transmits the program broadcast time zone of a specific part of the specific pay broadcast channel And provides the product broadcast content corresponding to the product broadcast program identifier or the product identifier mapped to the product broadcast program ID or product identifier mapped to the product broadcast program ID or the product identifier to the user terminal of the corresponding broadcast subscriber. In this case, a commodity broadcast program identifier or a commodity identifier mapped to a specific broadcast programming time slot is allocated to a commodity broadcast channel, and a commodity broadcast channel is implemented in a form in which a commodity broadcast content URL is mapped to a commodity broadcast program identifier or a commodity identifier Fig.

For example, if the product broadcast processing unit 420 determines that the channel selected by the user terminal 100 of the broadcast subscriber is a channel access menu, the product broadcast content is read from the product broadcast content URL mapped to the channel access menu, To the user terminal 100 of FIG. In this case, the channel access menu is allocated to the product broadcast channel, and the product broadcast channel is implemented in the form of mapping the product broadcast URL to the channel access menu. In this way, the commodity broadcasting server 400 performs commodity broadcasting on the commodity broadcasting channels allotted by the pay-TV server 300.

According to a further aspect of the present invention, the user terminal 100 may further include the electronic commerce request unit 150. [ The e-commerce request unit 150 executes an electronic commerce request application for a commodity broadcast on a corresponding commodity broadcasting channel when a specific key is input from a remote controller, a touch screen, or a keyboard during reproduction of a commodity broadcasting channel signal, Yes.

For example, a seller of a commodity sells a commodity through an electronic commerce request application, a commodity purchaser inputs a purchase order, selects a payment means such as a credit card settlement, a money transfer or a mobile phone settlement, And goods receipt address information, or inputting a telephone number to be contacted, so that electronic commerce for a commodity broadcast on the corresponding commodity broadcasting channel is performed.

According to a further aspect of the present invention, the electronic commerce server 500 of the electronic commerce system using the commodity broadcasting independent of the content platform according to the present invention performs the requested electronic commerce transaction through the electronic commerce request application, And distribute revenue to each product broadcast channel.

That is, transaction order management for each commodity broadcast channel is integrated through the electronic commerce server 500, and revenue is distributed to each commodity broadcast channel to provide revenue to the content platform operator. At this time, the electronic commerce server 500 may be implemented to distribute a part of the profit of the commodity broadcasting contents platform provider to the commodity broadcasting company to settle the commodity broadcasting commission fee. On the other hand, the commodity broadcasting company can settle the cost for the commodity broadcasting channel allocation to the paying broadcasting company.

Meanwhile, the e-commerce server 500 may be configured to periodically collect and analyze commodity broadcasting channel viewing history or commodity order history from the user terminal 100 to collect and analyze performance data for each commodity broadcasting channel .

The operation of providing the product broadcasting of the electronic commerce system using the product broadcasting independent of the contents platform according to the present invention as described above will be described with reference to FIG. FIG. 6 is a flowchart illustrating a process of providing a product broadcast of an electronic commerce system using product broadcast independent of the content platform according to the present invention.

First, in step 610, the merchandise broadcasting server requests allocation of the merchandise broadcasting channel to the pay-TV server.

Then, in step 620, the pay broadcasting server allocates a broadcasting time slot or a channel access menu of at least one pay broadcast channel or a specific part of the specific pay broadcast channel among all the pay broadcast channels to the product broadcast channel.

In step 630, the pay broadcast server transmits the product broadcast channel assignment information to the product broadcast server.

Then, in step 640, the channel information management server collects product broadcast channel information from the product broadcast server and analyzes them to generate a product broadcast channel map. At this time, the product broadcast channel may be generated by mapping the product broadcast content URL, the channel connection menu, the product broadcast program identifier, or the product identifier to the product broadcast channel.

Then, in step 650, the channel information management server provides the product broadcast channel map and the integrated channel map management application to the user terminal.

In step 660, the pay broadcasting server provides a pay broadcast channel map to the user terminal.

Then, the user terminal having received the pay broadcast channel map, the integrated channel map management application, and the product broadcast channel map executes the channel map management application at step 670 and generates a single integrated channel map in which the pay broadcast channel map and the product broadcast channel map are integrated Is generated and managed.

In accordance with a user's channel operation through a remote controller, a touch screen, or a keyboard operation, a channel is selected by referring to a single integrated channel map in which a user terminal is integrated with a pay broadcast channel map and a product broadcast channel map, , Or a product is broadcast through the Internet network.

Accordingly, the present invention can perform independent broadcasting to the content platform by easily accessing and changing the commodity broadcasting provided from the commodity broadcasting server by just simple user's operation as if switching the pay-TV channels provided from the broadcasting network, Commercial transactions can be used, so that the object of the present invention can be achieved.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it will be understood by those of ordinary skill in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention as defined by the appended claims. .

INDUSTRIAL APPLICABILITY The present invention is industrially applicable in the field of electronic commerce technology and its application technology.

100: User terminal 110: Channel map manager
120: Channel map storage unit 130: Channel management unit
140: broadcast processing unit 150: electronic commerce request unit
200: channel information management server 210: commodity broadcast channel information collecting unit
220: Channel map generation unit 230: Application storage unit
240: Channel map provider 300: Paired broadcasting server
310: channel management unit 320: pay-
400: commodity broadcasting server 410: commodity broadcasting channel requesting unit
420: commodity broadcasting processing unit 500: electronic commerce server

Claims (14)

The channel number of the pay broadcast channel through the integrated channel map management application for the pay broadcast channel map for the pay broadcast provided through the broadcasting network and the product broadcast channel map for the product broadcast provided through the internet network, And the channel number of the product broadcast channel is integrated into a single integrated channel map (Channel Map) in which a product broadcast content URL provided by the content platform provider, a channel connection menu, a product broadcast program identifier, or a product identifier is mapped A channel map management unit for managing the channel map;
A channel map storage unit for storing a single integrated channel map managed by the channel map management unit;
It is possible to easily access and change a commodity broadcast provided through the Internet as if switching a pay broadcast channel by selecting a channel by referring to a single integrated channel map stored in the channel map storage unit according to a user's channel operation, A channel management unit for enabling unauthorized broadcasting;
A broadcast processor for reproducing a pay broadcast channel signal provided by the pay channel selected by the channel manager or a product broadcast channel signal provided from a product broadcast channel;
An electronic commerce request unit for executing an electronic commerce request application for a commodity broadcast on a corresponding commodity broadcasting channel when a specific key is input from a remote controller, a touch screen, or a keyboard during reproduction of a commodity broadcasting channel signal;
And a user terminal including a content platform independent of the content platform. The method according to claim 1,
Wherein the channel management unit comprises:
A channel number recognizing unit for recognizing a channel number according to a user's channel operation;
A channel retrieving unit for retrieving a channel corresponding to the channel number recognized by the channel number recognizing unit from a single integrated channel map;
A channel changing unit for releasing a currently connected channel and changing a connection to a channel searched for by the channel searching unit;
And an electronic commerce system using product broadcasting independent of the content platform. The method according to claim 1,
An electronic commerce system using commodity broadcasting independent of the content platform:
A channel information management server for generating a product broadcast channel map for product broadcasts provided through the Internet network and providing an integrated channel map management application and the generated product broadcast channel map to user terminals of broadcast subscribers;
And an electronic commerce system using a product platform independent of the content platform. The method of claim 3,
Wherein the channel information management server comprises:
A merchandise broadcast channel information collecting unit for collecting merchandise broadcast channel information from a merchandise broadcast server providing a merchandise broadcast through an Internet network;
A channel map generator for analyzing the product broadcast channel information collected by the product broadcast channel information collector and generating a product broadcast channel map;
An application storage unit for storing an integrated channel map management application;
A channel map providing unit for providing the product broadcast channel map generated by the channel map generating unit and the integrated channel map management application stored in the application storage unit to the user terminals of the broadcasting subscribers;
And an electronic commerce system using product broadcasting independent of the content platform. 5. The method of claim 4,
Wherein the channel map generator comprises:
Searches for a commodity broadcast channel from the collected commodity broadcast channel information, and maps the commodity broadcast content URL, the channel connection menu, the commodity broadcast program identifier or the commodity identifier to the searched channel to generate a commodity broadcast channel map E-commerce system using stand-alone commodity broadcasting. 5. The method of claim 4,
Wherein the channel map generator comprises:
And generating a product broadcast channel map differently for each broadcast region. 5. The method of claim 4,
An electronic commerce system using commodity broadcasting independent of the content platform:
A channel management unit for allocating a broadcast programming time slot or a channel access menu of at least one pay broadcast channel or a specific pay broadcast channel among all pay broadcast channels to a product broadcast channel according to a product broadcast channel allocation request from a product broadcast server, ;
A pay broadcast processing unit for providing a broadcast stream for channels other than a channel allocated to a product broadcast channel by the channel management unit to a user terminal of broadcast subscribers through a broadcast network;
And a pay-TV server including a pay-per-view broadcast server. 8. The method of claim 7,
An electronic commerce system using commodity broadcasting independent of the content platform:
A pay broadcast server is requested to allocate a product broadcast channel, and at least one pay broadcast channel among all pay broadcast channels or a broadcast programming time slot or a channel access menu of a specific part of a specific pay broadcast channel is allocated as a product broadcast channel A merchandise broadcast channel requesting unit;
When selecting a commodity broadcasting channel allocated from a pay broadcasting server through the commodity broadcasting channel requesting unit by the user terminal of the broadcasting subscriber, the commodity broadcasting contents to be broadcast through the selected commodity broadcasting channel is provided to the user terminal of the corresponding broadcasting subscriber through the Internet network A product broadcast processing unit;
And a merchandise broadcasting server including the merchandise broadcasting server. 9. The method of claim 8,
The product broadcast processing unit:
If the channel selected by the user terminal of the broadcast subscriber is at least one pay broadcast channel among all pay broadcast channels, the URL of the product broadcast content mapped to the pay broadcast channel is directly connected to the user terminal of the broadcast subscriber Which is independent of contents platform. 9. The method of claim 8,
The product broadcast processing unit:
If the channel selected by the user terminal of the broadcast subscriber is a broadcast programming time zone of a specific part of a specific pay broadcast channel, the program broadcasting program identifier or the product identifier corresponding to the product broadcast program identifier or the product identifier Wherein the program broadcasting contents are read from the product broadcasting contents URL mapped to the corresponding product broadcasting program identifier or the product identifier and provided to the user terminal of the corresponding broadcasting subscriber. 9. The method of claim 8,
The product broadcast processing unit:
And when the channel selected by the user terminal of the broadcasting subscriber is a channel access menu, the contents broadcasting server reads the commodity broadcasting contents from the commodity broadcasting contents URL mapped to the corresponding channel accessing menu and provides the contents to the user terminal of the corresponding broadcasting subscriber. Electronic commerce system using independent product broadcasting. delete The method according to claim 1,
An electronic commerce system using commodity broadcasting independent of the content platform:
An e-commerce server that performs the requested e-commerce transaction through the e-commerce request application and distributes revenue for each commodity broadcasting channel;
And an electronic commerce system using a product platform independent of the content platform. 14. The method of claim 13,
Wherein the e-commerce server comprises:
Further comprising: periodically collecting and analyzing a commodity broadcasting channel viewing history or commodity order history from a user terminal.

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