KR100824197B1 - System and method for offering multimedia shopping contents - Google Patents

Abstract

A system and a method for providing multimedia shopping contents are provided to enable a user to buy goods conveniently by providing a direct purchase function using a media player while providing fast/correct shopping information through an application for providing real-time shopping image information and new product shopping contents. A user terminal(200) is a PC(Personal Computer), a wireless terminal, or a portable terminal, includes a multimedia player providing multimedia shopping contents information, and displays the shopping contents such as goods information or PR(Public Relation) information received when the multimedia player is executed. A shopping contents server(300) provides a service for downloading the multimedia player to the user terminal, stores the information for the shopping contents stored in a website(100), which makes/provides the shopping contents, and provides the information to the user terminal through the multimedia player based on a request signal of a user or an execution signal of an auto-run program. The multimedia player is an application formed by a window of a second desktop environment separated from a first desktop environment of the user terminal.

Description

System and method for offering multimedia shopping contents}

1 is a diagram showing a system for providing multimedia shopping contents according to an embodiment of the present invention.

2 is a diagram showing the structure of a multimedia player according to an embodiment of the present invention;

3 is a block diagram illustrating the structure of a shopping content server of FIG. 1 in detail.

4 is a flowchart illustrating a method for providing multimedia shopping content according to an embodiment of the present invention.

FIG. 5 is a flowchart illustrating data processing in a shopping content processing unit of FIG. 4 in detail.

6 is a diagram illustrating a purchase window of a multimedia player according to an exemplary embodiment of the present invention.

7 illustrates a UCC bulletin board of an upload of a multimedia player according to an embodiment of the present invention.

* Explanation of symbols for main parts of the drawings

100: website 200: user terminal

300: shopping content server 310: network connection

320: member authentication unit 322: website authentication unit

324: user authentication unit 330: information DB

332: shopping content information DB 334: website information DB

336: User Information DB 338: UCC Information DB

340: shopping content processing unit 342: data separation unit

344: data filtering unit 346: data conversion unit

348: data processing unit 350: application program driver

400: multimedia player 410: menu selection window

420: page information window 430: play active window

The present invention relates to a multimedia shopping content providing service, and in particular, as an application for providing and maintaining real-time video information and providing new shopping contents, and providing multimedia shopping contents that support various shopping contents including fast and accurate video information. A system and method thereof are provided.

With the explosive spread of computers, the world is connected to one network through the Internet, an area where users around the world can share time and space. As a result, many companies and individuals on the Internet have created websites that make it easy to find the information they want as well as to promote their own products or provide their information to netizens around the world.

In other words, when a user runs a web browser installed on a computer to connect to the Internet and enters a specific URL (Universal Resource Locator), the web browser connects to the server where the website is located. The information provided in the text, video or graphics provided will be available.

As such, Internet users around the world can use the Internet anytime, anywhere, without any time and space constraints. Accordingly, various classes of users (including service products) such as clothing, books, records, and travel products are available on the Internet. E-commerce websites have been established and are actively in operation.

However, in the case of using the above-mentioned e-commerce websites, when a user visits and accesses a specific website, only the information provided by the connected website can be searched, so that the user can receive desired product information or promotional service information. There is a problem that the user takes unnecessary time because it is cumbersome to have to access other websites that provide this through web surfing. Therefore, there is a growing need for a multimedia shopping content providing system capable of integrating and providing different websites without visiting each other to obtain multimedia shopping contents of various product information and promotional service information.

The present invention has been made to achieve the technical problem as described above, through the application to support the real-time shopping video information and new product shopping content providing work to quickly and accurate shopping information (product information, promotional information on products or services, such as shopping It is an object of the present invention to provide a system and method for providing multimedia shopping contents that provide convenient shopping by providing related information and the same), and by providing a direct purchase function using a media player.

Another object of the present invention is a system for providing multimedia shopping content that provides a variety of shopping contents to other users by uploading their own UCC (User Created Content) shopping information to provide their products or services to other users as shopping information And a method thereof.

Another object of the present invention is to implement a multimedia player that provides a variety of multimedia shopping content information to each computer of the user multimedia shopping content providing system that allows users to receive a variety of media shopping content information in real time without visiting a website And to provide a method.

Another object of the present invention is to increase the use of advertising, home shopping (shopping mall), marketing materials, etc., which are opened on the website of a shopping content provider's own website, thereby increasing the cost of promoting new shopping contents and creating customers and communities. The present invention provides a system for providing multimedia shopping contents that can be invested in and can support the development of various shopping contents.

A feature of the multimedia shopping content providing system according to the present invention for achieving the above object is that a multimedia player for providing multimedia shopping content information is installed, the product information or promotional service information input in accordance with the execution of the multimedia player A user terminal displaying shopping contents, and providing a download service of a multimedia player application to the user terminal, and storing information about shopping contents provided on a website for producing and providing shopping contents of product information or promotion service information. Then, the shopping content server for providing the stored information to the user terminal through the multimedia player based on the user's request signal or the execution signal of the auto-execution program.

Preferably, the multimedia player is an application loaded with an application program on a user terminal and configured as a window of a second desktop environment separate from the first desktop environment in the user terminal. The multimedia player may include product information or promotional service information stored in the shopping content server. A play active window for playing media shopping contents, a menu selection window displayed for arranging a configuration menu for a plurality of multimedia shopping contents supported by the shopping contents server for each title, and a plurality of multimedia shopping contents; A page information window for displaying various types of information in text or graphics, an upload request button for requesting uploading of UCC product information and promotion service information produced and provided by the user, and a playback active window and page information window. It is characterized by including a purchase button is formed around the empty goods to request the purchase of goods.

Preferably, the shopping content server performs data transmission and reception with a user terminal and a website to receive input data input when the user terminal communicates and multimedia shopping content data provided by the website, and to be provided on the multimedia player. A network connection unit for transmitting multimedia shopping content information, a member authentication unit for authenticating a member of the shopping content server, an information DB for storing member information and shopping content information, product information and promotional service information provided on a website. A shopping content processing unit for processing data to provide multimedia shopping content information based on the control unit, and controlling the operation and driving of the multimedia player loaded on the user terminal, and based on the requested control command signal of the user. shopping The information relating to the contents, characterized in that it comprises the application driving unit for providing a user terminal.

Preferably, the member authentication unit establishes a website to provide multimedia shopping contents based on product information and promotion service information, and performs a website authentication unit that authenticates a website contracted as a member, and UCC shopping produced by the user. And a user authentication unit that performs authentication of a user who has registered as a member to upload content and receive the multimedia shopping content information.

Preferably, the information DB stores a shopping content information DB for storing multimedia shopping content information based on product information and promotion service information provided on a website, and website information contracted as a member for providing the multimedia shopping content information. Web site information DB, a user DB for storing the user information registered as a member, and UCC information DB for storing the UCC shopping content produced and provided by the user directly characterized in that it comprises a.

Preferably, the shopping content processing unit is a data separation unit for classifying shopping contents stored in the shopping content server by data characteristics, and a data filtering unit for selecting shopping contents by applying shopping contents classified by the data characteristics to a defined deliberation rule. And a data conversion unit for converting the selected shopping contents to be transmitted to the user terminal by performing digital data processing, and checking the data transmission rate through a network with the connected user terminal. And a data processor configured to determine a transmission method of the converted data in comparison with a set reference speed.

Preferably, the data transmission method is at least one of a streaming method and a download method.

A feature of the method for providing multimedia shopping contents according to the present invention for achieving the above object is (A) receiving and storing multimedia shopping contents based on product information and promotional service information provided on a website on which a member contract is performed. (B) providing a download service of the multimedia player application program to the user terminal on which the membership is performed, and executing a multimedia player on the user terminal to perform a communication connection with the user terminal; and (C) the stored multimedia Performing data processing to provide shopping contents to the user terminal, and (D) providing the multimedia shopping contents provided by the data processing to the multimedia player running in the user terminal. .

Preferably, the step (A) further comprises the step of (A1) receiving and storing the UCC product information and promotional service information uploaded by the user.

In the step (A1), a user requests upload to a shopping content server by clicking an upload request button, an attachment file window attaching a UCC file to a user terminal through the multimedia player, and title of a user created content (UCC). Providing an upload window including a title recording window for recording a; and receiving and storing the UCC product information and promotional service information that is produced or possessed by the provided upload window; .

Preferably, the step (C) includes classifying the stored multimedia shopping contents by data characteristics, which are at least one of audio, video, video, text, and graphics, and defining the shopping contents classified by the data characteristics. Selecting the shopping contents by applying the method, converting the selected shopping contents into a communication protocol capable of transmitting the selected shopping contents to the user terminal, and transmitting the selected shopping contents to the user terminal connected for transmission of the shopping contents data. Checking the data transmission rate through the network, comparing the inspected transmission rate with a predetermined reference rate, and if the comparison determines that the checked transmission rate is equal to or greater than the reference rate, the converted shopping content data in a streaming manner Transmitting to the user terminal; And if it is determined that the checked transmission speed is less than the reference speed, transmitting the converted shopping content data to a user terminal in a download manner.

Preferably, the reference speed is calculated as a difference between a time at which the image data is transmitted and a time at which the image data is reproduced.

According to another aspect of the present invention, there is provided a method for providing multimedia shopping content according to the present invention, which includes: (a) executing a multimedia player on a user terminal to perform a communication connection with a shopping content server; Initializing the initial screen of the multimedia player on the basis of the multimedia shopping content having product information and promotional service information provided by the web site or UCC product information and promotional service information uploaded by the user, and (c) the user terminal. Selecting a main title through a menu selection window using an external input device connected to the display; (d) searching a plurality of sub-shopping contents corresponding to the selected main title in a shopping content server and displaying the shopping contents in a page information window. Displaying text or graphical information, (e) said page And searching for the multimedia shopping content, which is the product information and the promotional service information, corresponding to the selected sub-shopping content among the sub-titles displayed on the easy information window, and playing the content on the reproduction active window.

Preferably, the step (b) displays a menu selection window for the user to select by arranging a plurality of multimedia shopping contents based on the multimedia shopping contents information stored in the shopping contents server into configuration menus for each main title. And displaying information in a text or graphic form on a page information window as a subtitle of a multimedia shopping content corresponding to a configuration menu arbitrarily selected from among configuration menus arranged in the menu selection window, and displaying the latest video stored in the shopping content server. Uploading and displaying information or displaying a defined basic still image on the reproduction active window.

Preferably, searching for a product provided in the play active window and the page information window, selecting a specific product, and clicking the purchase button provided with the selected product information in the page information window, thereby making a purchase of the product with a shopping content server. Requesting, and when the purchase request is transmitted, providing the user information and the product information stored in the shopping content server to the corresponding website to perform a purchase procedure.

Other objects, features and advantages of the present invention will become apparent from the following detailed description of embodiments with reference to the accompanying drawings.

A preferred embodiment of a system for providing multimedia shopping contents according to the present invention and a method thereof will be described below with reference to the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below, but can be implemented in various forms, and only the present embodiment makes the disclosure of the present invention complete and facilitates the contents of the invention to those skilled in the art. It is provided to inform you.

1 is a diagram showing a system for providing multimedia shopping content according to an embodiment of the present invention.

As shown in FIG. 1, the multimedia shopping content providing system produces and provides a variety of shopping contents such as domestic and foreign TV home shopping, e-TV home shopping, new product dot com, UCC home shopping and manufacturing, distribution, and exporters. Website 100 and a multimedia player for providing multimedia shopping content information are installed, and a plurality of user PCs are provided with the shopping content according to the execution of the multimedia player based on a user's request signal or an automatic execution program execution signal. Providing a download service of a multimedia player application program to the user terminal 200 displayed on the user terminal 200 and storing information about multimedia shopping contents produced and provided by the plurality of websites 100, respectively. Then, the user can view the stored information through the multimedia player. It consists of a shopping content server 300 for providing the group (200).

For reference, the website 100 itself produces various advertisement shopping contents such as real-time / recording broadcasting and new products of TV home shopping, and provides various methods as well as ordinary home shopping websites provided through its website 100. This allows you to build a shopping information database and include any existing website that provides shopping information.

The shopping content server 300 receives and stores various shopping contents such as real-time TV home shopping broadcasts and new product advertisements produced and / or provided by the website 100 in a streaming method or a download method, and then stores them in a multimedia player. Simultaneously transmitted to the user terminal 200, the user terminal 200 displays the shopping content through a multimedia player.

The shopping content server 300 may also provide shopping content to the user terminal 200 through a real time streaming method or a non-real time download method. In addition, the shopping content server 300 has a built-in autorun program that detects the operation of the multimedia player of the user terminal 200 online and provides the latest updated shopping content when the multimedia player is operated.

In addition, the user terminal 200 is preferably composed of a personal computer that can connect to a wired network, a wireless terminal that can access a wireless network, or a portable terminal such as a mobile phone or a personal digital assistant (PDA).

In addition, the multimedia player is an application supporting a function of providing or uploading shopping contents in real time. The multimedia player is loaded in the form of an application program in the user terminal 200 so as to display a first desktop environment (eg, a general Windows window or an Internet browser) in the user terminal. It is implemented as a window of the second desktop environment which is separate from.

2 is a diagram showing the structure of a multimedia player according to an embodiment of the present invention.

As shown in FIG. 2, the multimedia player 400 is transmitted from the shopping content server 300 to support a play active window 430 for playing shopping content stored in the user terminal 200 and the shopping content server 300. A menu selection window 410 which is displayed for the user to select by arranging a configuration menu (new product, new product shopping, UCC bulletin board, entertainment channel, movie, library, community, etc.) for a plurality of multimedia shopping contents by title; A page information window 420 displaying various information in text or graphic form of at least one shopping content of the plurality of multimedia shopping contents, an upload button for requesting uploading of UCC shopping contents produced and provided by a user; The purchase button is formed around the product provided by the reproduction active window 430 and the page information window 420 to request the purchase of the product. It includes.

Preferably, the menus displayed on the menu selection window 410 are provided with submenus, and at least one submenu is a UCC video. In order to maximize the effect of the present invention to provide a media player supporting the UCC upload function and thereby support product marketing activities among users, a user interface for searching, menu configuration, uploading and downloading functions for UCC videos is provided. It is preferred to be provided in a convenient way as possible.

In addition, preferably, the multimedia player 400 further configures a search box (not shown) so that the user can search for the corresponding information by using a keyword recorded directly in the search box.

As shown in FIG. 6, when the user searches for a product provided in the play active window and the page information window, and selects a specific product, the purchase button activates a separate purchase window in the page information window 420 to purchase the selected product information together Preferably, a button is provided.

In addition, when the user clicks the upload button, the upload button provides an upload window for uploading UCC shopping contents that the user creates or holds. The upload window includes an attached file window to which a file is attached, a title recording window recording a title of a user created content (UCC), and a preview of the uploaded UCC through a play active window 430 or a page information window 420. It is preferable to include a request preview button (not shown).

The uploaded UCC can be shared and viewed by other users by selecting a stored UCC search button formed separately in the menu selection window 410 or the page information window 420. That is, when the user selects the UCC search button as shown in FIG. 7, the UCC bulletin board listing the number, title, and author information is displayed on the page information window 420, and the UCC selected among the UCCs listed on the UCC bulletin board by the user. By playing the content on the play active window 430 or the page information window 420, other users can also watch.

In addition, the shopping content server 300 as shown in Figure 3, the network connection unit 310, a member authentication unit 320 including a website authentication unit 322 and the user authentication unit 324, and shopping content information DB ( 332, an information DB 330 including a website information DB 334, a user information DB 336, and a UCC information DB 338, a data separator 342, a data filter 344, and data conversion. The shopping content processor 340 including a unit 346 and a data processor 348 and an application program driver 250 are included.

The network connection unit 310 transmits / receives data with the user terminal 200 and the website 100 to provide member registration data or login data input by the user terminal 200 during communication connection, and is provided by the website 100. The multimedia shopping content data is received and the multimedia shopping content information to be provided on the multimedia player 400 is delivered.

The member authentication unit 320 is a means for authenticating the membership of the shopping content server 300. The member authentication unit 320 establishes a website for providing multimedia shopping contents based on product information and promotional service information and contracts as a member. Website authentication unit 322 for the authentication of the site, the user authentication to perform the authentication of the user registered as a member to upload the UCC product information and promotional service information produced by them and the multimedia shopping content information Section 324.

The information DB 330 is a means for storing member information and shopping content information, and the shopping content information DB 332 for storing multimedia shopping content information based on product information and promotional service information provided by the website 100. , A user who has registered as a member to receive the website shopping information DB 334 storing the website information contracted as a member providing the multimedia shopping contents information and the multimedia shopping contents information based on the product information and the promotion service information. User DB (336) for storing information, and UCC information DB (338) for storing UCC product information and promotion service information that the user directly produced and provided.

The shopping content processing unit 340 is a means for processing data to provide the user terminal 200 with multimedia shopping content information based on product information and promotional service information provided on a member contracted website. A data separator 342 for classifying the shopping content provided by the data in the shopping content information DB 332 by data characteristics (audio, video, video, text, graphics, etc.) and the data separator 342; A data filtering unit 344 for selecting shopping content classified by data characteristics into a shopping content having a prescribed format and content by applying the defined shopping regulations, and shopping selected through the data filtering unit 344). A user using a data converter 346 for converting data so that the content can be transmitted to the user terminal 200 by performing digital data processing. And a data processor 348 for checking a data transmission speed through a network with the terminal 200 and determining a transmission method of the data converted by the data converter 346 by comparing the checked transmission speed with a reference speed. .

In this case, the data transmission method determined by the data processor 348 may be any one of a streaming method and a download method. Therefore, when transmitting data in a streaming method, real-time product information and promotion services provided by the website 100 are provided in real time.

The application driver 350 controls the operation and driving of the multimedia player 400 loaded on the user terminal 200, and provides the user terminal 200 with information about specific shopping contents based on a requested control command signal of the user. To provide.

The operation of the multimedia shopping contents providing system according to the present invention configured as described above will be described in detail with reference to the accompanying drawings.

4 is a flowchart illustrating a method for providing multimedia shopping content according to an embodiment of the present invention.

Referring to FIG. 4, first, the shopping content server 300 produces and outputs multimedia shopping content based on product information and promotional service information such as marketing information, market information, new product related information, marketing seminar data, and other economic related materials. A plurality of websites 100 provided and information of the corresponding websites are input to perform a member contract. At this time, the received website information is information necessary for authentication, such as a website name, address, telephone number, business registration number, and the like, and the information is stored in the website information DB 334 (S100).

The shopping content server 300 is based on product information and promotional service information such as marketing information, market information, new product related information, marketing seminar data, and other economic related information provided through the plurality of member websites. The multimedia shopping content is received and stored in the shopping content information DB 332 (S200).

In addition, user registration is performed by receiving user information from a plurality of users who wish to register. At this time, the received user information is information such as name, address, telephone number, social security number, and the like, and the information is stored in the user information DB 336 (S300). At this time, the registered user uploads the UCC product information and the promotional service information, which are produced or possessed by the user, to the shopping content server 300 and stores them in the UCC information DB 338.

On the other hand, the shopping content server 300 provides a download service of the multimedia player application, and the registered user downloads the multimedia player application provided by the shopping content server 300 to his or her user terminal 200. After executing this (S400).

As such, when the application program of the multimedia player is executed in the user terminal 200, the user terminal 200 communicates with the shopping content server 300 according to the execution of the web browser through the application driver 350, thereby executing the multimedia. The program can be directly executed on the player (S500). For reference, the multimedia player 400 is a player loaded with an application program on the user terminal 200 and implemented as a window of a second desktop environment separate from the first desktop environment in the user terminal 200.

Therefore, when a web browser is executed through the execution of an application program, each user's communication connection is made to the shopping content server 300 according to the set communication environment (wired / wireless internet network), and the communication connection with the shopping content server 300 is made. The user terminal 200 receives the user login screen data output from the shopping content server 300 through the multimedia player 400. The login data of the ID and password input by each user through the login screen displayed on the main screen is output to the shopping content server 300. The output login data is compared with the data of the user information DB 336 in which the member information is stored at the time of membership registration to determine whether the corresponding user is a registered user, performs member authentication, and proceeds to access the shopping content server 300. (S600).

When it is determined that the user is authenticated and connected to the shopping content server 300, the shopping content server 300 may store marketing information, market information, new product related information, marketing seminar data, and other economics stored in the shopping content information DB 332. Data processing is performed to provide multimedia shopping contents such as related materials to the user terminal 200 in the shopping contents processing unit 340 (S700).

As shown in FIG. 5, the data processing performed by the shopping content processing unit 340 first includes multimedia shopping content stored in the shopping content information DB 332 through the data separation unit 342 for audio, video, video, text, and graphics. In step S710, data is classified according to data characteristics.

The shopping content classified by the data characteristics is applied through the data filtering unit 344 to the defined deliberation rule to select the shopping content having the prescribed format and contents (S720). In this case, it is preferable that a method of applying the defined deliberation rule is performed by searching by a separate judge, but through evaluation scores of other users who watched the shopping content or rating scores of users who uploaded the shopping content. If it is less than the threshold may be applied to the automatic deletion method. Therefore, shopping contents that are inappropriate for the deliberation regulations are removed, so that multimedia shopping contents having risk factors, such as UCC product information and promotion service information, which are produced and provided by the user and uploaded to the shopping contents server 300, can be checked and removed by itself. It is possible to increase the reliability of the shopping content server 300.

In this way, the shopping content selected by the data filtering unit 344 performs image digital data processing on the image shopping content through the data conversion unit 346, and text and graphic shopping content performs digital data processing on the user terminal ( 200 to convert to a communication protocol capable of transmission (S730).

Finally, the data processor 348 uses the data processor 348 to check a data transmission speed through a network with a user terminal 200 connected for transmission of shopping content data, and compares the checked transmission speed with a reference speed. In operation 346, a transmission method of the converted data is determined (S40).

In this case, the data transmission method determined by the data processor 348 may be any one of a streaming method and a download method. The reference speed may be defined as a difference between time at which image data is transmitted compared to time at which image data is reproduced.

Therefore, if it is determined that the checked transmission speed is equal to or greater than a predetermined reference speed (S750), it is determined that the data is transmitted smoothly, and the shopping content data converted by the streaming method is transmitted to the user terminal 200, thereby reproducing the multimedia player. At the same time, processing is performed so that the shopping content data of the remaining portion is continuously transmitted (S760). In addition, if it is determined that the reference speed is not reached (S750), since a disconnection may occur when the shopping content data is transmitted by the streaming method, the shopping content data converted by the download method is transmitted to the user terminal 200. In this way, the processing can be reproduced to the multimedia player after the transmission of the shopping content data is completed (S770). For reference, the above two schemes may be transmitted in various combinations.

As such, by transmitting the video data through the streaming method, it is possible to provide multimedia shopping contents according to TV home shopping or new product related information provided by the website 100 in real time.

As described above, when the data processing is completed through the shopping content processing unit 340 (S700), the application program driver 350 may correspond to the user terminal through which the data processed by the shopping content processing unit 340 has a communication connection. Provided to the multimedia player 400 running at 200. In addition, the application program driver 350 controls the operation and driving of the multimedia player 400 loaded on the user terminal 200, and displays information about a specific shopping content based on a requested control command signal of the user. It is detected by the DB 332 and provided to the user terminal 200 (S800).

A method of driving the multimedia player and controlling the user will be described in detail with reference to FIG. 2.

As shown in FIG. 2, the shopping content server 300 executes the multimedia player 400 on the authenticated user terminal 200 through the application program driver 350.

Then, the main menu selection window 410 is a main title of the plurality of multimedia shopping contents based on the multimedia shopping contents information stored in the shopping contents information DB 332 or the UCC product information and promotion service information created and uploaded by the user. Each configuration is arranged in a configuration menu and displayed for user selection. The page information window 420 is displayed as text or graphics as a subtitle of the multimedia shopping content corresponding to a randomly selected configuration menu among the configuration menus arranged in the menu selection window 410. In this case, it is preferable that the initial screen of the page information window 420 upload and display the latest text or graphic information stored in the shopping content information DB 332 in predetermined period units. In addition, the playback active window 430 preferably uploads and displays the latest video information stored in the shopping content information DB 332 or displays a basic initial screen (stop or video). At this time, the menu selection window 410 is composed of a fixed configuration menu, preferably composed of a new product, TV home shopping, e-TV home shopping, UCC home shopping, marketing, UCC bulletin board, and the like. For reference, the menu selection window 410 may further include a broadcast, entertainment, a library, a community, and the like.

Therefore, after watching the multimedia player 400 executed with the initial screen described above on the user's terminal 200, the user through the menu selection window 410 using the external input device connected to the terminal 200. Select the title.

Then, the application program driver 350 searches the shopping content information DB 332 for the plurality of sub shopping contents corresponding to the selected main title and displays the text information or graphic information in the page information window 420.

Subsequently, the user clicks at least one of the subtitles displayed in the page information window so that the marketing information, market information, new product related information, marketing seminar data and other economic related data corresponding to the corresponding sub shopping content stored in the shopping content information DB 332 can be obtained. Multimedia shopping content, such as product information and promotional service information, is provided. If multimedia shopping content such as music, movie, or video based on product information and promotional service information exists in the provided multimedia shopping content, the corresponding video shopping content data is reproduced in the play active window 430.

Subsequently, when a user wants to purchase a product provided in the reproduction active window 430 and the page information window 420, the user selects a specific product among the products displayed on the page information window 420 by using an external input device. After activating a separate purchase window in the page information window 420 as described above, the purchase request is made to the shopping content server 300 by clicking on a purchase icon formed with the selected product information in the activated purchase window.

When the purchase request is transmitted through the user terminal 200 as described above, the application program driver 350 stores the corresponding user information stored in the user information DB 336. And by providing the corresponding product information to perform the purchase process. At this time, sample purchase and mass purchase of new products and products introduced to the multimedia player are possible through the purchase and response of products, interlocking logistics companies, credit card and online payment system. For reference, since the product purchase process uses a known technique according to the online commerce, detailed description thereof will be omitted.

Although the technical spirit of the present invention described above has been described in detail in a preferred embodiment, it should be noted that the above-described embodiment is for the purpose of description and not of limitation. In addition, one of ordinary skill in the art of the present invention will understand that various embodiments are possible within the scope of the technical idea of the present invention. Therefore, the true technical protection scope of the present invention will be defined by the technical spirit of the appended claims.

As described above, the multimedia shopping content providing system and method thereof according to the present invention have the following effects.

First, it provides convenient and convenient shopping by providing fast and accurate shopping information through an application that supports real-time shopping video information and new product shopping contents providing work, and at the same time, a direct purchase function using a media player.

Second, users who want to provide their products or services as shopping information to other users can upload their own UCC (User Created Content) shopping information to provide various shopping to other users and carry out marketing activities for their products. Can be.

Third, by implementing a multimedia player that provides a variety of multimedia shopping content information on each user's computer has the effect that the user can easily receive a variety of media shopping content information in real time without visiting a website.

Fourth, the use of advertisements, home shopping (shopping malls), and marketing materials, which are opened on the website of shopping content providers, will naturally increase, and the cost of promotion can be invested in the development of new shopping contents and the creation of customers and communities. There is an effect that can support the development of a variety of shopping content.

Fifth, the service load time is shortened by real-time information sharing and the reliability of video information is improved, thereby directly attracting new customers and preventing the departure of existing customers.

Claims (19)

A user terminal for providing multimedia shopping contents information and displaying shopping contents of product information or promotional service information input according to execution of the multimedia player; After providing the download service of the multimedia player application to the user terminal, storing the information about the shopping content provided on the website for producing and providing shopping content of the product information or promotional service information, the user's request signal or automatic execution And a shopping content server for providing the stored information to a user terminal through a multimedia player based on an execution signal of a program. The method of claim 1, The user terminal is a multimedia shopping content providing system, characterized in that any one of a personal computer, a wireless terminal, a portable terminal. The method of claim 1, The multimedia player is a multimedia shopping content providing system, characterized in that the application is loaded on the user terminal application consisting of a window of the second desktop environment separate from the first desktop environment in the user terminal. The method according to any one of claims 1 to 3, wherein the multimedia player A play active window for playing media shopping content such as product information or promotional service information stored in the shopping content server; A menu selection window for displaying a plurality of multimedia shopping contents supported by the shopping contents server for each title by arranging configuration menus, and having a sub-menu including UCC video for each menu; A page information window for displaying various types of information in text or graphics among the plurality of multimedia shopping contents; Upload request button for uploading user created content (UCC) product information and promotional service information provided by the user, And a purchase button formed around the product provided by the play active window and the page information window to request the purchase of the product. The method of claim 1, wherein the shopping content server By performing data transmission and reception with the user terminal and the website, the user terminal receives input data inputted during communication connection and multimedia shopping content data provided from the website, and delivers multimedia shopping content information to be provided on the multimedia player. Network connections, Member authentication unit for authenticating the membership of the shopping content server, An information DB for storing member information and shopping content information; A shopping content processing unit for processing data to provide multimedia shopping content information based on product information and promotional service information provided on a website to a user terminal; And an application program driver for controlling the operation and driving of the multimedia player loaded in the user terminal, and providing information on the specific shopping content to the user terminal based on a requested control command signal of the user. Provide system. The method of claim 5, wherein the member authentication unit A website certification unit that establishes a website to provide multimedia shopping contents based on product information and promotional service information, and authenticates a website contracted as a member; And a user authentication unit configured to upload a user-created UCC shopping content and authenticate a user who is registered as a member to receive the multimedia shopping content information. The method of claim 5, wherein the information DB A shopping content information DB for storing multimedia shopping content information based on product information and promotional service information provided on a website; A website information DB for storing website information contracted as a member for providing the multimedia shopping contents information; User DB for storing the user information registered as a member, Multimedia shopping content providing system comprising a UCC information DB for storing the user-produced and uploaded UCC shopping content produced by the user. The method of claim 5, wherein the shopping content processing unit A data separator that classifies the shopping content stored in the shopping content server according to data characteristics; A data filtering unit for selecting shopping contents by applying shopping contents classified by the data characteristics to a defined deliberation rule; A data converter configured to convert the data to be transmitted to a user terminal by performing digital data processing on the selected shopping content; And a data processing unit for checking a data transmission speed through a network with a user terminal being connected and comparing the inspected transmission speed with a set reference speed to determine a transmission method of the converted data. system. The method of claim 8, The data characteristic classification system is a multimedia shopping content providing system, characterized in that the classification by audio, video, video, text, graphics. The method of claim 8, The data transmission method is a multimedia shopping content providing system, characterized in that at least one of the streaming method, the download method. (A) receiving and storing the multimedia shopping content based on the product information and promotional service information provided from the website on which the member contract is performed; (B) providing a download service of a multimedia player application program to a user terminal on which membership has been performed, and executing a multimedia player on the user terminal to perform a communication connection with the user terminal; (C) performing data processing to provide the stored multimedia shopping contents to a user terminal; (D) providing the multimedia shopping contents provided by the data processing to the multimedia player running in the user terminal. The method of claim 11, wherein step (A) (A1) The method for providing multimedia shopping contents further comprising receiving and storing the UCC product information and the promotion service information uploaded by the user. The method of claim 12, wherein step (A1) Requesting an upload from a shopping content server by a user clicking an upload request button; Providing an upload window including an attachment file window for attaching a UCC file to a user terminal through the multimedia player, a title recording window for recording a title of the UCC; And receiving and storing the UCC product information and the promotional service information which are produced or possessed by the upload window. The method of claim 11, wherein step (C) Categorizing the stored multimedia shopping contents by data characteristics which are at least one of audio, video, video, text, and graphics; Selecting shopping contents by applying shopping contents classified by the data characteristics to a defined deliberation rule; Converting the selected shopping content into a communication protocol capable of transmission to a user terminal by performing digital data processing; Checking the data transmission speed through a network with a user terminal connected for transmission of shopping content data, and comparing the checked transmission speed with a predetermined reference speed; Transmitting the converted shopping content data to a user terminal in a streaming manner if it is determined that the checked transmission speed is equal to or greater than a reference speed; And if it is determined that the checked transmission speed is less than the reference speed as a result of the comparison, transmitting the converted shopping content data to a user terminal in a download manner. The method of claim 14, The reference speed is a multimedia shopping content providing method characterized in that it is calculated as the difference between the time the video data is transmitted compared to the time the video data is played. (a) executing a multimedia player on the user terminal to communicate with the shopping content server; (b) initializing an initial screen of the multimedia player on the basis of multimedia shopping content having product information and promotional service information provided from a communication-connected website or user uploaded UCC product information and promotional service information; (c) selecting a main title through a menu selection window using an external input device connected to the user terminal; (d) searching a plurality of sub-shopping contents corresponding to the selected main title in a shopping contents server and displaying text or graphic information of the shopping contents in a page information window; (e) searching for multimedia shopping contents, which are product information and promotional service information corresponding to the selected sub shopping contents among the sub titles displayed on the page information window, in the shopping contents server and playing them in the playback active window. How to deliver shopping content. The method of claim 16, wherein step (b) Displaying a menu selection window for the user to select by arranging a plurality of multimedia shopping contents based on the multimedia shopping contents information stored in the shopping contents server into configuration menus for each main title; Displaying information in a text or graphic on a page information window as a subtitle of multimedia shopping content corresponding to a configuration menu arbitrarily selected from among configuration menus arranged in the menu selection window 410; And uploading and displaying the latest video information stored in the shopping contents server or displaying a defined basic still image on a playback active window. The method of claim 17, And the initial screen of the page information window uploads and displays the latest text or graphic information stored in the shopping content server in a predetermined period. The method of claim 16, Searching for a product provided in the play active window and the page information window, selecting a specific product; Requesting a purchase of a corresponding product from a shopping content server by clicking on a purchase button provided with the selected product information in the page information window; And if the purchase request is transmitted, providing the user information and the product information stored in the shopping content server to the corresponding website to perform a purchase procedure.

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