KR100549292B1 - Apparatus for monitoring of telephone advertising disclosure used communication network and method same - Google Patents

Abstract

A method and apparatus for transmitting an advertising message instead of a ring tone sent to the caller before the call is connected between the caller and the called party, and remotely monitoring the number of exposures of the advertising message are disclosed. The method may be configured to transmit a plurality of advertisement message types and message selection announcements stored therein in response to a telephone subscriber dialing a predetermined telephone number and automatically selecting an advertisement listening mode and an advertisement message, and transmitting the advertisement listening mode and the advertisement message. An advertisement message selection step of storing advertisement selection information in the telephone subscriber table in response to the selection command; In response to the called subscriber who is called by any calling subscriber among the subscribers, the caller sends a call signal to the called party and transmits the selected advertisement message selected by the calling party or the called party to the calling party. Generating advertisement listening information; Analyzes the generated advertisement listening information to generate advertisement exposure data for storing advertiser and CM code exposure information in an internal advertisement exposure information database, and in response to a client login, for each advertiser or advertiser stored in the advertisement exposure information database. The advertisement exposure monitoring step of converting the advertisement exposure information separated for each CM code into a graphic, text or voice data transmitted to the client.

Phone advertisement, advertisement monitor, ad server, advertisement message generation, local exchange,

Description

Telephone advertisement exposure monitoring system and communication method using communication network {APPARATUS FOR MONITORING OF TELEPHONE ADVERTISING DISCLOSURE USED COMMUNICATION NETWORK AND METHOD SAME}             

1 shows an overview of a block of a communication network for performing a telephone advertisement in accordance with a preferred embodiment of the present invention.

FIG. 2 is a diagram showing a telephone advertisement database table among subscriber databases shown in FIG. 1; FIG.

3 is a diagram illustrating a data packet configuration of advertisement listening information transmitted from an exchange to an advertisement server when listening to a telephone advertisement according to the present invention.

4 is a diagram illustrating an example of a configuration of an advertisement exposure information database of the advertisement server illustrated in FIG. 1.

5 is a flowchart illustrating a call originating advertisement calling service according to a preferred embodiment of the present invention.

6 is a flowchart illustrating an incoming call service according to a preferred embodiment of the present invention.

7 is a diagram illustrating a flow chart of a call advertisement real-time exposure information monitoring according to the present invention.

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a telephone advertisement and a method of monitoring the number of exposures thereof, and in particular, to transmit an advertisement message instead of a ring back tone transmitted to the caller before the call is connected between the caller and the called party, and to expose the advertisement message. The present invention relates to a method of monitoring the number of times from a remote location.

Due to the rapid development of the communication industry and the advertising industry, a method of advertising using a telecommunication network has been researched and developed. For example, when a caller dials a phone number of a called party, who is a caller, a ring back tone is transmitted to the calling party until the called party answers the call. Instead, an advertisement message, for example, a commercial song, is sent to the calling party's telephone. By listening to the telephone advertisements as described above, subscribers receive discounts on their call rates.

A communication system and method for transmitting an advertisement message to a calling party at a ring tone transmission time using a telephony network is disclosed in Korean Patent Application Laid-Open No. 10-2001-0039068 (hereinafter referred to as "Public Patent 1": Multimedia with an advertisement function). Communication system and method) and Japanese Patent Application Laid-Open No. 10-2001-0048179 (hereinafter, referred to as "Public Patent 2").

In Patent Publication 1, the calling subscriber selects the type of advertisement to be listened to, and transmits the selected advertisement message to the calling party instead of the ringing tone until immediately after the calling subscriber dials the called subscriber's telephone number. A technique for discounting a call charge of a subscriber who listens to an advertisement message is disclosed.

In addition, in Patent Publication 2, the called party to receive a call selects the type of advertisement to be sent to the called party, which is the other party when the incoming call arrives, and the designated advertisement message instead of the ringing tone when any caller calls himself. Discloses a technique for transmitting a call to a telephone of a calling party.

As described above, in Patent Documents 1 and 2, a ring tone is transmitted to a caller while a ringing tone is transmitted to a called party. The present invention discloses a technique of advertising a phone by replacing a message with a calling party or by transmitting a pre-set advertising message instead of a ring tone.

However, Patent Documents 1 and 2 disclose only a technique of transmitting a predetermined advertisement message instead of a ring tone transmitted to a telephone of the calling subscriber, and the calling and receiving subscribers select one of a plurality of advertising messages. It was not possible to selectively send to the subscribers, and it was not possible to know how much advertisements commissioned by advertisers were exposed to consumers in real time. For example, mono casting publicity, such as telephone, quantifies the sum of phone charges added to an individual, so there is no way of knowing the number of ad impressions in real time.

Therefore, all call volumes are quantified in practice to determine how much subscribers across the country are exposed to phone advertisements and in which regions commercial messages are most popular. There was no choice but to wait for a certain amount of time until the total call volume and number of connections by country were known.

Accordingly, an object of the present invention is to transmit the selected advertisement message to the calling party during a time when a ringing tone (ring tone) is transmitted to the called party in a state where the calling party or the called party selects the advertising message requested by the advertiser. At the same time, to provide a telephone advertisement exposure monitoring system and a method using a communication network that can monitor the exposure state of the advertising message.

Another object of the present invention is to send a call advertisement message selected by the called subscriber to the calling party when the call signal is received to the sender, and simultaneously transmits the contents of the advertising message listened to by the calling subscriber to the ad server at the end of the call. The present invention provides a telephone advertisement exposure monitoring system using a communication network and a method for monitoring the number of impressions.

It is still another object of the present invention to transmit the advertisement message selected by the calling subscriber to the calling party instead of the ring tone transmitted after dialing, and simultaneously transmits the contents of the advertising message listened to by the calling subscriber to the advertisement server, thereby realizing the number of advertisement exposures in real time. The present invention provides a telephone advertisement exposure monitoring system using a communication network and a method for monitoring the same.

The present invention for achieving the above object is a telephone subscriber database for storing information of a plurality of subscribers and a plurality of advertisement message types and message selection announcements stored therein in response to calls of the subscribers, and And an advertisement message generating unit for storing advertisement selection information in the telephone subscriber table in response to a message selection command, and responding to a call signal in response to an incoming subscriber called by any calling subscriber among the subscribers in an idle state. A switching system including an exchange control unit for transmitting the advertisement message selected by the calling party or the called subscriber to the calling party and transmitting the sent advertisement information to the called party; It is connected to the exchange system and the Internet, and analyzes the advertisement listening information transmitted from the exchange system to store exposure information for advertisers and CM codes in an internal advertisement exposure information database, and the local exchange or the Internet. In response to an impression monitoring command for each advertiser or CM code from a client logged in through the client, advertisement exposure information separated by advertiser or CM code stored in the advertisement exposure information database is converted into graphic, text, or voice data. And converting and transmitting the ad server to the client.

Preferably, the advertisement selection information may include port numbers, telephone numbers, outgoing or incoming advertisement setting information of subscribers, contents of a selected advertisement message (including an advertiser code and a CM code).

In addition, the advertisement listening information data packet transmitted from the local exchange to the advertisement server includes advertisement selection information and advertisement count information and advertisement listening time information counted at the time of listening to an advertisement or an outgoing advertisement (YY, MM, DD). And time information) may be further included.

Preferably, the subscribers subscribed to the local exchange hook off the phone to set a preset telephone number, for example, a designated telephone number for call advertisement setting for call advertisement setting (080-XXX-XXXX free of charge). And automatically transmits a plurality of stored advertising message types and message selection announcements in response to a call, and selects the selected advertisement message information in response to an advertisement message selection command. It is better to have an ARS (Automatic Response System) for storing in a table.

In addition, the ad server includes a text-to-graphic converter for converting the advertisement exposure information stored in the form of text in the form of text in the internal advertisement exposure database into a graphic, or a TVC (Text to Voice data conveter) for converting the text information into voice data information. do.

In the above, the client is a subscriber phone connected to the local exchange or a personal computer connected to the Internet. In the case of a subscriber phone connected to the local exchange, the client accesses the advertisement server through the ARS. The advertiser code and password should be entered as a code, for example, an identification number for accessing the advertisement server, that is, an identification.                         

According to another aspect of the present invention, a method for monitoring phone advertisement exposure using a communication network includes a plurality of stored internally by automatically responding when a subscriber selects an advertisement listening mode and an advertisement message by dialing a predetermined telephone number. An advertisement message selection step of transmitting an advertisement message type and a message selection guide message and storing advertisement selection information in the telephone subscriber table in response to an advertisement listening mode and an advertisement message selection command;

In response to the called subscriber who is called by any calling subscriber among the subscribers, the caller sends a call signal to the called party and transmits the selected advertisement message selected by the calling party or the called party to the calling party. Generating advertisement listening information;

Analyzes the generated advertisement listening information to generate advertisement exposure data for storing advertiser, CM code exposure information and advertisement rate information in an internal advertisement exposure information database, and in response to a client login, And the advertisement exposure monitoring step of converting the advertisement exposure information separated by stored advertiser or CM code into graphic, text or voice data and transmitting the same to the client.

The advertisement exposure monitoring step may include transmitting the initially set content to the client in response to the login, and in response to the advertisement exposure monitoring command sent from the client, the exposure area of the advertisement message corresponding to the client and the corresponding advertiser per unit time. Converting the exposure information into display information and voice information and transmitting the impression information to the client; and in response to transmission of the CM code from the client, the exposure area corresponding to the CM code from the internal advertisement exposure database and the corresponding CM song. And converting the exposure number information per unit time into display information and voice information and transmitting the same to the client.

The system and method for monitoring telephone advertisement exposure using the communication network of the present invention configured as described above includes an advertisement message set by the subscriber until the subscriber responds to the call when the subscriber of the switching system hooks off and calls any subscriber. Listen to the advertising message set by the called party.

Thereafter, when the called party answers the call, the advertisement message transmitted to the calling party is blocked and a call path is formed. At this time, the exchange system stores the contents of the advertisement message and the advertisement listening time heard by the calling subscriber in the advertisement selection information area.

When the call between the calling subscriber and the called subscriber is terminated, the exchange system sends an advertisement listening information data packet to an advertisement server, and the advertisement server analyzes the contents of the received advertisement listening information data packet for each advertiser. Classified by each CM code, the exposure information table of the listened advertisement CM is generated and stored in the internal advertisement exposure database.

On the other hand, the ad server is a management manager (e.g., when an advertiser logs in through ARS by dialing a phone or logs in through the Internet using a personal computer), the ad server responds to the login. Send the initial announcement for monitoring, or send the initial contents view (initial contents view) to the client, that is, the calling telephone or personal computer.

Thereafter, when the administrator inputs an advertiser code, for example, an ID and a password, to access the advertisement server, the advertisement server searches for and displays exposure information stored for each advertiser code and CM code in the internal advertisement exposure database in response thereto. After processing into data information, the exposure distribution and the number of exposures by time and region are converted into graphic data and text data that can be viewed on a monitor and transmitted to the logged-in personal computer.

Accordingly, the telephone advertisement exposure monitoring system and method using the communication network as described above allow the telephone subscriber to listen to an advertisement set by him / her instead of a ringing tone or to replace an advertisement message set by the called subscriber. In addition, when the calling subscriber listens to the advertisement message set by the calling subscriber or the called subscriber and the call between the calling subscriber and the called subscriber is terminated, the advertiser sends the advertisement listening information data packet to monitor the exposure of the advertisement to the ad server. By logging in to the ad server through a phone or a personal computer in the can be very easily monitor the number of ad impressions per unit time or the number of ad exposures per unit time by region and the advertising rate information.

The operation of the telephone advertisement exposure monitoring system using the communication network will be more clearly understood by the following description.

DESCRIPTION OF THE PREFERRED EMBODIMENTS Preferred embodiments of the present invention will now be described in more detail with reference to the accompanying drawings in which: FIG. It should be understood, however, that the present invention may be embodied in many different forms and should not be limited to the described embodiments. It should be noted that the embodiments of the present invention described below are intended to sufficiently convey the spirit of the present invention to those skilled in the art. It should also be noted that detailed descriptions of well-known functions and configurations in the art that may unnecessarily obscure the subject matter of the present invention are omitted.

1 is a block diagram schematically illustrating a block of a communication network for performing a telephone advertisement according to an exemplary embodiment of the present invention. Referring to this, the telephone advertisement operation in a general telephone communication system will be briefly described.

When the outgoing call subscriber 12 hooks off, the local exchange 14 sends a dial tone generated by the tone generator 32a to the outgoing call subscriber 12 in response to the hook off. At this time, when the outgoing subscriber 12 dials (dialling or dials up) to generate a DTMF (Dual Tone Multi Frequency), the local exchange 14 analyzes this and routes the called subscriber. When the location of the called subscriber is confirmed, the local exchange 14 searches whether the called party is busy or idle and transmits a busy tone to the outgoing subscriber 12 when the called party is busy. A ring back tone is transmitted to the outgoing subscriber 12, and a ring tone generator 34a is driven to transmit a ringing signal, that is, a ring signal, to the called party 20.

If the outgoing call subscriber 12 or the incoming call subscriber 20 is a subscriber set to the advertisement listening mode, the outgoing call subscriber 12 receives an advertisement message generated by the message message generator MS 36 in the exchange 14 instead of the ring tone. Subscriber 20 will listen until the call is answered. The phone advertisement operation up to this point will be the same as the contents disclosed in the above Patents 1 and 2.

In the present invention, in addition to the telephone advertisement, when the call operation or when the incoming call comes to the user can select the advertisement message that can be heard through the outgoing telephone subscriber, and the exposure state of the advertising message that the subscribers listened to Monitor the exposure of advertising messages by logging into ad server 24 through subscriber phones 12, 20 and local exchanges 14, 18 and ARS 22, or by logging into ad server 24 via a personal computer 28 connected to the Internet 26 It is characterized by the ability to monitor exposure conditions.

For this characteristic operation, an advertisement selection information area is constructed in the subscriber DB (data base) located in the local exchange 14 and 18, and the advertisement selection information area includes information indicating whether or not advertisement setting is made at the time of origination / reception. The advertisement contents (CM song) to be performed and the count information of the advertisement song which is listened to when originating / receiving are recorded.

Further, each of the local exchanges 14 and 18 transmits the advertisement listening information data packet to the advertisement server 24 automatically after the call is terminated by the calling subscriber by the telephone subscribers set to the advertisement listening mode. Function is added. The advertisement listening information data packet includes an advertiser code for requesting an advertisement, a CM code assigned to each CM song requested by the advertiser, visual information for listening to an advertisement, and listening frequency information.

Meanwhile, the advertisement server 24 analyzes the advertisement listening information data packet transmitted from the local exchange 14 and 18, and stores the exposure information for each advertiser and each CM code in an internal advertisement exposure information database, and the local exchange 14, 18 or Advertisement exposure classified by advertiser or CM code stored in the advertisement exposure information database in response to an impression monitoring command by advertiser or CM code from subscriber telephone client or personal computer client logged in through Internet 26 A function of converting information into graphic, text or voice data and transmitting the same to the corresponding client is further added.

For such a function, the advertisement server 24 may convert a textual impression data stored in the form of text into an advertisement exposure database into a graphic, or a TVC (Text to Voice) that converts text information into voice data information. data converter).

FIG. 2 is a diagram illustrating a telephone advertisement database table among subscriber databases shown in FIG. 1. Referring to FIG. 2, referring to a telephone advertisement database table constructed in a subscriber database, a port number, a telephone number and an advertisement listening mode (outgoing advertisement, an incoming advertisement) assigned to each telephone subscriber and an advertisement when the user listens to the call are displayed. There is a call reception counter, in which the number of times is recorded, and a call reception counter, in which the number of times an outgoing subscriber listens to an advertisement message when the phone is called.

3 is a diagram illustrating a data packet configuration of advertisement listening information transmitted from an exchange to an advertisement server when listening to a telephone advertisement according to the present invention, and includes an advertiser code, a CM code, a listening time and advertisement message count information.

 FIG. 4 is a diagram illustrating an example of a configuration of an advertisement exposure information database of the advertisement server illustrated in FIG. 1. Referring to FIG. 4, the CM code for each advertiser code, the regional exposure count, the exposure count per unit time, and the advertisement fee information for each CM code are stored.

5 is a flowchart illustrating a call originating advertisement calling service according to a preferred embodiment of the present invention. 6 is a flowchart illustrating an incoming call service according to a preferred embodiment of the present invention.

Advertisement exposure information provided in the ad server 24 when the telephone subscribers (subscriber phones) subscribed to the local exchanges 14 and 18 set the advertisement listening mode and listen to the telephone advertisement message according to the set mode with reference to FIGS. 1 to 6. The exposure information of each advertiser code or CM code (CM song) in the database will be described from the process of generating information on the number of exposures per region or unit time.

The subscribers subscribed to the local exchanges 14 and 18 listen to the advertisement instead of the ring tone during the outgoing operation to receive a discount on the call rate, or when the incoming call is received to the calling subscriber, the advertisement message set by the subscriber is transmitted. In order to receive the advertisement, the advertisement listening mode and the advertisement message must be set.

Now the outgoing call subscriber hooks off subscriber phone 12 to call a pre-set phone number, for example, a designated phone number for call advertisement setting for call advertisement setting (ARS as 080-XXX-XXXX). Dial), local exchange 14 forwards the call to ARS 22.

The ARS 22 automatically sends a number of internally stored advertising message types and message selection announcements to the call. At this time, when the user of the subscriber telephone 12 sets the outgoing advertisement or the incoming advertisement in response to the advertisement message selection command and selects the advertisement message, the ARS 22 transmits the received information to the telephone advertisement database provided in the subscriber database 30a. Save it. In FIG. 1, the subscriber database 30a is separately separated, but may be provided inside the advertisement MSG generator 36a.

In the above, the call advertisement setting means that when the subscriber himself / herself calls the other party who wants to talk, the subscriber of the call party is in an idle state so that a call signal (ringing signal or ring tone) is transmitted to the other subscriber and the caller sets an advertisement message instead of the ring tone. (CM Song) means the operation for listening. On the contrary, the incoming advertisement setting means an operation of transmitting an advertisement message (CM song) set by the subscriber himself to the other party's calling subscriber's phone when the call is received by the subscriber.

When the outgoing advertisement setup or the incoming advertisement setup is completed as described above, it is stored as shown in FIG. 2 in the telephone advertisement database set in the subscriber DB 30a in the local exchange 14 or 18 shown in FIG.

As described above, the process of transmitting the outgoing and incoming advertisement message and the process of monitoring the number of advertisement exposures in which the advertisement message is transmitted while the outgoing or incoming advertisement setting is completed in the telephone advertisement database in the subscriber DB 30a will be described below. same.

Now, when the subscriber telephone 12 is hooked off and the telephone number of the called subscriber, for example, the subscriber telephone of Fig. 1 is dialed as described above, the regional exchange 14 is called to the local exchange 18 via the routing path in the process of Fig. 5. Will be sent.

Thereafter, the local exchange 14 analyzes the signaling transmitted from the local exchange 18 and searches whether the called party 20 is busy in step 42 of FIG. As a result, when the called party 20 is busy, the local exchange 14 transmits a busy tone to the calling party 12 which is the calling subscriber in step 44 to inform the calling subscriber that the called subscriber is busy.

If it is determined that the called subscriber is not busy, the local exchange 14 searches for the calling subscriber 12's telephone number in the calling subscriber's 12 advertisement database in step 46 of FIG. Search if it is set to. When the outgoing advertisement listening mode is not set as a result of the searching process, the local exchange 14 executes a normal call processing process of 50 steps. That is, the local exchange 14 transmits a ring back tone generated from the tone generator 32a to the calling subscriber 12 in step 50 of FIG. 5.

However, if the originating subscriber 12 of FIG. 5 is set to the originating advertisement listening mode, the local exchange 14 searches for the subscriber telephone number in the subscriber DB 30a in step 48 to determine the value of the originating counter set in the corresponding field. Increase. Thereafter, the local exchange 14 drives the advertisement MSG generator 36a to transmit the advertisement message set to the calling subscriber 12 in step 52. By this process, the calling party 12 listens to the advertisement message set by the caller instead of the ringing tone, and as the called party 20, a ringing tone (Bell signal) generated from the ring tone generator 32a under the control of the local exchange 18. Is sent and the phone rings.

As described above, when the calling party 12 receives the advertisement message instead of the ringing tone, and determines that the other party (the called party) has responded in step 54 of FIG. 5, it is searched whether a predetermined time has elapsed. For example, in order to increase the efficiency of the advertisement, if the listening time of the advertisement message is about 5 seconds or more, and 5 seconds have elapsed, the local exchanges 14 and 18 designate a call path between the calling party 12 and the called party 20. In step 58, it is determined whether the call is terminated after connecting.

If it is determined in step 56 of FIG. 5 that the call is terminated, the local exchange 14 transmits the call rate discount information to the billing processor so that the call rate is discounted, and then, in step 60, the advertisement server 24 is configured as shown in FIG. Send a listen data packet. In this case, as described above, the advertisement listening data packet includes advertisement selection information, advertisement count information counted when listening to an outgoing advertisement or an incoming advertisement, and advertisement listening time information (YY year, MM month, DD date and time information), and the like. It is.

The advertisement server receiving the advertisement listening data packet from the local exchange 14 analyzes the contents of the received data packet, classifies by advertiser and CM code, generates exposure information of the listened advertisement CM, and stores the information in the internal advertisement exposure database. do. In this case, the exposure information of the advertisement CM includes area information classified according to the area code included in the phone number, information on an advertisement listening time (such as year, year, day, and time), exposure number information, and advertisement fee information. .

If the calling party 12 does not set the calling advertisement listening mode as shown in the second field of FIG. 2, the called subscriber listening mode is set such that the called party 20 calling the subscriber receives the advertisement. In this case, the operation is as follows.

If the caller hooks up subscriber telephone 12 and then dials the telephone number of the called subscriber, e.g. subscriber telephone of FIG. 1, as described above, regional exchange 14 transmits a call signal to local exchange 18 via a routing path.

At this time, the local exchange 18 connected to the subscriber's telephone 20, which is the called party, translates the incoming call in step 62 of FIG. 6 and checks in step 64 whether the subscriber is busy. If it is determined that the called subscriber is busy, the local exchange 18 transmits a call tone to the calling subscriber's telephone 12 in step 66 of FIG. 6 to inform the calling subscriber that the called subscriber is busy.

If it is determined that the called party is not busy, the local exchange 18 searches for the contents of the advertisement setting mode in the same field as the telephone number of the called party in the advertisement database of the called party 20 in step 68 of FIG. 6. Search whether the incoming advertisement listening mode is set. As a result of the searching process, if the incoming advertisement listening mode is not set, the local exchange 20 executes the normal call processing process of step 70. That is, the local exchange 18 transmits a ring back tone generated from the tone generator 32b to the calling subscriber 12 in step 70 of FIG. 6.

However, when the searched subscriber 20 in step 68 of FIG. 6 is set to the incoming call listening mode, the local exchange 18 receives the call set in the called subscriber number field in the telephone advertisement database in the subscriber DB 30b in step 74. Increment the value of the counter. Thereafter, in step 76, the local exchange 18 drives the advertisement MSG generator 36b to send the advertisement message set by the called subscriber to the calling subscriber 12. By this process, the calling party 12 listens to the advertisement message set by the called party instead of the ringing tone, and as the called party 20, a ringing tone generated by the ring tone generator 32b under the control of the local exchange 18 (ring signal: Bell signal). ) Will be sent and the phone will ring.

As described above, when it is determined that the called party 12 (the called party) has responded by hooking off while the calling party 12 listens to the advertisement message instead of the ring tone, the local exchange 18 determines a call path between the calling party 12 and the called party 20. In step 80, it is determined whether the call is terminated. If it is determined in step 82 of FIG. 7 that the call has ended, the regional exchange 18 transmits the call rate discount information to the billing processor so that the call rate is discounted, and then, in step 84, the advertisement configured as shown in FIG. Send a listen data packet.

Although the above-described embodiment describes an example of transmitting an advertisement message to the calling party subscriber phone instead of the ringing tone when the outgoing and incoming advertisement mode is set, the outgoing call subscriber and the incoming call subscriber both listen to the outgoing advertisement listening mode and the incoming advertisement. In the case of setting each mode, an incoming advertisement message set by the called subscriber is transmitted to the calling subscriber to be listened to. In other words, priority should be given to the reception of incoming advertisements so that there is no conflict. Please note that the priority of listening to advertisements can be selectively selected depending on the advertisement situation.

Meanwhile, the advertisement server 24 receiving the advertisement listening information data packet transmitted from the local exchanges 14 and 18 analyzes the contents of the received data packet, classifies by advertiser and CM code, and generates exposure information of the listened advertisement CM. To update the internal advertisement database.

As described above, in the state where the advertisement server 24 updates the advertisement exposure database, the client, for example, the advertiser may monitor the exposure state of the telephone advertisement by logging in to the advertisement server 24 with the personal computer 28 connected to the Internet 26. If described with reference to Figure 7 attached to the call advertisement exposure monitoring process as follows.

Now, when an advertiser or a system administrator logs in to the advertisement server 24 using the personal computer 28, the advertisement server 24 transmits initial content view information in step 88 of FIG. 7 in response to the login of the client. At this time, login is performed by inputting the ID and password of the client as if logging in to a normal Internet server.

In the present invention, the ID means an identification code uniquely assigned to each of the advertisers, and in some cases, also includes an ID of a system administrator. In addition, the initial content view information refers to graphic and text data including a menu for accessing information in the advertisement server 24, a description of content, a guide message for an advertisement exposure monitor, an access menu, and the like.

As described above, the advertisement server 24 which transmits the initial content view information to the personal computer 28 of the client detects whether an advertisement exposure monitor command is received in step 90. If it is determined that a search result advertisement exposure monitor command is received in step 90, the ad server 24 displays an advertisement exposure state per unit time with an advertiser code (i.e., ID) stored in the advertisement exposure information database as shown in FIG. Is converted into graphic and text data and transmitted to the personal computer 28.

In the advertisement exposure state, the number of exposures by CM code (by advertisement message) is classified by region and includes advertisement charge information. At this time, the regional information is classified by using a region code added in front of the telephone number to obtain regional information of the wide area.

If it is determined that the signal input in step 90 is not an advertisement exposure monitor command, or the advertisement server 24 performing the process 92 of FIG. 7 searches whether the monitor command for each CM code is received through the Internet 26 in step 94. If the monitor command for each CM code is not input, the process jumps to step 98 to search whether the advertisement rate monitor command is input.

If it is determined in step 94 that the monitor command for each CM code is input, the advertisement server 24 displays information on the number of exposures of unit time for each CM code stored and classified by CM codes in step 96, and information on unit time and exposure for each region classified by region. Access from the advertisement exposure database as shown in FIG. 4, convert the accessed information into graphic data or text data, and transmit the same to the personal computer 28. Then, in step 98, it is searched whether an advertisement rate monitor command is input.

If it is determined that the advertisement rate monitor command is not input in step 98, the advertisement server 24 performs a corresponding operation mode in step 102. If it is determined that the advertisement rate monitor command is input, the advertisement server 24 displays the advertisement exposure database as shown in FIG. The updated advertisement rate information is transmitted to the client, that is, the personal computer 28. In this case, the advertisement rate information is the total advertisement rate added for each CM code and the advertisement rate for each CM code separated for each CM code.

Therefore, the advertiser accesses the advertisement server 24 using a personal computer 28 located at a remote location, and the exposure information per unit time per region processed by the advertisement server 24, the exposure information per unit time per CM code (per CM song), and the advertisement fee. Ad exposure information can be monitored through a computer monitor.

In the above embodiment, the client is taken as an example of the personal computer 28, but the client may be a subscriber telephone terminal subscribed to the local exchanges 14 and 28. In this way, when the client is a subscriber telephone terminal, the client is logged into the advertisement server 24 through the ARS 22 connected to the local exchange 14. In this case, the advertisement server 24 converts the advertisement exposure information into voice data and transmits the same to the ARS 22, and the ARS 22 transmits the advertisement exposure information transmitted from the advertisement server 24 to the connected subscriber phone 12 to transmit a voice call. The exposure status will be monitored. At this time, the monitoring information is the same as when the personal computer 28 is logged in to the advertisement server 24.

As described above, in the present invention, a subscriber of a local exchange can receive a call rate discount service by listening to an advertisement message selected by himself or the other party instead of a ring tone, and an advertiser logs in to an advertisement server using a phone or a personal computer in real time. Ad exposure can be monitored. Therefore, the advertising time and marketing strategy can be promoted, and the effect of the advertisement can be increased.

In the above embodiment, the case of the wired telephone communication network has been described as an example, but it should be noted that a person having ordinary knowledge in the art may apply the present invention to a mobile communication telephone network as it is, and thus the detailed description thereof will be omitted. do.

As described above, the telephone advertisement exposure monitoring system and method using the communication network according to the present invention, when the telephone subscriber accesses the ARS or the advertisement server running the advertisement message listening service and selects the advertisement listening mode and the high message, Advertisers always access the ad server and store classified ads by advertiser or CM song and region by sending and receiving advertising messages instead of the ringing tone sent to the caller, and by generating and storing ad impression data in real time for real-time monitoring. By real-time monitoring of the number of ad exposures, it has the effect of giving the advertisers a clearer advertising effect, a lower communication fee burden for callers, and a telecommunications company an opportunity to gain an advantage over their competitors.

Claims (7)

In the telephone advertisement exposure monitoring system using a communication network, A telephone subscriber database storing information of a plurality of subscribers and a plurality of advertisement message types and message selection announcements stored therein in response to a call of the subscribers, and in response to an advertisement message selection command, the telephone subscriber table And an advertisement message generating unit for storing advertisement selection information in response to a call signal sent to the called party in response to the called subscriber being called by any calling subscriber among the subscribers. An exchange system including an exchange control unit for transmitting the advertisement message selected by the subscriber to the calling party and generating the transmitted advertisement listening information; It is connected to the exchange system and the Internet, and analyzes advertisement listening information transmitted from the exchange system to store exposure information for advertisers and CM codes in an internal advertisement exposure information database, and is logged in through the local exchange or the Internet. In response to an impression monitoring command for each advertiser or CM code from a client, the advertisement exposure information separated by advertiser or CM code stored in the advertisement exposure information database is converted into graphic, text or voice data in response to the input. Telephone advertisement exposure monitoring system using a communication network, characterized in that comprising an ad server for transmitting to the client. The system of claim 1, wherein the advertisement selection information includes telephone numbers of telephone subscribers, information on setting outgoing or incoming advertisements, and contents of a selection advertisement message. The advertisement listening information data packet transmitted from the local exchange to the advertisement server further includes the advertisement selection information, advertisement count information counted at the time of listening to an outgoing advertisement or an incoming advertisement, and advertisement listening time information. Telephone advertisement exposure monitoring system using a communication network. 4. A plurality of advertisement message types and messages stored therein according to any one of claims 1 to 3, automatically responding when a subscriber subscribed to the local exchange hooks off a telephone to call a preset telephone number. And transmitting the selection guide line and storing the selected advertisement message information in response to the advertisement message selection command in a telephone advertisement database table provided in the advertisement message generating unit. Monitoring system. The apparatus of claim 4, wherein the advertisement server includes a text-graphic converter for converting the advertisement exposure information stored in the form of text into a graphic in the advertisement exposure database therein and a TVC for converting the text information into voice data information. Telephone advertisement exposure monitoring system using a communication network. In the call advertising monitoring method using a communication network, Wired / wireless telephone subscriber automatically dials a preset phone number to automatically select the advertisement listening mode and advertisement message, and transmits a number of advertisement message types and message selection instructions stored therein. An advertisement message selection step of storing the advertisement selection information in response to the telephone subscriber table; In response to the called subscriber who is called by any calling subscriber among the subscribers, the caller sends a call signal to the called party and transmits the selected advertisement message selected by the calling party or the called party to the calling party. Generating advertisement listening information; Analyzes the generated advertisement listening information to generate advertisement exposure data for storing advertiser and CM code exposure information in an internal advertisement exposure information database, and in response to a client login, for each advertiser or advertiser stored in the advertisement exposure information database. And the advertisement exposure monitoring step of converting the advertisement exposure information separated for each CM code into graphic, text, or voice data and transmitting the same to the client. The method of claim 6, wherein the monitoring of the advertisement exposure comprises: transmitting an initially set content to the client in response to a login; and displaying an advertisement message corresponding to the client in response to an advertisement exposure monitoring command transmitted from the client. And converting the exposure information of the advertiser per unit time into display information and voice information and transmitting the same to the client, and the exposure area corresponding to the CM code from the internal advertisement exposure database in response to the CM code transmitted from the client. And converting information on the number of exposures per unit time of the CM song into display information and voice information and transmitting the same to the client.

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