JP5223019B2 - Information providing apparatus, information providing method, information providing program, and computer-readable recording medium storing the program - Google Patents

Description

  One embodiment of the present invention relates to an information providing apparatus, an information providing method, an information providing program, and a computer-readable recording medium storing the program for providing information useful for a facility that invites users.

  Conventionally, various facility reservation systems are known. For example, Patent Document 1 below describes a reservation system that accepts reservations for hotel and rental car plans. In such a reservation system, a plan prepared in advance is presented to the user, and the user applies for a desired plan after viewing the plan.

Japanese Patent Laid-Open No. 2008-192088

  The plan provided to the user is created by the creator predicting the future demand by analyzing the reservation results and the browsing results of the plan currently provided or the plan provided in the past. In other words, the creation of a plan depends on the experience and skill of the creator. Therefore, a plan different from the user's needs is created, and as a result, the facility may miss a sales opportunity. Therefore, it is required to provide information for knowing the needs of users to facilities.

An information providing apparatus according to an aspect of the present invention is an information providing apparatus that can access a facility storage unit that stores attribute information indicating a facility attribute and an additional attribute of a facility, and is used in a facility search of a user. Based on the query information including the first search condition corresponding to the attribute and the second search condition corresponding to the additional attribute, and the attribute information, the first search condition corresponds to the facility attribute of the target facility and An extraction unit that extracts query information whose search condition does not correspond to the additional attribute of the target facility, and generates recommendation information related to the additional attribute to be presented to the target facility based on the query information extracted by the extraction unit characterized in that it comprises a generator for.

An information providing method according to an aspect of the present invention is an information providing method executed by an information providing apparatus accessible to a facility storage unit that stores attribute information indicating a facility attribute and an additional attribute of a facility. Based on the query information including the first search condition corresponding to the facility attribute and the second search condition corresponding to the additional attribute used in the search, and the attribute information, the first search condition is the target facility. An extraction step for extracting query information that corresponds to the facility attribute and the second search condition does not correspond to the additional attribute of the target facility, and presents the query information to the target facility based on the query information extracted in the extraction step . characterized in that it comprises a generation step of generating recommendation information relating to the additional attribute.

An information providing program according to one aspect of the present invention is an information providing program that causes a computer to function as an information providing apparatus that can access a facility storage unit that stores attribute information indicating facility attributes and additional attributes of a facility, Based on the query information including the first search condition corresponding to the facility attribute and the second search condition corresponding to the additional attribute used in the facility search, and the attribute information, the first search condition is the target facility. An extraction unit that extracts query information that corresponds to the facility attribute and the second search condition does not correspond to the additional attribute of the target facility, and presents to the target facility based on the query information extracted by the extraction unit , characterized in that to execute a generating unit that generates recommendation information relating to the additional attributes to the computer.

  According to such a form, first, the query information in which the facility attribute of the facility corresponds to the search condition of the user but the additional attribute of the facility does not correspond to the search condition is extracted. This means that query information is extracted in which some of the facility attributes meet the user's needs but another part of the facility attributes does not meet the user's needs. Therefore, if only the additional attribute is changed, the user needs may be satisfied. Therefore, based on such query information, the target facility can know the user's needs by generating recommended information regarding the facility attribute that does not correspond to the search condition and presenting it to the target facility.

  In the information providing apparatus according to another aspect, the query information further includes information indicating a use date, and the extraction unit corresponds to the facility attribute of the target facility, the second search condition May extract query information that does not correspond to the additional attribute of the target facility and whose use date is included in the available date of the target facility.

  In the information providing apparatus according to another aspect, the query information further includes information indicating one or more prices, and the extraction unit corresponds to the facility attribute of the target facility with the first search condition, Query information that does not correspond to the additional attribute of the target facility and that includes the suggested price of the target facility in the price of 1 or more may be extracted.

  In the information providing apparatus according to another aspect, the query information is stored in a query storage unit accessible from the information providing apparatus, and the extracting unit corresponds to the facility attribute of the target facility, and the first search condition corresponds to the first facility. Query information with the number of searches corresponding to the combination of the first and second search conditions not exceeding the additional attribute of the target facility and the search number of 2 or more may be extracted from the query storage unit. . In this case, it is possible to provide the facility with recommended information indicating additional attributes that are likely to have many user needs.

  In the information providing apparatus according to another aspect, the query information is stored in a query storage unit accessible from the information providing apparatus, and the extracting unit corresponds to the facility attribute of the target facility, and the first search condition is Even if the second search condition does not correspond to the additional attribute of the target facility and the query information whose conversion rate corresponding to the combination of the first and second search conditions is equal to or higher than a predetermined threshold is extracted from the query storage unit. Good. In this case, it is possible to provide the facility with recommended information indicating additional attributes that are likely to have many user needs.

  In the information providing apparatus according to another aspect, the query information is stored in a query storage unit accessible from the information providing apparatus, and the extracting unit corresponds to the facility attribute of the target facility, and the first search condition is Query information whose second search condition does not correspond to the additional attribute of the target facility and whose search hit number corresponding to the combination of the first and second search conditions is equal to or less than a predetermined threshold is extracted from the query storage unit. Also good. In this case, recommendation information that is unlikely to compete with other facilities can be provided to the facility.

  In the information providing apparatus according to another aspect, the facility attribute may be an attribute related to the facility or environment of the facility, and the additional attribute may be an attribute related to the facility plan.

  According to one aspect of the present invention, information for knowing a user's needs can be provided to a facility.

It is a figure which shows the whole structure of the accommodation reservation system which concerns on embodiment. It is a figure which shows the example of facility information and plan information. It is a figure which shows the example of the raw data of search conditions. It is a figure which shows the example of query information. It is a figure which shows the hardware constitutions of the information provision apparatus shown in FIG. It is a block diagram which shows the function structure of the information provision apparatus shown in FIG. It is a figure which shows an example of extraction of query information. It is a flowchart which shows operation | movement of the information provision apparatus shown in FIG. It is a figure which shows the structure of the information provision program which concerns on embodiment.

  Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings. In the description of the drawings, the same or equivalent elements are denoted by the same reference numerals, and redundant description is omitted.

  First, the function and structure of the accommodation reservation system 1 which concerns on embodiment are demonstrated using FIGS. The accommodation reservation system 1 is a computer system that provides a user with a website (accommodation reservation site) for accepting reservations for accommodation facilities. As illustrated in FIG. 1, the accommodation reservation system 1 includes a user terminal 10, a provider terminal 20 installed in an accommodation facility such as a hotel or an inn, a database group 30, a reservation management device 40, and an information providing device 50. And. The user terminal 10, the provider terminal 20, the database group 30, the reservation management apparatus 40, and the information providing apparatus 50 communicate with each other via a communication network N configured by the Internet, a wireless LAN, a mobile communication network, or the like. Is possible. In FIG. 1, three user terminals 10 and three provider terminals 20 are shown, but the number of these devices in the accommodation reservation system 1 is arbitrary.

  The user terminal 10 is a terminal owned by a user who reserves a room. Examples of the user terminal 10 include a high-function mobile phone (smart phone), a personal digital assistant (PDA), a personal computer (PC), and the like, but the type of the mobile terminal is not limited to these. The user can access the accommodation reservation site by operating the user terminal 10 to search for accommodation facilities and accommodation plans, or to reserve the accommodation facilities and accommodation plans found by the search. A plan is a packaged product related to facility use.

  The provider terminal 20 is a terminal of an accommodation facility that provides a room to be reserved in the accommodation reservation system 1 and an accommodation plan. An example of the provider terminal 20 is a PC, but various portable terminals can also be used as the provider terminal 20. The manager of the accommodation facility can register the facility information regarding the facility and the plan information regarding the accommodation plan in the facility database 31 by operating the provider terminal 20. Further, the provider terminal 20 can acquire recommended information to be referred to when creating the accommodation plan from the information providing apparatus 50. Facility information, plan information, and recommendation information will be described later.

  The database group 30 is means for storing various information used in the accommodation reservation system 1. The database group 30 includes a facility database (facility storage unit) 31 and a query database (query storage unit) 32.

  The facility database 31 is a means for storing two types of information regarding accommodation facilities, which are facility information and plan information. Facility information and plan information are attribute information registered in the facility database 31 by the provider terminal 20.

  The facility information is information indicating the location and equipment of the accommodation facility, and can be said to be information regarding hardware attributes (facility attributes) that cannot be easily changed. Examples of the contents of the facility information include, but are not limited to, the location of the accommodation facility, the presence / absence of a hot spring, the presence / absence of various facilities such as an open-air bath, a restaurant, and a sports facility, and the presence / absence of peripheral facilities and sightseeing spots.

  On the other hand, the plan information is information indicating an accommodation plan provided by the accommodation facility (hereinafter simply referred to as “plan”), and relates to software attributes (additional attributes) that can be changed relatively easily according to the situation. It can be said that it is information. The contents of the plan information include, for example, the contents of meals, the availability of all-you-can-drink eating and drinking services, the presence or absence of additional services such as massages and beauty treatments, the availability of consecutive nights, the presence or absence of late check-in, the offer price, the period of use (use Possible date), user evaluation of facilities, and the like, but are not limited thereto.

  Examples of facility information and plan information are shown in FIG. In the example of FIG. 2, the keyword “Tochigi” related to the location and the keywords “hot spring”, “open-air bath”, and “tennis court” related to the facility are registered as the facility information of “hotel P”. The plan of “Plan A” includes the keyword “meat” related to cooking, the offer period “October 10 to October 31”, and the price “20,000 to 30000 yen” as plan information of “Hotel P”. Information and the plan information of “Plan B” including the keyword “shrimp” related to cooking, the provision period “October 1st to November 30th”, and the amount “15000 to 20000 yen” are registered.

  The query database 32 is means for storing query information indicating facility search conditions (search conditions) performed by the user on the accommodation reservation site.

  Whenever a user inputs or selects an arbitrary keyword in the search condition designation field of the accommodation reservation site and executes a search, raw data (RAW data) including the search condition and the search date / time consisting of one or more keywords is obtained. Stored in the query database 32. For example, the query database 32 stores RAW data as shown in FIG.

  The query information used by the information providing apparatus 50 for processing is generated by aggregating the RAW data, and stored in the query database 32 in the same manner as the RAW data. As shown in FIG. 4, the query information includes a query ID, a first search condition including one or more keywords related to facility information, a second search condition including one or more keywords related to plan information, and a second search condition related to reservation. 3 search conditions (schedule (use date), price, and number of rooms) and total information for each query. In FIG. 4, the schedule and price are treated as the third search condition on the assumption that the provision period and price are processed separately from other plan information. As for the price, a price range (that is, one or more prices) may be designated.

  The query ID is an identifier for specifying a query that is a combination of search keywords. The total information includes the number of searches, the number of reservations, and the number of applicable plans. Here, the number to be searched is the number of times used as a search condition, the number of reservations is the number of times a reservation application has been made through the site after the search, and the number of plans matches the search condition The number of plans (number of search hits).

  The query information is aggregated and updated every time RAW data is registered or immediately before generation of recommendation information described later.

  The configuration of each database is not limited to the above example, and each database may be normalized or made redundant according to an arbitrary policy.

  The reservation management device 40 is a computer that provides a user with various services related to accommodation reservation, such as search for accommodation facilities and reception of accommodation reservations, through the accommodation reservation site.

  The information providing apparatus 50 will be described based on the above. The information providing apparatus 50 is a computer that provides recommended information that contributes to the creation of an accommodation plan to an accommodation facility.

  As shown in FIG. 5, the information providing apparatus 50 includes a CPU 501 that executes an operating system, application programs, and the like, a main storage unit 502 that includes a ROM and a RAM, and an auxiliary storage unit 503 that includes a hard disk and the like. The communication control unit 504 includes a network card, the input unit 505 such as a keyboard and a mouse, and the output unit 506 such as a display.

  Each functional component of the information providing apparatus 50 to be described later reads predetermined software on the CPU 501 and the main storage unit 502, and controls the communication control unit 504, the input unit 505, the output unit 506, and the like under the control of the CPU 501. This is realized by operating and reading and writing data in the main storage unit 502 and the auxiliary storage unit 503. Data and databases necessary for processing are stored in the main storage unit 502 and the auxiliary storage unit 503. In FIG. 5, the information providing apparatus 50 is illustrated as being configured by one computer, but the functions of the information providing apparatus 50 may be distributed to a plurality of computers.

  As illustrated in FIG. 6, the information providing apparatus 50 includes a query extraction unit 51, a recommendation information generation unit 52, and a transmission unit (presentation unit) 53 as functional components.

  The query extraction unit 51 is a means for extracting query information for use in generating recommendation information. When extracting query information regarding one accommodation facility (target facility), the query extraction unit 51 extracts facility information and plan information of the facility from the facility database 31. Subsequently, the query extraction unit 51 includes a query in which the first search condition is included (corresponds) in the facility information of the target facility, and the second search condition is not included (incompatible) in the plan information of the target facility. Information is extracted from the query database 32. The query extraction unit 51 executes such processing for each accommodation facility, and outputs the query information extracted for each accommodation facility to the recommendation information generation unit 52.

  2 and 4, when the query extraction unit 51 extracts the query information using the facility information and the plan information of the hotel P, only the queries 1, 6, and 10 are extracted as shown in FIG. The queries 2, 3, 4, 5, 8, and 9 are excluded because there is a first search condition that is not included in the facility information of the hotel P. This is because it does not match the hardware attribute of The query 7 is excluded because it includes only the second search condition included in the plan information of the hotel P. This is because the accommodation plan (software attribute) of the target facility already captures the user's needs, and the search is performed. This is because there is no need to recommend an accommodation plan corresponding to the conditions.

  In the example of FIGS. 4 and 7, the provision period and the plan price are processed separately from the other plan information, but the query extraction unit 51 treats at least one of these two elements as plan information and second plan information. You may use as one element at the time of comparing with search conditions. In this case, the query extraction unit 51 extracts query information whose schedule specified by the user is outside the range of the provision period and query information whose price specified by the user is outside the set price range of the plan. The query extraction unit 51 may narrow down the query information using both the provision period and the set price.

  Alternatively, the query extraction unit 51 includes the schedule and plan that are included in the provision period and the first search condition is included in the facility information of the target facility, the second search condition is not included in the plan information of the target facility. Query information in which at least one of the prices included in the price range is specified may be extracted. Alternatively, the query extraction unit 51 may include the first search condition included in the facility information of the target facility, the second search condition not included in the plan information of the target facility, and the plan price specified by the user. Query information included in one or more prices (for example, a price range) may be extracted. Also in this case, the query extraction unit 51 acquires plan information in which only the contents of the accommodation plan do not match the user's needs.

  The recommendation information generation unit 52 is means for generating recommendation information indicating a proposal related to plan information based on the query information input from the query extraction unit 51 and outputting the recommendation information to the transmission unit 53. The recommendation information generation unit 52 generates and outputs recommendation information for each accommodation facility.

  The method for generating recommendation information is not limited. For example, the recommendation information generation unit 52 may use the input query information as the recommendation information as it is. In addition, the recommendation information generation unit 52 ranks or selects query information based on the number of searched items, the number of reservations, or the conversion rate (conversion rate, the probability that reservations are established with respect to the number of accesses). Recommendation information that can create a plan that is expected to be reserved may be generated. As an example, the recommendation information generation unit 52 may rank the query information in descending order of the number to be searched, the number of reservations, or the conversion rate, and generate recommendation information that recommends more strongly as the query information has a higher rank. For example, if the queries 1, 6, and 10 shown in FIG. 7 are ranked based on the number of reservations, the recommendation information generation unit 52 generates recommendation information that recommends the content of the query 1 with the highest priority. If ranking is based on the rate, recommendation information that recommends the content of the query 6 with the highest priority is generated.

  Alternatively, the recommendation information generation unit 52 holds in advance thresholds for the number of searches, the number of reservations, or the conversion rate, and only the query information whose number of searches, reservations, or conversion rate indicated by the query information is greater than or equal to the threshold is stored. It may be used to generate recommendation information. For example, when the conversion rate threshold “20%” is applied to the queries 1, 6, and 10 shown in FIG. 7, the recommendation information generation unit 52 generates recommendation information based only on the query 6, and is searched When the threshold value “100” is applied, recommendation information is generated using queries 1, 6, and 10.

  Alternatively, the recommendation information generation unit 52 may generate recommendation information that can create a plan that is unlikely to compete with other plans by ranking or selecting query information based on the number of plans. . As an example, the recommendation information generation unit 52 may rank the query information in ascending order of the number of corresponding plans, and generate recommendation information that recommends more strongly as the query information has a higher rank. For example, the recommendation information generation unit 52 generates recommendation information that recommends the queries 1, 6, and 10 illustrated in FIG. 7 in the order of the query 10, the query 6, and the query 1. Alternatively, the recommendation information generation unit 52 may generate recommendation information using only query information whose number of corresponding plans is equal to or less than a predetermined corresponding threshold. For example, when the threshold value “15” of the number of corresponding plans is applied to the queries 1, 6, and 10 shown in FIG. 7, the recommendation information generation unit 52 generates recommendation information based only on the queries 6 and 10.

  The method of expressing recommendation information is not limited. As an example, the recommendation information may be expressed as information on a new plan that can be used as is by the accommodation facility. For example, based on the extracted query information shown in FIG. 7, the recommendation information generation unit 52 determines that “the plan α of“ high demand ”“ 蟹 + continuous stay ”and the plan“ β of massage + esthetic ”having a high conversion rate are Recommendation information such as “recommended” may be generated. As another example, the recommendation information may be expressed as statistical information when the accommodation facility creates a new plan. For example, the recommendation information generation unit 52 may output tabular data as shown in FIG. 7 as recommendation information.

  The transmission unit 53 is means for transmitting the input recommendation information to the provider terminal 20 of the corresponding accommodation facility. Thereby, recommendation information is presented to the accommodation facility.

  Next, the operation of the information providing apparatus 50 will be described using FIG. 8 and the information providing method according to the present embodiment will be described.

  First, the query extraction unit 51 extracts query information from the query database 32 in which the first search condition corresponds to the facility information of the target facility and the second search condition does not correspond to the plan information of the target facility (step S11, extraction step). At this time, the query extraction unit 51 may further narrow down the query information based on the schedule and price. Subsequently, the recommendation information generation unit 52 generates recommendation information using any of the various methods described above based on the extracted query information (step S12, generation step). And the recommendation information which the transmission part 53 produced | generated is transmitted to the provider terminal 20 (step S13, presentation step). Thereby, the manager of the accommodation facility can grasp the user's needs, and can create an accommodation plan that matches the needs.

  Next, an information providing program for causing a computer to function as the information providing apparatus 50 will be described with reference to FIG.

  The information provision program P1 includes a main module P10, a query extraction module P11, a recommendation information generation module P12, and a transmission module P13.

  The main module P10 is a part that comprehensively controls the information providing function. Functions realized by executing the query extraction module P11, the recommendation information generation module P12, and the transmission module P13 are the same as the functions of the query extraction unit 51, the recommendation information generation unit 52, and the transmission unit 53, respectively. .

  The information providing program P1 is provided in a form fixedly recorded on a recording medium such as a CD-ROM or DVD-ROM or a semiconductor memory, for example. The information providing program P1 may be provided via a communication network as a computer data signal superimposed on a carrier wave.

  As described above, according to the present embodiment, first, the facility attribute (equipment and environment attribute) of the facility corresponds to the search condition of the user, but the additional attribute of the facility (attribute of the accommodation plan) is the search condition. Query information that does not correspond to is extracted. This means that the query information whose facilities and environment match the user's needs but the plan contents do not match the user's needs is extracted. Therefore, if only the contents of the accommodation plan are changed, the user's needs may be satisfied.

  Therefore, the accommodation facility can know the user's needs by generating recommended information regarding the facility attribute that does not correspond to the search condition and presenting it to the accommodation facility based on such query information. Then, the accommodation facility can create an accommodation plan that meets the needs, and as a result, more efficient customers can be expected. In addition, for the user, the possibility that the accommodation facility will meet the accommodation facility and the accommodation plan that meet the desired conditions increases by reviewing the plan.

  The present invention has been described in detail based on the embodiments. However, the present invention is not limited to the above embodiment. The present invention can be variously modified without departing from the gist thereof.

  In the above embodiment, an accommodation facility is shown as a facility, and an accommodation plan is shown as a plan. However, the present invention can be applied to any reservation reception system other than the accommodation reservation. For example, the present invention may be applied to a system that accepts a reservation for a golf course (a plan for a golf competition), whereby recommendation information that contributes to the creation of the plan can be provided to the golf course.

  DESCRIPTION OF SYMBOLS 1 ... Accommodation reservation system, 10 ... User terminal, 20 ... Provider terminal, 30 ... Database group, 31 ... Facility database, 32 ... Query database, 40 ... Reservation management apparatus, 50 ... Information provision apparatus, 51 ... Query extraction part, 52 ... Recommendation information generation unit, 53 ... Transmission unit, P1 ... Information providing program, P10 ... Main module, P11 ... Query extraction module, P12 ... Recommendation information generation module, P13 ... Transmission module.

Claims (9)

An information providing apparatus accessible to a facility storage unit that stores attribute information indicating a facility attribute and an additional attribute of a facility,
Based on the query information including the first search condition corresponding to the facility attribute and the second search condition corresponding to the additional attribute used in the facility search of the user, and the attribute information. An extraction unit that extracts the query information corresponding to the facility attribute of the target facility and the second search condition does not correspond to the additional attribute of the target facility;
A generating unit that generates recommendation information regarding the additional attribute to be presented to the target facility based on the query information extracted by the extracting unit ;
Information providing apparatus comprising: a. The query information further includes information indicating a use date,
The extraction unit has the first search condition corresponding to the facility attribute of the target facility, the second search condition does not correspond to the additional attribute of the target facility, and the use date is the use of the target facility. Extract query information included in possible days,
The information providing apparatus according to claim 1. The query information further includes information indicating one or more prices,
The extraction unit has the first search condition corresponding to the facility attribute of the target facility, the second search condition does not correspond to the additional attribute of the target facility, and the suggested price of the target facility is the 1 Extract query information included in the above prices,
The information providing apparatus according to claim 1, wherein the information providing apparatus is an information providing apparatus. The query information is stored in a query storage unit accessible from the information providing device,
The extraction unit is configured such that the first search condition corresponds to the facility attribute of the target facility, the second search condition does not correspond to the additional attribute of the target facility, and the first and second Extracting the query information having a search number corresponding to a combination of search conditions equal to or greater than a predetermined threshold from the query storage unit;
The information providing apparatus according to claim 1, wherein the information providing apparatus is an information providing apparatus. The query information is stored in a query storage unit accessible from the information providing device,
The extraction unit is configured such that the first search condition corresponds to the facility attribute of the target facility, the second search condition does not correspond to the additional attribute of the target facility, and the first and second Extracting the query information whose conversion rate corresponding to the combination of search conditions is a predetermined threshold or more from the query storage unit;
The information providing apparatus according to claim 1, wherein the information providing apparatus is an information providing apparatus. The query information is stored in a query storage unit accessible from the information providing device,
The extraction unit is configured such that the first search condition corresponds to the facility attribute of the target facility, the second search condition does not correspond to the additional attribute of the target facility, and the first and second Extracting the query information having a search hit number corresponding to a combination of search conditions below a predetermined threshold from the query storage unit;
The information providing apparatus according to claim 1, wherein the information providing apparatus is an information providing apparatus. The facility attribute is an attribute related to the facility or environment of the facility, and the additional attribute is an attribute related to the plan of the facility.
The information providing apparatus according to claim 1, wherein the information providing apparatus is an information providing apparatus. An information providing method executed by an information providing apparatus accessible to a facility storage unit that stores attribute information indicating facility attributes and additional attributes of a facility,
Based on the query information including the first search condition corresponding to the facility attribute and the second search condition corresponding to the additional attribute used in the facility search of the user, and the attribute information. Extracting the query information corresponding to the facility attribute of the target facility and the second search condition not corresponding to the additional attribute of the target facility;
A generating step for generating recommendation information regarding the additional attribute to be presented to the target facility based on the query information extracted in the extracting step ;
Information providing method characterized in that it comprises a. An information providing program for causing a computer to function as an information providing apparatus accessible to a facility storage unit that stores attribute information indicating facility attributes and additional attributes of a facility,
Based on the query information including the first search condition corresponding to the facility attribute and the second search condition corresponding to the additional attribute used in the facility search of the user, and the attribute information. An extraction unit that extracts the query information corresponding to the facility attribute of the target facility and the second search condition does not correspond to the additional attribute of the target facility;
A generating unit that generates recommendation information regarding the additional attribute to be presented to the target facility based on the query information extracted by the extracting unit ;
The information providing program for causing the computer to perform.

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