CN101707812B - Corporate advertising method based on caller identification at mobile terminal - Google Patents
Corporate advertising method based on caller identification at mobile terminal Download PDFInfo
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- CN101707812B CN101707812B CN2009102223624A CN200910222362A CN101707812B CN 101707812 B CN101707812 B CN 101707812B CN 2009102223624 A CN2009102223624 A CN 2009102223624A CN 200910222362 A CN200910222362 A CN 200910222362A CN 101707812 B CN101707812 B CN 101707812B
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Abstract
The invention discloses a corporate advertising method and system based on caller identification at a mobile terminal. The method comprises the following steps: an advertising terminal is accessed to an advertising server via a mobile communication network and/or an internet; after successful access, the advertising terminal leads a telephone directory containing the numbers of one or more mobile customer terminals of the expected received advertisements into the advertising server; then the advertising terminal uploads self-made advertisement multimedia data to the advertising server; the advertising server establishes a mapping table of the advertisement multimedia data and the numbers of the mobile customer terminals according to the led telephone directory after receiving the advertisement multimedia data; then one or more mobile customer terminals receive the advertisement multimedia data which are pushed by the advertising server according to the mapping table and contain the number information of the advertising terminal and store the advertisement multimedia data in the storages of the mobile customer terminals in order to display the advertisement multimedia data when the advertising terminal is called.
Description
Technical field
The present invention relates to a kind of cloth method of accusing, particularly a kind of corporate advertising dissemination method that shows based on mobile communication terminal caller based on mobile phone.
Background technology
Mobile media is the fifth-largest medium outside newspaper, TV, broadcasting, the network of continuing.Mobile phone advertisement organically combines portable terminal and advertisement, breaks through billboard, television advertising and the web advertisement and relies on the wide limitation of obtaining marketing effectiveness that covers.Mobile phone advertisement is thrown in precisely to turn to main feature, have strong, the various advantage of advertisement way of realization of interactivity, can accurately lock the position at user place, the brand and model that the user uses terminal, the ownership of customer service brand etc. and carry out Focusization, zonal directed marketing communication.
Propagate enterprise product or service advertisement has fabulous expressive force by mobile phone, to implement based on the advertisements of mobile phone mainly be forms such as note marketing, WAP website push, value-added service is intercutted to great majority at present.Yet the present ad distribution mode based on mobile phone can not link together the calling subscriber of advertisement and releasing advertisements, that is to say, the cellphone subscriber can not find the advertisement related with the calling subscriber of releasing advertisements from the mass advertising that is received, thereby can not bring into play the effect of mobile phone advertisement better.
Summary of the invention
The purpose of this invention is to provide a kind of corporate advertising dissemination method that shows based on mobile communication terminal caller, enterprise can utilize mobile phone or PC fixed terminal to issue homemade advertising message to the mobile client terminal of appointment, so that when dialing these client's mobile client terminal phones, by literal, image and/or sound enterprise is introduced, thereby realizes better advertising results.
According to first aspect present invention, may further comprise the steps based on the corporate advertising dissemination method of portable terminal caller identification:
The ad distribution terminal inserts the ad distribution server via mobile radio communication and/or the Internet;
Described insert successfully after, the ad distribution terminal imports the ad distribution server comprising the telephonedirectory that expection receives one or more mobile client termination numbers of advertisement;
Then, the ad distribution terminal is uploaded homemade advertisement multimedia data to the ad distribution server;
The ad distribution server is set up the mapping table of described advertisement multimedia data and mobile client termination number according to the telephonedirectory that has imported after receiving described advertisement multimedia data;
Then, one or more mobile client terminals receive the advertisement multimedia data that contain ad distribution termination number information that the ad distribution server pushes according to described mapping table, and store in its memory, so that show described advertisement multimedia data during described ad distribution terminal caller.
Wherein, when the ad distribution terminal was dialed the number of described one or more mobile client terminals, described one or more mobile client terminals were utilized caller ID to read from described memory and are shown corresponding advertisement multimedia data.
Wherein, described ad distribution terminal is the portable terminal that connects mobile radio communication, and it inserts described ad distribution server via WAP gateway, the Internet WAP server.
Wherein, described ad distribution terminal is the PC fixed terminal that connects the Internet, and it inserts described ad distribution server via the WEB server.
Wherein, described ad distribution terminal is the portable terminal and the PC fixed terminal that is connected the Internet that connects mobile radio communication, wherein said portable terminal inserts described ad distribution server via WAP gateway, the Internet, WAP server, and described PC fixed terminal inserts described ad distribution server via the WEB server.
Wherein, described ad distribution server deposits this mapping table and advertisement multimedia data in database server after setting up described mapping table, generates the advertisement multimedia data that contain ad distribution termination number information.
Wherein, described ad distribution server extracts the telephone number of the mobile client terminal of sending the request of downloads ad multi-medium data, send query requests to database server then, the advertisement multimedia data that contain ad distribution termination number information that the database server inquiry is related with the mobile client terminal telephone number, and with Query Result feedback of advertisement publisher server, the ad distribution server pushes the advertisement multimedia data that contain ad distribution termination number information telephone number associated with it to the mobile client terminal.
Wherein, described mobile client terminal comprises incoming call monitoring module and multi-media image engine, when described mobile client terminal is received the ad distribution terminal caller, described incoming call is monitored module and is extracted caller ID, and the advertisement multimedia data of its ad distribution termination number and caller ID coupling are searched and shown to described then multi-media image engine from described memory.
Wherein, described ad distribution terminal 1 inserts described ad distribution server by login WAP server and/or WEB server.
Wherein, described mobile client terminal is regularly sent the request of downloads ad multi-medium data to the ad distribution server.
According to second aspect present invention, comprise ad distribution terminal, mobile radio communication and/or the Internet, ad distribution server and one or more mobile client terminal based on the corporate advertising delivery system of portable terminal caller identification, wherein:
The ad distribution terminal is via mobile radio communication and/or Internet connection ad distribution server;
The mobile client terminal is via mobile radio communication and Internet connection ad distribution server;
The ad distribution server pushes the advertisement multimedia data via the Internet and mobile radio communication to the mobile client terminal.
With respect to prior art, the present invention has following technique effect:
1, can dial in the mobile client terminal the ad distribution user, the advertisement multimedia data of ad distribution user issue are presented on the display screen of mobile client terminal, thereby the advertisement and the ad distribution user that have solved the prior art existence lack the defective of getting in touch;
2, ad data is realized reading, showing by caller ID, does not need server to push ad data by each and shows its ad data, therefore can reduce the quantity of server push data, thereby save Internet resources.
The present invention is described in detail below in conjunction with accompanying drawing.
Description of drawings
Fig. 1 is a systematic schematic diagram of realizing ad distribution of the present invention;
Fig. 2 is the first embodiment schematic diagram of system shown in Figure 1;
Fig. 3 is the second embodiment schematic diagram of system shown in Figure 1;
Fig. 4 is the 3rd an embodiment schematic diagram of system shown in Figure 1;
The schematic diagram of the mobile client terminal in Fig. 5 system shown in Figure 1;
Fig. 6 shows the schematic diagram of issuing first embodiment of flow process based on the corporate advertising of portable terminal caller identification of the present invention;
Fig. 7 shows the schematic diagram of issuing second embodiment of flow process based on the corporate advertising of portable terminal caller identification of the present invention;
Fig. 8 is the sequential chart that portable terminal inserts the Internet and the Internet;
Fig. 9 is the sequential chart that system of the present invention carries out ad distribution.
Embodiment
The mobile multimedia transmission is based on the 3G and the GPRS network communication technology.Multimedia messages or data owner will comprise image, video, animation etc., present most of application software system all is based on client/server structure, for multimedia messages such as simple forms such as images, client at first reads out its form with the binary word throttling, is encapsulated into then in the request package of http; Multimedia messages (as video and animation) for complexity then at first needs it is encoded, and finishing cataloged procedure later on again with the form of byte stream files, arrives server end by Network Transmission.Server end receives from after the request packet of client, promptly request package is resolved, thereby obtain the request content of client, afterwards request content is carried out decode operation and just can obtain its initial content, operate accordingly according to the content of request subsequently, operating result is encapsulated into response packet, pass to client by network.
The incoming call display business is a kind of business that can automatically the number of throwing phone into be presented on the phone set display, can know speaker's telephone number in advance.At present, the shown interface of nearly all cell phone incoming call display business all is that the called subscriber is provided with voluntarily, and most caller identification business is telephone number and the name that single demonstration is preset.Development along with mobile network's technology, especially the arrival in 3G epoch, for the mobile network of multimedia file transmission has brought huge commercial opportunities, the multimedia image replaces traditional numeral image just gradually with its more lively, personalized characteristics, multimedia can be carried more user profile, its form type comprises sound, picture and video, and its abundant form of expression loads self advertisement information for the user, and customized push product or service advertisement provide splendid facility.
The present invention has utilized above-mentioned two kinds of multimedia transmission technology and incoming display technologies that are widely used, it shows the method for showing advertisement by cell phone incoming call, is to transmit ad content for called mobile client terminal (audience) by the mode that the demonstration of incoming call multimedia messages is set by ad distribution terminal (calling mobile terminal and/or PC); It is the exclusive value-added service of a class smart mobile phone.Multimedia advertising resources such as the advertisement pushing people can prefabricated picture, animation, video, MTV, send to ad distribution server (platform), advertising resource is after audit, be sent to audience, make audience receive advertisement, good advertising effect, broad covered area when calling answering the advertisement pushing people, audience is experienced good, and can discharge the information of various ways.
Advertisement multimedia data type related among the present invention comprises picture, animation, video etc., supports that form comprises: gif, jpg, swf, 3gp, wav etc.
Fig. 1 has shown the system's basic structure that realizes ad distribution of the present invention.Corporate advertising delivery system based on the portable terminal caller identification shown in Figure 1 comprises: as the ad distribution terminal 1 of ad distribution main body; Mobile client terminal 2 as audience; Receive and push the ad distribution server 8 of advertising message, be used to receive the advertisement multimedia data that ad distribution terminal 1 sends, and response mobile client terminal 1 download request pushes the advertisement multimedia data to it; And the database 9 of the advertisement multimedia data of stores advertisements publisher server 8 receptions; Wherein said ad distribution terminal 1 connects ad distribution server 8 via mobile radio communication 3 and/or the Internet 5; Described mobile client terminal 2 is connected ad distribution server 8 via mobile radio communication 3 with the Internet 5; Described ad distribution server 8 connects database server 9.
Fig. 2 has shown first embodiment of system shown in Figure 1, in first embodiment shown in Figure 2, comprise the portable terminal 11 as the ad distribution main body, mobile client terminal 2, mobile radio communication 3, wap gateway 4, the Internet 5, wap server 6, ad distribution server 8 and database server 9 as audience based on the corporate advertising delivery system of portable terminal caller identification; Wherein: ad distribution portable terminal 11 connects ad distribution server 8 via described mobile radio communication 3, wap gateway 4, the Internet 5, wap server 6; Mobile client terminal 2 connects ad distribution server 8 via mobile radio communication 3, wap gateway 4, the Internet 5, wap server 6; Ad distribution server 8 connects database server 9, be used for to deposit described database server 9 in from the advertisement multimedia data of portable terminal 11, and the download request that responds described mobile client terminal 2 reads the correspondent advertisement multi-medium data from described database server 9, and it is pushed to described mobile client terminal 2.
In this first embodiment, portable terminal 11 as the ad distribution main body imports the telephonedirectory of the number of the one or more mobile client terminals 2 that comprise expection reception advertisement in the ad distribution server 8 via mobile radio communication 3, WAP gateway, the Internet 5, WAP server 6, so that send the advertisement multimedia data to these mobile client terminals 2; Then, portable terminal 11 sends the advertisement multimedia data via mobile radio communication 3, WAP gateway, the Internet 5, WAP server 6 to ad distribution server 8; Ad distribution server 8 is set up the mapping table of described advertisement multimedia data and mobile client termination number according to the telephonedirectory that has imported after receiving the advertisement multimedia data; Then, one or more mobile client terminals 2 receive the advertisement multimedia data that contain ad distribution termination number information that ad distribution server 8 pushes via WAP server 6, the Internet 5, WAP gateway and mobile radio communication 3 according to described mapping table, and store in its memory 23, so that show described advertisement multimedia data during portable terminal 11 incoming call.
As shown in Figure 5, mobile client terminal 2 comprises: incoming call is monitored module 22, memory 23, display module 24 and multi-media image engine 26, when mobile client terminal 2 is received portable terminal 11 incoming calls, incoming call is monitored module 22 and is extracted caller ID, and the advertisement multimedia data of its ad distribution termination number and caller ID coupling are searched and shown at the display screen of display module 24 to multi-media image engine 26 from described memory 23 then.
This first embodiment is fit to portable terminal and uploads the advertisement multimedia data, uploads the advertisement multimedia data but be not suitable for desktop computer.
Fig. 3 has shown second embodiment of system shown in Figure 1, in a second embodiment, the corporate advertising delivery system based on the portable terminal caller identification comprises the ad distribution PC fixed terminal 12 as the ad distribution main body, mobile client terminal 2, mobile radio communication 3, wap gateway 4, the Internet 5, wap server 6, web server 7, ad distribution server 8 and the database server 9 as audience; Wherein: ad distribution PC fixed terminal 12 is connected ad distribution server 8 via the Internet 5 with web server 7; Mobile client terminal 2 connects ad distribution server 8 via mobile radio communication 3, wap gateway 4, the Internet 5, wap server 6; Ad distribution server 8 connects database server 9, be used for to deposit described database server 9 in from the advertisement multimedia data of PC fixed terminal 12, and the download request that responds described mobile client terminal 2 reads the correspondent advertisement multi-medium data from described database server 9, and it is pushed to described mobile client terminal 2.
The main distinction of second embodiment and first embodiment is, is the portable terminal PC 12 that connects the Internet 5 as the ad distribution terminal 1 of ad distribution main body.
In this second embodiment, PC 12 as the ad distribution main body imports the telephonedirectory of the number of the one or more mobile client terminals 2 that comprise expection reception advertisement in the ad distribution server 8 via the Internet 5 and WEB server 7, so that send the advertisement multimedia data to these mobile client terminals 2; Then, PC 12 through the Internet 5, WEB server 7 sends the advertisement multimedia data to ad distribution server 8; Ad distribution server 8 is set up the mapping table of described advertisement multimedia data and mobile client termination number according to the telephonedirectory that has imported after receiving the advertisement multimedia data; Then, one or more mobile client terminals 2 receive the advertisement multimedia data that contain ad distribution termination number information that ad distribution server 8 pushes via WAP server 6, the Internet 5, WAP gateway 4 and mobile radio communication 3 according to described mapping table, and store in its memory 23, so that show described advertisement multimedia data during portable terminal 11 incoming call.
As selection, above-mentioned second embodiment also can not use WAP server 6, in the case, ad distribution server 8 is via the advertisement multimedia data that contain ad distribution termination number information of WEB server 7, the Internet 5, WAP gateway 4 and mobile radio communication 3 propelling movements
This second embodiment is fit to desktop computer and uploads the advertisement multimedia data, uploads the advertisement multimedia data but be not suitable for portable terminal.
Fig. 4 has shown the 3rd embodiment of system shown in Figure 1, in the 3rd embodiment, comprise portable terminal 11 and PC fixed terminal 12 based on the corporate advertising delivery system of portable terminal caller identification as the ad distribution main body, mobile client terminal 2 as audience, mobile radio communication 3, wap gateway 4, the Internet 5, wap server 6, web server 7, ad distribution server 8 and database server 9, wherein: ad distribution portable terminal 11 is via described mobile radio communication 3, wap gateway 4, the Internet 5, wap server 6 connects ad distribution server 8; Ad distribution PC fixed terminal 12 is connected ad distribution server 8 via the Internet 5 with web server 7; Mobile client terminal 2 connects ad distribution server 8 via mobile radio communication 3, wap gateway 4, the Internet 5, wap server 6; Ad distribution server 8 connects database server 9, be used for and deposit database server 9 in from the advertisement multimedia data of described portable terminal 11 and PC fixed terminal 12, and the download request that responds described mobile client terminal 2 reads the correspondent advertisement multi-medium data from database server 9, and it is pushed to mobile client terminal 2.
The main distinction of the 3rd embodiment and first and second embodiment is, is the portable terminal 11 and the portable terminal PC 12 that is connected the Internet 5 that connects mobile radio communication 3 as the ad distribution terminal 1 of ad distribution main body.
In the 3rd embodiment, portable terminal 11 as the ad distribution main body imports the telephonedirectory of the number of the one or more mobile client terminals 2 that comprise expection reception advertisement in the ad distribution server 8 via mobile radio communication 3, WAP gateway, the Internet 5, WAP server 6, so that send the advertisement multimedia data to these mobile client terminals 2; Then, portable terminal 11 sends the advertisement multimedia data via mobile radio communication 3, WAP gateway, the Internet 5, WAP server 6 to ad distribution server 8; Ad distribution server 8 is set up the mapping table of described advertisement multimedia data and mobile client termination number according to the telephonedirectory that has imported after receiving the advertisement multimedia data; Then, one or more mobile client terminals 2 receive the advertisement multimedia data that contain ad distribution termination number information that ad distribution server 8 pushes via WAP server 6, the Internet 5, WAP gateway and mobile radio communication 3 according to described mapping table, and store in its memory 23, so that show described advertisement multimedia data during portable terminal 11 incoming call.
PC 12 as the ad distribution main body imports the telephonedirectory of the number of the one or more mobile client terminals 2 that comprise expection reception advertisement in the ad distribution server 8 via the Internet 5 and WEB server 7, so that send the advertisement multimedia data to these mobile client terminals 2; Then, PC 12 through the Internet 5, WEB server 7 sends the advertisement multimedia data to ad distribution server 8; Ad distribution server 8 is set up the mapping table of described advertisement multimedia data and mobile client termination number according to the telephonedirectory that has imported after receiving the advertisement multimedia data; Then, one or more mobile client terminals 2 receive the advertisement multimedia data that contain ad distribution termination number information that ad distribution server 8 pushes via WAP server 6, the Internet 5, WAP gateway 4 and mobile radio communication 3 according to described mapping table, and store in its memory 23, so that show described advertisement multimedia data during portable terminal 11 incoming call.
Because the 3rd embodiment has two terminals as the ad distribution main body, both be fit to desktop computer and uploaded the advertisement multimedia data, also be not suitable for portable terminal and upload the advertisement multimedia data, so enterprise can upload the advertisement multimedia data more convenient, more neatly.
Corporate advertising dissemination method based on the portable terminal caller identification of the present invention is realized in said system, so this method can may further comprise the steps:
Described insert successfully after, ad distribution terminal 1 imports ad distribution server 8 comprising the telephonedirectory that expection receives one or more mobile client terminal 2 numbers of advertisement;
Then, ad distribution terminal 1 is uploaded the advertisement multimedia data to ad distribution server 8;
After this, one or more mobile client terminals can receive the advertisement multimedia data that contain ad distribution termination number information that ad distribution server 8 pushes according to described mapping table, and store in its memory 23, so that show described advertisement multimedia data during described ad distribution terminal 1 incoming call.
Wherein when ad distribution terminal 1 was dialed the number of described one or more mobile client terminals 2, described one or more mobile client terminals 2 were utilized caller ID to read from described memory 23 and are shown corresponding advertisement multimedia data.
Usually, ad distribution terminal 1 inserts described ad distribution server 8 by login WAP server 6 and/or WEB server 7.
As shown in Figure 2, ad distribution terminal 1 is the portable terminal 11 that connects mobile radio communication 3, and it inserts described ad distribution server 8 via WAP gateway 4, the Internet 5WAP server 6.
Perhaps, as shown in Figure 3, ad distribution terminal 1 is the PC fixed terminal 12 that connects the Internet 5, and it inserts described ad distribution server 8 via WEB server 6.
Perhaps, as shown in Figure 4, ad distribution terminal 1 is the portable terminal 11 and the PC fixed terminal 12 that is connected the Internet 5 that connects mobile radio communication 3, wherein said portable terminal 11 inserts described ad distribution server 8 via WAP gateway 4, the Internet 5WAP server 6, and described PC fixed terminal 12 inserts described ad distribution server 8 via WEB server 6.
Described ad distribution server 8 deposits this mapping table and advertisement multimedia data in database server 9 after setting up described mapping table, generate the advertisement multimedia data that contain ad distribution termination number information.
Fig. 6 has shown first embodiment that issues flow process based on the corporate advertising of portable terminal caller identification of the present invention.
First embodiment that flow process is issued in corporate advertising based on the portable terminal caller identification of the present invention starts from step 30.In step 31, ad distribution terminal 1 login web or wap website.Ad distribution terminal 1 imports mobile client terminal telephone number table by Web or Wap server to ad distribution server 8 in step 32.Ad distribution terminal 8 is uploaded homemade multi-medium data by Web or Wap server site to the ad distribution server in step 33.Advertisement Server 8 is set up the mapping relations between ad distribution terminal, advertisement multimedia data and the mobile client termination number in step 34.Advertisement Server 8 deposits the mapping table between ad distribution terminal, advertisement multimedia data and the mobile client termination number in database server 9 in step 35.Mobile client terminal 1 is asked associated multi-medium data to Advertisement Server 8 in step 36.Ad distribution server 8 pushes the advertisement multimedia data to the mobile client terminal in step 37, wherein Advertisement Server 8 extracts the telephone number of the mobile client terminal of sending download request in step 371, sends query requests to database server then; Database server 9 is inquired about the advertisement multimedia data that contain ad distribution termination number information related with the mobile client terminal telephone number and with Query Result feedback of advertisement publisher server in step 372; Ad distribution server 8 pushes the advertisement multimedia data that contain ad distribution termination number information telephone number associated with it to the mobile client terminal in step 373.Mobile client terminal 1 receives the homemade multi-medium data of ad distribution terminal of Advertisement Server propelling movement and stores in its memory in step 38.When receiving the calling that the advertisement distribution terminal is initiated, the mobile client terminal reads according to caller ID in step 39 and shows corresponding multi-medium data.Flow process ends at step 40.
Fig. 7 has shown second embodiment that issues flow process based on the corporate advertising of portable terminal caller identification of the present invention.
Second embodiment that flow process is issued in corporate advertising based on the portable terminal caller identification of the present invention starts from step 50.Ad distribution terminal 1 is logined WEB or WAP server in step 51.Ad distribution terminal 1 provides enterprises registration information to ad distribution server 8 in step 52.Ad distribution server 8 in step 53 with in the enterprises registration information data-in storehouse 9.The list form that ad distribution terminal 1 provides according to system in step 54 imports the telephonedirectory that comprises as the mobile client termination number of wanting of audience to ad distribution server 8.Ad distribution terminal 8 is propagated multi-media image to advertisement multimedia data such as personalized advertisement that ad distribution server 8 is uploaded its making in step 55.Ad distribution server 8 is examined the advertisement multimedia data by artificial or automated manner in step 56, then judge in step 57 whether this audit is passed through, if not by audit, then in step 58, unsanctioned advertisement multimedia data are fed back to ad distribution terminal 1, notify it to revise the advertisement multimedia data.If by audit, then ad distribution server 8 according to telephonedirectory, is set up the mapping table of advertisement multimedia data and mobile client number in step 59, and deposits in the database server 9.After this, mobile client terminal 2 is downloaded relative advertisement multimedia data from ad distribution server 8 in step 60.Ad distribution terminal 1 is dialed each mobile client in step 61, mobile client terminal caller ID according to ad distribution terminal 1 in step 62 is inquired about corresponding advertisement multimedia data, and by its type selecting correspondent advertisement multi-media image engine, then at step 63 display ads multimedia data contents.Flow process ends at step 64.
Fig. 8 has shown as the portable terminal 2 of audience with as the portable terminal 1 access the Internet of ad distribution main body and the sequential chart of internet, portable terminal is the base station of access mobile communication net at first, insert WAP access point or gateway then, insert the Internet (internet) again.
Fig. 9 has shown that system of the present invention carries out a sequential chart of ad distribution, at first login web or wap server as the enterprise customer of ad distribution main body after, provide log-on message to Advertisement Server; The ad distribution server with log-on message data-in storehouse after, the enterprise customer imports the customer phone directory via web or wap server to the ad distribution server, uploads advertisement multimedia data such as multi-media image then; Ad distribution server audit image, and will be by the image data-in storehouse of examining, and set up the mapping relations such as the mapping table of advertisement multimedia data and client's number; The mobile client terminal is according to mapping relations receiving multimedia information and company information; When the enterprise customer dialed called number, mobile client terminal or called according to the corresponding multi-media image of caller ID inquiry selected to use corresponding multi-media image engine, display ads multi-media image.
Log-on message mainly comprises enterprise customer's title and coding, user login code, the legal representative of enterprise, enterprise's contact method.
Ad distribution server and database server, WEB server, WAP server are based on the server capability software of JAVA language and oracle database management system development, and these softwares are stored in the memory device of multimedia incoming call display server.Wherein, ad distribution server by utilizing system management module, user management module and resource management function module realize system maintenance, customer account management, multimedia resource management function; Database server is used for storage, inquiry and safeguards; WEB server and WAP server are used for providing to internet or mobile Internet user that the user registers, client's essential information is uploaded, ad object information is uploaded and the information inquiry service.
Incoming call in the portable terminal is monitored and the multimedia resource engine modules is based on the client functionality software that Symbian, WindowsMebile, Iphone and Linux intelligent mobile terminal operating system are developed, its function is to monitor the incoming call incident, according to incoming information, in this machine picture table, search corresponding picture resource, and according to picture/mb-type, select the specific resources display engine to guide corresponding picture on the interface, to show, reach the effect of caller identification multimedia picture resource.
Although above the present invention is had been described in detail, the invention is not restricted to this, those skilled in the art of the present technique can carry out various modifications according to principle of the present invention.Therefore, all modifications of doing according to the principle of the invention all should be understood to fall into protection scope of the present invention.
Claims (9)
1. corporate advertising dissemination method based on the portable terminal caller identification may further comprise the steps:
Ad distribution terminal (1) inserts ad distribution server (8) via mobile radio communication (3) and/or the Internet (5), and wherein said ad distribution terminal (1) is portable terminal (11) or PC fixed terminal (12);
Described insert successfully after, ad distribution terminal (1) imports ad distribution server (8) comprising the telephonedirectory that expection receives one or more mobile client terminals (2) number of advertisement;
Then, ad distribution terminal (1) is uploaded homemade advertisement multimedia data to ad distribution server (8);
Ad distribution server (8) is set up the mapping table of described advertisement multimedia data and mobile client termination number according to the telephonedirectory that has imported after receiving described advertisement multimedia data;
Then, ad distribution server (8) pushes the advertisement multimedia data that contain ad distribution termination number information according to described mapping table and via WAP server (6), the Internet (5), WAP gateway (4) and mobile radio communication (3) to one or more mobile client terminals;
The advertisement multimedia storage that contains ad distribution termination number information that described one or more mobile client terminal pushes ad distribution server (8) is in memory (23), so that show described advertisement multimedia data during described ad distribution terminal (1) incoming call.
2. the corporate advertising dissemination method based on the portable terminal caller identification according to claim 1, wherein when ad distribution terminal (1) was dialed the number of described one or more mobile client terminals (2), described one or more mobile client terminals (2) were utilized caller ID to read from described memory (23) and are shown corresponding advertisement multimedia data.
3. the corporate advertising dissemination method based on the portable terminal caller identification according to claim 1 and 2, wherein said portable terminal (11) connects mobile radio communication (3), inserts described ad distribution server (8) via WAP gateway (4), the Internet (5) WAP server (6).
4. the corporate advertising dissemination method based on the portable terminal caller identification according to claim 1 and 2, wherein said PC fixed terminal (12) connects the Internet (5), inserts described ad distribution server (8) via WEB server (6).
5. the corporate advertising dissemination method based on the portable terminal caller identification according to claim 1 and 2, wherein said ad distribution terminal (1) is the portable terminal (11) and the PC fixed terminal (12) that is connected the Internet (5) that connects mobile radio communication (3), wherein said portable terminal (11) inserts described ad distribution server (8) via WAP gateway (4), the Internet (5) WAP server (6), and described PC fixed terminal (12) inserts described ad distribution server (8) via WEB server (6).
6. the corporate advertising dissemination method based on the portable terminal caller identification according to claim 3, wherein said ad distribution server (8) is after setting up described mapping table, deposit this mapping table and advertisement multimedia data in database server (9), generate the advertisement multimedia data that contain ad distribution termination number information.
7. the corporate advertising dissemination method based on the portable terminal caller identification according to claim 6, wherein said ad distribution server (8) extracts the telephone number of the mobile client terminal of sending the request of downloads ad multi-medium data, send query requests to database server (9) then, the advertisement multimedia data that contain ad distribution termination number information that the database server inquiry is related with the mobile client terminal telephone number, and with Query Result feedback of advertisement publisher server, the ad distribution server pushes the advertisement multimedia data that contain ad distribution termination number information telephone number associated with it to the mobile client terminal.
8. the corporate advertising dissemination method based on the portable terminal caller identification according to claim 1 and 2, wherein said mobile client terminal (2) comprises incoming call monitoring module (22) and multi-media image engine (26), when described mobile client terminal is received the ad distribution terminal caller, described incoming call is monitored module (22) and is extracted caller ID, and the advertisement multimedia data of its ad distribution termination number and caller ID coupling are searched and shown to described then multi-media image engine (26) from described memory (23).
9. the corporate advertising dissemination method based on the portable terminal caller identification according to claim 3, wherein said mobile client terminal is regularly sent the request of downloads ad multi-medium data to ad distribution server (8).
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
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| CN2009102223624A CN101707812B (en) | 2009-11-16 | 2009-11-16 | Corporate advertising method based on caller identification at mobile terminal |
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| CN2009102223624A CN101707812B (en) | 2009-11-16 | 2009-11-16 | Corporate advertising method based on caller identification at mobile terminal |
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| CN101707812A CN101707812A (en) | 2010-05-12 |
| CN101707812B true CN101707812B (en) | 2011-06-01 |
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| CN103327456A (en) * | 2012-03-19 | 2013-09-25 | 蓝燕君 | Micro advertisement playing method and system based on phone incoming call |
| CN103685429B (en) * | 2012-09-25 | 2017-09-26 | 阿里巴巴集团控股有限公司 | A kind of method and apparatus of information displaying |
| CN103079181A (en) * | 2013-02-06 | 2013-05-01 | 上海云联广告有限公司 | Method for carrying out screen matching and user positioning through short message |
| US9264870B2 (en) | 2013-04-08 | 2016-02-16 | Xiaomi Inc. | Mobile terminal, server and calling method based on cloud contact list |
| CN103634444B (en) * | 2013-11-25 | 2018-07-17 | 北京搜狗信息服务有限公司 | The method and system of number information are provided |
| CN107483877A (en) * | 2017-09-07 | 2017-12-15 | 深圳市易特科信息技术有限公司 | Medical meeting notice system and method for the medical information system based on call-in reporting |
| CN109981879A (en) * | 2017-12-28 | 2019-07-05 | 卓望数码技术（深圳）有限公司 | A kind of incoming display method and system |
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