CN109754275B

CN109754275B - Data object information providing method and device and electronic equipment

Info

Publication number: CN109754275B
Application number: CN201711078749.8A
Authority: CN
Inventors: 王镇雷; 张梦笛; 田洋菥; 段虞峰; 陈征
Original assignee: Alibaba Group Holding Ltd
Current assignee: Alibaba Group Holding Ltd
Priority date: 2017-11-06
Filing date: 2017-11-06
Publication date: 2023-06-27
Anticipated expiration: 2037-11-06
Also published as: CN109754275A

Abstract

The embodiment of the application discloses a data object information providing method, a device and electronic equipment, wherein the method comprises the following steps: loading material information of a specific data object by a first client, wherein the first client runs in a first terminal, and the specific data object is associated with a target event which is being or is about to be played in a second terminal; determining progress information of the target event played in the second terminal; and displaying the information of the specific data object according to the material information, wherein the displayed content dynamically changes according to the progress of the target event. According to the embodiment of the application, the information obtained by the user is more close to the information obtained by the user participating in the actual activity on site, so that the page conversion rate is improved more favorably.

Description

Data object information providing method and device and electronic equipment

Technical Field

The present invention relates to the field of data object information processing technologies, and in particular, to a method and an apparatus for providing data object information, and an electronic device.

Background

As online interactions become more and more abundant, commercial penetration therein becomes deeper and deeper, sponsors have failed to meet the traditional business model of pure flow-directed into the store, and thus, marketing forms with single products, "popcorn" etc. as cut-in points have emerged. For example, some brands may hold a marketing campaign such as a new release meeting at an online physical location while hopefully online users may also participate in the marketing campaign. For this purpose, corresponding solutions are provided in the prior art. In most cases, the conventional receiving page is used to guide the expression of the commodity detail page, for example, when a brand issues a new product, an advertisement space can be put on a client side and a website to inform a user, and the user can see the receiving page describing commodity characteristics in detail after clicking. After receiving the page, there will typically be a new purchase or a predetermined link.

However, in the prior art, commodity information is usually presented to a user in the form of a static page, and the commodity information is introduced to the user in the form of an article, and this process is very dependent on the content quality and the state of the user when reading. Long runs are dead, not only difficult to absorb by users, but also lack the feeling of ceremony. In addition, the characters and pictures on the plane are not easy to express the characteristics of commodities, and are usually further introduced by matching with rich media such as videos, so that the browsing cost is high. In addition, although the form of the receiving page can be put into the advertisement space as a link, the receiving page obviously lacks interestingness and guidance, and a user needs to actively click the advertisement space to enter the specific receiving page, so that the receiving page is low in efficiency and poor in expansibility.

Therefore, how to effectively present commodity information becomes a technical problem that needs to be solved by those skilled in the art.

Disclosure of Invention

The data object information providing method, the data object information providing device and the electronic equipment can enable information obtained by a user to be more close to information obtained by the user participating in actual activities on site, and therefore page conversion rate is improved more favorably.

The application provides the following scheme:

A data object information providing method, comprising:

loading material information of a specific data object by a first client, wherein the first client runs in a first terminal, and the specific data object is associated with a target event which is being or is about to be played in a second terminal;

determining progress information of the target event played in the second terminal;

and displaying the information of the specific data object according to the material information, wherein the displayed content dynamically changes according to the progress of the target event.

A data object information providing method, comprising:

the method comprises the steps that a first server side stores material information of a specific data object, wherein the specific data object is associated with a target event which is being played or is about to be played in a second terminal;

and providing the material information of the specific data object to a first client in the first terminal, wherein the material information is used for displaying the information of the specific data object according to the material information, and the displayed content dynamically changes according to the progress of the target event.

A data object information providing method, comprising:

the first client detects user behavior information;

If user behaviors related to a preset target event are detected, loading material information of a data object related to the target event;

A data object information providing method, comprising:

the method comprises the steps that a first server side stores material information of a specific data object, and the specific data object is associated with a target event;

receiving user behavior information submitted by a first client, and determining whether the user behavior information is associated with the target event;

and if the specific data object information is associated with the target event, providing the material information of the specific data object to a first client for displaying the information of the specific data object according to the material information, wherein the displayed content dynamically changes according to the progress of the target event.

A data object information providing method, comprising:

the second client provides a configuration interface, wherein the configuration interface comprises operation options for configuring target event information;

and after receiving the configuration information of the target event through the operation options, submitting the configuration information to a server side, and determining whether the user behavior information is associated with the target event according to the configuration information when the behavior information of the user is received.

A data object information providing apparatus, applied to a first client, comprising:

the system comprises a material loading unit, a first terminal and a second terminal, wherein the material loading unit is used for loading material information of a specific data object, the first client is operated in the first terminal, and the specific data object is associated with a target event which is being or is about to be played in the second terminal;

a progress information determining unit, configured to determine progress information of the target event played in the second terminal;

and the data object information display unit is used for displaying the information of the specific data object according to the material information, wherein the displayed content dynamically changes according to the progress of the target event.

A data object information providing apparatus, applied to a first service side, comprising:

a material saving unit for saving material information of a specific data object, wherein the specific data object is associated with a target event which is being or is about to be played in the second terminal;

the material providing unit is used for providing the material information of the specific data object for a first client in the first terminal so as to display the information of the specific data object according to the material information, wherein the displayed content dynamically changes according to the progress of the target event.

the user behavior detection unit is used for detecting user behavior information;

the system comprises a material loading unit, a data processing unit and a data processing unit, wherein the material loading unit is used for loading material information of a data object associated with a preset target event if user behaviors related to the target event are detected;

and the data object display unit is used for displaying the information of the specific data object according to the material information, wherein the displayed content dynamically changes according to the progress of the target event.

a material saving unit for saving material information of a specific data object, the specific data object being associated with a target event;

the behavior information receiving unit is used for receiving user behavior information submitted by a first client and determining whether the user behavior information is associated with the target event;

and the material providing unit is used for providing the material information of the specific data object to the first client side if the specific data object is associated with the first client side, and displaying the information of the specific data object according to the material information, wherein the displayed content dynamically changes according to the progress of the target event.

A data object information providing apparatus, applied to a second client, comprising:

the configuration interface providing unit is used for providing a configuration interface, wherein the configuration interface comprises operation options for configuring the target event information;

and the configuration information submitting unit is used for submitting the configuration information of the target event to the server after receiving the configuration information of the target event through the operation options, and is used for determining whether the user behavior information is associated with the target event according to the configuration information when the behavior information of the user is received.

An electronic device, comprising:

one or more processors; and

a memory associated with the one or more processors, the memory for storing program instructions that, when read for execution by the one or more processors, perform the operations of:

loading material information of a specific data object, wherein the first client runs in a first terminal, and the specific data object is associated with a target event which is being or is about to be played in a second terminal;

According to a specific embodiment provided by the application, the application discloses the following technical effects:

according to the embodiment of the application, the second terminal can play the target event such as new release, and in the playing process, the first client in the first terminal determines the progress information of the target event, so that the information of the specific data object can be displayed according to the preloaded material information of the specific data object related to the target event, and the displayed content can be dynamically changed along with the progress information of the target event. In this way, on one hand, the form is novel, so that the participation of the user is improved; on the other hand, the information of the specific data object displayed is the information which can be dynamically changed according to the progress information of the target event, wherein the information can comprise the physical details of the displayed commodity at all angles and the like, and the introduction of long-term expression is not performed in the static page in the form of articles and the like, so that the condition that a user exits from the page halfway due to boring content and the like can be avoided; moreover, by combining the page information with the information such as the introduction of the corresponding commodity and the like, which is played in the first terminal, the user can obtain more comprehensive understanding of the specific data object from both visual and auditory aspects, so that the information obtained by the user is more close to the information obtained by the user participating in the actual activity on site, thereby being more beneficial to improving the page conversion rate.

Of course, not all of the above-described advantages need be achieved at the same time in practicing any one of the products of the present application.

Drawings

In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings that are needed in the embodiments will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present application, and that other drawings can be obtained according to these drawings without inventive effort for a person skilled in the art.

FIG. 1 is a schematic diagram of a system architecture provided by an embodiment of the present application;

FIG. 2 is a flow chart of a first method provided by an embodiment of the present application;

FIGS. 3-1 to 3-5 are schematic diagrams of user interfaces provided by embodiments of the present application;

FIG. 4 is a flow chart of a second method provided by an embodiment of the present application;

FIG. 5 is a flow chart of a third method provided by an embodiment of the present application;

FIG. 6 is a flow chart of a fourth method provided by an embodiment of the present application;

FIG. 7 is a flow chart of a fifth method provided by an embodiment of the present application;

FIG. 8 is a schematic diagram of a first apparatus provided in an embodiment of the present application;

FIG. 9 is a schematic diagram of a second apparatus provided in an embodiment of the present application;

FIG. 10 is a schematic diagram of a third apparatus provided in an embodiment of the present application;

FIG. 11 is a schematic diagram of a fourth apparatus provided in an embodiment of the present application;

FIG. 12 is a schematic view of a fifth apparatus provided in an embodiment of the present application;

fig. 13 is a schematic diagram of an electronic device provided in an embodiment of the present application.

Detailed Description

The following description of the embodiments of the present application will be made clearly and fully with reference to the accompanying drawings, in which it is evident that the embodiments described are only some, but not all, of the embodiments of the present application. All other embodiments obtained by a person of ordinary skill in the art based on the embodiments in the present application are within the scope of the protection of the present application.

The inventor of the application finds that some merchants with virtual shops in an online network sales system still choose to hold new release meeting, "pop-up" special sales meeting and other marketing activities in physical places in the process of realizing the application, because users can more intuitively and comprehensively know information about specific commodities, including various details on appearance and performance and the like, through observation or trial of actual commodities, explanation of on-site staff and the like in the physical places under the line, so that the trade is easier to achieve. Of course, since the number of people that can be accommodated in the offline physical location is limited, even if the location is large, the number of people that can actually know information of a specific marketing campaign is very limited, and the number of people that can actually arrive at the location is very small, so that solutions in the prior art, such as putting advertisement slots and receiving pages, have been available, so that some online users can also know relevant information of a specific marketing campaign, and provide relevant "shopping" portals and the like to online users. However, by introducing information of data objects in the form of articles through static pages, it is obvious that experience is poor compared with users taking part in activities on site, and it is difficult for users to obtain comprehensive information, so that the conversion rate obtained in practice is not high. Embodiments of the present application seek to provide a better solution to enable information available to online users to be as close as possible to information available to users participating in a particular marketing campaign within an online physical location.

In particular, in one particular embodiment of the present application, a more scenic solution may be provided. For example, a specific scene may be a scene such as "double 11 evening parties", under which a sponsor of the "evening party" is usually a network sales platform, for example, "heaven cat", and the like, and the "evening party" may not only be live broadcast through a broadcast television channel, but also be live broadcast online through the internet, and a user may watch online through other terminal devices such as a mobile phone, a computer, and the like. In addition, the network sales platform can provide an interactive interface for the user through the client side, so that the user can perform various interactions through terminal equipment such as a mobile phone and the like in the process of watching the evening party, and the like. In addition, "double 11" is a holiday of a large-scale promotional program with high popularity, and the popularity of "double 11 evening party" is high, so that the number of online users participating in watching "double 11 evening party" is very large. Therefore, in the embodiment of the application, marketing activities such as new release of brands and the like can be held on the spot of 'evening party', so that more online users can obtain information related to the marketing activities through channels such as broadcasting television, internet and the like; in addition, when the data object information related to the commodity participating in the marketing activity is provided for the online user through the client, the information of the data object is not displayed in the form of a static page, but the progress of the marketing activity held on the scene of the evening can be followed, so that the displayed content can be dynamically changed, and the situation of too long a long-term of the too great a background is avoided. For example, a 360 degree presentation of a particular merchandise may be provided in a frame-by-frame animation format, some specific physical details may be introduced during the course, and so forth. In addition, a multi-screen interaction is formed between the content displayed on the 'mobile phone' end and the content displayed on the 'television' end, the form is updated, and the user can obtain freshness and improve participation. Moreover, the interface display on the mobile phone can be combined with the introduction of a host or a guest and the like to the commodity, which are received in channels such as broadcasting and television, so that the user can obtain more detailed, comprehensive and more approximate to the information obtained when participating in the on-site marketing activity from the aspects of vision and hearing. Of course, in practical application, other scenes besides the "double 11 evening" scene may be used, for example, interaction with a non-live television program including content such as merchandise marketing, or a marketing campaign such as a special new release may be held directly by broadcasting television, etc.

In particular, from the system architecture perspective, as shown in fig. 1, a first service end, a first client end, a second service end, a third client end, and so on may be involved. The first server, the first client, and the second client may be provided by the same network sales system, where the first client may be a client provided for use by a first user (consumer user, buyer user, etc.), and the second client may be a client provided for use by a second user (merchant user, seller user, etc.). The second service end may be a related service end of the broadcast television station, and may be used to control signals played by the broadcast television station. The third client may be a client of a broadcast television, for example, some clients may be installed in some smart televisions, etc. It should be noted that in the same embodiment, only a part of each end may be referred to. Specific embodiments of the present application are described in detail below.

Example 1

In the first embodiment, first, from the perspective of the first client, there is provided a data object information providing method, referring to fig. 2, the method may specifically include:

S201: loading material information of a specific data object by a first client, wherein the first client runs in a first terminal, and the specific data object is associated with a target event which is being or is about to be played in a second terminal;

the specific data object may specifically correspond to a commodity that a second user such as a brand name performs marketing in the form of new product distribution or the like. The material information of the specific data object may be information related to interface presentation, including keyword information of the specific data object, 360-degree photographed image information, and the like. The first terminal may refer to mobile terminal devices such as a mobile phone and a tablet personal computer of a user. The second terminal may be a broadcast television device such as a television. The target event being or about to be played in the second terminal may specifically be a related event of a marketing campaign such as a new release by a new product held at a scene such as a evening. For example, a new release of a product may be added at a certain link in the evening, and then an event related to the content may be a so-called target event in the embodiment of the present application.

In particular implementation, the first client may load the material of the specific data object in advance, for example, when a program such as a particular evening is just started, the relevant material may be downloaded, so when a link such as a particular new release is played, the pre-loaded material may be directly utilized to provide corresponding page content, and information of the specific data object is displayed. Of course, the loading of relevant materials can be performed again when a specific interaction request of the user is received, and the like.

S202: determining progress information of the target event played in the second terminal;

the progress information of the target event may specifically include: whether the target event is about to start, whether it has started, which key node has been reached, etc.

In particular, when the target event is live broadcast or recorded in the evening, and is played through the second terminal, so that in order to interact with information played in the second terminal, the first client can first determine the progress information of the target event played in the second terminal, and then dynamically present the progress information when the information of the data object is displayed.

The first client is located on the first terminal, that is, the target event and the related information of the specific provided data object are not performed on the same terminal device, so how to enable the first client to sense the occurrence of the specific event and the related progress information in the second terminal becomes a problem to be solved. Specifically, in the embodiment of the present application, the determining may be implemented in various manners, for example, in a simple manner, the progress information of the target event played in the second terminal may be determined according to a preset schedule. That is, even in a live evening, since the live evening is usually performed according to a certain schedule, that is, the time corresponding to each specific link may be preset, and thus, the time at which a specific link such as a specific new product release starts may be determined, and the occurrence time of a specific key node in a specific event may be determined, and thus, the schedule information of the target time may be determined according to the preset schedule.

Of course, since the program in the second terminal may be live, it may not be possible to maintain synchronization with the point of time when the target event occurs in the second terminal in such a manner that the time is set in the first terminal in advance. Also, since the broadcast television signal is typically broadcast in the second terminal, although the time point at which the television signal is transmitted is the same, the time point at which the signal reaches the user may be different for users in different geographical locations. That is, for the same event that occurs at the evening, the user of Beijing may be at 21:00:00 sees the occurrence of this event from the second terminal, while the Guangzhou user might be at 21:00:02, etc. Therefore, even if the actual links at night are strictly performed according to a preset schedule, there may be situations where the results actually experienced by users in different areas are different, some of the interfaces seen by the users from the mobile phone may be synchronized with the program content played in the television, some of the situations seen by the users are not synchronized, and so on.

Therefore, in the embodiment of the present application, since the user typically interacts with the mobile terminal such as a mobile phone while watching television, the first terminal and the second terminal are usually located in the same spatial environment and are separated by a relatively close distance. In this case, the perception of the target event in the second terminal by the first client may also be achieved by: the first client can detect voiceprint of the sound played in the second terminal, and determine progress information of the target event played in the second terminal according to the detected keywords. The sound played in the second terminal may specifically refer to a voice signal generated by a host, a guest or the like in a dictation manner, the dictation content may include keywords, for example, a brand name of a certain brand, etc., and the first terminal may detect the voice signal in the second terminal when the first terminal is closer to the second terminal, and further may acquire information such as specific keywords by performing voiceprint recognition on the voice signal, where the keywords may determine progress information of the target event.

Or in another case, the second service end corresponding to the broadcast television station can also be out from a progress key node in the occurrence process of the target event, and an acoustic wave signal with preset frequency is added into the video signal to be transmitted. In this way, as a specific video signal is sent to the second terminal of the user, the sound wave signal is sent accordingly, and the frequency of the sound wave signal may be out of the hearing range of the human being, that is, the user does not perceive the existence of the sound wave signal, but the first client can perceive the sound wave signal, and further, the first terminal can use the sound wave signal as the basis of determining a specific key node of the target event, so that a subsequent interaction process can be executed. By the method, the target event progress information can be carried in a specific video signal and is transmitted to the first client through the second terminal, so that the event seen by the user at the second terminal can be ensured, and seamless connection can be better carried out with the image seen by the first terminal, and better experience is obtained.

The specific frequency information of the sound wave signal can be determined by the first service end, the sound wave signal is provided for the second service end by the first service end, and the sound wave signal is inserted into the video signal at the key node position of the target event in the process of sending the video signal by the second service end. On the other hand, the first service end may also inform the frequency information of the acoustic signal to the first terminal in some manners, so that the first terminal and the second terminal may establish a connection through the acoustic signal. It should be noted that, in a specific implementation, multiple key nodes may be included in the same target event, so acoustic signals with different frequencies may also be provided for different key nodes respectively. The first service end can provide the corresponding relation between the specific key node and the sound wave frequency for the second service end, and the second service end can add according to the corresponding relation provided by the first service end when the sound wave signal is added; and the corresponding relation is also provided for the first client, and the first client can determine which key node the current event has proceeded to according to the difference of the frequencies of the detected sound wave signals, and the like.

S203: and displaying the information of the specific data object according to the material information, wherein the displayed content dynamically changes according to the progress of the target event.

After the progress information of the target event played in the second terminal is determined, the information of the specific data object can be displayed according to the material information, and the specific displayed content can be dynamically changed according to the progress of the target event.

Specifically, according to the different progress states of the target event, the interface display content can also present different states. For example, as shown in fig. 3-1, if the target event in the second terminal is in an upcoming state, the layer where the specific data object is located may be blocked by a form of a semi-transparent mask. In addition, in specific implementation, the design of the mask can also be combined with other elements, for example, the mask can be combined with mascot images of a sales platform, and the like, so that a secret sense and a scene sense are created through the semitransparent mask (the frosting effect and the like can also be realized) and the images of the back of the mask (for example, the images of a cat head of a cat system are formed, and the like), and an atmosphere and a ceremony sense are created for activities such as new product release and the like. The determination as to whether the target event is about to start may specifically be made from the foregoing knowledge result of the target event progress information.

In particular, in order to continue to create mystery, after a target event is started, a presenter, a guest or the like may be used as a recommender of a specific commodity to introduce commodity information, and in an initial state after the event is started, the specific commodity may be shielded by some props, that is, the actual surface of the commodity cannot be checked by both on-site and viewers in front of the television, and then after a certain link is performed, the general view of the commodity is formally displayed in front of the on-site and viewers in front of the television. In this case, the first client may also cooperate with the interface presentation process, for example, if the target event in the second terminal has already started, but the commodity associated with the specific data object is in a blocked state, then a keyword about the specific data object may also be provided on the mask layer, where the keyword is used to express characteristic information of the specific data object in a preset dimension. That is, before the commodity is not displayed on the site of the place such as the release of the specific new product, the information such as the image of the corresponding data object may not be displayed temporarily in the interface of the first client, but the user may know the characteristics of the specific data object by providing some keywords or the like. For example, as shown in fig. 3-2, the provided keywords may include "VIVO new release", "256G super memory", and so on. Wherein, the keywords can also have special effects such as flickering and the like in the display process. The flashing keywords can present the characteristics of the data objects to the user like a lecture, and the user can expect and know the characteristics and selling points in advance on the premise of incompletely displaying the commodities. In addition, the method is more easily accepted and absorbed by users, and the circulation playing characteristic keywords can strengthen propaganda of selling points of specific data objects, so that the method is impressive.

When the mask layer provides the keyword about the specific data object, the keyword of the specific data object on the target characteristic dimension may be provided according to the target characteristic dimension involved in the introduction process when the link for introducing the characteristic of the specific data object is played in the second terminal. That is, in the actual new product release meeting or the like, the on-site host, guest or the like can introduce the characteristics of the specific product or the like, and may introduce the characteristics from multiple dimensions, and in the process, when the first client performs keyword display on the mask, the first client can also follow the progress of the content about the characteristic introduction played in the second terminal. For example, when the moderator introduces a characteristic of the corresponding data object in the memory dimension, the first client may exhibit the characteristic of the particular memory aspect on the mask, and so on. Where the same data object may have a sell or bright spot on multiple target property dimensions, the introduced target property dimension may be multiple, and thus multiple keywords for the particular data object may be provided on the mask layer. Specifically, the target characteristic dimension information related in the introduction process sequentially appears in time sequence, so that a plurality of keywords related to the specific data object can also be sequentially provided in time sequence on the mask layer.

When the target event in the second terminal is progressed to the condition that a specific commodity appears in the picture of the second terminal, the mask can be hidden to display the layer where the specific data object is located. For example, as shown in FIGS. 3-3, the occluding mask may be pulled to the left and right, the layer in which the particular data object resides may appear in the middle, and so on. In addition, the interface change process can be realized by matching with the television program in the specific realization, for example, the interactive process that the actors on the television disappear goods through magic and the like and appear on the mobile phone can be realized, so that the user can feel special. That is, after the commodity associated with the specific data object appears in the picture of the second terminal, the mask may be hidden according to the object cross-screen instruction played in the second terminal, so as to display the layer where the specific data object is located.

When the layer where the data object is located is displayed, the specific data object can be displayed in a full-angle mode through a frame-by-frame animation mode. In particular, the material of the data object may include content such as an image of 360-degree panoramic shooting performed on the corresponding commodity in advance, so that when the display is performed, an image of full angle can be provided for the user, so that the user can view physical details of the specific commodity from multiple angles. In addition, as shown in fig. 3-4, physical detail information of the specific data object may also be provided in the process of performing full-angle presentation on the specific data object. The 360-degree display can enable a user to carefully check each physical detail of the commodity, and the commodity can be more comprehensively known by matching with the characteristic introduction.

In addition, in order to facilitate the user to execute operations such as purchase, an operation option for executing a preset operation on the specific data object may be provided, and after receiving an operation request from the user through the operation option, the user jumps to a corresponding receiving page and provides operation result information. For example, as shown in fig. 3-4, a specific operation option may be a "enter robbed" button or the like, and clicking may then enter the interface shown in fig. 3-5, which may be based on the landing page of a specific store front page or the like, to provide result information for the operation, such as a notification message about whether a specific commodity was robbed or not, or the like. Through the interaction, the user is guided to enter a brand shop to pay a prize, and the user flow is brought to the shop while specific related commodities are issued, so that a new marketing value is generated.

In summary, according to the first embodiment, a target event such as new release can be played through the second terminal, and in the playing process, the progress information of the target event is determined through the first client in the first terminal, so that the information of a specific data object related to the target event can be displayed according to the preloaded material information of the specific data object, and the displayed content can be dynamically changed along with the progress information of the target event. In this way, on one hand, the form is novel, so that the participation of the user is improved; on the other hand, the information of the specific data object displayed is the information which can be dynamically changed according to the progress information of the target event, wherein the information can comprise the physical details of the displayed commodity at all angles and the like, and the introduction of long-term expression is not performed in the static page in the form of articles and the like, so that the condition that a user exits from the page halfway due to boring content and the like can be avoided; moreover, by combining the page information with the information such as the introduction of the corresponding commodity and the like, which is played in the first terminal, the user can obtain more comprehensive understanding of the specific data object from both visual and auditory aspects, so that the information obtained by the user is more close to the information obtained by the user participating in the actual activity on site, thereby being more beneficial to improving the page conversion rate.

Example two

The second embodiment corresponds to the first embodiment, and from the perspective of the first service end, a data object information providing method is provided, referring to fig. 4, and the method specifically may include:

s401: the method comprises the steps that a first server side stores material information of a specific data object, wherein the specific data object is associated with a target event which is being played or is about to be played in a second terminal;

s402: and providing the material information of the specific data object to a first client in the first terminal, wherein the material information is used for displaying the information of the specific data object according to the material information, and the displayed content dynamically changes according to the progress of the target event.

In a specific implementation, the first service end may further provide, to the second service end, acoustic signal information related to the progress information of the target event, so that an acoustic signal with a corresponding frequency is played through the second terminal according to the progress of the target event, where the acoustic signal is used to transmit the progress information of the target event to the first client. The key nodes of different progress of the target event can correspond to sound wave signal information of different frequencies.

For other specific implementations of this second embodiment, reference may be made to the description of the first embodiment, and the description is omitted here.

Example III

In the first embodiment and the second embodiment, the online user is provided with the experience closer to the actual participation of the user in the field in a multi-screen interaction manner, and in the third embodiment, the user may also be provided with the experience through other scenes. That is, even though the mode of multi-screen interaction is not adopted, the user can see the dynamic display information of the specific data object related to the target event such as specific new release under the condition of a single screen. For example, in a search scenario, a browsing scenario, etc., a user may be provided with dynamic presentation content of a specific data object related to a new release activity, if a user uses a keyword to search, for example.

The meaning of this implementation is that in practical applications, there may be several new release meetings of a size of a field each day, etc. held in various off-line locations, and merchants certainly want to be able to enable users on more lines to obtain information related to such new release meetings held off-line, and enable on-line users to obtain experiences as close as possible to those available in the event location. Accordingly, embodiments of the present application provide a corresponding solution to this need of merchants.

This implementation is described below.

Specifically, referring to fig. 5, the third embodiment provides a data object information providing method from the perspective of the first client, where the method specifically may include:

s501: the first client detects user behavior information;

s502: if user behaviors related to a preset target event are detected, loading material information of a data object related to the target event;

s503: and displaying the information of the specific data object according to the material information, wherein the displayed content dynamically changes according to the progress of the target event.

In particular, the user behavior related to the preset target event may include a search behavior, and the search keyword is related to the target event. Alternatively, it may be a browsing action on a target data object, and the target data object is related to the target event, etc. In practical application, after the user behavior information is detected, the information of the target event can be prompted first, and an operation option for determining whether to load the material is provided, so that the user can select whether to watch the information of the data object related to the target event.

The specific keywords and data objects related to the target event may be intelligently determined by the first service end, or may be configured in advance by the second user. The second user may specifically refer to a user such as a brand, and since a specific new product issue is initiated by the second user, the second user may also configure specific user behavior, for example, may configure a keyword for searching, a data object for browsing, etc., where when configuring the data object, may specify a data object corresponding to an actual commodity in a specific new product issue activity, or may configure a category, a brand, etc. of the data object, and as long as the user browses the category or the brand of data object, information of the data object related to the target event may be provided for the user.

For example, in a specific implementation, the second user may submit configuration information of the target event about to be held to the server in advance, where the configuration information may include an occurrence time of the target event, related user behavior information, and if the configured user behavior information is search behavior and keyword information thereof, the server may learn about the occurrence time of the specific target event and which keywords in the search behavior are related. In addition, in practical application, the server side can also perform processing such as combination according to keywords configured by the second user, so as to derive more keywords, so that the probability of the search behavior of the user hitting the target event is increased, and meanwhile, interference to unintended users is avoided, and the like.

Of course, in a specific implementation, it is also possible to provide advertisements for specific targeted events in the ad slots of the page, then provide relevant information for the data objects in the corresponding served pages, and so on. However, no matter what kind of entry is specifically entered into the presentation of the specific data object, the process of presentation may be associated with the progress of the target event, and the content of presentation may dynamically change with the progress of the target event.

In particular, since the target event may be an event such as a new release meeting held in an online entity location, the occurrence time of such an event may be pre-submitted to the server by the second device, and thus, in some embodiments, the relevant user behavior may be provided with corresponding data object information only within the occurrence time range of such an event. Specifically, the server may also pre-store the correspondence between the plurality of events and the occurrence time, so that if a user behavior related to a preset target event is detected within the occurrence time range of one of the target events, the material information of the data object associated with the target event may be loaded.

In an optional implementation manner, the second user may submit the video related to the target event to the server, so that relevant video information about the target event is obtained, and thus, when information of the specific data object is displayed, relevant video of the target event may be displayed. In a specific implementation, the related video may further include a plurality of videos shot from a plurality of viewing angles, so that, particularly when the videos are displayed, the video of one of the viewing angles may be displayed, and an operation option of switching to another viewing angle is provided, so that a user may freely select a specific viewing angle or compare between the plurality of viewing angles.

Since the actual target event usually occurs in an online entity place, the information of the specific data object may be displayed according to progress information configured for the target event in advance. For example, the start time of a specific search, browse, etc. may be taken as the start time of a target event when the user generates a specific search, browse, etc., and then the information of the data object displayed in the page is dynamically changed according to a certain schedule, for example, the dynamic change process shown in fig. 3-1 to 3-5 may be displayed as well, but the progress information of the specific target event is performed according to a preset schedule, and may not completely coincide with the actual time, progress, etc. of the target event. Alternatively, in another case, when detecting the target behavior of the user, the occurrence time information of the target event may also be considered, for example, if a certain user performs a search behavior related to a certain keyword, where the keyword corresponds to the target event, and the target event is in a state that is about to start or just starts, the real-time progress information of the target event may be obtained first through the first server, and then, according to such progress information, dynamic presentation information of the data object related to the target event may be provided to the user. That is, if a user behavior related to a preset target event is detected, the target event is about to or is occurring, real-time progress information of the target event may be obtained, and information of the specific data object may be displayed according to the real-time progress information. The specific dynamic presentation process may also be as shown in figures 3-1 through 3-5, etc. In a specific implementation, the second user may upload, through the second client, the progress information of the specific related event to the first server in real time, for example, at some key nodes, submit the specific progress information to the first server, and so on.

For a dynamic display manner of specific data object information, reference may be made to the description in the first embodiment, and the description is omitted here.

Example IV

The fourth embodiment corresponds to the third embodiment, and from the perspective of the first service end, a data object information providing method is provided, and referring to fig. 6, the method specifically may include:

s601: the method comprises the steps that a first server side stores material information of a specific data object, and the specific data object is associated with a target event;

s602: receiving user behavior information submitted by a first client, and determining whether the user behavior information is associated with the target event;

s603: and if the specific data object information is associated with the target event, providing the material information of the specific data object to a first client for displaying the information of the specific data object according to the material information, wherein the displayed content dynamically changes according to the progress of the target event.

Example five

The fifth embodiment also corresponds to the third embodiment, and from the perspective of the second client, a data object information providing method is provided, and referring to fig. 7, the method specifically may include:

s701: the second client provides a configuration interface, wherein the configuration interface comprises operation options for configuring target event information;

S702: and after receiving the configuration information of the target event through the operation options, submitting the configuration information to a server side, and determining whether the user behavior information is associated with the target event according to the configuration information when the behavior information of the user is received.

The configuration information of the target event may include: user behavior information associated with the target event. For example, keyword information corresponding to search behavior, data object information corresponding to browsing behavior, and so on. The data object information corresponding to the browsing behavior may be specifically specified by an ID, category, brand, or the like of the data object.

In a specific implementation, the second client may be further configured to provide, to the first service side, real-time progress information of the target time during an actual occurrence of the target event, so that the first service side may provide a dynamic change process of data object information in the page according to the real-time progress information, or may generate, according to the received real-time progress information, a schedule of each key node of the target event, so that, even after the offline target event has ended, information corresponding to the data object may be provided to the user according to behavior information of the user, and may be dynamically changed according to the progress information of the target event.

In addition, in order to enable the user to obtain more complete information about the offline target event, the second client may further upload the video recorded on the target event to the first server, or may even provide a live video stream to the first server, so that the first server may provide the first client with such video stream when providing the first client with the material information corresponding to the data object, and the first client may play a specific video of the target event for the user in a multi-window manner while providing the dynamic information of the data object, or the like.

For the undescribed portions of the fourth embodiment and the fifth embodiment, reference may also be made to the description of the first embodiment, which is not repeated here.

Corresponding to the first embodiment, the embodiment of the present application further provides a data object information providing apparatus, referring to fig. 8, where the apparatus is applied to a first client, and includes:

a material loading unit 801, configured to load material information of a specific data object, where the first client is running in a first terminal, and the specific data object is associated with a target event that is being or is about to be played in a second terminal;

A progress information determining unit 802, configured to determine progress information of the target event played in the second terminal;

and a data object information display unit 803, configured to display information of the specific data object according to the material information, where the displayed content dynamically changes according to the progress of the target event.

Wherein, the progress information determining unit may specifically be configured to:

and determining the progress information of the target event played in the second terminal according to a preset time table.

Alternatively, the progress information determination unit may be configured to:

and detecting voiceprint of the sound played in the second terminal, and determining the progress information of the target event played in the second terminal according to the detected keywords.

In another mode, the second terminal sends out a sound wave signal with preset frequency when playing to a progress key node of the target event; at this time, the progress information determination unit may further be configured to:

and determining the progress information of the target event played in the second terminal by detecting the sound wave signal.

In a specific implementation, the data object information display unit may be configured to:

And if the target event in the second terminal is in a state of about to start, shielding a layer where the specific data object is located through a semitransparent mask.

In addition, the data object information presentation unit may be further configured to:

and if the target event in the second terminal is started, but the commodity associated with the specific data object is in a blocked state, providing keywords on the specific data object at the mask layer, wherein the keywords are used for expressing characteristic information of the specific data object in a preset dimension.

Specifically, the data object information display unit may be configured to:

and when the link for introducing the characteristics of the specific data object is played in the second terminal, providing keywords of the specific data object on the target characteristic dimension according to the target characteristic dimension related in the introduction process.

The data object information display unit may be specifically configured to:

a plurality of keywords are provided at the mask layer with respect to the particular data object.

The target characteristic dimension information related in the introduction process sequentially appears according to a time sequence, and the data object information display unit can be specifically used for: and sequentially providing a plurality of keywords related to the specific data object on the mask layer according to time sequence.

In addition, the apparatus may further include:

and the special effect providing unit is used for providing a flickering special effect for the keyword when the mask layer provides the keyword related to the specific data object.

Furthermore, the data object information presentation unit may be further configured to:

and hiding the mask after the commodity associated with the specific data object appears in the picture of the second terminal so as to display the layer where the specific data object is located.

Specifically, the data object information display unit may be configured to:

and hiding the mask according to an object cross-screen instruction played in the second terminal after the commodity associated with the specific data object appears in the picture of the second terminal so as to display a picture layer where the specific data object is located.

and performing full-angle display on the specific data object in a frame-by-frame animation mode.

In an alternative manner, the apparatus may further include:

and the object detail information providing unit is used for providing the physical detail information of the specific data object in the process of carrying out full-angle display on the specific data object when the information of the specific data object is displayed according to the material information.

An operation option providing unit for providing operation options for performing a preset operation on the specific data object;

and the jump unit is used for jumping to the corresponding receiving page after receiving the operation request of the user through the operation option and providing operation result information.

Wherein the target event comprises an event of issuing a commodity associated with the specific data object.

Corresponding to the embodiment, the embodiment of the application further provides a data object information providing apparatus, referring to fig. 9, where the apparatus is applied to the first service end, and includes:

a material saving unit 901, configured to save material information of a specific data object, where the specific data object is associated with a target event that is being or is about to be played in a second terminal;

the material providing unit 902 is configured to provide material information of the specific data object to a first client in the first terminal, so as to display information of the specific data object according to the material information, where the displayed content dynamically changes according to the progress of the target event.

In particular, the apparatus may further include:

the sound wave signal information providing unit is used for providing sound wave signal information related to the progress information of the target event for a second service end, and playing sound wave signals with corresponding frequencies through the second terminal according to the progress of the target event, wherein the sound wave signals are used for transmitting the progress information of the target event to the first client.

And the key nodes of different progress of the target event correspond to sound wave signal information of different frequencies.

Corresponding to the embodiment, the embodiment of the application further provides a data object information providing apparatus, referring to fig. 10, where the apparatus is applied to the first client, and includes:

a user behavior detection unit 1001 for detecting user behavior information;

a material loading unit 1002, configured to load material information of a data object associated with a preset target event if a user behavior related to the target event is detected;

and a data object display unit 1003, configured to display information of the specific data object according to the material information, where the displayed content dynamically changes according to the progress of the target event.

Specifically, the user behavior related to the preset target event includes: search behavior, and search keywords are related to the target event.

Alternatively, the user behavior related to the preset target event includes: browsing behavior of a target data object, and the target data object is related to the target event.

In particular, the apparatus may further include:

And the prompting unit is used for prompting the information of the target event before loading the material information of the data object associated with the target event and providing operation options for determining whether to load the material.

In addition, the apparatus may further include:

the corresponding relation storage unit is used for storing the corresponding relation between the events and the occurrence time in advance;

the material loading unit may specifically be configured to:

and if the user behavior related to the preset target event is detected in the occurrence time range of one of the target events, loading the material information of the data object related to the target event.

In addition, the apparatus may further include:

a video information obtaining unit for obtaining related video information about the target event;

the data object presentation unit may be further configured to:

and displaying the related video of the target event.

Wherein, the related video includes a plurality of videos shot from a plurality of perspectives, and the data object display unit may specifically be used for: and displaying the video of one view angle, and providing operation options for switching to other view angles.

The target event comprises a new product release event held in an entity place, and the specific data object corresponds to a new product released in the new product release event.

In a specific implementation, the data object display unit may specifically be configured to:

and displaying the information of the specific data object according to schedule time table information configured for the target event in advance.

Or, if a user behavior related to a preset target event is detected, the data object display unit may specifically be configured to:

and obtaining the real-time progress information of the target event, and displaying the information of the specific data object according to the real-time progress information.

Corresponding to the fourth embodiment, the embodiment of the present application further provides a data object information providing apparatus, referring to fig. 11, where the apparatus is applied to the first service end, and includes:

a material saving unit 1101 for saving material information of a specific data object, the specific data object being associated with a target event;

a behavior information receiving unit 1102, configured to receive user behavior information submitted by a first client, and determine whether the user behavior information is associated with the target event;

the material providing unit 1103 is configured to provide, if the specific data object is associated with the specific data object, material information of the specific data object to a first client, so as to display the information of the specific data object according to the material information, where the displayed content dynamically changes according to the progress of the target event.

Corresponding to the fifth embodiment, the embodiment of the present application further provides a data object information providing apparatus, referring to fig. 12, which is applied to the second client, and includes:

a configuration interface providing unit 1201, configured to provide a configuration interface, where the configuration interface includes an operation option for configuring the target event information;

the configuration information submitting unit 1202 is configured to submit configuration information of a target event to a server after receiving the configuration information of the target event through the operation option, and determine, when behavior information of a user is received, whether the user behavior information is associated with the target event according to the configuration information.

The configuration information of the target event comprises: user behavior information associated with the target event.

Specifically, the associated user behavior information includes search behavior, and keyword information used.

In particular, the apparatus may further include:

and the progress information submitting unit is used for submitting the real-time progress information of the target event to the first server side so as to dynamically change the display content corresponding to the data object according to the real-time progress information.

And the video information submitting unit is used for submitting the video information related to the target event to the first server side so as to provide the video information of the target event when the data object information is provided.

In addition, the embodiment of the application also provides electronic equipment, which comprises:

one or more processors; and

In which fig. 13 illustrates an architecture of an electronic device, for example, device 1300 may be a mobile phone, a computer, a digital broadcast terminal, a messaging device, a game console, a tablet device, a medical device, an exercise device, a personal digital assistant, an aircraft, and so forth.

Referring to fig. 13, a device 1300 may include one or more of the following components: a processing component 1302, a memory 1304, a power component 1306, a multimedia component 1308, an audio component 1310, an input/output (I/O) interface 1312, a sensor component 1314, and a communication component 1316.

The processing component 1302 generally controls overall operation of the device 1300, such as operations associated with display, telephone calls, data communications, camera operations, and recording operations. The processing element 1302 may include one or more processors 1320 to execute instructions to generate a traffic compression request when a preset condition is met in the video playing method provided in the technical solution of the present disclosure, and send the traffic compression request to the server, where the traffic compression request records information for triggering the server to obtain a target attention area, and the traffic compression request is used to request the server to preferentially guarantee a code rate of video content in the target attention area; and playing the video content corresponding to the code stream file according to the code stream file returned by the server, wherein the code stream file is all or part of the video file obtained by the server performing code rate compression processing on the video content outside the target attention area according to the flow compression request. Further, the processing component 1302 can include one or more modules that facilitate interactions between the processing component 1302 and other components. For example, processing component 1302 can include multimedia modules to facilitate interactions between multimedia component 1308 and processing component 1302.

The memory 1304 is configured to store various types of data to support operations at the device 1300. Examples of such data include instructions for any application or method operating on device 1300, contact data, phonebook data, messages, pictures, video, and the like. The memory 1304 may be implemented by any type or combination of volatile or nonvolatile memory devices such as Static Random Access Memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic or optical disk.

The power supply assembly 1306 provides power to the various components of the device 1300. The power components 1306 may include a power management system, one or more power supplies, and other components associated with generating, managing, and distributing power for the device 1300.

The multimedia component 1308 includes a screen between the device 1300 and the user that provides an output interface. In some embodiments, the screen may include a Liquid Crystal Display (LCD) and a Touch Panel (TP). If the screen includes a touch panel, the screen may be implemented as a touch screen to receive input signals from a user. The touch panel includes one or more touch sensors to sense touches, swipes, and gestures on the touch panel. The touch sensor may sense not only the boundary of a touch or sliding action, but also the duration and pressure associated with the touch or sliding operation. In some embodiments, the multimedia component 1308 includes a front-facing camera and/or a rear-facing camera. The front camera and/or the rear camera may receive external multimedia data when the device 1300 is in an operational mode, such as a shooting mode or a video mode. Each front camera and rear camera may be a fixed optical lens system or have focal length and optical zoom capabilities.

The audio component 1310 is configured to output and/or input audio signals. For example, the audio component 1310 includes a Microphone (MIC) configured to receive external audio signals when the device 1300 is in an operational mode, such as a call mode, a recording mode, and a voice recognition mode. The received audio signals may be further stored in the memory 1304 or transmitted via the communication component 1316. In some embodiments, the audio component 1310 also includes a speaker for outputting audio signals.

The I/O interface 1312 provides an interface between the processing component 1302 and peripheral interface modules, which may be a keyboard, click wheel, buttons, etc. These buttons may include, but are not limited to: homepage button, volume button, start button, and lock button.

The sensor assembly 1314 includes one or more sensors for providing status assessment of various aspects of the device 1300. For example, the sensor assembly 1314 may detect the on/off state of the device 1300, the relative positioning of the components, such as the display and keypad of the device 1300, the sensor assembly 1314 may also detect a change in position of the device 1300 or a component of the device 1300, the presence or absence of user contact with the device 1300, the orientation or acceleration/deceleration of the device 1300, and a change in temperature of the device 1300. The sensor assembly 1314 may include a proximity sensor configured to detect the presence of nearby objects in the absence of any physical contact. The sensor assembly 1314 may also include a light sensor, such as a CMOS or CCD image sensor, for use in imaging applications. In some embodiments, the sensor assembly 1314 may also include an acceleration sensor, a gyroscopic sensor, a magnetic sensor, a pressure sensor, or a temperature sensor.

The communication component 1316 is configured to facilitate communication between the device 1300 and other devices, either wired or wireless. The device 1300 may access a wireless network based on a communication standard, such as WiFi,2G or 3G, or a combination thereof. In one exemplary embodiment, the communication part 1316 receives a broadcast signal or broadcast-related information from an external broadcast management system via a broadcast channel. In an exemplary embodiment, the communication component 1316 further includes a Near Field Communication (NFC) module to facilitate short range communications. For example, the NFC module may be implemented based on Radio Frequency Identification (RFID) technology, infrared data association (IrDA) technology, ultra Wideband (UWB) technology, bluetooth (BT) technology, and other technologies.

In an exemplary embodiment, the apparatus 1300 may be implemented by one or more Application Specific Integrated Circuits (ASICs), digital Signal Processors (DSPs), digital Signal Processing Devices (DSPDs), programmable Logic Devices (PLDs), field Programmable Gate Arrays (FPGAs), controllers, microcontrollers, microprocessors, or other electronic elements for executing the methods described above.

In an exemplary embodiment, there is further provided a non-transitory computer readable storage medium including instructions, for example, a memory 1304 including instructions, where the instructions are executable by a processor 1320 of the apparatus 1300 to complete a method for video playing provided in the technical solution of the present disclosure, when a preset condition is met, generate a traffic compression request, and send the traffic compression request to a server, where information for triggering the server to obtain a target attention area is recorded in the traffic compression request, and the traffic compression request is used to request the server to preferentially guarantee a code rate of video content in the target attention area; and playing video contents corresponding to the code stream file according to the code stream file returned by the server, wherein the code stream file is a video file obtained by the server performing code rate compression processing on the video contents outside the target attention area according to the flow compression request. For example, the non-transitory computer readable storage medium may be ROM, random Access Memory (RAM), CD-ROM, magnetic tape, floppy disk, optical data storage device, etc.

From the above description of embodiments, it will be apparent to those skilled in the art that the present application may be implemented in software plus a necessary general purpose hardware platform. Based on such understanding, the technical solutions of the present application may be embodied essentially or in a part contributing to the prior art in the form of a software product, which may be stored in a storage medium, such as a ROM/RAM, a magnetic disk, an optical disk, etc., including several instructions to cause a computer device (which may be a personal computer, a server, or a network device, etc.) to perform the methods described in the embodiments or some parts of the embodiments of the present application.

In this specification, each embodiment is described in a progressive manner, and identical and similar parts of each embodiment are all referred to each other, and each embodiment mainly describes differences from other embodiments. In particular, for a system or system embodiment, since it is substantially similar to a method embodiment, the description is relatively simple, with reference to the description of the method embodiment being made in part. The systems and system embodiments described above are merely illustrative, wherein the elements illustrated as separate elements may or may not be physically separate, and the elements shown as elements may or may not be physical elements, may be located in one place, or may be distributed over a plurality of network elements. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of this embodiment. Those of ordinary skill in the art will understand and implement the present invention without undue burden.

The method, the device and the electronic equipment for providing the data object information provided by the application are described in detail, and specific examples are applied to the description of the principles and the implementation modes of the application, and the description of the above examples is only used for helping to understand the method and the core idea of the application; also, as will occur to those of ordinary skill in the art, many modifications are possible in view of the teachings of the present application, both in the detailed description and the scope of its applications. In view of the foregoing, this description should not be construed as limiting the application.

Claims

1. A data object information providing method, characterized by comprising:

the first client displays the information of the specific data object according to the material information, wherein the displayed content dynamically changes according to the progress of the target event; wherein, the material information includes: a plurality of interface presentation-related information for the particular data object; the material information is used for expressing characteristic information of the specific data object in a preset dimension.

2. The method of claim 1, wherein the determining progress information of the target event played in the second terminal comprises:

3. The method of claim 1, wherein the determining progress information of the target event played in the second terminal comprises:

4. The method of claim 1, wherein the second terminal emits a sound wave signal of a preset frequency when playing to a progress critical node of the target event;

the determining the progress information of the target event played in the second terminal includes:

5. The method according to claim 1, wherein the presenting the information of the specific data object according to the material information includes:

6. The method of claim 5, wherein the presenting the information of the specific data object according to the material information further comprises:

7. The method of claim 6, wherein providing keywords on the particular data object at the mask layer comprises:

8. The method of claim 7, wherein the target property dimension is a plurality of, the providing keywords on the mask layer for the particular data object comprising:

9. The method of claim 8, wherein the target property dimension information related to the introduction process occurs sequentially in time sequence, and wherein the providing the plurality of keywords on the particular data object at the mask layer comprises:

and sequentially providing a plurality of keywords related to the specific data object on the mask layer according to time sequence.

10. The method of claim 6, wherein when the mask layer provides keywords on the particular data object, further comprising:

and providing a flickering special effect for the keywords.

11. The method of claim 6, wherein the presenting the information of the specific data object according to the material information further comprises:

12. The method of claim 11, wherein the concealing the mask comprises:

13. The method of claim 11, wherein the presenting the information of the specific data object according to the material information further comprises:

14. The method of claim 13, wherein the presenting the information of the specific data object according to the material information further comprises:

in the process of performing full-angle display on the specific data object, providing physical detail information of the specific data object.

15. The method as recited in claim 11, further comprising:

providing operation options for performing a preset operation on the specific data object;

and after receiving an operation request of a user through the operation options, jumping to a corresponding receiving page and providing operation result information.

16. The method of any one of claims 1 to 15, wherein the target event comprises an event that issues a commodity associated with the particular data object.

17. A data object information providing method, characterized by comprising:

providing the material information of the specific data object to a first client side in a first terminal so that the first client side can display the information of the specific data object according to the material information, wherein the displayed content dynamically changes according to the progress of the target event; wherein, the material information includes: a plurality of interface presentation-related information for the particular data object; the material information is used for expressing characteristic information of the specific data object in a preset dimension.

18. The method as recited in claim 17, further comprising:

and providing sound wave signal information related to the progress information of the target event to a second service end, wherein the sound wave signal information is used for playing sound wave signals with corresponding frequencies through the second terminal according to the progress of the target event, and the sound wave signals are used for transmitting the progress information of the target event to the first client.

19. The method of claim 18, wherein different progress critical nodes of the target event correspond to acoustic signal information of different frequencies.

20. A data object information providing method, characterized by comprising:

the first client detects user behavior information;

if the user behavior related to the preset target event is detected, loading the material information of the specific data object related to the target event; the target event is played in the second terminal;

displaying the information of the specific data object according to the material information, wherein the displayed content dynamically changes according to the progress of the target event; wherein, the material information includes: a plurality of interface presentation-related information for the particular data object; the material information is used for expressing characteristic information of the specific data object in a preset dimension.

21. The method of claim 20, wherein the user behavior associated with the preset target event comprises:

search behavior, and search keywords are related to the target event.

22. The method of claim 20, wherein the user behavior associated with the preset target event comprises:

Browsing behavior of a target data object, and the target data object is related to the target event.

23. The method of claim 20, wherein the loading the material information of the data object associated with the target event is preceded by:

prompting information of the target event and providing operation options for determining whether to load the material.

24. The method as recited in claim 20, further comprising:

pre-storing the corresponding relation between a plurality of events and the occurrence time;

and if the user behavior related to the preset target event is detected, loading the material information of the data object related to the target event, wherein the material information comprises the following steps:

if the user behavior related to the preset target event is detected within the occurrence time range of one target event, loading the material information of the data object related to the target event.

25. The method as recited in claim 20, further comprising:

obtaining relevant video information about the target event;

when the information of the specific data object is displayed, the method further comprises the following steps:

and displaying the related video of the target event.

26. The method of claim 25, wherein the related video comprises a plurality of videos taken from a plurality of perspectives, the presenting the related video of the target event comprising:

and displaying the video of one view angle, and providing operation options for switching to other view angles.

27. The method of claim 20, wherein the target event comprises a new release event held in an entity location, the particular data object corresponding to a new release released in the new release event.

28. The method of claim 20, wherein the presenting the information of the specific data object according to the material information includes:

29. The method according to claim 20, wherein said presenting information of said specific data object according to said material information if a user behavior related to a preset target event is detected, said target event being occurring, comprises:

30. A data object information providing method, characterized by comprising:

the method comprises the steps that a first server side stores material information of a specific data object, and the specific data object is associated with a target event; the target event is played in a second terminal;

if the specific data object is associated with the target event, the material information of the specific data object is provided for a first client side, so that the first client side displays the information of the specific data object according to the material information, wherein the displayed content dynamically changes according to the progress of the target event; wherein, the material information includes: a plurality of interface presentation-related information for the particular data object; the material information is used for expressing characteristic information of the specific data object in a preset dimension.

31. A data object information providing method, characterized by comprising:

after receiving configuration information of a target event through the operation options, submitting the configuration information to a first service end, wherein the configuration information is used for determining whether the user behavior information is associated with the target event according to the configuration information when the behavior information of a user is received;

The method further comprises the steps of:

submitting the real-time progress information of the target event to the first service end so that the first client end dynamically changes the display content corresponding to the data object according to the real-time playing progress information; the display content corresponding to the data object is material information of the data object; the material information includes: a plurality of interface presentation-related information for the particular data object; the material information is used for expressing characteristic information of the specific data object in a preset dimension.

32. The method of claim 31, wherein the configuration information of the target event comprises: user behavior information associated with the target event.

33. The method of claim 32, wherein the associated user behavior information includes search behavior, and keyword information used.

34. The method as recited in claim 31, further comprising:

and submitting the video information related to the target event to the first server side, wherein the video information is used for providing the video information of the target event when the data object information is provided.

35. A data object information providing apparatus, applied to a first client, comprising:

the data object information display unit is used for displaying the information of the specific data object according to the material information, wherein the displayed content dynamically changes according to the progress of the target event; wherein, the material information includes: a plurality of interface presentation-related information for the particular data object; the material information is used for expressing characteristic information of the specific data object in a preset dimension.

36. A data object information providing apparatus, applied to a first service side, comprising:

The material providing unit is used for providing material information of the specific data object for a first client in a first terminal so that the first client can display the information of the specific data object according to the material information, wherein the displayed content dynamically changes according to the progress of the target event; wherein, the material information includes: a plurality of interface presentation-related information for the particular data object; the material information is used for expressing characteristic information of the specific data object in a preset dimension.

37. A data object information providing apparatus, applied to a first client, comprising:

a material loading unit for loading material information of a specific data object associated with a preset target event if user behavior related to the target event is detected; the target event is played in the second terminal;

the data object display unit is used for displaying the information of the specific data object according to the material information, wherein the displayed content dynamically changes according to the progress of the target event; wherein, the material information includes: a plurality of interface presentation-related information for the particular data object; the material information is used for expressing characteristic information of the specific data object in a preset dimension.

38. A data object information providing apparatus, applied to a first service side, comprising:

a material saving unit for saving material information of a specific data object, the specific data object being associated with a target event; the target event is played in a second terminal;

the material providing unit is used for providing the material information of the specific data object to a first client side if the specific data object is associated with the first client side, so that the first client side can display the information of the specific data object according to the material information, wherein the displayed content dynamically changes according to the progress of the target event; wherein, the material information includes: a plurality of interface presentation-related information for the particular data object; the material information is used for expressing characteristic information of the specific data object in a preset dimension.

39. A data object information providing apparatus, characterized by being applied to a second client, comprising:

The configuration information submitting unit is used for submitting the configuration information of the target event to the first service end after receiving the configuration information of the target event through the operation options, and is used for determining whether the user behavior information is associated with the target event according to the configuration information when receiving the behavior information of the user;

the device is further used for submitting the real-time progress information of the target event to the first service end so that the first client end can dynamically change the display content corresponding to the data object according to the real-time playing progress information; the display content corresponding to the data object is material information of the data object; the material information includes: a plurality of interface presentation-related information for the particular data object; the material information is used for expressing characteristic information of the specific data object in a preset dimension.

40. An electronic device, comprising:

one or more processors; and