CN107766223A - The processing method and processing device of user's operation behavior trace information - Google Patents
The processing method and processing device of user's operation behavior trace information Download PDFInfo
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- CN107766223A CN107766223A CN201711077626.2A CN201711077626A CN107766223A CN 107766223 A CN107766223 A CN 107766223A CN 201711077626 A CN201711077626 A CN 201711077626A CN 107766223 A CN107766223 A CN 107766223A
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Abstract
The embodiment of the present invention provides a kind of processing method and processing device of user's operation behavior trace information.This method includes：When user on mobile terminal by, with the application program corresponding to targeted website, when scanning the Quick Response Code in the targeted website that PC browsers are shown, obtaining the ID of user and PC the first device-fingerprint；Establish the first corresponding relation of ID and the first device-fingerprint；According to the first corresponding relation, the second historical operation action trail information corresponding with ID of the first historical operation action trail information corresponding to the first device-fingerprint is merged into storage.The operation behavior trace information that intactly record user is operated to website and webpage, solving can not merge to the historical operation behavior of user in the prior art, so as to the problem of can not forming complete valid data.
Description
Technical field
The present embodiments relate to communication technical field, more particularly to a kind of processing side of user's operation behavior trace information
Method and device.
Background technology
With the continuous development of scientific technology, understand various information by network as a kind of of people to be accustomed to.User
Webpage is generally browsed by PC PC ends, accesses browsed webpage again in order to facilitate user, user's browses note
The cookie that record can be configured by server end carries out user and is locally stored, still, if user be only browse webpage and not
Logged in, then when user browses same webpage again, the cookie that server end is configured is different from previous cookie,
Cause server repeatedly browsing record and can not be identified to same user, so as to be recorded to the historical viewings of the user
Carry out conclusion archive.
In addition, with mobile terminal and application APP development, many applications can both conduct interviews at PC ends, can also
Conducted interviews in mobile terminal, but both access informations are also separate, it is impossible to carry out unified conclude and achieve.
Therefore, the operation behavior record for how effectively accessing user webpage is handled, and makes the operation of same user
Behavior can merge, and turn into the technical problem of urgent need to resolve so as to form complete valid data.
The content of the invention
The embodiment of the present invention provides a kind of processing method and processing device of user's operation behavior trace information, to solve existing skill
The historical operation behavior of user can not be merged in art, so as to the problem of can not forming complete valid data.
The one side of the embodiment of the present invention is to provide a kind of processing method of user's operation behavior trace information, including：
When user on mobile terminal by, with the application program corresponding to targeted website, scanning the target that PC browsers are shown
During Quick Response Code in website, the ID of the user and the first device-fingerprint of the PC are obtained；
Establish the first corresponding relation of the ID and first device-fingerprint；
According to first corresponding relation, by the first historical operation action trail information corresponding to first device-fingerprint
The second historical operation action trail information corresponding with the ID merges storage.
Another aspect of the present invention provides a kind of processing unit of user's operation behavior trace information, including：
Acquisition module, for passing through as user on mobile terminal with the application program corresponding to targeted website, it is clear to scan PC
During Quick Response Code in the targeted website that device of looking at is shown, the ID of the user and the first device-fingerprint of the PC are obtained；
Module is established, for establishing the first corresponding relation of the ID and first device-fingerprint；
Processing module, for according to first corresponding relation, the first history corresponding to first device-fingerprint to be grasped
Make action trail information the second historical operation action trail information corresponding with the ID and merge storage.
Another aspect of the invention provides a kind of electronic equipment, including：
The memory of processor and the executable instruction for storing the processor；
Wherein, the processor is configured as performing the processing method of user's operation behavior trace information as described above.
An additional aspect of the present invention provides a kind of computer-readable medium, is stored thereon with computer program, the journey
The processing method of user's operation behavior trace information as described above is realized when sequence is executed by processor.
The processing method and processing device of user's operation behavior trace information provided in an embodiment of the present invention, by passing through as user
With the application program corresponding to targeted website on mobile terminal, during Quick Response Code in the targeted website that shows of scanning PC browsers,
The ID of user and PC the first device-fingerprint are obtained, and establishes the first corresponding pass of ID and the first device-fingerprint
System；It is according to the first corresponding relation, the first historical operation action trail information corresponding to the first device-fingerprint is corresponding with ID
The second historical operation action trail information merge storage.Intactly record user is realized to operate website and webpage
Operation behavior trace information, solving can not merge to the historical operation behavior of user in the prior art, so as to can not
The problem of forming complete valid data.
Brief description of the drawings
Fig. 1 is the schematic flow sheet of the processing method for user's operation behavior trace information that one embodiment of the invention provides；
Fig. 2 is the structural representation of the processing unit for user's operation behavior trace information that one embodiment of the invention provides.
Embodiment
To make the purpose, technical scheme and advantage of the embodiment of the present invention clearer, below in conjunction with the embodiment of the present invention
In accompanying drawing, the technical scheme in the embodiment of the present invention is clearly and completely described, it is clear that described embodiment is
Part of the embodiment of the present invention, rather than whole embodiments.Based on the embodiment in the present invention, those of ordinary skill in the art
The every other embodiment obtained under the premise of creative work is not made, belongs to the scope of protection of the invention.
Embodiment one
The present embodiment provides a kind of processing method of user's operation behavior trace information, for browsing the behaviour of webpage to user
Make action trail information to be handled, enabling the operation behavior trace information of user is intactly recorded, to use with post analysis
The operation behavior at family lays the first stone.The executive agent of the processing method of user's operation behavior trace information is user's operation behavior
The processing unit of trace information, the device can be set in the electronic device, such as server, tablet personal computer, PC etc..
As shown in figure 1, the flow for the processing method of user's operation behavior trace information provided in an embodiment of the present invention is shown
It is intended to.This method includes：
Step 101, when user on mobile terminal with the application program corresponding to targeted website, scanning PC browsers by showing
During Quick Response Code in the targeted website shown, the ID of user and PC the first device-fingerprint are obtained.
Step 102, the first corresponding relation of ID and the first device-fingerprint is established.
Step 103, according to the first corresponding relation, by the first historical operation action trail information corresponding to the first device-fingerprint
The second historical operation action trail information corresponding with ID merges storage.
Specifically, user generally browses the info web of certain targeted website by PC browsers, often enter mesh in user
The targeted website is not logged in when marking website browsing, its first operation behavior operated to the webpage in the targeted website
Trace information can be stored in server (by taking server as an example or other electronic equipments), and server can also obtain
The first device-fingerprint of the PC is taken, and establishes the first operation behavior trace information pass corresponding with the first device-fingerprint of the PC
System, and the corresponding relation and the first operation behavior trace information are stored together, after storage, referred to as the first historical operation
Action trail information, server can obtain the corresponding relation, when user by mobile terminal with targeted website corresponding to
Application program, during Quick Response Code in the targeted website that shows of scanning PC browsers, server can obtain the ID of user with
And PC the first device-fingerprint, and the first corresponding relation of ID and the first device-fingerprint is established, further according to first pair
It should be related to, by the first historical operation action trail information the second historical operation corresponding with ID corresponding to the first device-fingerprint
Action trail information merges storage.
Wherein, the ID is that user carries out registering acquisition in advance in the website, for the identification information of the user.Should
The device id with unique mark that first device-fingerprint generates when being networked for the PC, the specific generation side on device-fingerprint
Formula can be any enforceable mode in the prior art, not be limited herein.The first operation behavior trace information can wrap
Include the identification information of each webpage that user browses, clicking operation enters the time of each webpage, and when each webpage stops
Length, classification information of each webpage browsed (for example being product web page or purchase webpage) etc..Specifically can be according to businessman
Needs set.So that businessman can be directed to according to the operation behavior trajectory analysis user's request of user or point of interest
Some product promotions of the progress of property etc..
The processing method for user's operation behavior trace information that the present embodiment provides, by passing through as user on mobile terminal
With the application program corresponding to targeted website, when scanning the Quick Response Code in the targeted website that PC browsers are shown, obtain user's
First device-fingerprint of ID and PC, and establish the first corresponding relation of ID and the first device-fingerprint；According to first
Corresponding relation, the second history corresponding with ID of the first historical operation action trail information corresponding to the first device-fingerprint is grasped
Make action trail information and merge storage.Realize the operation behavior rail that intactly record user is operated to website and webpage
Mark information, solving can not merge to the historical operation behavior of user in the prior art, completely have so as to be formed
The problem of imitating data.
Embodiment two
The processing method for user's operation behavior trace information that the present embodiment is provided above-described embodiment does further supplement
Explanation.
As a kind of enforceable mode, alternatively, this method includes：
Step 201, when user is browsed by PC browsers to the webpage in targeted website, obtain PC first sets
Standby fingerprint and the first operation behavior trace information of user.Go to step 202.
Step 202, the corresponding relation of the first device-fingerprint and the first operation behavior trace information is established, and is stored,
Obtain the first historical operation action trail information, and the first historical operation action trail information is corresponding with the first device-fingerprint
Relation.Go to step 206.
Step 201-202 concrete operations are described in detail in the above-described embodiments, will not be repeated here.
Step 203, when user by mobile terminal log in targeted website when, obtain mobile terminal send log-on message with
And the second device-fingerprint of mobile terminal, log-on message include the ID of user.Go to step 204.
Step 204, according to log-on message, the second corresponding relation of the second device-fingerprint and ID is established.Go to step
205。
Step 205, according to the second corresponding relation, by the 3rd historical operation action trail information corresponding to the second device-fingerprint
In logging status, the corresponding 4th historical operation action trail information of ID merges storage with mobile terminal, obtains the
Two historical operation action trail information and the corresponding relation of the second historical operation action trail information and ID.Go to step
206。
Wherein, the 3rd historical operation action trail information be mobile terminal in non-Entered state, user pass through it is mobile eventually
Hold the operation behavior trace information that access target website is produced and stores.
Specifically, when user has downloaded application program corresponding to the targeted website in the mobile terminal of oneself, such as
APP, and when have registered account, then being logged in using registered account, when user is logged in by its mobile terminal should
During targeted website, server can then obtain the log-on message of mobile terminal transmission and the second equipment of the mobile terminal refers to
Line, the log-on message include the ID of user；The of the second device-fingerprint and ID can be established according to the log-on message
Two corresponding relations；And can be further according to second corresponding relation, by the 3rd historical operation row corresponding to the second device-fingerprint
For trace information, the corresponding 4th historical operation action trail information of the ID in logging status merges with mobile terminal
And store, obtain the second historical operation action trail information and the second historical operation action trail information is corresponding with ID
Relation.
Wherein, the 3rd historical operation action trail information be mobile terminal in non-Entered state, user pass through it is mobile eventually
The operation behavior trace information that access target website is produced and stores is held, the 4th historical behavior trace information is that mobile terminal exists
During logging status, user by produced by mobile terminal accessing targeted website and store operation behavior trace information.Then second
Historical operation action trail information includes all historical operation action trails of the user by mobile terminal accessing targeted website
Information (logging status and be not logged in state).
Step 206, when user on mobile terminal with the application program corresponding to targeted website, scanning PC browsers by showing
During Quick Response Code in the targeted website shown, the ID of user and PC the first device-fingerprint are obtained.Go to step 207.
The concrete operations of the step are consistent with step 101, will not be repeated here.
Step 207, the first corresponding relation of ID and the first device-fingerprint is established.Go to step 208.
The concrete operations of the step are consistent with step 102, will not be repeated here.
Step 208, according to the first corresponding relation, by the first historical operation action trail information corresponding to the first device-fingerprint
The second historical operation action trail information corresponding with ID merges storage.
The concrete operations of the step are consistent with step 102, will not be repeated here.
It should be noted that step 201-202 and two parts of step 203-205 are respectively user in mobile terminal and PC
Operation behavior trace information acquisition process, it performs no sequencing, can first carry out step 201-202, can also
Step 203-205 is first carried out, is not limited herein.
Specifically, when user has downloaded application program corresponding to the targeted website in the mobile terminal of oneself, such as
APP, and use the registered information registration APP, then function can be swept by sweeping in the APP, using mobile terminal
Camera scan the Quick Response Code of the web displaying of the targeted website in the PC browsers.
Alternatively, the Quick Response Code can be user log in the affiliated businessman in Quick Response Code, the website promote product Quick Response Code or
Person's website merchants do Quick Response Code of sales promotion etc., as long as it can make what user participated in all may be used by Quick Response Code
With.
When user scans the Quick Response Code by the APP using the camera of mobile terminal, then server can obtain this
The ID of user and PC the first device-fingerprint.And it can further establish the first corresponding of ID and the first device-fingerprint
Relation.So that later when user is again by webpage in PC browser browsing objectives website, even if without logging into the target network
Stand, can also according to the first device-fingerprint of the PC and the first corresponding relation of ID by its operation behavior information record with
In storage region corresponding to first device-fingerprint corresponding to ID.Can also by the ID not with the first device-fingerprint
Establish before the first corresponding relation, the first historical operation action trail information operated by the PC browsers to webpage
It recorded in storage region corresponding to the ID.User is also stored with storage region corresponding to the ID and passes through its movement
The second historical operation action trail information that terminal access targeted website webpage is operated.It is thereby achieved that user passes through shifting
The merging of dynamic terminal and all historical operation action trail information of pc access targeted website, improves user's history operation behavior
The validity of information.
Alternatively, the acquisition process of above-mentioned 3rd historical operation action trail information is：When user passes through mobile terminal pair
When webpage in targeted website is browsed, obtain the 3rd operation behavior trace information of user and the second of mobile terminal sets
Standby fingerprint；The corresponding relation of the second device-fingerprint and the 3rd operation behavior trace information is established, and is stored, the 3rd is obtained and goes through
History operation behavior trace information, and the 3rd historical operation action trail information and the corresponding relation of the second device-fingerprint.
Specifically, when user is by mobile terminal accessing targeted website, can also be conducted interviews under the state that is not logged in, when
User is under the state that is not logged in, and when being browsed by mobile terminal to the webpage in targeted website, server can obtain use
3rd operation behavior trace information of family operation and the second device-fingerprint of mobile terminal；And establish the second device-fingerprint and
The corresponding relation of three operation behavior trace informations, and stored, obtain the 3rd historical operation action trail information, and the 3rd
Historical operation action trail information and the corresponding relation of the second device-fingerprint.
As another enforceable mode, on the basis of above-described embodiment, alternatively, according to the first corresponding pass
System, by the second historical operation behavior corresponding with ID of the first historical operation action trail information corresponding to the first device-fingerprint
After trace information merges storage, this method can also include：
Obtain the ID of targeted customer；According to the ID of targeted customer, obtain corresponding to the ID of targeted customer
Historical operation action trail information, historical operation action trail information are gone through including the first historical operation action trail information and second
History operation behavior trace information；Statistical analysis is carried out to historical operation action trail information, determines the point of interest of targeted customer；Root
According to point of interest, to content information corresponding to targeted customer's push.
Alternatively, above-mentioned Quick Response Code can be to log in Quick Response Code, product promotion Quick Response Code or sales promotion Quick Response Code.Then use
Family on mobile terminal by, with the application program corresponding to targeted website, scanning the two dimension in the targeted website that PC browsers are shown
After code：
When Quick Response Code is logs in Quick Response Code, server returns to the target web site page information after logging in PC, so that PC
Target web site page after display login；
When Quick Response Code is product promotion Quick Response Code, product promotion page info corresponding to server to PC returns, so that
PC show corresponding to the product promotion page；
When Quick Response Code is sales promotion Quick Response Code, sales promotion page info corresponding to server to PC returns, so that
PC show corresponding to the sales promotion page.
Alternatively, before user logs in targeted website, this method also includes：
The registration information that user is sent by mobile terminal or PC is received, registration information includes what user was set
Username and password；The ID of user is generated according to registration information；It is corresponding with username and password to store ID
Relation.Then when user is by user name and password login, server can obtain the ID of user according to the corresponding relation.
It should be noted that the PC and the mobile terminal are considered as the special equipment of the user, as long as server
The operation behavior operated to webpage in targeted website is carried out by the PC or the mobile terminal, then just thinks the operation
Behavior is the PC or the owner i.e. operation behavior of the user of the mobile terminal.
It should also be noted that, each enforceable mode in the present embodiment, can individually implement, can also the side of any combination
Formula, which combines, to be implemented, and is not limited herein.
The processing method for user's operation behavior trace information that the present embodiment provides, by passing through as user on mobile terminal
With the application program corresponding to targeted website, when scanning the Quick Response Code in the targeted website that PC browsers are shown, obtain user's
First device-fingerprint of ID and PC, and establish the first corresponding relation of ID and the first device-fingerprint；According to first
Corresponding relation, the second history corresponding with ID of the first historical operation action trail information corresponding to the first device-fingerprint is grasped
Make action trail information and merge storage.Realize the operation behavior rail that intactly record user is operated to website and webpage
Mark information, solving can not merge to the historical operation behavior of user in the prior art, completely have so as to be formed
The problem of imitating data.The operation behavior information of user can be intactly recorded, improves Consumer's Experience again.
Embodiment three
The present embodiment provides a kind of processing unit of user's operation behavior trace information, is carried for performing above-described embodiment one
The processing method of user's operation behavior trace information of confession.The device can be set in the electronic device.
As shown in Fig. 2 the structural representation of the processing unit of the user's operation behavior trace information provided for the present embodiment.
The processing unit 30 of user's operation behavior trace information includes acquisition module 31, establishes module 32 and processing module 33.
Wherein, acquisition module 31 is used for when user on mobile terminal by, with the application program corresponding to targeted website, sweeping
When retouching the Quick Response Code in the targeted website that PC browsers are shown, the ID of user and PC the first device-fingerprint are obtained；Build
Formwork erection block 32 is used for the first corresponding relation for establishing ID and the first device-fingerprint；Processing module 33 is used for according to the first correspondence
Relation, by the second historical operation row corresponding with ID of the first historical operation action trail information corresponding to the first device-fingerprint
Storage is merged for trace information.
Alternatively, the processing unit 30 of user's operation behavior trace information can also include other corresponding modules, use
In the processing method for performing user's operation behavior trace information that above-described embodiment two provides.Specific module can be according to corresponding
Methodological function is divided, and is not limited herein.
On the device in the present embodiment, wherein modules perform the concrete mode of operation in relevant this method
It is described in detail in embodiment, explanation will be not set forth in detail herein.
According to the processing unit of user's operation behavior trace information of the present embodiment, by passing through as user on mobile terminal
With the application program corresponding to targeted website, when scanning the Quick Response Code in the targeted website that PC browsers are shown, obtain user's
First device-fingerprint of ID and PC, and establish the first corresponding relation of ID and the first device-fingerprint；According to first
Corresponding relation, the second history corresponding with ID of the first historical operation action trail information corresponding to the first device-fingerprint is grasped
Make action trail information and merge storage.Realize the operation behavior rail that intactly record user is operated to website and webpage
Mark information, solving can not merge to the historical operation behavior of user in the prior art, completely have so as to be formed
The problem of imitating data.
Example IV
The present embodiment provides a kind of electronic equipment.The user's operation behavior track provided for performing any of the above-described embodiment
The processing method of information.
The electronic equipment includes processor and the memory of the executable instruction for storing processor.
Wherein, processor is configured as performing the processing for user's operation behavior trace information that any of the above-described embodiment provides
Method.
According to the electronic equipment of the present embodiment, by when user by mobile terminal with the application corresponding to targeted website
Program, when scanning the Quick Response Code in the targeted website that PC browsers are shown, obtain the ID of user and PC the first equipment
Fingerprint, and establish the first corresponding relation of ID and the first device-fingerprint；According to the first corresponding relation, by the first device-fingerprint
Corresponding first historical operation action trail information the second historical operation action trail information corresponding with ID merges
Storage.The operation behavior trace information that intactly record user is operated to website and webpage is realized, solves prior art
In the historical operation behavior of user can not be merged, so as to can not form complete valid data the problem of.
Embodiment five
The present embodiment provides a kind of computer-readable medium, for storing computer program.The computer program is processed
Device realizes the processing method for user's operation behavior trace information that any of the above-described embodiment provides when performing.
According to the computer-readable medium of the present embodiment, when the computer program stored thereon is executed by processor, lead to
Excessive user on mobile terminal by, with the application program corresponding to targeted website, scanning in the targeted website that PC browsers are shown
Quick Response Code when, obtain the ID of user and PC the first device-fingerprint, and establish ID and the first device-fingerprint
First corresponding relation；According to the first corresponding relation, by the first historical operation action trail information corresponding to the first device-fingerprint with
The second historical operation action trail information merges storage corresponding to ID.Realize and intactly record user to website net
The operation behavior trace information that page is operated, solving can not close to the historical operation behavior of user in the prior art
And so as to the problem of can not forming complete valid data.
In several embodiments provided by the present invention, it should be understood that disclosed apparatus and method, it can be passed through
Its mode is realized.For example, device embodiment described above is only schematical, for example, the division of the unit, only
Only a kind of division of logic function, there can be other dividing mode when actually realizing, such as multiple units or component can be tied
Another system is closed or is desirably integrated into, or some features can be ignored, or do not perform.It is another, it is shown or discussed
Mutual coupling or direct-coupling or communication connection can be the INDIRECT COUPLINGs or logical by some interfaces, device or unit
Letter connection, can be electrical, mechanical or other forms.
The unit illustrated as separating component can be or may not be physically separate, show as unit
The part shown can be or may not be physical location, you can with positioned at a place, or can also be distributed to multiple
On NE.Some or all of unit therein can be selected to realize the mesh of this embodiment scheme according to the actual needs
's.
In addition, each functional unit in each embodiment of the present invention can be integrated in a processing unit, can also
That unit is individually physically present, can also two or more units it is integrated in a unit.Above-mentioned integrated list
Member can both be realized in the form of hardware, can also be realized in the form of hardware adds SFU software functional unit.
The above-mentioned integrated unit realized in the form of SFU software functional unit, can be stored in one and computer-readable deposit
In storage media.Above-mentioned SFU software functional unit is stored in a storage medium, including some instructions are causing a computer
It is each that equipment (can be personal computer, server, or network equipment etc.) or processor (processor) perform the present invention
The part steps of embodiment methods described.And foregoing storage medium includes：USB flash disk, mobile hard disk, read-only storage (Read-
Only Memory, ROM), random access memory (Random Access Memory, RAM), magnetic disc or CD etc. it is various
Can be with the medium of store program codes.
Those skilled in the art can be understood that, for convenience and simplicity of description, only with above-mentioned each functional module
Division progress for example, in practical application, can be complete by different functional modules by above-mentioned function distribution as needed
Into the internal structure of device being divided into different functional modules, to complete all or part of function described above.On
The specific work process of the device of description is stated, the corresponding process in preceding method embodiment is may be referred to, will not be repeated here.
Finally it should be noted that：Various embodiments above is merely illustrative of the technical solution of the present invention, rather than its limitations；To the greatest extent
The present invention is described in detail with reference to foregoing embodiments for pipe, it will be understood by those within the art that：Its according to
The technical scheme described in foregoing embodiments can so be modified, either which part or all technical characteristic are entered
Row equivalent substitution；And these modifications or replacement, the essence of appropriate technical solution is departed from various embodiments of the present invention technology
The scope of scheme.
Claims (10)
- A kind of 1. processing method of user's operation behavior trace information, it is characterised in that including：When user on mobile terminal by, with the application program corresponding to targeted website, scanning the targeted website that PC browsers are shown In Quick Response Code when, obtain the ID of the user and the first device-fingerprint of the PC；Establish the first corresponding relation of the ID and first device-fingerprint；According to first corresponding relation, by the first historical operation action trail information and institute corresponding to first device-fingerprint State the second historical operation action trail information corresponding to ID and merge storage.
- 2. according to the method for claim 1, it is characterised in that user by mobile terminal with targeted website corresponding to Application program, before the Quick Response Code in the targeted website that shows of scanning PC browsers, methods described also includes：When the user logs in the targeted website by the mobile terminal, the login letter that the mobile terminal is sent is obtained Second device-fingerprint of breath and the mobile terminal, the log-on message include the ID of the user；According to the log-on message, the second corresponding relation of second device-fingerprint and the ID is established；According to second corresponding relation, by the 3rd historical operation action trail information and institute corresponding to second device-fingerprint Stating mobile terminal, the 4th historical operation action trail information merges storage corresponding to the ID in logging status, from And obtain the second historical operation action trail information and the second historical operation action trail information and the user ID corresponding relation；The 3rd historical operation action trail information be the mobile terminal in non-Entered state, the use Family by described in the mobile terminal accessing produced by targeted website and store operation behavior trace information.
- 3. according to the method for claim 2, it is characterised in that user by mobile terminal with targeted website corresponding to Application program, before the Quick Response Code in the targeted website that shows of scanning PC browsers, methods described also includes：When the user is browsed by the PC browsers to the webpage in the targeted website, the institute of the PC is obtained State the first device-fingerprint and the first operation behavior trace information of the user；The corresponding relation of first device-fingerprint and the first operation behavior trace information is established, and is stored, so as to The first historical operation action trail information is obtained, and the first historical operation action trail information is set with described first The corresponding relation of standby fingerprint.
- 4. according to the method for claim 2, it is characterised in that the mesh is logged in by the mobile terminal in the user Before marking website, methods described also includes：When the user is browsed by the mobile terminal to the webpage in the targeted website, obtain the user's Second device-fingerprint of 3rd operation behavior trace information and the mobile terminal；The corresponding relation of second device-fingerprint and the 3rd operation behavior trace information is established, and is stored, is obtained The 3rd historical operation action trail information, and the 3rd historical operation action trail information refer to second equipment The corresponding relation of line.
- 5. according to the method for claim 2, it is characterised in that according to first corresponding relation, described first is set The the second historical operation action trail letter corresponding with the ID of first historical operation action trail information corresponding to standby fingerprint After breath merges storage, methods described also includes：Obtain the ID of targeted customer；According to the ID of the targeted customer, obtain historical operation action trail corresponding to the ID of the targeted customer and believe Breath, the historical operation action trail information include the first historical operation action trail information and second historical operation Action trail information；Statistical analysis is carried out to the historical operation action trail information, determines the point of interest of the targeted customer；According to the point of interest, to content information corresponding to targeted customer push.
- 6. according to the method for claim 1, it is characterised in that Quick Response Code in the targeted website for log in Quick Response Code, Product promotion Quick Response Code or sales promotion Quick Response Code；Then the user on mobile terminal by, with the application program corresponding to targeted website, scanning the target that PC browsers are shown After Quick Response Code in website, methods described also includes：When the Quick Response Code is logs in Quick Response Code, the target web site page information after logging in is returned to the PC, so that The target web site page after the PC displays login；When the Quick Response Code is product promotion Quick Response Code, to product promotion page info corresponding to PC returns, so that institute State PC show corresponding to the product promotion page；When the Quick Response Code is sales promotion Quick Response Code, to sales promotion page info corresponding to PC returns, so that institute State PC show corresponding to the sales promotion page.
- 7. according to the method for claim 2, it is characterised in that the target network is logged in by the mobile terminal in user Before standing, methods described also includes：Receive the registration information that the user is sent by the mobile terminal or the PC, the registration information bag Include the username and password that the user is set；The ID of the user is generated according to the registration information；Store the corresponding relation of the ID and the username and password.
- A kind of 8. processing unit of user's operation behavior trace information, it is characterised in that including：Acquisition module, for when user on mobile terminal by, with the application program corresponding to targeted website, scanning PC browsers During Quick Response Code in the targeted website of display, the ID of the user and the first device-fingerprint of the PC are obtained；Module is established, for establishing the first corresponding relation of the ID and first device-fingerprint；Processing module, for according to first corresponding relation, by the first historical operation row corresponding to first device-fingerprint Storage is merged for trace information the second historical operation action trail information corresponding with the ID.
- 9. a kind of electronic equipment, it is characterised in that including：Processor and the executable instruction for storing the processor are deposited Reservoir；Wherein, the processor is configured as performing user's operation behavior track letter as any one of claim 1-7 The processing method of breath.
- 10. a kind of computer-readable medium, is stored thereon with computer program, it is characterised in that described program is held by processor The processing method of user's operation behavior trace information as any one of claim 1-7 is realized during row.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201711077626.2A CN107766223B (en) | 2017-11-06 | 2017-11-06 | Processing method and device for user operation behavior track information |
Applications Claiming Priority (1)
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