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Jumbri et al., 2021 - Google Patents

Factors affecting online purchasing behaviour among generation Y in Melaka

Jumbri et al., 2021

View PDF
Document ID
29862512456675196
Author
Jumbri I
Roni N
Zainudin M
Zaini M
Publication year
Publication venue
Journal of Human Capital Development (JHCD)

External Links

Snippet

The growth of the internet and information technology has immensely contributed to online shopping popularity. Generation Y or also known as Gen Y is the age cohort that comprises most online shoppers of many developed and developing countries. Thus, this study aims to …
Continue reading at jhcd.utem.edu.my (PDF) (other versions)

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