McKenzie, 1969 - Google Patents
Overcoming resistance to new food productsMcKenzie, 1969
View PDF- Document ID
- 16329509132215901850
- Author
- McKenzie J
- Publication year
- Publication venue
- Proceedings of the Nutrition Society
External Links
Snippet
Selling new food products is seldom easy. Of those conceived by the food industry in any year the proportion which are finally found acceptable by the public in terms of the only true criteria of success, namely continuous purchase, is relatively small. But when we turn to …
- 235000013305 food 0 title description 52
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